Your Home
Defining Success 1
Outlining Your Objectives
• What is Your Motivation to Sell?
• What is Your Timeline to Move?
• Where are You Moving?
• What is Most Important for You?
Understanding the Market
• Market Dynamics: Macro v. Micro
• Market Forces: Supply & Demand
• The Numbers: Trends & Metrics
• Analysis of Active, Pending, & Sold Transactions
• Personal Timing & Seasonal Considerations
Your Home: Strategic Planning
• Outline Features & Benefits
• Determine Key Differentiators Based on Active Inventory
• Establish Target Market & Buyer Profile
• Create Profile-Based Buyer Attraction Strategy
Listing Details 2
Finalize Documentation & Contractual Agreements
• Complete Any Property Improvements
• Engage Staging Consultant
• Engage Photography and Media Professional
• Organize Trusted Advisor Meeting
• Define Launch Timeline
Marketing Preparations
• Property Launch Collateral
• Traditional Advertising
• Digital Marketing Plan
• Social Media Strategy
• Broker Network Exposure
• Showing Strategy
• Direct Mail & Community Approach
• Cross Marketing
• International Buyer Strategy
• Public Relations
Introducing the Property 3
Launching the Marketing Plan
• Creating the Perception of Value
• Attracting & Qualifying Potential Buyers
• Safe Showing
• Monitor Interest
• Weekly Reports, Updates, & Communication Strategy Respond to Changes in the Market Place
Negotiating Strategies
• Procure Written Offers
• Qualify & Analyze the Merits of Each Offer
• Strategically Respond to Offers
• Negotiate to Optimize Price & Terms
• Multiple Offer Process & Back-Up Offer Strategies
Escrow Process 4
Execute the Contracts
• Complete Disclosures
• Meet Deadlines & Contingency Periods
• Fulfill Duties & Responsibilities
• Introductions to Relocation Concierge
Closing
• Transitioning from the Property
• Final Documentation
• Closing & Celebrations
Working Together Again
• Staying in Touch & Keeping You Informed
• Second Homes & Investment Properties
• Providing Resources, Feedback, Testimonials, & Referrals
