TX Ebby Recruiting Presentation

THE PARTNERSHIP

THE EBBY INCENTIVE

CLOSE ON 3 MORE LISTINGS

In 2022, all Ebby Halliday Companies agents who close three more listings than they closed last year are eligible for the company to pay their annual association dues.

Transactions must close in the calendar year

Agents eligible for the reward will pay their dues and submit the receipt to their office for reimbursement

New agents with zero closed transactions in the prior year are still eligible if they close three or more listings in the current year

Experienced agents who join the company will be eligible for the award in the year following their joining.

Teams and Groups are eligible. For every three closed listings over the total number of closed listings in the prior year by the Team/Group, the Team/Group leader will receive one reward to distribute

Example:

1 A team of 4 closes 40 units in 2021

2. Once the team has achieved 43closed units in 2022, the team will receive 1 award

3 Once the team has achieved 46 closed units, the team will receive an additional award.

4 This will continue for every 3 additional units, until each team member has received an award.

5 The award of this incentive will be at the discretion of the team leader

FROM LISTING TO CLOSING, WE PROVIDE THE KNOWLEDGE AND RESOURCES TO HELP YOU OBTAIN THE BEST PRICE FOR YOUR LISTING, SELL IT IN THE SHORTEST TIME, AND TO DO SO WITH THE MOST CONVENIENCE FOR YOUR SELLER.

EBBY.COM

Ebby.com updates every 15 minutes, giving you the latest data available on all properties for sale within the MLS. It also provides home buying and selling resources. Search the region’s home inventory from anywhere by downloading our app for iPad, iPhone or Android.

HOME MATCH

Search, save and view homes for sale from your home computer or mobile device, through both Ebby.com and our mobile app. Home Match also tracks showings, feedback, market activity and open houses for sellers.

BUYSIDE MARKET ANALYSIS

This tool allows you to see the current real-time buyer demand for your home.

ESTIMATED HOME VALUES

With our estimated home values tool, you can instantly see estimated home values at any time This tool uses automated data modeling techniques to provide you with three different value estimates to review

ZILLOW PARTNERSHIP

Ebby Halliday works directly with Zillow to provide up-to-date and accurate listing information Your listing agent will be shown as the first point of contact with your home’s detailed information

CURBIO

Curbio is the pre-sale home renovation company that helps you make significantly more money on the sale of your home, without the hassle or upfront costs of working with a traditional home-improvement company Curbio transforms your property into the move-in-ready listing buyers are looking for, and you don’t pay until you sell your home.

Buyers can search the complete region for home inventory from anywhere by downloading our app. Benefit: Whether they are driving through neighborhoods or searching from home, the mobile app gives buyers access to the complete listing inventory with the touch of a button.

CMA - MOXI PRESENT

The easy-to-use presentation builder can be used to create CMAs, as well as open house presentations, listing presentations, neighborhood tours, relocation presentations, and just about anything else under the sun

AGENT & TEAM WEBSITES

Offering fully responsive, custom websites and CMS for real estate companies and brokerages paired with the leading Real Estate CRM system

SELLERS SHIELD

Sellers Shield is home seller protection designed by Legal Experts that PREVENTS lawsuits and provides SECURITY to the seller if one occurs. Sellers Shield provides sellers of residential real estate protection both before and after the sale. Pre-sale guidance and resources show sellers how to minimize the chance of being sued, particularly concerning the completion of the state mandated seller’s disclosure form, the most common source of lawsuits of buyers against sellers

SKYSLOPE

The next level in transaction management SkySlope streamlines the transaction process, enabling smart brokers to focus on what matters most growing their business

TESTIMONIAL TREE

Help your customers/clients say nice things about you with our exclusive testimonial program Build superior “word-of-mouth” advertising

THE REACH

THE NETWORK

THE TEAMWORK

When it comes to buying or selling a property, having a real estate team on your side is a game-changer. Not only will they always be available to take calls and show properties, but they'll also bring a wealth of experience and expertise to the table.

We have over 250 agents and a fantastic full support staff to keep our marketing and business operations at peak performance It's all about the power of teamwork, and we believe there's strength in numbers! We love helping our clients sell their homes and find their dream homes each year.

2,463 CLIENTS SERVED IN 2025 $1,017,827,618 SALES VOLUME IN 2025

by Real Trends/Wall Street Journal RANKED #5 NATIONWIDE

THE STAFF

Team Lead Operations Expansion

re that you are out working with your clients to buy and sell and we are behind not having to worry about the rest!" - Rob Ellerman, Tead Lead

OFFICE MANAGER

KC Missouri Offices

Team member for 20 years

Dotloop organization & submission, warranty setup

Works with RN Corp on commission reports

Tracks agent production & reports to Team Lead

AGENT OPERATIONS

KS & Expansion Offices

Team member for 3 years

Dotloop organization & submission

Commission breakdowns for each contract

Track agent/team volume

Leads Department

Prequalifying leads

Lead Sources

Lead SEO

Zillow Training

EXPANSION DIRECTOR

Team member for 10 years

Setting up new offices

Recruiting new agents

Working with brokers as an advocated for our teams in each market

Training Department

Specialized training for new and experienced agents

Ongoing contract training and support

Custom training materials and courses

We have a full-time marketing department that will provide top-of-the-line marketing for your community including full-color flyers, marketing plats, plan sheets, social media graphics, postcards, etc. If additional pieces are needed they are quick to provide.

Donna, our head creative, brings over 30 years of expertise in graphic design and marketing. She thrives on helping new clients refine their style, with a special passion for designing logos that clients instantly love. Based in the heart of downtown Kansas City, Donna’s energy is contagious, whether she’s talking about her work, her daughter, or her

Ava is your go-to gal for all things real estate marketing! With four years of experience under her belt, she’s a pro at helping marketing materials stand out. Based in the Kansas City metro, Ava serves clients nationwide while enjoying life with her husband and their spunky Dachshund, Lottie who definitely runs the show!

Taylor is a vibrant and outgoing social media expert, known for her ability to craft engaging content that connects with audiences. With a love for sports and a passion for travel, she explores new places and captures the excitement of her adventures. Her expertise in building online communities and storytelling makes her a go-to voice in the

OUR TEAM SUPPORTS THESE NATIONWIDE CHARITIES:

St. Jude Children’s Hospital

National Cancer Foundation

United Way

American Lung Association

Ebby Halliday, REALTORS® was founded in 1945 on three simple principles of service: service to the client, service to the industry and service to the community. Having grown from a one-woman office to the largest real estate company in Texas, the company has consistently maintained a focus on service to our community. The Ebby Halliday Foundation, launched in 2018, carries on the legacy of Ebby HallidayAcers by serving North Texas women and children in need.

INDIVIDUAL PROPERTY WEBSITE (IPW)

We offer custom online ad and geofencing packages to help agents market their listings in a

targeted, high-impact way— without relying on social media.

How This Helps Agents & Sellers:

Increases listing visibility beyond the MLS or real estate portals

Reaches potential buyers where they’re already browsing online

Drives more traffic to listings and generates interest faster

Puts your listing in front of the right audience with trackable performance

GEOFENCING TECHNOLOGY

Geofencing is a location-based digital strategy that allows us to draw a virtual “fence” around key areas—like a specific neighborhood, shopping center, or even a competing open house. When someone enters that area and uses their phone or browses online, they begin seeing your real estate ads.

How This Helps Agents & Sellers:

Targets people in precise, high-traffic areas who are

likely to be in home-buying mode

Reaches buyers actively touring open houses or

nearby new construction

Increases exposure to high-intent, local prospects who may be ready to act

Provides sellers with modern, proactive marketing that gives their home an edge

Your home will have full exposure on our teams social media platforms, including your own YouTube video.

We spend $700k+ a year in marketing for the team. Benefits in: team branding, team leads, and the opportunity to market your personal listings

Quarterly In-house magazine and agent incentives

We love to acknowledge your achievements and do that by awarding 'gifts' based on your volume. We also produce a internal magazine to make sure every team member is able to stay up to date on all things Ellerman!

Profit-sharing

After 5 years on the team, you will be added and get a percentage of the proceeds of the team. (2021 $150k+ given to agents)

Support Staff

Our goal as support staff is that you are out talking to clients and selling and leaving the rest up to us not sure if we will do something...just ask!

Team Culture

We try to maintain a 'family type' atmosphere within our team. This starts at the top with Rob, he is always welcome to new ideas and is always looking out for our agents/staff We also try to invest in our local communities with not only donations but helping as a team

Quarterly meetings with the entire team and quarterly staff and manager meetings to make sure we are doing everything we can for our agents

Easily accessible team resources

Events/details all in one place

Team directory & chats

Assess to the truck calendar, design libraries, forms/checklists, etc

RET DESIGN LIBRARY

Our Marketing Team manages a team Design Library that is super user friendly. We are adding new items monthly. There are not only social media but also postcards, presentations, popby tags, and event designs!

Our Team Provides:

Provide RET/Ebby yard signs, pointer signs and personalized sign riders

Free team Iboxes provided by RET

Flyer boxes/tubes provided by RET

Custom marketing & and advertising to fit your business needs

Custom business cards designed by RET Marketing

Custom listing presentation designed around your preferences

Custom buyer guide presentation to fit your style

Professional flyers created by RET Marketing

Customized letterhead, MLS header, cover sheets

Custom Facebook announcement

Team social media exposure

Support for advertising your listings

Personal team training/support

Support of your RET Manager, the entire team of RET agents & staff

Office Manager to assist with paperwork & issues

Team Events and 'Family' Environment

Leads via the RET Lead Coordinator

Pays for Premier Zillow Zip Codes throughout Kansas City

Our team-branded website that feeds all MLS listings

Free company website, staff can help you personalize

Free personal mobile app provided by ReeceNichols

Ebby provided resources: Office broker, Office staff, Insurance, Title, etc

Ebby Halliday Provides: Our Team Provides:

THE SPLITS

YOUR SALES- BASED ON TOTAL COMMISSION LEVEL

1 < $2,000,000

2 $2,000,000 - $3,000,000

3 $3,000,000 - $5,000,000

$5,000,000 +

THE TYPICAL EXPENSES

REALTOR® expenses in North Texas vary depending on County and Board Associations:

REALTOR® Dues and Fees:

- NAR, TR and Local Association of Realtors®

- Local Association Application Fee

- MLS Key Set-Up Fee

- MLS KeyCard

- MLS Dues

- ShowingTime

- DocuSign Fee

Ebby Halliday Fees:

- Business Development/ E&O Cyber Insurance

- New Agent Launch Program

Variable Costs:

$400 - $600 per year

$100

$100

$225 - $335 per year

$109 per quarter

$20 per month

$120 per year @ EHC discounted rate

$150 per month

$200 one-time fee

- The team provides 1000 business cards when you join

- Name Swinger Signs (5 with name and phone / $45; 5 with name, phone and photo / $115)

- 3 Year Follow-up Buyer VIP Program ($27 / shared by company/ plateau-based)

- 1 Year Follow-up Seller VIP Program ($15 / shared by company/ plateau-based)

- Agent/Team Website: $35 per month (optional)

- Personal Marketing Expense: printing, custom photography, postage, etc (10-15% of income)

Note: It is strongly recommended that new sales associates have a minimum of six to nine months of living expenses in reserves.

THE EDUCATION ROADMAP

EDGE PROGRAM

The EDGE program is a 5-day foundational course designed to equip new and licensed agents with the resources and the confidence necessary to start and grow a successful business.

EDGE focuses on the nuts-and-bolts of business development, marketing, and the proven tactics for successfully working with sellers and buyers. Edge attendance lays the foundatio for the Ebby Halliday Companies Coaching Program.

Module I: Risk and Resources

Module II: Lead Generation & CRM

Module III: Buyers & Contracts

Module IV: Contract Timelines & Sellers

Module V: CMA Theory & Application

THE MOVE

HOW TO PREPARE FOR YOUR MOVE

In order to make your move as seamless as possible, we have prepared a list of important items to consider prior to notifying your current brokerage

Export contacts from your current business email

Export your current business calendar or look through your calendar and copy upcoming tasks, reminders or appointments to a personal calendar.

Forward any emails from your current business email to a personal email address that you would like to keep for future reference

If you have a personal website offered through your brokerage, copy any custom content to a document on your personal computer.

If you have testimonials displayed on your current broker’s website, copy those to a document on your personal computer

Locate your most current headshot in a JPG or PNG file format along with your written bio and save those files somewhere you can easily locate them later on your personal computer.

If you use your current business email as a login or password recovery email address for TREC, NTREIS, ZipForm, Skyslope, Dotloop, Facebook, or any other business or personal accounts, you should update those to a personal email address

If you use a document storage program like Dotloop or Skyslope through your current broker, download/export any documents that you may need for future reference

If you have current listings or buyers that need to be transferred, speak with your Sales Leader to determine the next steps and time frame for: Documents clients will need to resign or any new documents they will have to sign that are specific to the Ebby Halliday Companies. Current broker to transfer listings through the local board Swapping For Sale signs