JOIN OUR KANSAS CITY TEAM
our reach Real estate is a local business – our network is comprised of the very best locally and regionally branded real estate professionals. Throughout Kansas and Missouri, we have 22 offices and over 2,800 agents, but that’s not all. ReeceNichols Alliance Inc., HomeServices of America and Leading Real Estate Companies of the World® exposes your home to more buyers around the region and the world.
REECENICHOLS REAL ESTATE Throughout Missouri, Kansas and NW Arkansas. ReeceNichols Real Estate services 22 offices and over 2,800 agents. REECENICHOLS ALLIANCE, INC. With over 500 agents and 25 regional offices, ReeceNichols Alliance serves communities throughout Kansas, Missouri and Oklahoma.
HOMESERVICES OF AMERICA Comprised of 46 brands in 35 states, HomeServices of America top three largest residential brokerage firm in the United States.
LEADING REAL ESTATE COMPANIES OF THE WORLD® Our partnership with Leading Real Estate Companies of the World® expands our reach and exposure to 550 companies with 4,800 offices in over 70 countries.
THE ROB ELLERMAN TEAM AT REECENICHOLS
THE AUTOMATIC SERVICES
HOME MATCH
TEAM WEBSITE EXPOSURE
Search, save and view homes for sale
Your listing is featured across our
from your home computer or mobile
network of team websites, increasing
device, through both ReeceNichols.com
visibility while capturing buyer inquiries
and our mobile app. Home Match also
that are sent directly to our team for
tracks showings, feedback, market activity
immediate follow-up.
and open houses for sellers.
COMING SOON MARKETING
ESTIMATED HOME VALUES
When you take advantage of our Home
With our estimated home values tool, you
Match tool, you will receive email
can instantly see estimated home values
notifications of upcoming ReeceNichols
at any time. This tool uses automated
listings, plus listings that are not available
data modeling techniques to provide you
to the general public.
with three different value estimates to review.
BUYSIDE MARKET ANALYSIS
OPEN HOUSE CELEBRATION
This tool allows you to see the current
Each month, our team hosts hundreds of
real-time buyer demand for your home.
open houses throughout the area on a dedicated weekend, supported by custom digital ad.
THE ROB ELLERMAN TEAM AT REECENICHOLS
the home search app
Your Own Personal Home Search App
Buyers can search the complete region for home inventory from anywhere by downloading our app. Benefit: Whether they are driving through neighborhoods or searching from home, the ReeceNichols mobile app gives buyers access to the complete listing inventory with the touch of a button.
THE CUSTOM MARKETING Using Every Opportunity to Gain, Maximize & Track Buyer Exposure!
THE ROB ELLERMAN TEAM AT REECENICHOLS
The #1 Team NATIONAL RECOGNITION. LOCAL LEADERSHIP. When you hire The Rob Ellerman Team, you're partnering with one of the most successful real estate teams in the country. Our proven systems, experienced agents, and dedicated support staff work together to provide unmatched service, strategic marketing, and results-driven representation.
#2 IN THE UNITED STATES BY HOMES SOLD #3 IN THE UNITED STATES BY SALES VOLUME 2025 BY THE NUMBERS
2,463
$1.017B
250+
#1
FAMILIES SERVED
SALES VOLUME
TEAM MEMBERS
TEAM IN KS & MO
Helping more families buy and sell with confidence.
Over one billion dollars in real estate sales.
A full team of experts behind you every step of the way.
Ranked #1 Year After Year by KC Business Journal
WHAT THIS MEANS FOR YOU
Industry-leading marketing and technology
More resources, more marketing power, and more support, all working together to maximize your home's exposure and results.
Local expertise with national reach
the support staff With more than 30 years of leadership in real estate, Rob has built one of the region's most successful and expansive teams. He is passionate about helping agents grow both personally and professionally, providing the mentorship, systems, and support they need to achieve their goals. Known for his expertise in philanthropy, creative financing, real estate investments, and innovative problemsolving, Rob consistently looks beyond traditional real estate approaches to create opportunities for both clients and agents.
Rob
"Our philosophy is simple: your focus should be on helping your clients buy and sell real estate. Our job is to work behind the scenes, taking care of everything else so you don't have to." — Rob Ellerman, Team Lead
Teresa
Sue
Missy
Office Manager KC Missouri Offices Team member for 20 years
Agent Operations KS & Expansion Offices Team member for 5 years
Expansion Director Team member for 10 years
Dotloop organization & submission, warranty setup Works with RN Corp on commission reports Tracks agent production & reports to Team Lead
Dotloop organization & submission Commission breakdowns for each contract Track agent/team volume
Leads & Client Services Julie Lead & Client Services Team member for 1 year
Sets & assigns appointments Works all lead sources Manages phone & lead routing Courtesy Truck Manager
Setting up new offices Recruiting new agents Working with brokers as an advocate for our teams in each market
Training Department Sandra Team Trainer Team member for 16 years
Specialized training for new and experienced agents Ongoing contract training and support Custom training materials and courses
our marketing team We have a full-time marketing department that will provide top-of-the-line marketing for your community including full-color flyers, marketing plats, plan sheets, social media graphics, postcards, etc. If additional pieces are needed they are quick to provide.
“You need it, we design it.” - Donna, Marketing Director Donna, our head creative, brings over 30 years of expertise in graphic design and marketing. She thrives on helping new clients refine their style, with a special passion for designing logos. Based in the heart of downtown Kansas City, Donna’s energy is contagious!
As the Marketing & Events Coordinator, Ava oversees listing marketing, agent branding, team communications, client events, and creative campaigns. Outside of work, Ava enjoys spending time with her husband and their Dachshund, Lottie.
Taylor is a vibrant and outgoing social media expert, known for her ability to craft engaging content that connects with audiences. Her expertise in building online communities and storytelling makes her a go-to voice in the digital space.
Donna
Ava
Taylor
Marketing Director Team member for 18 years
Marketing & Events Coordinator Team member for 6 years
Social Media Manager Team member for 10 years
THE ROB ELLERMAN TEAM AT REECENICHOLS
our marketing team Your business is unique, and your brand should be too. Whether you're just getting started or looking to refresh your image, our in-house marketing team helps create a professional, cohesive brand that reflects your style and business goals.
Custom Branding Personalized logos and brand identity Business cards and stationery Email signatures Social media branding Marketing templates New Agent Onboarding We'll help you get up and running quickly with personalized marketing materials, technology setup, and the tools you need to start growing your business from day one.
THE ROB ELLERMAN TEAM AT REECENICHOLS
the social media apps
Our full-time Social Media Director creates fresh, engaging content for our social media platforms, showcasing our listings, agents, events, and community while strengthening our brand presence.
FACEBOOK The Rob Ellerman Team ReeceNichols
INSTAGRAM therobellermanteam
LINKED IN therobellermanteam
YOUTUBE The Rob Ellerman Team
THE ROB ELLERMAN TEAM AT REECENICHOLS
internet exposure
Our listings receive maximum online exposure through an extensive digital marketing network. Once a listing goes live, it is syndicated to more than 400 real estate websites, while also being featured across our teamowned websites to help connect buyers with your listings. We own hundreds of domains that direct buyers and sellers to our team websites, listings, and landing pages. This ongoing SEO strategy helps increase online visibility, drive more traffic to our listings, and connect more clients with our team.
THE ROB ELLERMAN TEAM AT REECENICHOLS
forced registration
We utilize targeted social media advertising and custom property websites to generate high-quality buyer leads. Interested buyers register to access listing details, allowing our agents to follow up directly and increase lead conversion opportunities.
THE ROB ELLERMAN TEAM AT REECENICHOLS
next level exposure We offer custom online ad and geofencing packages to help agents market their listings in a targeted, high-impact way—without relying on social media.
+
+
NEWS | GAMING | ENTERTAINMENT WEBSITES/APPS
ONLINE ADS (Not Social Media ads)
Our team designs digital ads that appear across popular websites, mobile apps, and online platforms your target buyers are already using. These ads are clickable and lead directly to your listing or landing page. How This Helps Agents & Sellers:
Increases listing visibility beyond the MLS or real estate portals Reaches potential buyers where they’re already browsing online Drives more traffic to listings and generates interest faster Puts your listing in front of the right audience with trackable performance
GEOFENCING TECHNOLOGY
Geofencing is a location-based digital strategy that allows us to draw a virtual “fence” around key areas—like a specific neighborhood, shopping center, or even a competing open house. When someone enters that area and uses their phone or browses online, they begin seeing your real estate ads.
How This Helps Agents & Sellers:
Targets people in precise, high-traffic areas who are likely to be in home-buying mode Reaches buyers actively touring open houses or nearby new construction Provides sellers with modern, proactive marketing that gives their home an edge
THE ROB ELLERMAN TEAM AT REECENICHOLS
the print media
The Custom Magazine Our team publishes a full-size full color, custom catalog of all of our homes distributed in 300 locations in Metro Kansas City.
The Real Estate Magazine Printed every 4 weeks and delivered to over 400 locations and includes lead tracking codes
the new homes
Our team is the exclusive marketing team for over 30 NEW HOME communities. We use this lead source and as a cross-marketing tool within the team.
THE ROB ELLERMAN TEAM AT REECENICHOLS
Our Community
Our team understands the importance of giving back to the communities that have helped us get to where we are today! We gave over $200K to charity in 2025. Below are some of the charitable organizations we've had the privilege to assist: Children’s Mercy
The Golden Scoop
Hope Haven
Special Olympics of Missouri
Harvesters
St. Jude Children’s Hospital
Boys & Girls Club
National Cancer Foundation
Drumm Farm for Kids
United Way
Run for Lil Hearts
American Lung Association
Lee’s Summit Cares
Night of Hope
Wayside Waifs
Habitat for Humanity
THE ROB ELLERMAN TEAM AT REECENICHOLS
our preferred partners
Our Teams Trusted Vendor Network Access a vetted network of trusted lenders, inspectors, contractors, title companies, cleaners, and more.
O u r A n n u a l Ve n d o r Booth Party
Smoother Transactions Reliable partners help keep your deals moving and save you time every step of the way. Better Client Experience Confidently connect clients with professionals who deliver exceptional service.
Ve n d o r b o o t h s a t E l l e r m a n i a - our annual client appreciation party
Marketing & Event Support Many partners sponsor client events, open houses, trainings, and marketing opportunities. Built-In Relationships Our Preferred Partners are an extension of our team, providing ongoing support and collaboration.
Scan to view our Kansas City list of Preferred Partners
Exclusive Advantage Enjoy access to trusted relationships and resources that help you stand out and grow your business.
THE ROB ELLERMAN TEAM AT REECENICHOLS
the team events At the Rob Ellerman Team, we believe relationships are at the heart of everything we do. That's why we invest in meaningful events that bring our agents, staff, clients, and communities together throughout the year. From educational trainings and networking opportunities to large-scale client appreciation events and community fundraisers, our calendar is designed to help you build lasting relationships, grow your business, and enjoy being part of a team that celebrates success together.
ellermania Our biggest annual client appreciation celebration featuring food, entertainment, prizes, and family fun.
vendor booth party
quarterly team meetings
A annual networking event that connects agents with our trusted Preferred Partners
Company updates, education, recognition, and collaboration to keep everyone informed and growing.
See why Ellermania has become one of our signature client appreciation events! Scan the QR code to watch the highlight video.
THE ROB ELLERMAN TEAM AT REECENICHOLS
the team events
Annual Kickoff Celebration At the beginning of each year, we gather as a team to celebrate the people who make our success possible. Our annual Kickoff Party is an opportunity to recognize the hard work, dedication, and accomplishments of our agents and staff while looking ahead to an exciting year together. Whether you've closed your first transaction, reached a new milestone, or simply shown up day after day for your clients and teammates, we believe every success deserves to be celebrated. It's an evening filled with recognition, encouragement, laughter, and connection.
THE ROB ELLERMAN TEAM AT REECENICHOLS
the additional perks
Client satisfaction is our first priority, we offer a smooth ride from listing to closing. Another added benefit of working with our team is the opportunity to utilize one of our four 16-ft box trucks, free to you on the day of your move!
THE ROB ELLERMAN TEAM AT REECENICHOLS
the team tools
RET TEAM PORTAL Easy access to team resources Company events, updates, and announcements in one place Team directory and group chats Quick access to the truck calendar, design library, forms, checklists, and more
THE ROB ELLERMAN TEAM AT REECENICHOLS
The Design Library
Our Team Design Library is your one-stop resource for marketing inspiration and professionally designed templates. Browse custom social media graphics, direct mail pieces, flyers, postcards, door hangers, presentation templates, and more, all created by our in-house marketing department. Customize the templates yourself or submit a request and let our marketing team handle the design for you.
THE ROB ELLERMAN TEAM AT REECENICHOLS
The Expansion Network
Whether your clients are relocating, purchasing a second home, or making a move across state lines, you can confidently connect them with one of our experienced agents. Our growing presence creates more referral opportunities, strengthens relationships, and helps you continue serving your clients long after they've left your market. No matter where life takes them, our team is there to help.
Kansas City Metro (5 office locations) Des Moines & Ames, Iowa Springfield, Missouri Lake of the Ozarks, Missouri
Dallas–Fort Worth, Texas St. Petersburg, Florida Tampa, Florida Sioux Falls, South Dakota
THE ROB ELLERMAN TEAM AT REECENICHOLS
the team incentives THE VOLUME INCENTIVES The incentive program is given out on a quarterly basis. If you bypass a level during a quarter, you still get all incentives from the $1M level and up.
$1M-$2.99M
$3M-$4.99M
$5M-$5.99M
RET Million Club T-shirt or Hat
$150 Marketing Credit
Quarterly Mastermind Entry
$7M-$9.99M
$10M-$14.99M
$15M +
Dues Paid
$750 Shopping Spree
Team Trip
The Team Player incentive Earn points throughout the year simply by participating in team meetings, events, and preferred vendor events. Every event you attend brings you one step closer to exciting rewards while staying connected with the team and continuing to grow your business. Agents who earn 25+ points during the calendar year will be entered into a drawing for our Annual Team Trip for themselves and one guest. If the winner has already qualified for the trip, they'll receive $1,500 in spending money instead. *It will be noted on the calendar event in Connecteam the number of point opportunities per event. **Program runs January 1 - December 31, 2026 and drawing will be announced soon after end date.
Transaction Coordination Focus on your clients while we help manage the details. Through our partnership with Parallel, you'll have access to experienced Transaction Coordinators trained on the Rob Ellerman Team's systems and processes. New listing preparation Contract-to-close transaction management Compliance review and deadline tracking 36 Coordination with clients, title companies, and lenders
THE ROB ELLERMAN TEAM AT REECENICHOLS
24/7 agent support whenever you need it
the team culture
Marketing Investment We invest $2 Million+ annually in marketing to strengthen our team brand, generate leads, and maximize exposure for your listings. Recognition & Rewards We celebrate your success through quarterly incentives, team recognition, and our in-house magazine, keeping everyone connected and informed. Ongoing Training From new agent onboarding to continued education, our dedicated trainer and leadership team are here to provide guidance and support every step of the way. Dedicated Support Staff Our support team handles the details so you can focus on what you do best—building relationships, serving clients, and closing deals. Team Culture We believe success is built on collaboration. Through client events, community involvement, team meetings, and an open-door leadership approach, we've created a culture where everyone is invested in each other's success. Profit Sharing After five years on the team, agents become eligible for our profitsharing program, giving you the opportunity to share in the team's continued success. (2025: $100k - LIFETIME PROFIT SHARING TOTAL $870,921.21)
THE ROB ELLERMAN TEAM AT REECENICHOLS
f Editio n kof ic
Insider K T RE
the team benefits Listing & Marketing Tools
✓ RET/ReeceNichols yard signs, pointer signs, and personalized sign riders ✓ Complimentary RET iBoxes ✓ Flyer boxes and brochure tubes provided by RET ✓ Custom marketing and advertising tailored to your business ✓ Professionally designed business cards ✓ Custom listing presentations and buyer guides ✓ Professional flyers and print marketing ✓ Customized letterhead, MLS headers, and cover sheets ✓ Custom Facebook listing announcements ✓ Team social media promotion ✓ Full-page advertising in every issue of Real Estate Magazine ✓ Custom team magazine distributed throughout the Kansas City metro ✓ Design library with customizable templates for social media, flyers, postcards, presentations, door hangers, and more
Training & Support
✓ Initial onboarding and technology setup with both RET and ReeceNichols ✓ Dedicated marketing, operations, training, and leadership teams ✓ Office Manager to assist with paperwork and day-to-day support ✓ Ongoing training and coaching ✓ Internal resource hub with forms, checklists, calendars, team communications, and more Lead Generation & Technology
✓ Leads distributed through the RET Lead Coordinator ✓ Team-branded website with full MLS integration ✓ Support personalizing your company-provided website Culture & Benefits
✓ Multiple client appreciation events throughout the year ✓ Team events and a collaborative, family-oriented culture ✓ Preferred Partner network of trusted vendors ✓ Profit-sharing opportunities for eligible long-term team members THE ROB ELLERMAN TEAM AT REECENICHOLS
the client summary Basic Steps
ReeceNichols Agents
Our Team
Basic Steps
ReeceNichols Agents
Our Team
Secure iBox for Safe & Convenient Showings Listed in the Heartland MLS Showing Management Through BrokerBay Professional Yard Sign & Directional Signs Home Match Program for Qualified Buyers Reverse Prospecting to Active Buyer Agents Featured on ReeceNichols.com National Relocation & Referral Exposure Corporate & Employer Partnerships Targeted Digital & Mobile Advertising Office-Wide Agent eTour Featured on TheRobEllermanTeam.com Cross-Marketing with New Home Communities Cross-Promotion Across Our Team Network Syndicated to Hundreds of Real Estate Websites Targeted Email Marketing Campaigns Advertising in The Real Estate Book Featured in Our Exclusive Team Magazine Professionally Designed Property Flyers Complimentary Courtesy Moving Vans Enhanced Exposure on Zillow & Major Portals Professional Property Video on YouTube Investing in Our Local Communities Dedicated Full-Time Support Staff SEO & Enhanced Online Visibility Professional Photography Coordination
THE ROB ELLERMAN TEAM AT REECENICHOLS
the splits YOUR SALES- BASED ON TOTAL COMMISSION LEVEL
SPLIT
< $2,000,000 $2,000,000 - $3,000,000 $3,000,000 - $5,000,000 $5,000,000 - $10,000,000 $10,000,000 - $15,000,000 $15,000,000 - $40,000,000 $40,000,000 +
60% 65% 70% 75% 80% 85% 90%
FEES $75 Rob Ellerman Team Fee: includes the use of all staff and moving trucks. $225 ReeceNichols Agent Services Fee. For transactions over $1M the ASF is $350. These fees are paid on ALL transactions (including team leads) TEAM LEADS Team leads are paid at 40% to the Agent. The $75 team fee & $225 Agent Services Fee will be your cost and deducted from your commission. TEAM REFERRALS Leads referred to/from you by a KC Metro RET agent will be calculated based on what the agents involved negotiate before the deal is completed. The Ellerman Team Fee & Reece Nichols Agent Services Fee will also be negotiated between agents. For referrals to RET agents at one of our expansion offices, you will retain 100% of the agreed upon referral fee. Referrals to agents outside the team are paid at agent split level. BONUSES Agent retains 100% of bonuses
THE ROB ELLERMAN TEAM AT REECENICHOLS
the brokerage fees Instead of billing sales associates monthly for every service used, Reece Nichols Realtors have an Agent Services Fee (ASF) which covers the systems, tools, and services needed in today’s fast-paced real estate industry. The ASF is $225.00 and is collected from every closed side. This fee is increased to $350 for transactions over $1M. A $425 Reece Nichols transaction fee is charged to your client on each transaction.
WHAT YOU GET FOR YOUR AGENT SERVICES FEE: Customized ReeceNichols Website Agent.ReeceNichols.com FullADX Full mobile integration Lead management integration News & Advice blog
DotLoop Premium
Agent-Branded App
Technical Service Center Weekdays 8 a.m. — 5 p.m. Help.ReeceNichols.com
Personal ReeceNichols Email Agent@ReeceNichols.com ActiveSync Office 365 platform Re-Suite 2 CRM options Online forms and eSignatures Home Match Reverse prospecting Buyside Listing alert Action plans Trendgraphix Buyer & seller marketing materials Bullsida market analysis Neighborhood News Present - The presentation powerhouse ALICE - Virtual marketing assistant tool & website design Leadtrax Software Coaching, Training, and Education Continuing Education (free) Leading RE training E & O Coverage
Broker Bay Multifunction Devices Free full-color copies in all offices
Usage of All RN Offices Agent Service Center Iron port spam filter Common area computer - Microsoft Office Suite - Outlook
Marketing Thousands of leads generated to agents by robust online marketing National & global exposure for luxury listings Free luxury listing Facebook monthly ad campaign Sleek custom-branded automated property marketing TV, radio and online advertising Zillow Broker partnership Boomerang partnership Reminder Media partnership Testimonial Tree survey system XpressdocS Open house advertising ReeceNichols branded Cloud CMA News & Advice blog Social media resources NFM Partnership - Exclusive discounts for agents & clients
THE ROB ELLERMAN TEAM AT REECENICHOLS
the training
TEAM AND REECENICHOLS REQUIRED TRAINING MLS Orientation
3.0 hours
KCRAR New Member Orientation
2.5-3 hours
Code of Ethics
Online, 3 Hours
Fair Housing Course
Online, 3 Hours
RET Training
Required Video Training with weekly scheduled zoom meetings over 10 weeks
ReeceNichols Advantage
3.5 hours/week, 10 weeks
OFFICE/TEAM MEETINGS RN Tues Sales Meetings RET Meetings
Every Tuesday Morning Quarterly on Wednesdays
THE ROB ELLERMAN TEAM AT REECENICHOLS
contract to close training
Our exclusive in-house training portal is your go-to resource for success, offering everything from step-by-step guides on submitting offers and handling contracts to specialized training for new construction. With a full library of team resources, answers to contract questions, and best practices at your fingertips, you’ll have the tools and knowledge you need—all in one place!
THE ROB ELLERMAN TEAM AT REECENICHOLS
team onboarding process
01
BROKER MEETING
02
MANAGER NOTIFICATION
03
MARKETING INTRODUCTION
04
MARKETING BEGINS
05
PROOFS & APPROVAL
06
CONNECTEAM ACCESS
07
Meet with your office Broker to transfer or apply for your real estate license.
Your Office Manager will submit your onboarding information to the our staff, who will begin coordinating the onboarding process across all departments.
Our Marketing Department will reach out via email with the forms and information needed to begin creating your marketing materials.
Once your ReeceNichols email address, office number, and headshot have been received, our Marketing Department will begin creating your personalized marketing materials.
Marketing will email proofs of any professionally printed materials for your approval. Once approved, your marketing assets will be finalized and added to your personal Dropbox folder.
You will receive access to the Connecteam portal, where you'll complete onboarding tasks and access team resources.
INTRODUCTION COURSE All agents are required to complete the Technology Setup course in Connecteam within five days of receiving access.
THE ROB ELLERMAN TEAM AT REECENICHOLS
team onboarding process
08
TECHNOLOGY SETUP Upon completion of Technology setup process, experienced agents are granted access to the assigned RET Training course on Connecteam applicable to their experience level. New agents are registered for the next 10-week training course.
09
MATRIX CLASSES
10
FAST TRACK
11
ADVANTAGE
12
13
Agent signs up for required Matrix classes (if new agent)
Agent will not register for Fast Track (if new agent)
During Sandra's class, agent will register for Advantage if applicable. Not to be taken until after RET Training.
10-WEEK TRAINING COURSE Agents new to real estate, 10-week training course via Connecteam portal is required. Course levels are assigned weekly, with assignments required to be on time. Attendance to all weekly 2 hour meetings on zoom is required.
SCHEDULE POSTED Schedule is posted in Connecteam and emailed out when an agent is confirmed registered
14
EXPERIENCED AGENT TRAINING Experienced Agents Assigned to experienced agent training course that is required to be completed on their own, via Connecteam and within 10 days of receiving access.
THE ROB ELLERMAN TEAM AT REECENICHOLS