MARKETING UPDATE MARKETING UPDATE
Monthly Report August 2026 IOWA AND SOUTH DAKOTA
newh me d i v i s i o n
MARKETING UPDATE PROVIDED SIGNAGE FOR CUSTOM HOME EVENT UPDATED COLLATERAL WITH SOLDS, SPECS, CHANGES WORKING ON NEW CREATVES FOR ALL GEO-FENCING CAMPAIGNS AND NEW BILLBOARDS PENDING COMPLETION: WAITING ON UPDATED FLOOR PLAN IMAGES TO UPDATE ALL PLAN SHEETS WAITING ON HUBSPOT REGISTRATION LINK TO CREATE SIGNAGE FOR PARADE OF HOMES SD DESIGN CENTER WALL FEATURE - DESIGN SENT, WAITING ON CHANGES RENTER BROCHURE - WAITING ON FINAL DESIGN APPROVAL REMOVED ASPEN FROM ZILLOW WAITING ON INFORMATION FOR MAJESTIC TO REPLACE
Greenway Online Ads/Geofencing Analytics Campaign IDs 4922134, 4922132, 4922140
IMPRESSIONS 10,856 ads served Impression: An impression occurs when an ad is displayed on a screen. Essentially, impressions represent the number of times an ad is served and displayed, regardless of whether it was clicked or not.
REACH 2,310 devices reached
FREQUENCY 4.70 ads per device
Reach: The total number of devices your ads were served on.
Frequency: The number of times the ads were displayed per device.
CLICKS
CTR
relative to # of ads purchased
5
Clicks: Registers when a consumer actually clicks on the ad.
.10% & above is the target
.05%
CTR stands for “clickthrough rate.” Calculate this metric by dividing the number of clicks a campaign receives by the number of impressions the campaign serves.
WEIGHTED ACTIONS 34
0 foot traffic visits to your model home/community this month 34 Total View Throughs 0 Lead from Filled Out Forms
See below for detailed actions
No weighted Actions This Month Glossary Additional Terms: Weighted Actions: Anything the client deems important to track that can be tracked, beyond impressions, reach, clicks and CTR. Actions are counting clickthrough and viewthrough conversions—both online and offline. Actions also include conversion zone foot traffic. Clickthrough Conversions: A clickthrough conversion occurs when a user clicks on an ad and converts. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Viewthrough Conversions: A viewthrough conversion occurs when a user receives an ad and converts without clicking on the creative. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Conversion Zone: This is the location you want users to visit after receiving an ad. When a Conversion Zone is drawn, we check to see if any users who were served an ad later appeared in that zone.
Prairie Village Online Ads/Geofencing Analytics Campaign IDs 4922086, 4922102, 4922108
IMPRESSIONS 16,550 ads served Impression: An impression occurs when an ad is displayed on a screen. Essentially, impressions represent the number of times an ad is served and displayed, regardless of whether it was clicked or not.
REACH 4,880 devices reached
FREQUENCY 3.39 ads per device
Reach: The total number of devices your ads were served on.
Frequency: The number of times the ads were displayed per device.
CLICKS relative to # of ads purchased 16
CTR .10% & above is the target .10%
WEIGHTED ACTIONS 42
Clicks: Registers when a consumer actually clicks on the ad.
CTR stands for “clickthrough rate.” Calculate this metric by dividing the number of clicks a campaign receives by the number of impressions the campaign serves.
0 foot traffic visits to your model home/community this month 42 Total View Throughs 0 Lead from Filled Out Forms
See below for detailed actions
Weighted Actions This Month Glossary Additional Terms: Weighted Actions: Anything the client deems important to track that can be tracked, beyond impressions, reach, clicks and CTR. Actions are counting clickthrough and viewthrough conversions—both online and offline. Actions also include conversion zone foot traffic. Clickthrough Conversions: A clickthrough conversion occurs when a user clicks on an ad and converts. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Viewthrough Conversions: A viewthrough conversion occurs when a user receives an ad and converts without clicking on the creative. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Conversion Zone: This is the location you want users to visit after receiving an ad. When a Conversion Zone is drawn, we check to see if any users who were served an ad later appeared in that zone.
Shadow Creek Online Ads/Geofencing Analytics Campaign IDs 4922127, 4922128, 4922118
IMPRESSIONS 12,097 ads served Impression: An impression occurs when an ad is displayed on a screen. Essentially, impressions represent the number of times an ad is served and displayed, regardless of whether it was clicked or not.
REACH 4,466 devices reached
FREQUENCY 2.71 ads per device
Reach: The total number of devices your ads were served on.
Frequency: The number of times the ads were displayed per device.
CLICKS
CTR
WEIGHTED ACTIONS 47
relative to # of ads purchased
.10% & above is the target
Clicks: Registers when a consumer actually clicks on the ad.
CTR stands for “clickthrough rate.” Calculate this metric by dividing the number of clicks a campaign receives by the number of impressions the campaign serves.
15
.12%
0 foot traffic visits to your model home/community this month 45 Total View Throughs 2 Lead from Filled Out Forms
See below for detailed actions
Weighted Actions This Month Glossary Additional Terms: Weighted Actions: Anything the client deems important to track that can be tracked, beyond impressions, reach, clicks and CTR. Actions are counting clickthrough and viewthrough conversions—both online and offline. Actions also include conversion zone foot traffic. Clickthrough Conversions: A clickthrough conversion occurs when a user clicks on an ad and converts. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Viewthrough Conversions: A viewthrough conversion occurs when a user receives an ad and converts without clicking on the creative. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Conversion Zone: This is the location you want users to visit after receiving an ad. When a Conversion Zone is drawn, we check to see if any users who were served an ad later appeared in that zone.
CURRENT BILLBOARDS- REFRESED ON 9/5
CURRENT ONLINE ADS
NEW DESIGNS PENDING APPROVAL
SOCIAL MEDIA - AUG 2026 UPDATE: YouTube Analytics & a few of the Highest preforming videos Iowa Channel South Dakota Channel
Iowa Facebook: Click here to view page
South Dakota Facebook: Click here to view page
SOCIAL 2026UPDATE: UPDATE: SOCIALMEDIA MEDIA- -MARCH JULY 2026 Google Business Pages: A couple of the pages, have been randomly suspended I am in the process of figuring out why that is. (google does this sometimes where they just suspend pages and don’t tell you)
Prairie Village Google Business Page Shadow Creek Google Business Page Galway Village Google Business Page
Creekside Place: Google Business Page Willows Edge: Google Business Page McGee Farms: Google Business Page Ollerich Farms: Google Business Page
ZILLOW NEW HOMES UPDATE - IOWA PRAIRIE VILLAGE
ZILLOW NEW HOMES UPDATE - IOWA GREENWAY COMMONS
ZILLOW NEW HOMES UPDATE - IOWA SHADOW CREEK
ZILLOW NEW HOMES UPDATE - SOUTH DAKOTA CREEKSIDE PLACE
ZILLOW NEW HOMES UPDATE - SOUTH DAKOTA GALWAY VILLAGE
ZILLOW NEW HOMES UPDATE - SOUTH DAKOTA MCGEE FARMS
ZILLOW NEW HOMES UPDATE - SOUTH DAKOTA WHISPER RIDGE EAST
ZILLOW NEW HOMES UPDATE - SOUTH DAKOTA WILLOWS EDGE