KC Recruit Packet

THE PARTNERSHIP

THE REACH

reecenichols.com

LOCAL TRAFFIC

ReeceNichols.com is a powerful hub for real estate in the Kansas City area, commanding an impressive 85% of all local online traffic in the market. With its dominant presence, the site ensures that virtually every lead generated, whether from ReeceNichols listings or even from other real estate companies, comes back through its system. This unparalleled traffic and lead-capture capability make it a crucial tool for agents and clients alike, streamlining the buying and selling process by keeping opportunities within reach and maximizing visibility for all properties listed

LISTING VISIBILITY

ReeceNichols is the #1 real estate brokerage in Kansas and Missouri. We have more views on our websites than other local competitors - meaning, when your property is posted to the site, it will have views from across the country We will also syndicate your listing to all major real estate websites

SOCIAL MEDIA

We utilize multiple tools and platforms to ensure that your property is advertised to as many potential buyers as possible. Our online marketing of your property will ensure that your property receives maximum exposure to potential buyersas soon as the listing is available online

THE NETWORK

The HomeServices of America enterprise is comprised of an ever-expanding family of market-leading real estate brokerages, mortgage companies, settlement service providers, insurance companies, corporate relocation and affiliated businesses and we are the owners of the Berkshire Hathaway HomeServices and Real Living Real Estate franchise networks.

Although we have a national presence as the country's largest residential brokerage firm, our model is decidedly local.

$136.1 Billion in home sales

239,231 homes sold

40+ companies across the U.S.

900+ offices nationwide

41,000+ agents

#3 Residential Real Estate Company in the United States

HOME MATCH

Search, save and view homes for sale from your home computer or mobile device, through both ReeceNichols.com and our mobile app Home Match also tracks showings, feedback, market activity and open houses for sellers

COMING SOON MARKETING

When you take advantage of our Home Match tool, you will receive email notifications of upcoming ReeceNichols listings, plus listings that are not available to the general public.

BUYSIDE MARKET ANALYSIS

This tool allows you to see the current real-time buyer demand for your home

ZILLOW PARTNERSHIP

ReeceNichols works directly with Zillow to provide up-to-date and accurate listing information Your listing agent will be shown as the first point of contact with your home’s detailed information.

ESTIMATED HOME VALUES

With our estimated home values tool, you can instantly see estimated home values at any time This tool uses automated data modeling techniques to provide you with three different value estimates to review.

OPEN HOUSE CELEBRATION

One weekend a month, our team hosts hundreds of open houses throughout the metro area

Buyers can search the complete region for home inventory from anywhere by downloading our app Benefit: Whether they are driving through neighborhoods or searching from home, the ReeceNichols mobile app gives buyers access to the complete listing inventory with the touch of a button.

THE #1 TEAM

When it comes to buying or selling a property, having a real estate team on your side is a game-changer. Not only will they always be available to take calls and show properties, but they'll also bring a wealth of experience and expertise to the table.

We have over 250 agents and a fantastic full support staff to keep our marketing and business operations at peak performance. It's all about the power of teamwork, and we believe there's strength in numbers! We love helping our clients sell their homes and find their dream homes each year.

2,463 CLIENTS SERVED IN 2025

$1,017,827,618 SALES VOLUME IN 2025

250+ TEAM MEMBERS ALWAYS READY TO SUPPORT

THE SUPPORT STAFF

Team Lead Operations Expansion

re that you are out working with your clients to buy and sell and we are behind not having to worry about the rest!" - Rob Ellerman, Tead Lead

OFFICE MANAGER

KC Missouri Offices

Team member for 20 years

Dotloop organization & submission, warranty setup

Works with RN Corp on commission reports

Tracks agent production & reports to Team Lead

AGENT OPERATIONS

KS & Expansion Offices

Team member for 3 years

Dotloop organization & submission Commission breakdowns for each contract

Track agent/team volume

Leads Department

Sets & assigns appointments

Works all lead sources

Manages phone & lead

routing

Courtesy Truck Manager

EXPANSION DIRECTOR

Team member for 10 years

Setting up new offices

Recruiting new agents

Working with brokers as an advocated for our teams in each market

Training Department

Specialized training for new and experienced agents

Ongoing contract training and support

Custom training materials and courses

We have a full-time marketing department that will provide top-of-the-line marketing for your community including full-color flyers, marketing plats, plan sheets, social media graphics, postcards, etc. If additional pieces are needed they are quick to provide.

Donna, our head creative, brings over 30 years of expertise in graphic design and marketing. She thrives on helping new clients refine their style, with a special passion for designing logos that clients instantly love. Based in the heart of downtown Kansas City, Donna’s energy is contagious, whether she’s talking about her work, her daughter, or her many travel adventures.

Ava is your go-to gal for all things real estate marketing! With four years of experience under her belt, she’s a pro at helping marketing materials stand out. Based in the Kansas City metro, Ava serves clients nationwide while enjoying life with her husband and their spunky Dachshund, Lottie who definitely runs the show!

Taylor is a vibrant and outgoing social media expert, known for her ability to craft engaging content that connects with audiences. With a love for sports and a passion for travel, she explores new places and captures the excitement of her adventures. Her expertise in building online communities and storytelling makes her a go-to voice in the digital space.

Our Marketing Department has a template library that is updated monthly with content for your social media. They also have staff who are dedicated solely to social media and are there to assist agents as needed.

This website also includes templates for flyers, presentations, postcards, door hangers. You can choose to have Marketing Staff do it or you have the flexibility to do it yourself!

We have a full-time social media staff member who is always working to provide new and exciting content our teams social media platforms.

We run social media ads with a link that requires the interested party to sign in to view the home. We also use forced registration on custom websites that we advertise on multiple platforms. This allows our agents to follow up directly with them leading to higher lead conversion ratios.

We offer custom online ad and geofencing packages to help agents market their listings in a

targeted, high-impact way— without relying on social media.

How This Helps Agents & Sellers:

Increases listing visibility beyond the MLS or real estate portals

Reaches potential buyers where they’re already browsing online

Drives more traffic to listings and generates interest faster

Puts your listing in front of the right audience with trackable performance

GEOFENCING TECHNOLOGY

Geofencing is a location-based digital strategy that allows us to draw a virtual “fence” around key areas—like a specific neighborhood, shopping center, or even a competing open house. When someone enters that area and uses their phone or browses online, they begin seeing your real estate ads.

How This Helps Agents & Sellers:

Targets people in precise, high-traffic areas who are

likely to be in home-buying mode

Reaches buyers actively touring open houses or

nearby new construction

Increases exposure to high-intent, local prospects who may be ready to act

Provides sellers with modern, proactive marketing that gives their home an edge

All magazines have text codes assigned to the listings for buyers to text for more information.

This is a big lead resource for inquiries.

Our team is the exclusive marketing team for over 30 NEW HOME communities. We use this lead source and as a cross-marketing tool within the team.

When you join our team, you don’t just gain a network of top-performing agents—you gain a trusted circle of vetted professionals ready to help your business thrive.

What This Means for You:

Stress-Free Transactions

From inspections to home warranties, lenders to cleaners our Preferred Partners are handpicked for their reliability, professionalism, and speed

Stronger Client Experiences

You’ll have immediate access to a network of trusted vendors you can confidently refer to clients making you look polished and prepared every step of the way

Boosted Productivity

Spend less time hunting for vendors and more time closing deals Our partners are ready to support your deals, often with exclusive perks or priority service for our team

Marketing Muscle

Many partners sponsor events, client gifts, and open houses giving you more opportunities to wow your clients without the heavy lifting

Built-In Collaboration

Our partners show up for trainings, events, and team functions, building relationships that go beyond the business card. You’ll never feel like you ' re doing this alone . O we trust them and they’re loyal to our t t brokerages.

Client satisfaction is our first priority, we offer a smooth ride from listing to closing.

Another added benefit of working with our team is the opportunity to utilize one of our four 16-ft box trucks, free to you on the day of your move!

Easily accessible team resources

Events/details all in one place

Team directory & chats

Assess to the truck calendar, design libraries, forms/checklists, etc

RET DESIGN LIBRARY

Our Marketing Team manages a team Design Library that is super user friendly. We are adding new items monthly. There are not only social media but also postcards, presentations, popby tags, and event designs!

We spend $700k+ a year in marketing for the team. Benefits in: team branding, team leads, and the opportunity to market your personal listings

Quarterly In-house magazine and agent incentives

We love to acknowledge your achievements and do that by awarding 'gifts' based on your volume. We also produce a internal magazine to make sure every team member is able to stay up to date on all things Ellerman!

In-house ongoing training

Our team trainer is available to answer any questions.

Support Staff

Our goal as support staff is that you are out talking to clients and selling and leaving the rest up to us not sure if we will do something just ask!

Team Culture

We try to maintain a 'family type' atmosphere within our team. This starts at the top with Rob, he is always welcome to new ideas and is always looking out for our agents/staff We also try to invest in our local communities with not only donations but helping as a team

Quarterly meetings with the entire team and quarterly staff and manager meetings to make sure we are doing everything we can for our agents.

Profit-sharing

After 5 years on the team, you will be added and get a percentage of the proceeds of the team. (2021 $150k+ given to agents)

Our Team Provides:

Provide RET/ReeceNichols yard signs, pointer signs and personalized sign riders

Free team Iboxes provided by RET

Flyer boxes/tubes provided by RET

Custom marketing & advertising to fit your business needs

Custom business cards designed by RET Marketing

Custom listing presentation designed around your preferences

Custom buyer guide presentation to fit your style

Professional flyers created by RET Marketing

Customized letterhead, MLS header, cover sheets

Custom Facebook announcement

Team social media exposure

Support for advertising your listings

Full-page ad in every issue of Real Estate Magazine & New Home Journal

Full-page ad in rotating issues of Lifestyle Magazines

Custom team magazine, distributed throughout KC Metro

Training on initial set-up, by both RET and ReeceNichols

Support of your RET Manager, the entire team of RET agents & staff

Office Manager to assist with paperwork & issues

Team Events and 'Family' Environment

Leads via the RET Lead Coordinator

Pays for Premier Zillow Zip Codes throughout Kansas City

Our team-branded website that feeds all MLS listings

Support available to personalize your Company provided website

BasicSteps ReeceNicholsAgents

OurTeam

YOUR SALES- BASED ON TOTAL COMMISSION LEVEL

1 < $2,000,000

2 $2,000,000 - $3,000,000

3 $3,000,000 - $5,000,000

$5,000,000 +

MOVING VAN

AGENT MUST HAVE THEIR CLIENT FILL OUT A WAIVER AND GET A COPY OF THEIR LICENSE AND INSURANCE CARD Once these items are received, confirmation will be sent out. If a client is unable to pick up a key during regular business hours it is the agent's responsibility

FEES

$75 Rob Ellerman Team Fee: includes the use of all staff and moving trucks

$225 Reece Nichols Agent Services Fee. For transactions over $1M the ASF is $350. These fees are paid on ALL transactions (including team leads) and will be deducted from your commission

TEAM LEADS

Team leads are paid at 40% to the Agent

The $75 team fee & $225 Agent Services Fee will be your cost and deducted from your commission.

TEAM REFERRALS

Leads referred to/from you by a KC Metro RET agent will be calculated based on what the agents involved negotiate before the deal is completed

The Ellerman Team Fee & Reece Nichols Agent Services Fee will also be negotiated between agents. For referrals to RET agents at one of our expansion offices, you will retain 100% of the agreed upon referral fee Referrals to agents outside the team are paid at agent split level.

BONUSES

Agent retains 100% of bonuses

Instead of billing sales associates monthly for every service used, Reece Nichols Realtors have an Agent Services Fee (ASF) which covers the systems, tools, and services needed in today’s fast-paced real estate industry. The ASF is $225.00 and is collected from every closed side. This fee is increased to $350 for transactions over $1M. A $425 Reece Nichols transaction fee is charged to your client on each transaction.

WHAT YOU GET FOR YOUR AGENT SERVICES FEE:

RET AND RN REQUIRED TRAINING

OFFICE/TEAM MEETINGS

RN Tues Sales Meetings- Every Tuesday morning at each RN office

Quarterly RET meetings- Wednesday

CONTRACT TO CLOSE TRAINING

Our exclusive in-house training portal is your go-to resource for success, offering everything from step-by-step guides on submitting offers and handling contracts to specialized training for new construction. With a full library of team resources, answers to contract questions, and best practices at your fingertips, you’ll have the tools and knowledge you need all in one place!

GETTING STARTED & MARKETING

1. Agent Meets with Broker of your office to transfer or Apply for license

2. Manager notifies staff of new agent via an internal form, and staff will take it from there.

1. Name, Email, Phone

2. Status- approximate current status of license and estimated date to be set up with RN

3. Basic history and summary of agent experience

3. Donna will be in touch via email, introducing herself. She will request documents to be completed and returned to her (FB Agent Sign-up and Personnel Info). She will also request a picture for marketing

4. Donna begins marketing and completes marketing items once Reece Nichols has issued, Email address and office number and agent photo is received

5. Donna sends email to agent with proofs for approval to agent of marketing items to be printed professionally. All other marketing items are added to the agents personal Dropbox folder that was created by marketing and shared with the agent.

6. Agent will receive access to Connecteam portal

TRAINING

7 All agents are required to complete the Technology setup process on Connecteam within 5 days following granted access

8 Upon completion of Technology setup process, experienced agents are granted access to the assigned RET Training course on Connecteam applicable to their experience level. New agents are registered for the next 10-week training course and emailed the confirmation and detailed requirements.

9. Agent signs up for required Matrix classes (if new agent)

10. Agent will not register for Fast Track (if new agent)

11. During Sandra’s class, agent will register for Advantage if applicable. Not to be taken until after RET Training.

12. New to business agents- 10 week training course through Connecteam portal: Videos Assigned, Assignments to be turned in on time, Meetings are required to attend

13 Schedule is posted in Connecteam recruiting and emailed out when an agent is confirmed registered

14. Experienced Agents – There are one of two courses they will be assigned to. One is for experienced RN agents. The other course is experienced coop agents transferring to RN to the team.

15. For experienced agents, this can be completed in one day. It is required to be completed within the first 10 days once the license has successfully been transferred.