152 SOUTH ROAD
PRESENTED BY
KRISTY B. NADDELL & LAUREN SPIEGEL
Westhampton
WESTHAMPTON, 152 South Road
South Elevation
SOUTH ROAD
WESTHAMPTON, NY
1/8" = 1'-0"
1/8" = 1'-0"
152 South Road
North Elevation
1/8" = 1'-0"
152 South Road West Elevation
1/8" = 1'-0"
1/8" = 1'-0"
152 South Road Site Plan
Why Elliman?
The Power of Elliman
BROKERAGE IN THE HAMPTONS IN TRANSACTIONS #1
$2.16B
$1.9M AVERAGE SALES PRICE,LEADING THE NATION IN LUXURY REAL ESTATE APPROX. IN SALES VOLUME
EXPOSURE IN KEY LUXURY MARKETS
$39.8B IN SALES
6,000 EXCEPTIONAL ADVISORS
115+ Offices IN KEY LUXURY MARKETS
Distinguished Media-Worthy Press
124B
Total potential annual reach
$1.14B
Equivalent advertising value annually
29.7K+
Media articles annually
GLOBAL PUBLIC RELATIONS By The Numbers – Editorial – January 1, 2025 – December 31, 2025
Our Presence and Reach #1 in the Hamptons
2,413 $101.8M
A leading site that captures buyer traffic
With nearly 90 percent of buyers searching for property online, we average more than 10M visitors and 27M page views per year on Elliman.com. Visually stunning and optimized for search, Elliman.com attracts online searchers to your property while syndicating your listing to Wall Street Journal, Zillow, Realtor.com and other sites where buyers browse.
Social channels that reach buyers
With approximately 709,000 users across all platforms and delivering more than 461 million impressions annually, our social media channels reach buyers where they are, drive traffic to our website, and give your listing the visibility it deserves.
INSTAGRAM 425K Followers · 11.3K Engagements · 215M Impressions
@DouglasElliman (Across all of our profiles)
@KRISTY.NADDELL 7,376 Followers @LAURENOFTHEHAMPTONS 3,743 Followers
FACEBOOK 121K Followers · 10.9M Engagements · 195M Impressions
@DouglasElliman (Across all of our profiles)
@KRISTY.NADDELL @LAURENSPIEGELHAMPTONSREALTOR
LINKEDIN 91K Followers · 413K Engagements · 195M Impressions
DouglasEllimanRealEstate (Across all of our profiles)
LINKEDIN.COM/IN/KRISTYNADDELL// LINKEDIN.COM/IN/LAUREN-SPIEGEL
GOOGLE MY BUSINESS
KRISTY NADDELL
X 22K Followers · 85K Engagements · 11.7M Impressions
@DouglasElliman (Across all of our profiles)
TIKTOK 44K Followers · 687K Engagements · 23.4M Impressions
@DouglasEllimanRealEstate (Across all of our profiles)
PINTEREST 1K Followers · 415 Engagements · 17K Impressions
@DouglasElliman (Across all of our profiles)
YOUTUBE 5K Followers · 14K Engagements · 8.5M Impressions
Douglas Elliman (Across all of our profiles)
Our Bespoke Approach
From marketing and public relations to advertising and syndication, Douglas Elliman’s approach is fully integrated and meticulously crafted. Our expert teams will architect a bespoke campaign that leverages unique relationships and Douglas Elliman’s global reach and elite partnerships. Every detail—from visual storytelling to press exclusives—will be executed with precision and distinction.
Curated Coverage, Captivating Buyers
The Douglas Elliman Public Relations approach to obtaining optimal exposure for our exclusive listings is highly targeted, strategic and completely 360. Every plan we produce in support of the properties we sell and lease consider every aspect of the home including location, price point, design, architecture, provenance and lifestyle. From editorial features in regional newspapers and magazines and on-television and podcasts of note, to engaging social media campaigns and highly curated events and brand experiences, we work to bring your property to life in a way that elevates the marketing and sales experience in ways unique to Douglas Elliman.
TAILORED, THREE-PRONG PR APPROACH
Outreach to publications that write about the world’s most special homes for sale to reach high-net-worth homebuyer audiences.
Robb Report Forbes
Mansion Global MSN
Outreach to highly regarded publications that coverage design, culture and art.
Galerie Cottages & Gardens
Dwell
Outreach to the regional publications that matter and drive traffic to listings and open houses.
Dan’s Papers
East End Living
Hamptons Magazine
Hamptons Real Estate Showcase
Marketing & Advertising
152 SOUTH ROAD, WESTHAMPTON
The 4-Phase Marketing Strategy That Sells
This framework delivers clarity, precision, and performance at every step.
Phase 1
PRE-LAUNCH (1-10 DAYS)
• Execute Listing Agreement
• Gather Home Documents
• Professional Photography & Videography
• Collateral Development
• Generate “Coming Soon” Buzz
• Explore PR Opportunities
Phase 2
BUZZ CREATION (11-30 DAYS)
• Listing goes LIVE – Douglas Elliman, Zillow, Trulia, Realtor.com, MLS, and many more
• Host New Listing Caravan Tour
• Target Outreach
• ”Just listed” Direct Mailing
• Phone Calls
• Social Media Campaign
• B2B Email to targeted DE Agents
• Regional Print and Digital Advertising
Phase 3
SUSTAIN MOMENTUM (31-45 DAYS)
• Advertising Placements in Additional Media Outlets
• Continue Social Media Efforts
• Close Communication with Sellers
Phase 4
EVALUATE & ADJUST (46+ DAYS)
• Re-evaluate Marketing Strategy
• Revisit Offer Price, if Necessary
Exposure That Matters
ELLIMAN.COM DEDICATED PROPERTY PAGE
With over 10M visitors and 27M page views per year, your property receives a dedicated listing page on elliman.com, which provided maximum visibility and syndicates to key partners.
ELLIMAN.COM GLOBAL SYNDICATION
Once your property goes live on Elliman.com it automatically syndicates to a number of elite, globallyrecognized websites such as Wall Street Journal, James Edition, Realtor.com, Zillow, and many more.
ELLIMAN’S SOCIAL SPHERE
With approximately 751,000 users across all our social channels and delivering more than 431 impressions annually, Douglas Elliman harnesses the power of our social sphere for increased access and visibility.
DOUGLAS ELLIMAN AGENT NETWORK
Reaching 6,600 Douglas Elliman agents with ultra high-net worth clients in key luxury markets around the country.
ELLIMAN DIGITAL MAGAZINE
Our digital magazine, Elliman Insider, reaches 12,000 unique visitor per month, and is delivered directly to the in-boxes of Elliman agents. Our meaningful and relevant stories ultimately direct attention to your property.
ELLIMAN ADVERTISING PLAN
Offering a highly-tailored advertising plan and bespoke opportunities to reach ultra-high-net-worth individuals.
Custom Collateral Overview
The creative tactics deployed to market 152 South Road, Westhampton will follow a consistent look and feel across all channels, aligning the property with a toptier marketing approach. The photography, video and copy will be designed to convince buyers that your listing is the place to call their next home.
Hyper-Targeted Direct Mail Campaigns
Design custom mail, ranging from postcards and exclusive invitations to brochures. We can target specific buildings, zip codes, and neighborhoods, crafting a campaign that effectively reaches and prospects various geographic areas.
Marketing Tactics
Emails Designed for Storytelling
Utilizing our exclusive CRM, we can reach over 1,000 agents in our local market and over 8,000 in our national market with personalized emails highlighting your property. Additionally, we’ll tap into our existing email database to extend our messaging.
Just Listed
152 South Road, Westhampton
$12,000,000 | X Beds X Baths | X Half Bath
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Read More
152 SOUTH ROAD WESTHAMPTON, NY
MORE Lic. R.E. Salesperson O 631.723.4193 M 631.433.7831 lauren.spiegel@elliman.com
Lauren Spiegel Kristy B. Naddell
Assoc. R.E. Broker O 631.354.8100 M 631.905.8584 kristy.naddell@elliman.com
Local Social Media that Engages
Captivating social media graphics will be crafted to showcase your property on our team’s social handle as well as on Douglas Elliman’s New York Instagram feed, reaching over 18,000 engaged users.
douglasellimannewyork
Liked by douglasellimannewyork and 30 others
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Learn more at the link in bio.
#DouglasElliman #TheNextMoveIsYours #MassachusettsRealEstate #LuxuryRealEstate #LuxuryListings
Premium Printed Brochures
We specialize in crafting stunning brochures, ideal for highlighting your home’s features at open houses. We can seamlessly transform these brochures into digital flipbooks that include customizable links, ensuring your prospective buyer can explore the property further.
Property Launch Party
From custom designed invites to an exclusive on-site soiree, we’ll ensure clients, agents and others can experience the space first hand. Food and beverage, festive music and property collateral will make the event extra special.
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Saturday, June 7th 12:00pm – 2:00pm
Media Plan
Digital Advertising
Locations:
Hamptons, NYC
Targeting:
Luxury Travelers
Luxury Watches
Luxury
Luxury Vehicles
Stunning Location in Westhampton
Exclusively Listed by
Lauren Spiegel
Kristy B. Naddell
CONNECT
Your Elliman Agents
Lauren Spiegel
Lic. R.E. Salesperson
O 631.723.4193 | M 631.433.7831 | lauren.spiegel@elliman.com
Lauren Spiegel is part of the fabric of her Hamptons community and is passionate about her role in finding others their home in the Hamptons. She began her career in real estate nearly 20 years ago, inspired by her love for the waterfront lifestyle and vibrant communities on the East End. From the beginning, Lauren excelled. With the guidance of the Hamptons’ top producers, she honed her sales, marketing, and administration skills. Lauren collaborated with the late Lynn November, DE Westhampton Beach’s top producer. As a result, Lauren expanded her knowledge of the area and developed a strong work ethic, learning quickly, that in order to thrive in this business, like everything else, you must commit 100%. While Lauren has extensive knowledge of the East End, she specializes in waterfront properties west of the canal, renting and selling properties with Douglas Elliman’s Quogue office. She understands the importance of evolving to meet the needs of each individual client and property, and she will provide the utmost care and attention to your needs with honesty, integrity and positivity. Utilizing her strength in negotiating to maximize your results, along with her savvy social networking and online media skills to market your property, Lauren truly provides a full service experience.
As a busy mother of 4, Lauren understands the importance of finding the perfect place to call home. “There is nothing I enjoy more than finding my clients a place that perfectly fits their lifestyle and provides a comfortable space to create lifetime memories.” Whether you are interested in a year-round or second home, condo, townhouse, or investment property, she will work hard to help you achieve your goals and dreams. Lauren currently lives in Westhampton and is very involved with the Westhampton Beach School and committed to giving back to her community. Additionally, Lauren leads an active lifestyle and loves going to the beach with her children, friends & family.
Kristy B. Naddell
Lic. Assoc. R. E. Broker
O 631.354.8100 | M 631.905.8584 | kristy.naddell@elliman.com
Kristy B. Naddell is one of the most recognized names in North Fork real estate, consistently ranked among the top Douglas Elliman agents on Long Island’s East End. With a proven track record of success and deep local expertise, she represents some of the most desirable luxury homes and waterfront properties on the North Fork of Long Island.
A Top Producer for more than a decade and Rookie of the Year in her very first year, Kristy blends her financial background and marketing insight to deliver unmatched results for her clients.
Before entering real estate, she worked on Wall Street as a HighNet-Worth Advisor and later in digital advertising sales, experiences that shaped her analytical approach, negotiation skill, and clientfirst mindset—all essential to her success as a North Fork real estate agent. Known for her white-glove service, honesty, and integrity, Kristy guides buyers and sellers through every stage of the process with professionalism and care. She understands the emotional and financial importance of every transaction—whether helping a client purchase a North Fork waterfront home, market a luxury estate in Southold, or invest in new construction. Her ability to combine local market knowledge, strategic pricing, and targeted online marketing has made her one of the most effective agents in the North Fork real estate market today. A standout moment in Kristy’s career includes serving as the exclusive agent for Estates at Royalton, an 11-home subdivision where she launched and managed the full marketing campaign—selling 85% of the homes within the first year. This achievement highlights her marketing innovation and deep understanding of buyer behavior in the North Fork luxury home Market.
Within Douglas Elliman, Kristy plays an active role as a mentor and team leader, helping train new agents and organize community-focused events that strengthen the firm’s presence across the North Fork. Her dedication, leadership, and outstanding sales performance have made her a respected figure among both clients and colleagues.
Outside of real estate, Kristy enjoys spending time with her fiancé and rescue dog while embracing the North Fork lifestyle—from coastal walks to vineyard weekends. Passionate about design and architecture, she often assists clients with home staging and renovation ideas, bringing creative vision to every property she represents.
#1 North Fork Agent by Transactions, Sales Volume and Gross Commission Income for 2021, 2023, 2024, 2025*
Ranked Top 1.5% Nationwide by RealTrends Verified**