Newsletter Issue 5
What is all this?
Our newlsetter allows our customers to become members of the brand, it’s free! When signing up to the newsletter you gain access to discounts, exclusive access, invitations to events and a deeper understanding of our brand. Our newsletter also publishes our customer look book. Every collection, we reach out to loyal Lueder customers to talk to them about
what Lueder means to them and wearing Lueder makes them feel.
This issue of our newsletter features our AW24 customer look book and our interviews with Stanley, Kelsey and Oscar. This newsletter allows you to connect with the Lueder community and invites you to be a part of it.
Our newsletters vary every month. Some issues delve into the deep creative process behind Lueder. The sustainable factories we partner with, techniques used and how we chose our fabrics. Other issues may have a more social aspect, gig reviews, employee interviews, styling guides. Or more functional purposes, like upcycling and sewing guides.
What role does individuality play in the way you dress?
The way I express individuality changes everyday and throughout the seasons. Sometimes I feel like I want to blend in more and stay low key, sometimes I feel the opposite and want people to be looking at me all the time and the way I dress is one of the biggest ways I do that
Do you feel our designs reflect your personality?
Lueder is a brand I return to so often because I can use the pieces to reflect how I’m feeling day to day. I can have a hood on and feel mysterious and discreet, or have some bright blue trousers on, or both!
Photographer- Coco Suzuki Model - Stanley Goretzki
Stylist - Ellie Wignall
Stanley
Stanley
Do you feel Lueder clothing empowers you?
I almost feel my most empowered when wearing Lueder. I feel my most powerful when dressing not decidedly feminine or masculine, and I love the way that Lueder transcends those barriers. When I don’t want to decide, I don’t have to, which makes me feel empowered.
Do you feel clothing changes the way people percieve you?
I think yes, in both bad ways and good ways. It’s unfortunate that people have predjudice and preconceptions about how people dress, whether they may be good or bad. But I also feel that the way I dress reflects my personality, my creativity and my tastes and interests. So, for that reason sometimes I feel glad people look at my clothing when percieving me.
PhotographerCoco Suzuki Model - Kelsey Odonnell Stylist - Ellie Wignall
How do you feel Lueder designs redefine traditional ideas of fashion?
I think the importance placed on the unique heritage and interests within Lueder is what makes the designs so unique. You can see the medieval influence within the designs, yet they look and feel so modern.
Oscar
How would you sum up the essence of Lueder in 3 words?
-futuristic -stong -versatile Photographer- Coco Suzuki Model - Oscar Coft Stylist - Ellie Wignall
