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DE Growth Guide MA 2026

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BY PRIVATE INVITATION

WHY ELLIMAN

WHO WE ARE

Over 100 Years in the Making

Douglas Elliman is the nation’s largest independent residential real estate brokerage, with over a century of expertise in luxury real estate. Since 1911, we’ve built a legacy of excellence, combining deep market knowledge with a powerful global network to deliver exceptional results. With a presence in key markets across the U.S. and around the globe, we offer unrivaled access, insight and opportunities for our advisors and clients alike.

We exist to transform your vision of luxury into the place you call home.

THE VALUES THAT DRIVE US

Luxury is personal and ever-evolving.

Great relationships are the ultimate closer.

Ownership and partnership, not management.

Success is built by investing in the long-term.

THE DIFFERENCE WE DELIVER OUR MISSION

Legacy

Backed by more than a century of excellence, we empower agents with the reputation and strength of a trusted industry leader.

Expertise

We support top-tier talent with the knowledge, tools, and strategy that keep our agents at the forefront of the industry.

Global

Through powerful international partnerships, we connect agents and their clients to buyers and opportunities around the world.

Culture

More than a brokerage, we are a community of high-achieving agents who celebrate individuality, uplift one another, and grow together.

ELLIMAN EVERYWHERE

115 Offices

6600+ Agents

550+ Staff & Support

ELLIMAN GLOBAL

We Open A World Of Opportunities

At Douglas Elliman, we’ve set the global standard in ultra-luxury real estate—built on rarefied properties, skilled agents, and a reputation that commands attention in the world’s most coveted markets. Our network doesn’t just reach high-net-worth buyers—it draws them in.

Elliman Global extends that reach even further, through partnerships with The Wall Street Journal, Mansion Global, JamesEdition, PropGOLuxury, and Barrons. These premier global platforms ensure your listing is reaching over 12 million ultra-high net worth potential buyers globally.

Elliman’s approach to our international growth strategy is unique in respect that we plan to wholely own our international hubs. No licensing/franchising nor any loose partnerships that provide a smoke-screen of an appearance of international reach. We have already opened hubs in luxury desinations like Cap Ferrat (South of France), Chamonix (French Alps) and St. Barths.

Wall Street Journal: 27.5M+ Quarterly Reach in 65+ Countries

Mansion Global: 3.1M+ Quarterly Reach in 60+ Countries

Barrons: 3M+ Quarterly Reach in 60+ Countries

James Edition: 1.5M+ Monthly Reach in 140+ Countries

PropGOLuxury & Nikkei: 20K Monthly Reach

SYNERGISTIC LUXURY MARKETS

We are Where our Clients are & Leveraging NYC Reach

Being part of a national network of top luxury markets—Aspen, Beverly Hills, Palm Beach, Manhattan, the Hamptons, Nantucket and more— gives Douglas Elliman a powerful advantage: we are where our buyers are.

High - net - worth clients move fluidly between these markets, and our presence in each one allows us to meet their needs seamlessly. This interconnected footprint creates a strong referral pipeline, enabling agents to share clients, insights, and opportunities across destinations that naturally overlap. It’s a network built to follow the lifestyle patterns of affluent buyers, delivering consistency and expertise wherever they choose to invest.

Douglas Elliman’s steady, strategic growth into key luxury hubs reinforces our leadership in the industry. By expanding intentionally into the markets that matter most to our clients, we strengthen our brand, broaden our reach, and ensure our agents remain trusted advisors in every major luxury destination.

Also with such a firm foothold in Manhattan since 1911, Douglas Elliman has deep roots with media outlets allowing for perferred rates for advertising and established channels for public relations exposure. This allows Douglas Elliman Massachusetts the advantage of getting into publications that are cost prohibitive for other brokerages. Publications like WSJ, NYP, NYT, FT etc.

LEADERSHIP THAT POWERS PERFORMANCE

While innovation drives success for our agents and partners, relationships and thoughtful leadership are the most essential.

Bill Begert

Chief Operating Officer, Western Region

Catherine Lee

President of New Development, Texas

Todd Bourgard

Chief Executive Officer of Brokerage, Long Island, Hamptons and North Fork Regions

Christina Macro

President of Brokerage, Mid-Atlantic Region

Heather Capriola

Chief Financial Officer, Brokerage

Lisa Martinez

Executive Vice President Referral Operations & Broker Specialist Program

Deva Roberts

Executive Vice President, General Counsel & Secretary

Michael S. Liebowitz

President and Chief Executive Officer Douglas Elliman Inc.

Bryan Cohen

Chief Operating Officer & Counsel, DE Development

Marketing

President of Douglas Elliman Development Marketing, Florida Jay Phillip Parker

Chief Executive Officer of Brokerage, Florida Region

Lisa Seligman

Senior Vice President, Human Resources

Susan de França

President & Chief Executive Officer

Douglas Elliman Development Marketing

Erica Einfeldt

Senior Vice President of Operations

Richard Ferrari

President and Chief Executive Officer of Brokerage, New York City and Northeast Region

Kellen Porter

Peter H. Hernandez

President of Brokerage, California and Nevada Regions

Stephen Larkin

Executive Vice President & Chief Communications Officer

Wendy Purvey Chief Marketing Officer

Chief Operating Officer, Florida Region

Melissa Webb

President of Brokerage, Texas Region

Christopher Reyes

Natalie Passerini Chief Technology Officer

Chief Strategy Officer

TRANSCENDING TEMPLATES & TROUBLE-TICKETS

Our support team is built for real conversations, not ticket numbers. You won’t be routed through layers of forms nor automated replies—instead, you’ll have direct access to people who know your business and can respond quickly. Whether you need a small tweak or a fully customized creative solution, we’re hands-on, flexible, and ready to tailor our work to fit exactly what you’re trying to achieve.

Lisa Rainis

Managing Director of Sales Massachusetts

Enda Cusack

Diector of Marketing

AGENT EXPERIENCE TEAM

Alicia Dobbyn

Senior Director of Public Relations

Giselle (Gigi) Blanco Graphic Designer

Lucas Chaves

Joe Rosado

REGIONAL SUPPORT

Local Expertise Meets Daily Agent Success

Our regional and local teams are embedded in the markets they serve—providing hands-on support, expert guidance, and personalized service day in and day out. We’re right there for our agents, every step of the way, helping them navigate challenges, seize opportunities, and grow with confidence.

DEDM Marketing Manager Massachusetts
Alexandra Foster

BUSINESS ACHIEVEMENTS

The Power of Elliman

Highest National Average Price Point of the Largest Independent Brokerages in the Nation

$1.7M 1 # 1 # 1

Brokerage in the Hamptons for the Second Straight Year by The Real Deal* in Westchester, Long Island in Queens, Nassau and Suffolk County in every real estate category across the board**

Notable Sales

NEW YORK CITY

• In 2019: 220 Central Park South - $240 million

• In 2024: Central Park Tower - $115 million, the first nine-figure residential sale in NYC since late 2021

HAMPTONS

• In April 2025: $70 million sale on Further Lane in East Hampton, the largest sale of the year to date

CONNECTICUT

• 2023: $138 million Copper Beach Farm, Greenwich –most expensive residential sale in CT to date

FLORIDA

• $69.5 million – Highest sale ever in Bal Harbour (Miami)

• $100 million sale in 2024 – most expensive residential land deal in Miami-Dade County since 2022

• $152 million sale in 2024 – 10 Tarpon Island, Palm Beach’s biggest deal of the year

NANTUCKET

• $37.64 Million off-market deal

LONG ISLAND

• Sale of Erchless, an opulent, historic estate on the North Shore of Long Island, last asking $23 million, marking the all-high time highest single-family sale for both Nassau County and Old Westbury, NY.

COLORADO

• 2024: $108 million off market deal in Aspen – most expensive residential sale in Colorado to date

DIVISIONS

Residential Sales & Leasing is the foundation of our business, built on over 100 years of excellence in luxury real estate. Our deep expertise, combined with unrivaled global intelligence, allows us to navigate markets with precision and deliver exceptional results. With a legacy of success, we continue to set the standard in residential real estate.

Douglas Elliman Development Marketing provides expert marketing, sales, and leasing for new developments across NYC, Long Island, Westchester, NJ, FL, CA, MA, TX, and internationally. Our hybrid platform pairs seasoned new development specialists with top brokerage professionals, delivering unmatched expertise and real-time market intelligence.

Elliman Capital is Douglas Elliman’s in-house mortgage platform, created to simplify and elevate the financing experience for agents and their clients. Offering a comprehensive range of lending solutions, from jumbo and conventional loans to construction and bridge financing, Elliman Capital serves a diverse array of borrowers with speed, transparency, and competitive rates. By integrating technology and expertise, it delivers a seamless, end-to-end lending experience within the Elliman ecosystem. (Florida & NY State)

Commercial Sales & Leasing provides integrated real estate services for investors, owners, developers, and tenants across industries. Our expert team uncovers opportunities and crafts solutions for complex challenges by leveraging market trends, decades of experience, and a vast professional network.

Douglas Elliman’s Estate, Trust & Probate Division is a team of real estate specialists dedicated to guiding clients through trust, conservatorship and probate transactions—with the utmost in professionalism and care. Purpose-built for institutional sellers, legal professionals, and families, we offer tailored expertise, rigorous compliance, and unwavering support every step of the way.

Title Services provides clients with personalized, reliable title solutions, ensuring a seamless experience through consistent communication and expert problem-solving. With full-time in-house counsel and competitive pricing, we are committed to delivering exceptional service tailored to each client’s unique needs.

Sports & Entertainment has worked with some of the most recognized names in sports, music, fashion, film and television. As former professional athletes, attorneys, financiers and entertainment VIPs, each with more than a decade of real estate experience, our agents know the nuances of high-profile deals, appreciate their clients’ need for discretion and dedicate themselves to delivering win after win, year after year.

Farm & Ranch blends deep-rooted agricultural expertise with world-class luxury real estate services, offering unparalleled guidance in buying and selling premier rural properties. With a legacy of excellence, they connect clients to the finest farms, ranches, and equestrian estates nationwide.

Relocation provides seamless, customized relocation services for individuals, families, and corporations, ensuring a smooth transition with expert real estate guidance. Backed by a nationwide network and personalized support, they make moving effortless—whether across the city or across the country.

HOW WE SUPPORT AGENTS

PUTTING OUR AGENTS IN THE LEAD – FASTER

Our Sales Leadership, Learning & Development, Technology, Public Relations, Marketing, and Operations Departments work seamlessly together, creating a 360-degree support system for our agents. This interconnected approach ensures agents have the tools, resources, and strategies needed to excel at every stage of their business.

Sales Leadership

Learning & Development

Public Relations

Branding & Marketing

Information Technology

Operations & Support

SALES LEADERSHIP

Expert Guidance That Elevates Every Agent

Our seasoned sales managers, backed by an accomplished regional leadership team, bring deep industry knowledge and handson experience to every stage of an agent’s career. With personalized coaching, strategic business development, and unwavering support, they transform good agents into top producers while fostering a culture of excellence across the organization.

PROFESSIONAL DEVELOPMENT

Elite Training for Expert Advisors

Douglas Elliman is powered by our award-winning, dedicated Professional Development team, offering a robust mix of live and 24/7 on-demand sessions, in-person master classes and live panels designed to keep advisors ahead of the curve. Through our dynamic My Learning platform, advisors gain access to cutting-edge technology tools, business-building strategies, and ongoing education tailored to every stage of their real estate career.

Professional Development Team

24/7 Training Available

PUBLIC RELATIONS

The Leading Voice in Real Estate

Public Relations at Douglas Elliman plays a vital role in amplifying our brand presence through strategic media outreach, press coverage, and thought leadership. With consistent features in top-tier publications and a strong presence in national and local news, our Public Relations team ensures our agents, listings, and market insights receive the recognition they deserve.

Elliman Insider

Elliman Social

Elliman Daily Podcast

#1 IN MASSACHUSETTS - PUBLIC

BY ALL MEASURES: ARTICLE VOLUME; REACH

Chart Title

Sothebys Douglas Elliman Coldwell Banker

TOTAL NUMBER OF ARTICLES THAT MENTIONED THE BROKERAGE. By The Numbers - Editorial - January 1, 2025 - December 31,

PUBLIC RELATIONS

PUBLIC RELATIONS

The Leading Voice in Real Estate

Public Relations alone has the power and persuasive reach to sell a home even before it hits the market. Douglas Elliman punches far beyond it weight when it comes to PR as demonstrated by this chart with scores far surpassing our local competition. Being one of the top luxury real estate companies headquartered on Madison Avenue has had it’s advantages in getting the clout and coverage in many of the world’s leading media outlets.

6.6B

Total reach of articles mentioning Brokerage +3x

Total number of articles mentioning Brokerage over next competitor... Sotheby’s.

$52.1M

Total Ad Value of all news press mentions

COMMUNITY RELATIONS

Our Greatest Impact is Made Together

At Douglas Elliman, caring is at the heart of who we are. Through Elliman Cares, we unite our agents and staff to give back, support meaningful causes, and strengthen the communities we call home. From local initiatives to national partnerships, we’re dedicated to raising awareness, lending our time and resources, and making a lasting impact where it matters most. Together, we serve not only as real estate professionals, but as agents of change.

THE POWER OF PRESS

By all measures including reach, article volume and ad value, Douglas Elliman is one of the leading names in real estate news.

Year over year, in 2025 Douglas Elliman increased its potential reach of over 124 billion impressions and equivalent advertising value of $1.14 billion.

124B

Total potential reach of all articles that mentioned Douglas Elliman.

$1.14B

Total ad value equivalent of all news content that mentioned Douglas Elliman.

29,700

Total number of articles mentioning the brokerage.

BRANDING & MARKETING

Empowering Agents. Elevating Brands.

Marketing at Douglas Elliman is designed to empower agents with the tools, strategies, and support they need to elevate their business and stand out in a competitive market. From custom brand campaigns, curated events and market reports to self-service templates and bespoke publications, our luxury brand presence ensures impactful exposure at every level.

Elliman.com

Elliman Equestrian

Vicinity Magazine

Luxury Listing Presentation

Buyers & Sellers Guides

Neighborhood Guides

Market Reports AND MUCH MORE!

Regional Print Campaign, New York City

Regional Year End Market Report

The E-List, Westchester

BRANDING & MARKETING (cont’d)

Rooted in Every Market We Serve

Our Regional Brand Campaigns strengthen the Elliman name by making it locally relevant— rooted in the unique character of each market we serve. Through tailored messaging and creative, we drive brand recognition, agent visibility, and meaningful community connections.

Events, Sponsorships & Activations

Regional Print, Digital & Out-of-Home

Advertising

Localized Organic Social & Digital Content

Westchester

Team Logo Exploration: Options and Style Mood Board

Custom Team Listing Presentation with Custom Hardcover with raised Codex Branding

CUSTOM AGENT/TEAM BRANDING

Refining & Amplifing Your Brand

Douglas Elliman elevates agent collateral to a bespoke, luxury standard—crafting custom marketing materials that reflect the sophistication of your own brand. From refined print pieces to polished digital social media templates, every detail is thoughtfully designed with premium aesthetics, tailored messaging, and exceptional production quality. The result is collateral that not only showcases your listings beautifully, but also reinforces an agent’s presence in the high-end

Agent/team Branding Ad
StudioPro Elliman Productions

BRANDING & MARKETING (cont’d)

Tools

Our marketing tools are built to elevate. With powerful resources—many right in the palm of your hand—we equip agents to stand out, tell their story, and win business.

StudioPro - CRM & Marketing Platform

XpressDocs - Print Marketing Platform

Elliman Productions - Instant Video Content Creation

AdPro - Ai Powered Social Media Adverising

404 Park Avenue South Penthouse 15A

NOMAD | NEW YORK

XpressDocs Postcard

BRANDING & MARKETING (cont’d)

Designed to Impress. Built to Perform

Our turnkey marketing templates—both print and digital—are elegantly designed and effortlessly accessible. Created to be at your fingertips, these polished materials make it easy to market with confidence, consistency, and luxury-level quality at every touchpoint.

INFORMATION TECHNOLOGY

Tech That Works As Hard As

The Industry Demands

Technology at Douglas Elliman is designed to streamline, simplify, and supercharge the agent experience. From innovative business platforms to data-driven tools and mobilefirst solutions, our tech ecosystem empowers agents to work smarter, stay connected, and deliver results at every stage of the real estate journey.

MyDouglas

Elliman Inspirations

Home Valuation Tool

Private Listings

Marketproof Pro (NYC only)

Elli AI (Coming Soon)

OPERATIONS & SUPPORT

Operational Excellence, Locally Driven

This team keeps business moving—managing the day-to-day operations that keep every transaction on track. From listing input and contract processing to file compliance and data accuracy, they ensure every detail is handled with precision. Their work allows agents to stay focused on clients and closings, knowing the backend is running smoothly and efficiently.

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