Brand at a Glance Brand Fundamentals
Logo System
Master Logo
Divisions*
Regions
Color Variants
With Tagline
We exist to transform your vision of luxury into a place you call home.
New Markets
We are perceptive, proficient and personable. We bring real estate intelligence and intuition to our clients and customers with a contemporary and kinetic energy that is felt through every single touchpoint—from our o ces to our agents, and our digital ecosystem to our brand marketing.
Knight Frank Lockup*
*For designated agents only.
Note: DE logo must be present on all assets. If an agent has custom branding, kindly include both logos in the same size, with DE first in order.
Our Voice Our tone of voice is always professional but never pretentious, elitist or cold. We’re well-spoken and knowledgeable yet remain accessible and authentic at all times. The words and phrases we choose—the number syllables and where the emphasis falls— determine how a reader “hears” what we say. The shorter the headlines and fewer the words we use to communicate, the more confident and sophisticated we will sound.
Brand Colors, Typography and Photography
Primary
Secondary
Brighter
Euclid Circular A Semibold with Sainte Colombe Light in the same point size.
Helvetica Bold with Times New Roman Regular in the same point size.
Brand Typography
DIgital Alternates
Our agents are the face of the Douglas Elliman brand, and agent photography puts a face to the expertise our clients are looking for. Our agents are featured on a clean white background for a sharp and modern presentation.
Property Photography
In subheads, we use both Sainte Colombe and Euclid Circular. For smaller usage, we only use Euclid Circular regular to achieve legibility and a clean look.
Keep the wide view to show the space.
Zoom in to show some characteristics of the space.
A library of photographic textures is available to support property imagery and heighten the emotional element of home buying and selling.
Try to catch the natural lighting.
Use perspective to show more space.