JOIN OUR TEXAS TEAM
Office:(913) 451-4415
THE #1 TEAM NATIONAL RECOGNITION. LOCAL LEADERSHIP. When you hire The Rob Ellerman Team, you're partnering with one of the most successful real estate teams in the country. Our proven systems, experienced agents, and dedicated support staff work together to provide unmatched service, strategic marketing, and results-driven representation.
#2 IN THE UNITED STATES BY HOMES SOLD #3 IN THE UNITED STATES BY SALES VOLUME 2025 BY THE NUMBERS
2,463
$1.017B SALES VOLUME
TEAM MEMBERS
Helping more families buy and sell with confidence.
Over one billion dollars in real estate sales.
A full team of experts behind you every step of the way.
FAMILIES SERVED
250+
WHAT THIS MEANS FOR YOU
Industry-leading marketing and technology
More resources, more marketing power, and more support, all working together to maximize your home's exposure and results.
Local expertise with national reach
the partnership
NORTH TEXAS MARKET LEADER
WITH ALMOST TWICE THE SALES OF OUR CLOSEST COMPETITOR
THE ROB ELLERMAN TEAM AT EBBY HALLIDAY
the seller services
FROM LISTING TO CLOSING, WE PROVIDE THE KNOWLEDGE AND RESOURCES TO HELP YOU OBTAIN THE BEST PRICE FOR YOUR LISTING, SELL IT IN THE SHORTEST TIME, AND TO DO SO WITH THE MOST CONVENIENCE FOR YOUR SELLER. EBBY.COM Ebby.com updates every 15 minutes, giving you the latest data available on all properties for sale within the MLS. It also provides home buying and selling resources. Search the region’s home inventory from anywhere by downloading our app for iPad, iPhone or Android.
HOME MATCH Search, save and view homes for sale from your home computer or mobile device, through both Ebby.com and our mobile app. Home Match also tracks showings, feedback, market activity and open houses for sellers. BUYSIDE MARKET ANALYSIS This tool allows you to see the current real-time buyer demand for your home. ESTIMATED HOME VALUES With our estimated home values tool, you can instantly see estimated home values at any time. This tool uses automated data modeling techniques to provide you with three different value estimates to review. ZILLOW PARTNERSHIP Ebby Halliday works directly with Zillow to provide up-to-date and accurate listing information. Your listing agent will be shown as the first point of contact with your home’s detailed information. CURBIO Curbio is the pre-sale home renovation company that helps you make significantly more money on the sale of your home, without the hassle or upfront costs of working with a traditional home-improvement company. Curbio transforms your property into the move-inready listing buyers are looking for, and you don’t pay until you sell your home.
THE ROB ELLERMAN TEAM AT EBBY HALLIDAY
the home search app
Your Own Personal Home Search App
Buyers can search the complete region for home inventory from anywhere by downloading our app. Benefit: Whether they are driving through neighborhoods or searching from home, the mobile app gives buyers access to the complete listing inventory with the touch of a button.
THE ROB ELLERMAN TEAM AT EBBY HALLIDAY
the internal services
CMA - MOXI PRESENT The easy-to-use presentation builder can be used to create CMAs, as well as open house presentations, listing presentations, neighborhood tours, relocation presentations, and just about anything else under the sun. AGENT & TEAM WEBSITES Offering fully responsive, custom websites and CMS for real estate companies and brokerages paired with the leading Real Estate CRM system SELLERS SHIELD Sellers Shield is home seller protection designed by Legal Experts that PREVENTS lawsuits and provides SECURITY to the seller if one occurs. Sellers Shield provides sellers of residential real estate protection both before and after the sale. Pre-sale guidance and resources show sellers how to minimize the chance of being sued, particularly concerning the completion of the state mandated seller’s disclosure form, the most common source of lawsuits of buyers against sellers. SKYSLOPE The next level in transaction management. SkySlope streamlines the transaction process, enabling smart brokers to focus on what matters most—growing their business. TESTIMONIAL TREE Help your customers/clients say nice things about you with our exclusive testimonial program. Build superior “word-of-mouth” advertising.
THE ROB ELLERMAN TEAM AT EBBY HALLIDAY
the network The HomeServices of America enterprise is comprised of an ever-expanding family of marketleading real estate brokerages, mortgage companies, settlement service providers, insurance companies, corporate relocation and affiliated businesses and we are the owners of the Berkshire Hathaway HomeServices and Real Living Real Estate franchise networks. Although we have a national presence as the country's largest residential brokerage firm, our model is decidedly local. They represent fundamentally, that real estate is local and that buyers and sellers gravitate to professionals who know and understand the unique dynamics of their area, their community, and their neighborhood.
THE ROB ELLERMAN TEAM AT EBBY HALLIDAY
THE CUSTOM MARKETING Using Every Opportunity to Gain, Maximize & Track Buyer Exposure!
THE ROB ELLERMAN TEAM AT EBBY HALLIDAY
the support staff With more than 30 years of leadership in real estate, Rob has built one of the region's most successful and expansive teams. He is passionate about helping agents grow both personally and professionally, providing the mentorship, systems, and support they need to achieve their goals. Known for his expertise in philanthropy, creative financing, real estate investments, and innovative problemsolving, Rob consistently looks beyond traditional real estate approaches to create opportunities for both clients and agents.
Rob
"Our philosophy is simple: your focus should be on helping your clients buy and sell real estate. Our job is to work behind the scenes, taking care of everything else so you don't have to." — Rob Ellerman, Team Lead
Teresa
Sue
Missy
Office Manager KC Missouri Offices Team member for 20 years
Agent Operations KS & Expansion Offices Team member for 5 years
Expansion Director Team member for 10 years
Dotloop organization & submission, warranty setup Works with Corp on commission reports Tracks agent production & reports to Team Lead
Dotloop organization & submission Commission breakdowns for each contract Track agent/team volume
Leads & Client Services
Julie Lead & Client Services Team member for 1 year
Setting up new offices Recruiting new agents Working with brokers as an advocate for our teams in each market
Sets & assigns appointments Works all lead sources Manages phone & lead routing Courtesy Truck Manager
our marketing team We have a full-time marketing department that will provide top-of-the-line marketing for your community including full-color flyers, marketing plats, plan sheets, social media graphics, postcards, etc. If additional pieces are needed they are quick to provide.
“You need it, we design it.” - Donna, Marketing Director Donna, our head creative, brings over 30 years of expertise in graphic design and marketing. She thrives on helping new clients refine their style, with a special passion for designing logos. Based in the heart of downtown Kansas City, Donna’s energy is contagious!
As the Marketing & Events Coordinator, Ava oversees listing marketing, agent branding, team communications, client events, and creative campaigns. Outside of work, Ava enjoys spending time with her husband and their Dachshund, Lottie.
Taylor is a vibrant and outgoing social media expert, known for her ability to craft engaging content that connects with audiences. Her expertise in building online communities and storytelling makes her a go-to voice in the digital space.
Donna
Ava
Taylor
Marketing Director Team member for 18 years
Marketing & Events Coordinator Team member for 6 years
Social Media Manager Team member for 10 years
THE ROB ELLERMAN TEAM AT EBBY HALLIDAY
the community
OUR TEAM SUPPORTS THESE NATIONWIDE CHARITIES: St. Jude Children’s Hospital National Cancer Foundation United Way American Lung Association
Ebby Halliday, REALTORS® was founded in 1945 on three simple principles of service: service to the client, service to the industry and service to the community. Having grown from a one-woman office to the largest real estate company in Texas, the company has consistently maintained a focus on service to our community. The Ebby Halliday Foundation, launched in 2018, carries on the legacy of Ebby HallidayAcers by serving North Texas women and children in need.
THE ROB ELLERMAN TEAM AT EBBY HALLIDAY
the internet exposure
Our listings receive maximum online exposure through an extensive digital marketing network. Once a listing goes live, it is syndicated to more than 400 real estate websites, while also being featured across our team-owned websites to help connect buyers with your listings.
INDIVIDUAL PROPERTY WEBSITE (IPW)
Netwing! Lis
All Ebby-listed properties are assigned unique web pages featuring details, photos and agent information.
■ Created for each listing ■ Searchable by address ■ Helps keep buyers focused ■ Adds value to home sellers ■ Generates detailed statistical reports for sellers
THE ROB ELLERMAN TEAM AT EBBY HALLIDAY
next level exposure We offer custom online ad and geofencing packages to help agents market their listings in a targeted, high-impact way—without relying on social media.
+
+
NEWS | GAMING | ENTERTAINMENT WEBSITES/APPS
ONLINE ADS (Not Social Media ads)
Our team designs digital ads that appear across popular websites, mobile apps, and online platforms your target buyers are already using. These ads are clickable and lead directly to your listing or landing page. How This Helps Agents & Sellers:
Increases listing visibility beyond the MLS or real estate portals Reaches potential buyers where they’re already browsing online Drives more traffic to listings and generates interest faster Puts your listing in front of the right audience with trackable performance
GEOFENCING TECHNOLOGY
Geofencing is a location-based digital strategy that allows us to draw a virtual “fence” around key areas—like a specific neighborhood, shopping center, or even a competing open house. When someone enters that area and uses their phone or browses online, they begin seeing your real estate ads.
How This Helps Agents & Sellers:
Targets people in precise, high-traffic areas who are likely to be in home-buying mode Reaches buyers actively touring open houses or nearby new construction Provides sellers with modern, proactive marketing that gives their home an edge
THE ROB ELLERMAN TEAM AT EBBY HALLIDAY
the social media apps
Our full-time Social Media Director creates fresh, engaging content for our social media platforms, showcasing our listings, agents, events, and community while strengthening our brand presence.
FACEBOOK The Rob Ellerman Team at Ebby Halliday - Dallas/Ft. Worth
INSTAGRAM throbellermanteamtexas
LINKED IN therobellermanteamtexas
YOUTUBE The Rob Ellerman Team
THE ROB ELLERMAN TEAM AT EBBY HALLIDAY
the team culture
Marketing Investment We invest $700,000+ annually in marketing to strengthen our team brand, generate leads, and maximize exposure for your listings.
f Editio n kof ic
Insider K T RE
Recognition & Rewards We celebrate your success through quarterly incentives, team recognition, and our in-house magazine, keeping everyone connected and informed. Profit-sharing After five years on the team, agents become eligible for our profitsharing program, giving you the opportunity to share in the team's continued success. Support Staff Our support team handles the details so you can focus on what you do best—building relationships, serving clients, and closing deals. Team Culture We believe success is built on collaboration. Through client events, community involvement, team meetings, and an open-door leadership approach, we've created a culture where everyone is invested in each other's success. Quarterly meetings with the entire team and quarterly staff and manager meetings to make sure we are doing everything we can for our agents.
THE ROB ELLERMAN TEAM AT EBBY HALLIDAY
the team incentives THE VOLUME INCENTIVES The incentive program is given out on a quarterly basis. If you bypass a level during a quarter, you still get all incentives from the $1M level and up.
$1M-$2.99M
$3M-$4.99M
$5M-$5.99M
RET Million Club T-shirt or Hat
$150 Marketing Credit
Quarterly Mastermind Entry
$7M-$9.99M
$10M-$14.99M
$15M +
Dues Paid
$750 Shopping Spree
Team Trip
THE TEAM PLAYER INCENTIVE POINT SYSTEM FOR ATTENDANCE
2 POINTS for Team Quarterly Meetings Expansion Locations: In Person or Zoom Qualifies 2 POINTS for Team/Rob Events (All Markets) 1 POINT for Individual Office Team Meetings (Max 5) 3 POINTS for Events Sponsored by our Preferred Vendors *It will be noted on the calendar event in Connecteam the number of point opportunities per event. **Program runs January 1 - December 31, 2026 and drawing will be announced soon after end date.
AGENTS WITH 25 + POINTS WILL GO IN A DRAWING 1 AGENT & A GUEST WILL BE ABLE TO GO ON THE
TEAM TRIP! 36
IF WINNER IS ALREADY QUALIFIED FOR TRIP, $1,500 IN CASH WILL BE GIVEN AS SPENDING MONEY.
THE ROB ELLERMAN TEAM AT EBBY HALLIDAY
the team tools
RET TEAM PORTAL Easy access to team resources Company events, updates, and announcements in one place Team directory and group chats Quick access to the truck calendar, design library, forms, checklists, and more
THE ROB ELLERMAN TEAM AT EBBY HALLIDAY
the design library
Our Team Design Library is your one-stop resource for marketing inspiration and professionally designed templates. Browse custom social media graphics, direct mail pieces, flyers, postcards, door hangers, presentation templates, and more, all created by our in-house marketing department. Customize the templates yourself or submit a request and let our marketing team handle the design for you.
THE ROB ELLERMAN TEAM AT EBBY HALLIDAY
the summary
Our Team Provides: Provide RET/Ebby yard signs, pointer signs and personalized sign riders Free team Iboxes provided by RET Flyer boxes/tubes provided by RET Custom marketing & and advertising to fit your business needs Custom business cards designed by RET Marketing Custom listing presentation designed around your preferences Custom buyer guide presentation to fit your style Professional flyers created by RET Marketing Customized letterhead, MLS header, cover sheets Custom Facebook announcement Team social media exposure Support for advertising your listings Personal team training/support Support of your RET Manager, the entire team of RET agents & staff Office Manager to assist with paperwork & issues Team Events and 'Family' Environment Leads via the RET Lead Coordinator Pays for Premier Zillow Zip Codes throughout Kansas City Our team-branded website that feeds all MLS listings Free company website, staff can help you personalize Free personal mobile app provided Ebby provided resources: Office broker, Office staff, Insurance, Title, etc
THE ROB ELLERMAN TEAM AT EBBY HALLIDAY
the team benefits
Ebby Halliday Provides:
Free company website
Free company website
Team branded website
Team branded website
Free personal mobile app
Free personal mobile app
Training on initial set-up
Training on initial set-up
Name tag
Name tag Free pointer signs and sign riders Custom business cards
Free pointer signs and sign riders Custom business cards Custom listing presentation
Custom listing presentation Custom buyer guide presentation Free Iboxes
Custom buyer guide presentation Free Iboxes Professional flyers created
Professional flyers created
Provide flyer boxes/tubes
Provide flyer boxes/tubes
Personal team training/support
Personal team training/support Marketing team/Graphic Designer Support of entire team
Marketing team/Graphic Designer Support of entire team Personel office support staff
Personel office support staff Customized letterhead/MLS Header Custom Facebook announcement Team social media exposure Custom advertising to fit your business needs Team leads Support for advertising your listings Team Holiday Party
Our Team Provides:
Customized letterhead/MLS Header Custom Facebook announcement Team social media exposure Custom advertising to fit your business needs Team leads Support for advertising your listings Team Holiday Party
THE ROB ELLERMAN TEAM AT EBBY HALLIDAY
the splits YOUR SALES- BASED ON TOTAL COMMISSION LEVEL 1 < $2,000,000 2 $2,000,000 - $3,000,000 3 $3,000,000 - $5,000,000 $5,000,000 +
SPLIT 60% 65% 70% 75%
FEES $75 Team Fee: includes the use of all staff. This cost is your cost for each commission check. The only other cost is the $205 Agent Services Fee. These are paid on ALL closings. (team leads & your own) $185 monthly fee to Ebby - website and business developmental fee. TEAM LEADS– Buyer All Buyer leads referred to you, are generated by the Team. Team leads are paid at 40% Agent/60% team. $205 Agent Services fee will be your cost as well. BONUSES Agent retains 100% of bonuses
THE ROB ELLERMAN TEAM AT EBBY HALLIDAY
typical expenses
REALTOR® expenses in North Texas vary depending on County and Board Associations: REALTOR® Dues and Fees: NAR, TR and Local Association of Realtors® Local Association Application Fee MLS Key Set-Up Fee MLS KeyCard MLS Dues ShowingTime DocuSign Fee Ebby Halliday Fees: Business Development/ E&O Cyber Insurance New Agent Launch Program
$400 - $600 per year $100 $100 $225 - $335 per year $109 per quarter $20 per month $120 per year @ EHC discounted rate $150 per month $200 one-time fee
Variable Costs: The team provides 1000 business cards when you join Name Swinger Signs (5 with name and phone / $45; 5 with name, phone and photo / $115) 3 Year Follow-up Buyer VIP Program ($27 / shared by company/ plateau-based) 1 Year Follow-up Seller VIP Program ($15 / shared by company/ plateau-based) Agent/Team Website: $35 per month (optional) Personal Marketing Expense: printing, custom photography, postage, etc. (10-15% of income)
Note: It is strongly recommended that new sales associates have a minimum of six to nine months of living expenses in reserves.
THE ROB ELLERMAN TEAM AT EBBY HALLIDAY
education roadmap
EDGE PROGRAM The EDGE program is a 5-day foundational course designed to equip new and licensed agents with the resources and the confidence necessary to start and grow a successful business.
EDGE focuses on the nuts-and-bolts of business development, marketing, and the proven tactics fo successfully working with sellers and buyers. Edge attendance lays the foundation for the Ebby Halliday Companies Coaching Program. Module I: Risk and Resources Module II: Lead Generation & CRM Module III: Buyers & Contracts Module IV: Contract Timelines & Sellers Module V: CMA Theory & Application
THE ROB ELLERMAN TEAM AT EBBY HALLIDAY
the move
HOW TO PREPARE FOR YOUR MOVE In order to make your move as seamless as possible, we have prepared a list of important items to consider prior to notifying your current brokerage. Export contacts from your current business email. Export your current business calendar or look through your calendar and copy upcoming tasks, reminders or appointments to a personal calendar. Forward any emails from your current business email to a personal email address that you would like to keep for future reference. If you have a personal website offered through your brokerage, copy any custom content to a document on your personal computer. If you have testimonials displayed on your current broker’s website, copy those to a document on your personal computer. Locate your most current headshot in a JPG or PNG file format along with your written bio and save those files somewhere you can easily locate them later on your personal computer. If you use your current business email as a login or password recovery email address for TREC, NTREIS, ZipForm, Skyslope, Dotloop, Facebook, or any other business or personal accounts, you should update those to a personal email address. If you use a document storage program like Dotloop or Skyslope through your current broker, download/export any documents that you may need for future reference. If you have current listings or buyers that need to be transferred, speak with your Sales Leader to determine the next steps and time frame for: Documents clients will need to resign or any new documents they will have to sign that are specific to the Ebby Halliday Companies. Current broker to transfer listings through the local board. Swapping For Sale signs.
THE ROB ELLERMAN TEAM AT EBBY HALLIDAY