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11 WEST CEDAR STREET BEACON HILL | BOSTON

WHO WE ARE

ABOUT ELAINE ABOUT EVANGELA

ELAINE DOLLEY LICENSED REAL ESTATE SALESPERSON M: 617.331.0243 | O: 617.267.3500 elaine.dolley@elliman.com

Elaine Dolley , a 25+ year industry veteran, is one of the most sought after luxury real estate brokers in Boston. Her intricate knowledge of Boston’s real estate market and extensive sales records place her among the elite Brokers in Boston. Whether you’re looking to buy or sell a home or an investment property Elaine always provides her clients with VIP service. She offers invaluable facts and figures ensuring the client is knowledgeable regarding market data and sales trends in the Boston real estate market, coupled with her personal attention to drive optimal results for her clients, it’s no surprise that the vast majority of sales come from referrals and repeat business. Combining a collaborative approach with astute negotiating skills. Elaine focuses on understanding the individual needs of her clients and tailors her business approach to capitalize on the best interest of

each. Elaine continually brings the highest price offers to her sellers and negotiates the best purchase price for her buyers. As Director of Sales for some of the city’s most prominent luxury developments, including The Residence at Battery Wharf, The Prince on Newbury, and 285 Columbus Lofts, Elaine has been the key component to the success of her projects and has earned a loyal following from her clients and customers. Honesty, integrity, knowledge, and loyalty are traits that drive Elaine. Her commitment to stay ahead of the curve and deliver highly personalized service makes the process of buying, selling, and investing in real estate both smart and seamless. Elaine’s expertise is far reaching and is called upon from the Waterfront & Seaport to the Back Bay, Beacon Hill, South End and beyond.

MEDIA SAVVY

LEVERAGING THE POWER OF THE PRESS

WHAT CLIENTS ARE SAYING ABOUT ELAINE

“

“I have worked with Elaine on both the buy and sell side of transactions multiple times. Elaine provides an unparalleled level of service. Her knowledge of the market, relationships and expertise sets her apart from other agents/brokers in the city. If you are looking to buy or sell a home in the Boston area I would recommend using Elaine to have a seamless, easy and enjoyable process!” - Brandon Ahearn, Buyer & Seller Client

“Working with Elaine to sell my home has been a wonderful experience. She not only understands the market place but spent the time to understand what was important to me” - Lee Greenblatt, Seller Client

Notable Sales: A Track Record of Sales

Raffles Residences 27 C | Back Bay One Dalton 4701 | Back Bay Sold Price: $8,035,000 Sold Price: $7,800,000

*28 Atlantic Ave, 440 | Lewis Wharf Sold Price: $3,050,000

2 Battery Wharf, 2410 | Waterfront Sold Price: $2,600,000

343 Commercial St, 304 | Union Wharf *64 E Brookline St, 5 | South End Sold Price: $2,350,000 Sold Price: $2,150,000

201 Newbury St, 506 | Back Bay Sold Price: $1,899,000

35 Pinckney Street, 3 | Beacon Hill Sold Price: $1,685,000

1 Avery Street, 27C | Midtown Sold Price: $1,500,000

200 Pond Road | Wellesley Sold Price: $8,700,000

287 Hartman Road | Newton Sold Price: $2,189,9000

22 Boulder Road | Wellesley Sold Price: $1,612,000

* Represented Buyer

About the Developer Michael Ahern

Developer Michael Ahern has a long successful career turning distressed properties into masterpiece homes throughout Boston’s Back Bay Beacon Hill South End and South Boston. In addition he has many new development projects and single family restorations in Brookline, Newton and all over the South Shore in towns such as beautiful Situate. This is a rare opportunity to meet the developer and work to customize the home to the buyers specifications needs and desires! Only steps from Charles Street’s shops and restaurants the Public Garden and the State House this is a Triple A plus location and a rare opportunity for every family!

WHO WE ARE

THE POWER OF ELLIMAN

SCALE AND REACH With over 6,900 agents and more than 120

Direct Access to

offices in key markets across the country, we

6,900+

have the reach and resources to promote your property from coast to coast.

Agents Nationwide

Our scale enables your agent to leverage a powerful network of referrals and services that puts our national strength to work for you.

Strategic Partnerships $34.4

Billion in Sales in 2023

One of the Largest

Independent Residential Real Estate Brokerages in the U.S.

FIRST IMPRESSIONS You only get one chance to make billions of first impressions. With nearly 90 percent of buyers searching for property online, we average more than 1.2M visitors and 2.4M page views per month on Elliman.com. Visually stunning and optimized for search, Elliman.com attracts online searchers to your property while syndicating your listing to Wall Street Journal, Zillow, Realtor.com and other sites where buyers browse.

ELLIMAN Elliman INTERNATIONAL International At Douglas Elliman, we’ve Syndicating to set the global

12 Million

standard in ultra-luxury real estate—built on rarefied properties, skilled agents, and a reputation that commands attention in the world’s most coveted markets. Our network doesn’t just reach high-net-worth buyers—it draws them in.

Ultra-High-Net-Worth Buyers Each Month Elliman International extends that reach even further, through partnerships with At Douglas Elliman, we’ve set the global The Wall Street Journal, Mansion Global, standard in ultra-luxury real estate—built the Financial Times, JamesEdition, and on rarefi ed properties, skilled agents,ensure and more. These premier global platforms listing appears exactly where seriousin the ayour reputation that commands att ention buyers are searching—and making decisions.

world’s most coveted markets. Our network doesn’t reach high-net-worth buyers—it Behind just every campaign is a best-in-class draws in. Marketing and Public team them of in-house

Relations experts, working in sync to craft bold, intelligent strategies that drive Elliman International extends that reach meaningful interest. Informed by real-time even further, through with global intelligence, wepartnerships don’t just market The Wall Streetposition Journal,them Mansion Global, properties—we to lead.

the Financial Times, JamesEdition,

With Elliman International, your listing doesn’t just enter the market—it commands it.

Barron’s, PropGOLuxury, Nikkei, and

more. These premier global platforms ensure your listing appears exactly where serious buyers are searching—and making decisions. With Elliman International, your listing doesn’t just enter the market—it commands it.

elliman.com

ELLIMAN INTERNATIONAL MARKETING

PUBLIC RELATIONS

Elliman.com Our newly enhanced digital platform is more powerful than ever, delivering unmatched visibility, reach, and precision: • Premium listing placements that command attention • Advanced SEO and cutting-edge AI-driven optimization • A massive audience of over 12M monthly visitors

Global Media Relations A robust network delivering earned media visibility on an international scale: • Potential annual reach exceeding 130B impressions • Over $1.2B in equivalent advertising value annually • More than 25K media articles annually

Global Listing Feeds Strategic syndication to premier international channels, reaching ultra-high-net-worth buyers: • The Wall Street Journal – 27.5M quarterly reach | 65+ countries • JamesEdition – 1.5M monthly reach | 140+ countries • Mansion Global – 3.1M quarterly reach | 60+ countries • Financial Times – 101K monthly reach | 20+ countries • Barron’s - 3.1M quarterly reach | 60+ countries • PropGOLuxury - 20k monthly reach with Nikkei • Nikkei - 20k monthly reach with PropGOLuxury Global Advertising Tailored, full-funnel paid media campaigns built for international impact: • Holistic go-to-market strategy in partnership with global luxury brands • Designed to reach the right audience with an emphasis on engagement, traffic, and conversions • Support that spans every stage from pre-launch to post-launch campaigns Marketing Collateral Custom materials that elevate your listings and reinforce your global brand: • Print and digital formats, including listing presentations, brochures, postcards, e-blasts & more • Premium design and copywriting services • Seamless presentations that showcase your listing

International Social Media Strategy A multi-platform approach tailored for global influence and reach: • Instagram, Facebook, LinkedIn, X, TikTok, YouTube, Pinterest, and Rednote • A combined following of 709K across all platforms delivering over 461M impressions annually Influencer Partnerships Targeted collaborations with trusted voices in luxury lifestyle sectors: • Partnerships spanning hospitality, fashion, design, and architecture sectors Global Thought Leadership Positioning Elliman agents as recognized leaders in global real estate: • Opportunities including media articles, conference panels, and international investment forums • Development of compelling thought-leadership content and editorial features Elliman Insider Content High-impact editorial that reinforces your authority and market insights: • Features on exclusive global listings and premier destinations aligned with key markets • Educational content designed to enhance global expertise and reputation • Biweekly newsletters reaching over 30K engaged global readers

SOCIAL CHANNELS Social Channels THAT REACHBuyers BUYERS That Reach With Withapproximately approximately709,000 709,000users usersacross acrossall allplatforms platforms and delivering more than 461 million impressions and delivering more than 461 million impressionsannually, annually, our social media channels reach buyers where they our social media channels reach buyers where they are, are,drive drivetraffic trafficto toour ourwebsite websiteand andgive giveyour yourlisting listingthe the visibility it deserves. visibility it deserves.

INSTAGRAM @DouglasElliman (Across all of our profiles)

425K 11.3K followers

engagements

215M

impressions

FACEBOOK @DouglasElliman (Across all of our profiles)

121K followers

10.9M

engagements

195M

impressions

LINKEDIN Douglas Elliman Real Estate (Across all of our profiles)

91K

followers

413K

engagements

6.5M

impressions

X @DouglasElliman (Across all of our profiles)

22K followers

85K

engagements

11.7M impressions

TIKTOK @DouglasElliman (Across all of our profiles)

44K followers

687K

engagements

23.4M impressions

PINTEREST @DouglasElliman (Across all of our profiles)

followers

415

engagements

17K

impressions

YOUTUBE Douglas Elliman (Across all of our profiles)

followers

elliman.com

14K

engagements

8.5M

impressions

ELLIMAN IS #1 IN PUBLIC REALATIONS REACH Public Relations Massachusetts

#1 IN MASSACHUSETTS By article volume, Douglas Elliman is the leading name

Douglas Elliman is the leading name in real estate news. in real estate news in Massachusetts. With almost 60% # of Articles mentioning Douglas Elliman compared to 26% for Sotheby’s and 14% for Compass.

1,179 1,560

409

25 DOUGLAS ELLIMAN REAL ESTATE.

EQUAL HOUSING OPPORTUNITY.

256

5 Billion Reach

Total reach of articles mentioning brokerage Total number of articles that mentioned the brokerage.

By The Numbers – Editorial – January 1, 2024 – December 31, 2024

By The Numbers - Editorial - January 1, 2024 - December 31, 2024

WHO WE ARE

PUBLIC RELATIONS PLAN

The Douglas Elliman Public Relations approach to obtaining optimal exposure for our exclusive listings is highly targeted, strategic and completely 360. Every plan we produce in support of the properties we sell and lease consider every aspect of the home including location, price point, design, architecture, provenance and lifestyle. From editorial features in newspapers and magazines and on-television and podcasts of note, to thoughtful, engaging social media campaigns and highly curated events and brand experiences, we work to bring your property to life in a way that elevates the marketing and sales experience in ways unique to Douglas Elliman. In support of the marketing of 11 West Cedar, the following is a suggested public relations plan. The various press opportunities that follow will be pitched by Douglas Elliman’s Public Relations department for possible exposure. We have strong and ongoing relations with both national and international media outlets and will make the best efforts to present the property for all upcoming opportunities that seem fit. We present this plan with the recognition that we can only submit the property to the media, not guarantee coverage, as it is ultimately up to the media outlet to make the final decision on what they will publish. However, with Elliman’s strong and well-established press relations, the chance of 11 West Cedar, receiving media attention is significant. Our plan reflects the following, possible opportunities: See Next Page

PROPERTY FEATURES Following the exclusive placement, we will begin outreach to a variety of publications for further coverage on the home’s design, lifestyle, location, etc.

• ALEXA • Architectural Digest • Barron’s • Bloomberg • Boston.com • Boston Magazine • Cottages & Gardens • DuJour • Financial Times • Galerie • Homes.com • Lux Exposé • Mansion Global • Realtor.com • Robb Report • The Boston Globe • The Boston Herald • The New York Times • The Real Deal • The Wall Street Journal

WHO WE ARE

MARKETING PLAN

11 WEST CEDAR STREET LAUNCH PLAN • Once an off-market exclusive agreement has been established. Elaine and Douglas Elliman will create a Non-MLS listing that will be hosted on Elliman.com and will not syndicate out to Zillow, Realtor.com etc. • Once Elaine has secured photography of the exterior and neighborhood she will then be able to market it to potential investors, HNW clients and Douglas Elliman’s Marketing & PR departments can then market it digitally and in print media to a wider audience... regionally, nationally and internationally. Eliane will also leverage her TAN (Top Agent Network) for targeted industry exposure to a wider pool of potential buyers/investors. • If developer has photo-realistic renderings of interior we can then bolster our advertising and social media out-reach with this collateral that the wider buyer pool would appreciate. • Upon completion full photography of interior with staging or virtual staging is reccommended. This will be supported by the continued advertising plan and a MLS launch may be appropriate.

COMPREHENSIVE MARKETING •

Professional Photography & Floor Plans

•

Aerial Photography & Drone Video*

•

High-Quality Listing Video*

•

E-Blast Campaign to top brokers in Greater Boston Area, NYC, Cape & Islands

•

Digital & Print Brochure.

•

Window Displays: i.e. Westchester, Nantucket, Wellesley

•

DE’s Apple TVs: National Office Displays Marketing/PR Outreach

•

TAN - Personal Networking to National top agents and Douglas Elliman’s Top Agents in Boston, Caper & Islands, Greenwich, NYC, Palm Beach

•

Extensive Public Relations Outreach via Elliman’s Corporate PR Department

•

E-Blast campaign to top Brokers in Boston, NYC, Florida, Greenwich & Westchester

•

Just Listed Post Card Direct Mail Campaign

•

Open Houses

•

Broker Open House event. If you are agreeable, we will hold an event for Douglas Elliman offices as well as local brokerages to preview the property

•

Ongoing Personal Previews for Agents

*Agent Responsible for placement and cost.

2026 PRINT & DIGITAL ADVERTISING PLAN YOUR PROPERTY WILL BE PROMOTED IN THE FOLLOWING MEDIA:

• Instagram | Douglas Elliman’s MA Channel: Post close to Launch • Facebook | Douglas Elliman’s MA Channel: Posts close to Launch • TikTok & Instagram | Douglas Elliman’s National Channel: Posts close to Launch • AdPro* | Ai powered Social Media Targeted Ad Campaign • Boston Globe | Regional • Boston Magazine | Greater Boston Area • Boston Common | Greater Boston Area • Mansions Global Lux Experience | Affluent International Audience • Wall Street Journal: NE Edition | Featured Placement | National & International • WSJ.com | Featured Placement | National & International • Nantucket Magazine | Affluent Audience • Google | Targeted Display Ads | International Affluent Audience • Boston.com E-Newsletter | Affluent Audience • Office Window Display | Wellesley, Nantucket & Westchester Offices

All Advertising will be spread across the length of the listing. All advertising subject to change due to availability or deadline restrictions. Equal substitution will apply. *Agent Responsible for placement and cost.

PRICING YOUR PROPERTY P E R C E N TA G E O F B U Y E R S W H O W I L L V I E W P R O P E R T Y

-10 % -5 % FA I R MARKET VALUE

+5 % +10 % Asking Price in Relationship to Fair Market Value

Percentage of Prospective Purchasers Who Will Look at Property

W H Y T H I S S T R AT E G Y W O R K S Activity •P roperties priced at market levels indicate proper

appraising, assisting in the buyer’s ability to secure a loan •M ore buyers are attracted, and more serious offers

are received •M arketing time is shortened, with immediate activity

from the moment the property becomes available • I ncreased activity on the property can often cause it

to sell at or above asking price

Number of Weeks

USING MARKET-TESTED RESEARCH TO FIND THE RIGHT LISTING PRICE FOR YOUR PROPERTY.

WHO WE ARE

LET ELAINE DOLLEY PUT THE POWER OF ELLIMAN TO WORK FOR YOU