THE PARTNERSHIP
THE PARTNERSHIP
reecenichols.com
LOCAL TRAFFIC
ReeceNichols.com is a powerful hub for real estate in the Kansas City area, commanding an impressive 85% of all local online traffic in the market With its dominant presence, the site ensures that virtually every lead generated, whether from ReeceNichols listings or even from other real estate companies, comes back through its system This unparalleled traffic and lead-capture capability make it a crucial tool for agents and clients alike, streamlining the buying and selling process by keeping opportunities within reach and maximizing visibility for all properties listed.
LISTING VISIBILITY
ReeceNichols is the #1 real estate brokerage in Kansas and Missouri. We have more views on our websites than other local competitors - meaning, when your property is posted to the site, it will have views from across the country. We will also syndicate your listing to all major real estate websites
SOCIAL MEDIA
We utilize multiple tools and platforms to ensure that your property is advertised to as many potential buyers as possible. Our online marketing of your property will ensure that your property receives maximum exposure to potential buyersas soon as the listing is available online.
THE NETWORK
#3 residential real estate company in the U.S. based on closed sales units and volume
$136.1 billion in home sales
239,231 homes sold
40+ companies across the U.S.
900+ offices nationwide
41,000+ agents
HOME MATCH
Search, save and view homes for sale from your home computer or mobile device, through both ReeceNichols.com and our mobile app Home Match also tracks showings, feedback, market activity and open houses for sellers
COMING SOON MARKETING
When you take advantage of our Home Match tool, you will receive email notifications of upcoming ReeceNichols listings, plus listings that are not available to the general public.
BUYSIDE MARKET ANALYSIS
This tool allows you to see the current real-time buyer demand for your home
ZILLOW PARTNERSHIP
ReeceNichols works directly with Zillow to provide up-to-date and accurate listing information Your listing agent will be shown as the first point of contact with your home’s detailed information.
ESTIMATED HOME VALUES
With our estimated home values tool, you can instantly see estimated home values at any time This tool uses automated data modeling techniques to provide you with three different value estimates to review.
OPEN HOUSE CELEBRATION
One weekend a month, our team hosts hundreds of open houses throughout the metro area
When it comes to buying or selling a property, having a real estate team on your side is a game-changer Not only will they always be available to take calls and show properties, but they'll also bring a wealth of experience and expertise to the table.
We have over 250 agents and a fantastic full support staff to keep our marketing and business operations at peak performance It's all about the power of teamwork, and we believe there's strength in numbers! We absolutely love helping our clients sell their homes and find their dream homes each year
2,463 CLIENTS SERVED IN 2025
$1,017,827,618
We have a full-time marketing department that will provide top-of-the-line marketing for your community including full-color flyers, marketing plats, plan sheets, social media graphics, postcards, etc. If additional pieces are needed they are quick to provide.
Donna, our head creative, brings over 30 years of expertise in graphic design and marketing. She thrives on helping new clients refine their style, with a special passion for designing logos that clients instantly love. Based in the heart of downtown Kansas City, Donna’s energy is contagious, whether she’s talking about her work, her daughter, or her many travel adventures.
Ava is your go-to gal for all things real estate marketing! With four years of experience under her belt, she’s a pro at helping marketing materials stand out. Based in the Kansas City metro, Ava serves clients nationwide while enjoying life with her husband and their spunky Dachshund, Lottie who definitely runs the show!
Taylor is a vibrant and outgoing social media expert, known for her ability to craft engaging content that connects with audiences. With a love for sports and a passion for travel, she explores new places and captures the excitement of her adventures. Her expertise in building online communities and storytelling makes her a go-to voice in the digital space.
THE ROB ELLERMAN TEAM AT REECENICHOLS
We run social media ads with a link that requires the interested party to sign in to view the home. We also use forced registration on custom websites that we advertise on multiple platforms. This allows our designated new home agent to follow up directly with them Leading to higher lead conversion ratios.
We offer custom online ad and geofencing packages to help agents market their listings in a
targeted, high-impact way— without relying on social media.
How This Helps Agents & Sellers:
Increases listing visibility beyond the MLS or real estate portals
Reaches potential buyers where they’re already browsing online
Drives more traffic to listings and generates interest faster
Puts your listing in front of the right audience with trackable performance
GEOFENCING TECHNOLOGY
Geofencing is a location-based digital strategy that allows us to draw a virtual “fence” around key areas—like a specific neighborhood, shopping center, or even a competing open house. When someone enters that area and uses their phone or browses online, they begin seeing your real estate ads.
How This Helps Agents & Sellers:
Targets people in precise, high-traffic areas who are
likely to be in home-buying mode
Reaches buyers actively touring open houses or
nearby new construction
Increases exposure to high-intent, local prospects who may be ready to act
Provides sellers with modern, proactive marketing that gives their home an edge
These ads are generally designed to be animated gifs
We spend a large part of our marketing budget on Zillow.
Our team has the New Home Premier Agent package. This allows us to add your community with all of the plans, amenities, videos, etc. This also automatically feeds your listings to this page for better lead control.
The leads will come directly to the community agent so we can act on it immediately.
We will make sure to let everyone know about the new partnership and highlight you and the builder and all of the communities and products you bring to the table.
The
Once we have your information listed we will add you to the team websites: EllermanTeamNewHomes com and TheRobEllermanTeam com
If a community website exists we can take over maintaining that for you.
Team Print Advertising
The Custom Magazine
Our team takes pride in publishing a
full-size, full-color custom catalog showcasing all our available homes This catalog is strategically distributed to 300 locations across the Metro Kansas City
Within each magazine, we assign text codes to individual listings, allowing interested buyers to easily access more information This approach transforms into lead
resources, generating seamless and quick communication between our listings and potential clients.
The Real Estate Magazine
The Real Estate Magazine is printed every four weeks and distributed to more than 400 locations, and incorporates lead tracking codes for enhanced analytics
On RealEstateBook com, you can
explore an extensive database of over 2 million listings, updated daily Our influence extends across local print publications available in over 200 markets throughout North America, supplemented by approximately 300 additional markets featuring online content. Lifestyle
Our coverage extends across the vibrant communities of Lee's Summit, Johnson County, and the Northland As part of our regular rotation, we distribute to over 49,000 households every month
City Lifestyle is the digital destination for local living a one-stop-shop for hyper local, expertly created content for you that inspires and connects communities “My City Lifestyle” is a hub for you to like and save your favorite listings and content.
We can assist in creating community and builder promo flyers to spread to clients and real estate agents. Our onsite agent will work with RET Marketing Department to create the graphic and spread the word
Your community will have full exposure on our teams social media platforms, including your own YouTube video.
We can assist in creating community social media accounts if not already existing. Our onsite agent will work with RET Marketing Department to keep the accounts engaging with great graphics, information, videos and annoucements
RET TEAM PORTAL
Guided training for both new and experienced agents with step-by-step support
Quick access to team resources
All events and details in one convenient spot
Team directory & chats to connect, cross market, and collaborate on listings
Easy scheduling for the team truck, plus access to the design library, forms, checklists, and more.
We offer a comprehensive training program designed to meet the specific needs of our builder team. Our flexible training options include:
1 DAY TRAINING
Provides agents with a clear understanding of our expectations and guides them through the key stages of the buying process.
MONTHLY ONE-ONONE TRAINING
Offers a deeper dive into the topics covered in the one-day training, allowing agents to refine their skills.
12-Week Marketing Training
Equips agents with essential marketing skills. Marketing is a learned skill, and this extended training ensures agents have time to develop and apply their knowledge effectively
One Day Training Buyers
Experience: Initial Contact to Close
1.Initial Contact
2.Greeting
3.Rapport building/Finding the “Why”
4 Financial-Payments, Lender programs
5.Demonstration
6.Close
7.Follow Up
8 Closing
9.How to solve the buyer’s problem
10.How to make deals
11 Asking for the close
Bi-Weekly Training Sessions
For agents to ask questions, refine dealmaking skills, and stay aligned on incoming buyers and conversion strategies.
6-Week Follow-Up Training on Initial Client Contact
Reinforces the crucial skills introduced in the one-day training. Since first impressions matter, this program ensures agents are fully prepared to make the most of every client interaction.
Supplemental Training
6 Week Training: Weekly emails breaking down initial contact training
12 Week Training: Marketing the community and breaking down each step necessary Biweekly Video Training Calls
First Week of the Month: Practice asking questions to figure out the buyers “why”. Talk about overcoming buyers who don’t want to talk to realtors
Third Week of the Month: How to make deals and practice knowing financial options
MONTH 1
Community Marketing
- Social Media
- Realtor Websites
MONTH 4
Community Marketing
- Community Events
- Who event is for
MONTH 7
Community Marketing
- Community referrals
- Community reviews
MONTH 10
Community Marketing
- Getting word out to Realtors
- Building rapport
OTHER
MONTH 2
Construction Knowledge
- Selling from Scratch
- Knowing Basic Stages
MONTH 5
Construction Knowledge
- Selling a Spec
- Knowing cut off stages
MONTH 8
Construction Knowledge
- Selling Inventory
- Knowing Standard & Upgraded Features
MONTH 11
Construction Knowledge
- Knowing competition -Memorizing products
TOOLS & TOPICS
MONTH 3
Follow Up/Closing
- Following up
- Future appointments
MONTH 6
Follow Up/Closing
- Closing techniques
- C & D Lead Follow-up
MONTH 9
Follow Up/Closing
- Impossible Deals
- What questions to ask and why not buy now
MONTH 12
Follow Up/Closing
- How to: B to A Lead
-Practice getting lead to vendor to pre-approve
CONTRACT TO CLOSE TRAINING
Our in-house training portal is your go-to resource for mastering the entire new construction process. Designed for both new and experienced agents, this comprehensive platform walks you through every stage from lot selection to final walkthroughs so you can confidently guide your clients. With expert insights, step-by-step modules, and real-world scenarios, you’ll gain the knowledge and skills needed to excel in new home sales.
Helping our builder teams have a better idea of what is happening in the community as well in neighboring communities is import to us. Our reports can vary depending on what the builder team likes but these are just some of the reports we like to provide.
Reports:
Daily or Weekly-Onsite agent: traffic, marketing, sales, any issues
Monthly Checklist:
We are checking: Pictures, status to completion, price, mapping pin, open houses, etc.
1.MLS
2.Zillow
3.Realtor.com
4.ReeceNichols app and website
5.RET New Homes Website
6.Onsite signage (open pointers, for sale signs, etc.)
THE ROB ELLERMAN TEAM AT
With your agreement, I will pursue a marketing and financing plan to provide you exceptional service and superior results. I am so sure you will be satisfied I guarantee it! As your real estate agent, I commit to providing you:
• Marketing pieces showcasing your listing
• Showing feedback when available
• Expert negotiations of your contract and offers
• Regular communication and scheduled updates
• Honest advice and respect for your decisions
• Regularly-scheduled open houses
• Access to mortgage calculators
• A review of all buyers’ preapprovals
• A review of all closing documents