Presenting
9A Woods Edge Lane Piney Point Village Adriana Banks & Benjamin Dougharty
ADRIANA LONGORIA BANKS Sales Associate | Top Producer
Born and raised in Houston, Adriana Longoria Banks has real estate and building in her DNA. Inspired by her grandfather Eduardo Longoria, who founded several banks in Mexico, Adriana embodies the passion and business savvy with which her grandfather conducted all his work. With almost a decade of real estate experience, Adriana brings
MEMBERSHIPS & ACKNOWLEDGEMENTS • Houston Association of Realtors • Texas Association of Realtors • National Association of Realtors • Top Producer, 2016 - 2019 • Rising Star Award, 2012 • Houston Chronicle Agent of the Week, March 2014, May 2020
flexibility, understanding, and an ability to efficiently get the job done with a positive attitude to every transaction. Above all, she strives to build a relationship with every client and deliver them the best education. Before becoming a real estate agent, Adriana held several jobs which prepared her for helping clients buy and sell homes. For two years, she worked as a certified land-man for an oil and gas company, a position that enhance her love of real estate. Eventually, she started a public relations department for the company and later worked as a fundraiser, positions that helped her refine business, sales, and people skills. Adriana grew up in Briargrove and Memorial and currently lives in Rice Military with her husband, Mark Monroe, a wealth advisor with Morgan Stanley, and their rescued German Shepherd, Osito. She is broadly knowledgeable about the Greater Houston area and, in addition to Rice Military, she specializes in the neighborhoods of River Oaks, Tanglewood, Briargrove, Upper Kirby, Afton Oaks, Oak Estates, Lynn Park, Memorial, Sherwood Forest, the Heights, West University Place, Boulevard Oaks, South Hampton, Carlton Woods, Katy, Cherryhurst,
M 713.898.6557 O 281.652.5588 Adriana.Banks@elliman.com
Montrose, Window Place, the River Oaks Shopping Area, the Rice/ Museum District, the Downtown area, and more. Fluent in both Spanish and English, Adriana attended St. Francis Episcopal Day School and Episcopal High School in Bellaire, then went on to Tulane University, majoring in General Business with an emphasis in Consumer Behavior and Marketing as well as a minor in Spanish. Her hobbies include yoga, cycling, running, riding, travel, and photography. Adriana supports multiple charities. Her compassion for others is a
elliman.com
major source of her strength and confidence while helping her keep the big picture in view. Her ultimate focus is being her clients’ realtor for life.
BENJAMIN DOUGHARTY Sales Associate | Top Producer
Houston native Benjamin Dougharty possesses an open, outgoing and inviting personality that puts clients and his fellow Realtors at ease and inspires confidence. Benjamin’s focus is always his customers – finding out what they want and delivering it.
MEMBERSHIPS & ACKNOWLEDGEMENTS • Houston Association of Realtors • Texas Association of Realtors • National Association of Realtors
M: 713.557.5566 O: 832.652.5588 Benjamin.Dougharty@elliman.com
CONNECT: @bpdrealtor facebook.com/bpdrealtor
2001 Kirby Dr. Ste 600 Houston, TX 77019
elliman.com
Benjamin works with many singles, first-time buyers, couples and families as well as empty nesters. He assists clients in all price ranges and neighborhoods. “I really love homes, design and architecture,” he says. “I help my sellers put their best foot forward to attract qualified buyers, and I guide my buyers to transform a prospective purchase into their home.” Before becoming a Realtor, Benjamin honed his sales skills for 13 years in Los Angeles as a movie marketer for DreamWorks Animation and Sony Pictures. He returned home to Houston to focus on his on-going passion, residential real estate, where those marketing skills prove invaluable. Prior to studying business and communication at St. Edward’s University in Austin, Benjamin attended St. Thomas High School and Elkins High School. “I gravitated toward less conventional, out-of-the-classroom learning. My favorite aspect of school was always the people. I loved being on student committees, fundraising for charities, or anything where I could be involved in a project.” When not working, Benjamin volunteers and fosters rescue dogs with K-9 Angels Rescue where his Black Labradors, Sonny and Cher rescued him. He also enjoys volunteering at Field Elementary and proudly supports Field Elementary PTO. A resident of Midtown, Benjamin loves spending time with his family. He enjoys exploring all the outdoor activities Houston has to o er, from Memorial Park and Bu alo Bayou to the expansive biking trails and various dog parks, to working out at Equinox River Oaks.
Benjamin Dougharty’s Manifesto
I believe in the American Dream. A safe place to live, love and entertain. I believe a house should be a home. Make it personal, make it yours. I believe architecture is art. It should not define you, it should inspire you. I believe there are no wrong design choices as long as they are your choices. I believe a home should be your sanctuary. I believe your home is your calling card, inviting to those you want. I believe family is important. Like them or love them, embrace them. I believe a home is more than a building. It is a place to create memories. I believe you should love where you live.
Benjamin Dougharty Top Producer 713.557.5566
benjamin.dougharty@elliman.com
Connect:
@bpdrealtor
facebook.com/bpdrealtor
The Buying Process
What Happens from Contract to Closing?
Start Your Home Search with
Benjamin Dougharty
Buyer applies for loan. The mortgage loan application is taken by the loan officer.
Purchase agreement “contract” is executed by buyer and seller.
The buyer’s credit history is provided to their loan officer.
Title examination begins at the title plant.
Inspections are performed during the option period.
The contract is submitted to the title company. Title is opened and the contract is receipted by the escrow officer.
The appraisal is ordered by the lender.
The commitment for title insurance is issued and distributed to all parties of the contract.
The survey is ordered. (if required)
The buyer’s loan is approved.
The lender sends the closing instructions to the title company.
The closing date is scheduled with the title company.
The closing date is scheduled with the title company.
The survey is reviewed by the title company and is approved for insuring purposes.
The title company prepares documents for closing.
1. Papers are ordered warranty deed, note, deed of trust, and other docs required by lender, as well as pay off figures from the existing loan for the seller.
2.
3.
The insurance binder is provided.
The settlement statement is reviewed and approved by the lender then sent to all parties and agents for review prior to closing.
Keys to the property are provided to the buyer upon funding.
Closing and Funding at the office of the title company.
For all your real estate needs,
Benjamin Dougharty Sales Associate
713.557.5566 benjamin.dougharty@elliman.com
BENJAMIN DOUGHARTY COMMUNITY INVOLVEMENT
Sunday, January 13
Marketing Plan 9A Woods Edge Lane
DOUGLAS ELLIMAN SUPER PRIME | 031620
Piney Point Village
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
OU R H E R ITAG E / WITH HIS VISIONARY APPROACH, DOUGLAS L. ELLIMAN T R A N S F O R M E D R E A L E S TAT E I N TO A T R U E P R O F E S S I O N .
1911
In 1911, Douglas L. Elliman and his brother, Roland, opened Douglas L. Elliman & Company at 421 Madison Avenue. The company was founded on Elliman’s vision that New Yorkers would shift their preference for traditional homes to favor luxury apartments that were both sold and managed by comprehensive real estate companies instead.
1914
2003
Under its new leadership, the firm maintained and built upon the powerful Elliman legacy to expand into new markets, including Manhattan, Brooklyn, Queens, Long Island (including the Hamptons and North Fork), Westchester and Putnam Counties, South Florida, and abroad. In addition, Douglas Elliman now offers a comprehensive suite of services to meet our customers’ every need.
Notable Transaction Lease of the F.W. Vanderbilt House at 40th Street and Fifth Avenue.
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1912
Elliman pioneered the residential preference of affluent Manhattanites from their private townhomes to luxury apartments―with his 1912 rental to celebrity senator, Elihu Root. By placing a high-profile individual at 998 Fifth Avenue, one of New York City’s first luxury apartment buildings, he paved the way for other wealthy New Yorkers to quickly follow suit.
1922
Notable Transaction Lease of the Roosevelt Hotel, a New York City landmark.
2017
Douglas Elliman strategically expands our West Coast presence to include 21 offices throughout California.
2019
Douglas Elliman continues its expansion into Texas.
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
MARKE T ING PL A N OVE RV IE W / MARKETING WILL BE FOCUSED TO REACH THE RIGHT BUYERS AND ACHIEVE THE HIGHEST POSSIBLE PRICE.
1 . H O S T A S P E C I A L E V E N T TO G E N E R AT E AT T E N T I O N Â A N D P R E S S A special event will be done in collaboration with a strategic partner with their VIP clients. An example would be Patek Philippe. An estimate of 75 people will be personally invited to each event. Partnering with a major designer / company to host an event would be an effective tool to gain additional press and really highlight and aggrandize the property. Curated Open House 1x a Month. 2 . L E V E R A G E B E S T- I N - C L A S S M A R K E T I N G T O O L S For buyers to consider this a very special property, it needs to be marketed that way. The photography, floorplan and property brochures must be something very special that elevates the property in the eyes of buyers. FLOOR PLAN | The floor plan will be graphically enhanced to show the livability of the home. BROCHURE | Your property collateral will have hard-back cover and digital brochure. CALL-OUT CARDS | Placed throughout the property to highlight important features of the home. VIDEO OF THE HOME | A professional property video will be created for your property to provide potential buyers the vision and inspiration behind the design of the home. We will describe in detail the level of details and thought that went into the home. Distribution of the video will be through Elliman and Knight Franks website and social media channels. VIDEO OF THE BUILDER, ARCHITECT, INTERIOR DESIGNER | A professional video segment on the Builder,
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Architect, Interior Designer (if new construction) will be created for your property. VIRTUAL STAGING | If home is vacant. THESIS ON PRICE | A full thesis report on the pricing of the home will be provided. NEIGHBORHOOD RESEARCH REPORT | A full report on the neighborhood will be provided.
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
MARKE T ING PL A N OVE RV IE W / CONTINUED
TEXT MESSAGING MARKETING | Will be sent to SOI and Brokers list. ELLIMAN MAGAZINE | Your home will a featured property in upcoming issue of Elliman Magazine and will also be polybagged with Architectural Digest exposing your home to the most affluent consumers. SEO & PPC | A Search Engine Optimization and Pay Per Click campaign will be launched to drive people to the listing website page. ELLIMAN.com | Will be a featured property on Elliman.com and also will be featured on the Elliman website carousel. 3. WORLDWIDE NETWORK OF A-LIST BROKERS Residential brokers are largely unaware that the property is available. Elliman has built excellent relationships with residential brokers across the U.S., from New York to Los Angeles, and even abroad. We are in communication with brokers in London, Dubai, and Beijing. We will reach out directly to the brokers who are most likely to have the buyer for this property. We will establish ambassadors in LA and NYC. These ambassadors will promote the home through their sphere of influence and market the home on their platforms.
4 . L A U N C H D I G I TA L C A M PA I G N W I T H E X T E N S I V E R E A C H Elliman’s award-winning website ensures that its listings are seen first.
5. KNIGHT FRANK
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Elliman’s relationship with Knight Frank allows us to market significant properties in over 60 countries and reach a database of over 700 billionaires. The property will be displayed on KnightFrank.us, which receives 1M visitors per month.
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
MARKE T ING PL A N OVE RV IE W / CONTINUED
6. GEO-FENCING We will draw more leads with geo-fencing, a location-based mobile advertising technique that allows Realtors to target an audience that enters the setup region. In this digital era of smartphones, geo-fencing will prove to be an invaluable tool.
7. H O U S T O N B U S I N E S S J O U R N A L | H O M E O F T H E D A Y | J U N E 2 0 2 0 Digital listing for 30 days. Home of the Day is a unique multi-platform opportunity to showcase high-end properties to high-end users.
8. ADVERTISING A comprehensive advertising plan will include WSJ.com, Mansion Global and
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Financial Times.
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
DOUGLA S E L L IM A N ’ S EXC LU SIV E BE N E F ITS / Upon launch, your property be prominently featured on Elliman.com homepage carousel for two weeks. There were over 9.9M visits to elliman.com in 2019, making the homepage carousel one of the most coveted pieces of digital real estate.
WEB EXPOSURE
Douglas Elliman has the broadest exposure on the web. We place your property in front of its buyer. In collaboration with one of the best search engine optimization (SEO) firms in the world, we work to ensure that
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Elliman listings are seen first.
of all home buyers
95%
730,000 average visitors
3.6M+
search online
per month
per month
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
page views
PROMOTION V IA SOC IA L M E DIA / Your property will be promoted on Douglas Elliman’s Facebook and Instagram pages, capitalizing on our powerful following. @DouglasElliman key results in 2019:
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• 291.6K followers
• 30.6M impressions
• 974.4K engagements
• 311.2K clicks
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
EMA IL M A R KE T ING / Targeted email campaigns distributed to our vast client
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database drive qualified buyers to your property.
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
IM PAC TF U L PHOTO G R A PH Y / Expert real estate photographers will be commissioned to shoot high resolution images of the home, interior and exteriors. These photographs will be enhanced to highlight the appearance of your property at its best. The photos will be used in every type of marketing material, but most importantly, they will be
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displayed on the Elliman website.
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
VI DEO G R A PHY & VI RT UA L TOU R / Video is now king when it comes to content. Douglas Elliman works with several highly regarded video production companies that can create an incredible video that features the residence itself, aerial footage as well as neighborhood footage. In addition, Elliman’s Marketing Team includes a Director of Photography and Video to ensure that the video is of the highest quality and will result in maximum impact. In addition, A virtual tour,
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complete with professional narration and call-outs will be created to showcase the nuances of your home.
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
PROPERT Y BROC H U R E S / Douglas Elliman’s design team will produce exquisitely designed print and digital high-end custom brochures that will highlight the property. Our collateral materials are beautifully, artfully narrated and gorgeously produced to appear to target buyers and showcase the property’s exceptional features. These will be distributed to a high-profile luxury market via DE offices across the county, as well as all agents with
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relevant luxury property listings.
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
OPEN HOU S E S & SPEC IA L E V E N TS / Special preview events and open houses can be held to showcase your property to the top agents and buyers in the community. We will host a catered broker preview for the top agents who represent buyers and sellers who are interested in Manhattan and more specifically, this high end and type of property. This will be a very special opportunity to showcase the property to the brokerage before showing it publicly.
OPE N HOU S E 6130 INWOOD DRIVE
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Sunday, October 11th | 2:00 PM - 4:00 PM
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
DOUGLA S E L L IMA N PU BLIC RPUBLIC E L AT ION S DOUGLAS ELLIMAN RELATIONS s ’ eby h t o S BYTHE TH EssN U M BE R S BY mpaNUMBERS Co E DA National / Brokerage Comparison of Total Reach.
20.3B
40.4B
© 2020 DOUGLAS ELLIMAN REAL ESTATE.
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EQUAL HOUSING OPPORTUNITY.
28.3B
B s n o i s s e r p m I
TOTAL POTENTIAL REACH OF ALL ARTICLES THAT MENTIONED THE BROKERAGE. By the Numbers - Editorial - January 1, 2019 - December 31, 2019
elliman.com
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
POWER OF THE PRESS /
DOUGLAS ELLIMAN PUBLIC RELATIONS
BY THE NUMBERS
Public relations is one of the most valuable and trusted brand-building communications tactics available at Douglas Elliman. Through our on-staff publicists, we actively field and seek out media opportunities for Douglas Elliman with unprecedented success.
A National Brokerage Comparison of Press Mentions, Consumer Reach and Ad Value Year over year in 2019, Douglas Elliman more than doubled its potential reach of over 40 billion people and equivalent advertising value of over $370 million.
© 2020 DOUGLAS ELLIMAN REAL ESTATE.
DOUGLAS ELLIMAN SUPER PRIME | 031620
EQUAL HOUSING OPPORTUNITY.
#EllimanInTheNews
Total Reach
Total Articles
Total Ad Value
Total potential reach of all articles that mentioned the real estate firm.
Total number of online press articles that mentioned the real estate firm.
Total ad value equivalent of all news content that mentioned the real estate firm.
40.4B
15.7K
$374M
28.3B
16K
$262M
20.3B
23K
$188M
By The Numbers – Editorial - January 1, 2019 – December 31, 2019
elliman.com 2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
IN THE NEWS /
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6sqft
Houston Modern Luxury
American Luxury
issuu.com
Architectural Digest
KDHamptons
Bangkok Post
Los Angeles Business Journal
Behind The Hedges
Luxury Listing NYC
Bisnow
Luxury Listings NYC
Blau Journal
Mansion Global
Business Insider
Market Watch
Business Insider (Markets Insider)
Markets Insider
Business Insider España
money.cnn.com
The Buzz
Morningstar
CityBizList
MSN Money
CityBook
My San Antonio
CityReality
New York Post
cityroom.com
News Time
CNBC
nyrej.com
Community Impact
Observer
Connecticut Post
OFF THE MRKT
Cottages & Gardens
PaperCity
Crossroads Today
PR Newswire
Curbed
PROFILE NYC
Curbed Hamptons
PUBLICATION
Curbed New York
Quest Magazine
Curbed NY
Real Estate Weekly
Daily News
Realtor.com
Dezeen
Seeking Alpha
Editor At Large
South Florida Business Journal
Financial Times
The Architect’s Newspaper
Forbes
The Jewish Voice
Fox 5 New York
The New York Times
Galerie Magazine
The Real Deal
GQ UK
The Wall Street Journal
HAR.com
Trulia Blog
Haute Residence
TVA Nouvelles
High Rise Life
Wall Street Journal
Honey Homes
Washington Business Journal
Houston Business Journal
WRAL
Houston Chronicle
Yahoo! Finance
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
PROPOSE D PU BL IC RE L AT ION S PL AN / In support of the marketing and sale of your property, the following is a suggested public relations plan. The various press, social media, photoshoot and event opportunities below will be pitched by Douglas Elliman’s Public Relations Department for possible exposure. We have strong and ongoing relations with both national and international outlets and will make the best efforts to present the property for all upcoming opportunities that seem fit. We present this plan with the recognition that we can only submit the property to the medie, not guarantee coverage, as it is ultimately up to the editor to make the final decision. However, with Elliman’s strong and wellestablished press relations along with our strategic alliance with London-based Knight Frank Residential, the chance of your property receiving media attention is significant.
P R O P E R T Y F E AT U R E S We will begin outreach to a variety of publications such as the below for property feature coverage. This pitch
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will highlight the most note-worthy qualities of the residence and location.
• 6sqft
• Forbes
•
NBC Open House
• ALEXA
• Galerie
•
New York Post
• BrickUnderground
•
Harper’s Bazaar
• PaperCity
•
Broker Pulse
•
Haute Living
• Pursuitist
•
Business Insider
•
Haute Residence
•
•
CBS Living Large
•
House Beautiful
• Realtor.com
• CityBook
•
Houston Business Journal
•
Robb Report
• Curbed
•
Houston Chronicle
•
The Wall Street Journal
• Departures
•
Lux Exposè
•
Town & Country
• DuJour
• Luxatic
•
Unique Homes
• Dwell
•
Luxury Daily
• Variety
•
Elle Décor
•
Mansion Global
• Veranda
•
Financial Times
•
Modern Luxury
Real Estate Weekly
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
PROPOSE D PU BL IC RE L AT ION S PL AN /
I N T E R N AT I O N A L E X P O S U R E : Through our strategic alliance with London-based Knight Frank Residential, we work closely with their in-house PR team covering 60 countries and 6 continents. As a result, your property will be displayed on Knight Frank’s website and be shared with their database of over 700+ ultra-high net worth clientele.
SOCIAL MEDIA: Douglas Elliman’s Public Relations Department has established relationships with top-tier social media accounts and influencers. Through these relationships, we are able to put your property, for photoshoot and listing feature opportunities, in exchange for appropriate tagging and listing credit.
EDITORIAL PHOTO & VIDEO SHOOTS: Douglas Elliman’s Public Relations Department works directly with creative directors and photographers from high-profile fashion and lifestyle publications to provide beautiful listings as backdrop for editorial photoshoots. Through this relationship, we are able to put your property, forward for these types of opportunities. In exchange for the location, the listing is credited within the publication.
EVENTS: With the consent of both seller and agent, Douglas Elliman’s Public Relations offers high-end luxury brands and individuals the opportunity to hold events at our listings. Through established and on-going relationships, we are constantly working with top-tier fashion and lifestyle companies to put together both intimate and highlevel activations. Not only does this opportunity bring potential buyers to the space physically, but it allows for
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pre-event coverage, real-time event coverage (via social media) and post-event coverage.
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
YOU ONLY GET ONE CHANCE TO MAKE
BI LL IONS OF FIRST IMPRESSIONS /
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DOUGLAS ELLIMAN HAS THE BROADEST EXPOSURE ON THE WEB. W E P L AC E YO U R P RO P E RT Y I N F RO N T O F I TS B U Y E R .
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
WE DELIVER THE
INTER NAT IONA L BU YE R / W E AT T R A C T T H E M O S T Q U A L I F I E D B U Y E R S F R O M A L L O V E R T H E W O R L D. D O U G L AS E L L I M A N ’ S A L L I A N C E W I T H K N I G H T F R A N K R E S I D E N T I A L A L LO W S U S TO C O N N E C T YO U TO T H E R I G H T B U Y E R , N O M AT T E R W H E R E T H E Y L I V E .
523
United Kingdom 2,210 people 85 offices 3 countries
OFFICES
IN
Continental Europe 1,330 people 80 offices 16 countries
60
Asia Pacific 7,740 people 147 offices 15 countries
DATABASE OF
700+
BILLIONAIRES
COUNTRIES
21,500
OVER
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The Americas 12,025 people 273 offices 15 countries
Africa 680 people 24 offices 10 countries
The Middle East 50 people 3 offices 2 countries
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
PEOPLE
I NFOR MAT ION BU YER S & S E L L E R S T RU ST / T H O U G H T L E A D E R S T U R N T O U S F O R C R I T I C A L I N F O R M A T I O N A N D A N A LY S I S . W H E N T H E Y T R U S T U S T H AT M U C H , B U Y E R S A N D S E L L E R S D O TO O.
EXCLUSIVE MARKET REPORTS Produced in conjunction with Jonathan Miller, CEO of Miller Samuel, our market report series is the benchmark for residential real estate market information. Each report provides an analysis of price and sales trends along with insights about historical and emerging market trends.
the wealth report 2014
THE WEALTH REPORT Now in its 13th year, The Wealth Report is the industry’s leading publication on global prime property markets, wealth distribution and investment sentiment.
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THE GLOBAL PERSPECTIVE ON PRIME PROPERTY AND WEALTH
Our branded publication with Knight Frank profiles the motivations, behaviors and demographics of over 600 wealth managers and 15,000 affluent individuals, helping us identify what will attract them to your property.
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
OUR N ETWOR K OF R E AL E STAT E ,
FOCUSED ON YOU / D O U G L A S E L L I M A N W O R K S W I T H I N E V E R Y FA C E T O F T H E R E A L E S TAT E I N D U S T R Y B E C A U S E W E U N D E R S TA N D H O W E A C H O N E F E E D S O U R C O R E BUSINESS: BRINGING BUYERS TO SELLERS. EACH OF OUR DIVISIONS H E L P S U S Q U A L I F Y B U Y E R S W E C A N B R I N G T O Y O U R P R O P E R T Y.
OUR DIVISIONS
Commercial Sales & Leasing
Relocation Development Marketing
Sports & Entertainment
Residential Sales
DE Title Services
Residential Leasing
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Global Markets
Property Management
YOUR PROPERTY
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
HOW W E S E L L YOU R PROPE RT Y / D O U G L A S E L L I M A N B R I N G S A N U N P A R A L L E L E D A R R AY O F R E S O U R C E S T O W O R K D I R E C T LY W I T H Y O U . W E D E V E LO P T H E M A R K E T I N G P L A N T H AT W I L L S E L L Y O U R P R O P E R T Y T H E W AY Y O U W A N T T O S E L L I T.
PRELAUNCH
1 2 3
Full marketing plan and budget is prepared. Creative development for brochures, professional photography, direct mail, property website, email campaign, etc., begins. If necessary, property is staged.
Word is spread through our sphere of influence (clients, broker network, influencers, etc.). Initial contacts with the press (if applicable) are made.
TARGETED OUTREACH
BUZZ
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CREATION
FULL COURT
Website rolls out. Email campaign is launched. PR and social media sources are activated (if applicable).
4
All marketing channels are saturated with content about your property. Your property is featured on Elliman.com—and appears across our unmatched syndication of search engines, broker events, print and digital advertising, social media and more.
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
Marketing Plan Marketing Plan 9A Woods Edge Lane Piney Point Village AUGUST & SEPTEMBER Adwerx - Digital •
Frequency o 3 Weeks, Repeat as Needed • Distribution o Ads will be display on Facebook, Mobile and Web. Target to homebuyers in the geographic area around each listing.
Houston Business Journal – Digital •
Frequency o
Home of Day | 7,896 CTR in 30 days, Repeat as Needed
• Distribution o 17,744 average weekly circulation Houston, Texas HBJ’s readers are educated and affluent. They include top management professionals with high net worth who run fast-growing companies and make major purchasing decisions, personally and for their businesses, every day. Their readers average net worth is $2.2M, 85% college grads, 62% top management.
Newsletter - 39,561 Subscribers Website - 540,988 unique monthly visitors
Houston Chronicle – On The Market •
Frequency o Weekly Issue. On The Market runs in the Houston Chronicle Real Estate section on Sundays.
•
Distribution o 318,085 readers each Sunday with Houston as one of the fastest growing metros in the nation.
Adriana Banks & Benjamin Dougharty’s Social Media Accounts Douglas Elliman’s Social Media Accounts Douglas Elliman’s Website Knight Frank’s Website
elliman.com DOUGLAS ELLIMAN REAL ESTATE, 2001 KIRBY DR. STE. 600, HOUSTON, TX 77019. ALL MATERIAL PRESENTED HEREIN IS INTENDED FOR INFORMATION PURPOSES ONLY. WHILE THIS INFORMATION IS BELIEVED TO BE CORRECT IT IS SUBJECT TO ERRORS, OMISSIONS, CHANGES OR WITHDRAWAL WITHOUT NOTICE. ALL PROPERTY INFORMATION, INCLUDING, BUT NOT LIMITED TO SQUARE FOOTAGE, ROOM COUNT, NUMBER OF BEDROOMS AND THE SCHOOL DISTRICT IN PROPERTY LISTINGS SHOULD BE VERIFIED BY YOU OR YOUR ATTORNEY OR ARCHITECT. EQUAL HOUSING OPPORTUNITY.
Marketing Plan 9A Woods Edge Lane Piney Point Village OCTOBER & NOVEMBER CityBook Magazine •
Frequency o 1 Issue • Distribution o Circulation 40,000, Readership 120,000, 25% Direct Mail, 45% Public Spaces, 12% Hotels, 12% Events, 6% Newsstand & Subscriptions.
Reaches a coveted blend of established taste-makers and emerging trendsetters, 55% female with a median age around 38 and average income in the $200s. Commercial distribution to newsstands, selected events, charity partnerships and targeted residential mail to the following neighborhoods. Bellaire, Downtown, EaDo, Galleria Area, The Heights, Medical Center, Memorial, Memorial Villages, Midtown, Montrose, Museum District, Oak Forest, Garden Oaks, River Oaks, Upper Kirby, Washington Corridor, West University, Rice Village and The Woodlands.
Homes & Land Magazine • •
Frequency o 1 Issue Distribution o Circulation is 25,000 each magazine with 115,000 readership. Distribution in top markets, Homes & Land is hyper-focused on streamlining the home buying process by presenting your listings to a captive audience with real home buying intent.
Culture Map • •
Frequency o On demand. Runs for 30 days. Distribution o Facebook & Instagram Banners and Ads Readers are 58% female, 42% male, 72% 25-54 years old, 85% undergrad degree or higher, and 73% employed full time. Total Texas reach: 8.3 million per month
Wall Street Journal Adriana Banks & Benjamin Dougharty’s Social Media Accounts Douglas Elliman’s Social Media Account Douglas Elliman’s Website Knight Frank’s Website
elliman.com DOUGLAS ELLIMAN REAL ESTATE, 2001 KIRBY DR. STE. 600, HOUSTON, TX 77019. ALL MATERIAL PRESENTED HEREIN IS INTENDED FOR INFORMATION PURPOSES ONLY. WHILE THIS INFORMATION IS BELIEVED TO BE CORRECT IT IS SUBJECT TO ERRORS, OMISSIONS, CHANGES OR WITHDRAWAL WITHOUT NOTICE. ALL PROPERTY INFORMATION, INCLUDING, BUT NOT LIMITED TO SQUARE FOOTAGE, ROOM COUNT, NUMBER OF BEDROOMS AND THE SCHOOL DISTRICT IN PROPERTY LISTINGS SHOULD BE VERIFIED BY YOU OR YOUR ATTORNEY OR ARCHITECT. EQUAL HOUSING OPPORTUNITY.
YOUR PROPE RTY,
OUR PRIORITY /
We have more agents, more sales, and more reach than any other brokerage. We can bring you more buyers, more exposure and the highest price for your property. Our scale adds value to your property. We already have your buyer’s attention.
DOUGLAS ELLIMAN SUPER PRIME | 031620
OUR STRENGTHS, YOUR RESULTS.
2001 KIRBY DRIVE, HOUSTON, TEX AS 7 7019 | ELLIMAN.COM
Facts To Consider While Reviewing The Comps We suggest a list price between $2,950,000-$3,150,000d we hope for it to close between $2,750,000-$2,900,000 •
Note that 6 Woods Edge closed for $2,310,000 in July of 2019 at Auction after being on the
market over 150 days at a list price of $4,500,000. 6 Woods Edge was recently on the market for
92 days at a List Price of $2,800,000 and withdrawn on 5/27/20.
•
Even though our lot 40,000 sq ft we estimate about 50% is usable land. Survey needs to
be provided.
•
We are comping with homes of usable land of approximately 20,000 square feet. We understand
this home is larger but to buyers they see that is more to furnish and more taxes to pay.
•
The majority of the comps have more what we like to call jewelry in the home. Such as, light
fixtures, hardware, window coverings and curtains, detailed tile, detailed floors, etc.
•
There is no green space and this home has flooded.
•
We love that the home is set back, but the end of the cul-de-sac is not showing well with 9 Woods
Edge being an abandoned and dilapidated structure and 7 Woods Edge currently being gutted.
An educated buyer is going to have to make the choice of living next to a construction site in the
future. •
This home is made for a family, but most likely not a family with young kids with some of the
hazards surrounding the pool and landscaping areas.
•
Buyers are either going to think that the commercial surroundings are a plus or a minus.
•
At the end of the day we believe this will sell for what a buyer is willing to pay for this
gorgeous home.
elliman.com DOUGLAS ELLIMAN REAL ESTATE, 2001 KIRBY DR. STE. 600, HOUSTON, TX 77019. ALL MATERIAL PRESENTED HEREIN IS INTENDED FOR INFORMATION PURPOSES ONLY. WHILE THIS INFORMATION IS BELIEVED TO BE CORRECT IT IS SUBJECT TO ERRORS, OMISSIONS, CHANGES OR WITHDRAWAL WITHOUT NOTICE. ALL PROPERTY INFORMATION, INCLUDING, BUT NOT LIMITED TO SQUARE FOOTAGE, ROOM COUNT, NUMBER OF BEDROOMS AND THE SCHOOL DISTRICT IN PROPERTY LISTINGS SHOULD BE VERIFIED BY YOU OR YOUR ATTORNEY OR ARCHITECT. EQUAL HOUSING OPPORTUNITY.
COMPARATIVE MARKET ANALYSIS
9a Woods Edge Lane, Houston, Texas 77024
PREPARED FOR
Woods Edge Equity LLC AUGUST 19, 2020
Adriana Banks & Benjamin Dougharty | Douglas Elliman
INT
MAP OF ALL LISTINGS
MLS #
Status
Address
Price
0
Subject
9a Woods Edge Lane, Houston, Texas 77024
1
23851820
A
707 Pinehaven Drive
$3,295,000
2
21848082
S
11914 Knippwood Lane
$3,125,000
3
35441183
S
10734 Old Coach Lane
$3,236,615
4
21868322
S
11613 Monica Street
$3,250,000
Status: A = Active, S = Sold
Adriana Banks & Benjamin Dougharty | Douglas Elliman
INT
SUMMARY OF COMPARABLE PROPERTIES
Active Listings Address
Beds
Baths
6
7.10
707 Pinehaven Drive
YrBlt
SqFt
Lot Size
2015
7,376
14,143.0
$3,295,000
7,376
14,143
$3,295,000
Averages
Price
Sold Date
Sold Listings Address
Beds
Baths
YrBlt
SqFt
Lot Size
Price
11914 Knippwood Lane
5
5.30
2014
7,540
19,401.0
$3,125,000
9/17/19
10734 Old Coach Lane
6
5.30
2018
7,849
18,000.0
$3,236,615
8/21/19
11613 Monica Street
6
6.30
2019
7,227
20,430.0
$3,250,000
5/15/20
7,538
19,277
$3,203,872
Averages
Adriana Banks & Benjamin Dougharty | Douglas Elliman
Sold Date
ML #2
PROPERTY DETAILS A
707 Pinehaven Drive, Houston
$3,295,000
Listing information
Courtesy of Blanton Davy Properties
MLS#: 23851820
Beds: 6
SqFt: 7,376
List Date: 4/8/20
Status: Active
Baths: 7.10
YrBlt: 2015
DOM: 133
Features Acres Acres: 1.0 Lot Size Size: 14143.0 Access Access: Automatic Gate, Driveway Gate Annual Maint Desc Desc: Mandatory Builder Name Name: Iraj Taghi Cool System System: Central Electric Countertops Countertops: Marble Disclosures Disclosures: Sellers Disclosure Energy Energy: Attic Vents, Ceiling Fans, Digital Program Thermostat, Insulated/Low-E windows, Insulation - Batt, Insulation - Spray-Foam Exterior Features Features: Back Yard Fenced, Covered Patio/ Deck, Outdoor Kitchen, Porch, Sprinkler System Fireplaces Fireplaces: 2 Floors Floors: Carpet, Marble Floors, Tile, Wood Foundation Foundation: Slab on Builders Pier Remarks Beautiful recent construction by Iraj Taghi; conveniently located in the quiet, close-in Memorial neighborhood of Pine Wood Estates. Through double mahogany doors enter this stunning home with high ceilings an open, spacious layout and wood floors throughout. Marble island kitchen is fully equipped with top of the line stainless appliances. Sub-Zero refrigerator, Wolf range, custom vent hood, two dishwashers and additional beverage coolers. A beautiful wine room with a marble wall and glass enclosure is the back drop for your bar. Spacious master suite is down complete with spa like marble bathroom with double sinks, double toilets, air tub and stand alone shower. Upstairs is five guest rooms, each with an en-suite bath plus a study, game room and media room. Outdoor kitchen with gas grill & pool room with a full bath is an additional bonus. Three car garage. Long paver driveway offer...
Adriana Banks & Benjamin Dougharty | Douglas Elliman
ML #2
LISTING PHOTOS A
707 Pinehaven Drive, Houston
Adriana Banks & Benjamin Dougharty | Douglas Elliman
$3,295,000
ML #2
PROPERTY DETAILS S
11914 Knippwood Lane, Houston
$3,125,000
Listing information
Courtesy of Keller Williams Realty
MLS#: 21848082
Beds: 5
SqFt: 7,540
Sold Date: 9/17/19
Status: Sold
Baths: 5.30
YrBlt: 2014
DOM: 117
Features Lot Size Size: 19401.0 Access Access: Driveway Gate Annual Maint Desc Desc: No Cool System System: Central Electric, Zoned Countertops Countertops: Leathered Quartzite Disclosures Disclosures: Sellers Disclosure Energy Energy: Ceiling Fans, Digital Program Thermostat, High-Efficiency HVAC, HVAC>13 SEER, North/South Exposure, Tankless/OnDemand H2O Heater Exterior Features Features: Back Yard, Back Yard Fenced, Covered Patio/Deck, Outdoor Fireplace, Outdoor Kitchen, Patio/Deck, Sprinkler System Fireplaces Fireplaces: 2 Floors Floors: Brick, Carpet, Marble Floors, Wood Foundation Foundation: Slab on Builders Pier Remarks Stunning French Modern Style Property nestled on a secluded cul-de-sac street. Sophisticated design with sleek and elegant clean lines. Features stunning glass-steel front door, handsome study with double sided custom built desks and bookcase offers a sliding barn door, elevator, double height foyer, expansive family room open to an impressive wet bar and wine room, double barn doors which opens to gourmet kitchen w/ leathered quartzite counters and top of the line appliances. Master Bedroom Retreat at 1st floorM.Bath offers white marble and huge 17x16 closet. Second floor offers 4 spacious en-suite bedrooms, plus an enormous Game Room. Unparalleled Outdoor Covered Veranda and Outdoor Pavillion with grill and fireplace. This immaculately maintained "new" home has barely been lived in and ready for you to move right in! Sellers second home with many added upgrades throughout.
Adriana Banks & Benjamin Dougharty | Douglas Elliman
ML #2
LISTING PHOTOS S
11914 Knippwood Lane, Houston
Adriana Banks & Benjamin Dougharty | Douglas Elliman
$3,125,000
ML #3
PROPERTY DETAILS S
10734 Old Coach Lane, Hunters Creek Village
Listing information
$3,236,615 Courtesy of Keller Williams Realty
MLS#: 35441183
Beds: 6
SqFt: 7,849
Sold Date: 8/21/19
Status: Sold
Baths: 5.30
YrBlt: 2018
DOM: 22
Features Acres Acres: 1.0 Lot Size Size: 18000.0 Annual Maint Desc Desc: No Builder Name Name: Cornerstone Cool System System: Central Electric, Zoned Countertops Countertops: Marble/Quartzite Disclosures Disclosures: No Disclosures Energy Energy: Ceiling Fans, Digital Program Thermostat, Energy Star/CFL/LED Lights, High-Efficiency HVAC, HVAC>13 SEER, Insulated Doors, Insulated/Low-E windows, Insulation - Other, Insulation - Rigid Foam, Insulation - SprayFoam, North/South Exposure, Tankless/On-Demand H2O Heater Remarks Exquisite new construction in acclaimed Hunters Creek Village. Old world Italian Inspired dream estate that is grand in scale! Stone walled courtyard that opens to an amazing gallery. Living areas with view of picturesque pool and backyard. Handsome stone & stucco faade, tiled roof, patterned limestone flooring, wood beam accent ceiling. A bar with temp controlled wine room is perfect for entertaining. Family room has vaulted beamed ceiling and opens to kitchen with large island, Thermador professional appliances and beautiful details. Also features a caterer's kitchen for additional cooking space. Elegant master opens to the pool & a beautifully appointed master bath with a domed ceiling, stunning tile work, free-standing tub & dual entry shower. Guest suite on first floor and 4 bedrooms, 3 full and 1 half bath upstairs. Media room & game room with wet bar. Private study has inlaid...
Adriana Banks & Benjamin Dougharty | Douglas Elliman
ML #3
LISTING PHOTOS S
10734 Old Coach Lane, Hunters Creek Village
Adriana Banks & Benjamin Dougharty | Douglas Elliman
$3,236,615
ML #2
PROPERTY DETAILS S
11613 Monica Street, Bunker Hill Village
$3,250,000
Listing information
Courtesy of Greenwood King Properties
MLS#: 21868322
Beds: 6
SqFt: 7,227
Sold Date: 5/15/20
Status: Sold
Baths: 6.30
YrBlt: 2019
DOM: 136
Features Acres Acres: 1.0 Lot Size Size: 20430.0 Annual Maint Desc Desc: No Builder Name Name: Silverwood Builders Cool System System: Central Electric, Zoned Countertops Countertops: Stone Disclosures Disclosures: No Disclosures Energy Energy: Ceiling Fans, Digital Program Thermostat, High-Efficiency HVAC, Insulated Doors, Insulated/Low-E windows, Insulation - Spray-Foam, North/South Exposure, Tankless/On-Demand H2O Heater Exterior Features Features: Back Green Space, Back Yard, Back Yard Fenced, Covered Patio/Deck, Outdoor Fireplace, Outdoor Kitchen, Patio/ Deck, Porch, Side Yard, Sprinkler System Fireplaces Fireplaces: 2 Floors Floors: Tile, Wood Remarks New construction by Silverwood Builders. Stunning modern farmhouse style home w/ sophisticated painted brick faade, standing seam metal roof, stylish double hung windows & lush landscaping. A steel & glass front door opens to the entrance hall & series of luminous open spaces. Private study w/ beamed ceiling. Large dining room w/ views to the front. Butlers pantry w/ wet bar & conditioned wine room. Spacious beamed family room w/ fireplace opens to the kitchen & outdoor living space. Family gathering kitchen w/ island, two SubZeros, Wolf 60 range w/ 2 full-size ovens & abundant storage/pantry space. Luxurious master w/ beamed ceiling & exquisite bath. An inviting experience, the family room & master open to the backyard w/ indoor-outdoor elements in the dining pavilion & summer kitchen. Home office, 2 utility rooms. Game room & media room up. Sophisticated yet relaxed style for today...
Adriana Banks & Benjamin Dougharty | Douglas Elliman
ML #2
LISTING PHOTOS S
11613 Monica Street, Bunker Hill Village
Adriana Banks & Benjamin Dougharty | Douglas Elliman
$3,250,000
COMPARABLE PROPERTY STATISTICS Active Listings Number of listings
1
Lowest price
$3,295,000
Average price
$3,295,000
Highest price
$3,295,000
Avg price per sqft Avg DOM
$447 133
Sold Listings Number of listings
3
Lowest price
$3,125,000
Average price
$3,203,872
Highest price
$3,250,000
Avg price per sqft Avg DOM
$426 91
Adriana Banks & Benjamin Dougharty | Douglas Elliman
ANA
ANA
SOLD PROPERTY ANALYSIS
Address
List Price
Sold Price
% of List Price
DOM
$ per Sqft
11914 Knippwood Lane
$3,399,000
$3,125,000
91.9%
117
$414
10734 Old Coach Lane
$3,295,000
$3,236,615
98.2%
22
$412
11613 Monica Street
$3,795,000
$3,250,000
85.6%
136
$450
$3,496,333
$3,203,872
91.6%
91
$426
Sold Averages
Adriana Banks & Benjamin Dougharty | Douglas Elliman
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TEXAS HOUSTON 2001 Kirby Drive, 600 Houston, TX 77019 281.652.5588 9595 Six Pines Bld 8, Level 2, Suite 8210 The Woodlands, TX 77380 281.652.5588 AUSTIN 500 West 2nd Street, Suite 1900 Austin, TX 78701 512.866.3795 DALLAS 100 Crescent Ct., Suite 700 Dallas, TX 75201 469.273.1431