newh me d i v i s i o n
Developer/Builder Presentation
ellermannewhomes.com therobellermanteam.com
THE PARTNERSHIP Real estate is a local business – our network is comprised of the very best locally and regionally branded real estate professionals. Throughout Kansas and Missouri, we have 22 offices and over 2,800 agents, but that’s not all. ReeceNichols Alliance Inc., HomeServices of America and Leading Real Estate Companies of the World® exposes your home to more buyers around the region and the world.
REECENICHOLS REAL ESTATE Throughout Missouri, Kansas and NW Arkansas. ReeceNichols Real Estate services 22 offices and over 2,800 agents. REECENICHOLS ALLIANCE, INC. With over 500 agents and 25 regional offices, ReeceNichols Alliance serves communities throughout Kansas, Missouri and Oklahoma.
HOMESERVICES OF AMERICA Comprised of 46 brands in 35 states, HomeServices of America top three largest residential brokerage firm in the United States.
LEADING REAL ESTATE COMPANIES OF THE WORLD® Our partnership with Leading Real Estate Companies of the World® expands our reach and exposure to 550 companies with 4,800 offices in over 70 countries.
THE ROB ELLERMAN TEAM AT REECENICHOLS
THE PARTNERSHIP reecenichols.com LOCAL TRAFFIC ReeceNichols.com is a powerful hub for real estate in the Kansas City area, commanding an impressive 85% of all local online traffic in the market. With its dominant presence, the site ensures that virtually every lead generated, whether from ReeceNichols listings or even from other real estate companies, comes back through its system. This unparalleled traffic and lead-capture capability make it a crucial tool for agents and clients alike, streamlining the buying and selling process by keeping opportunities within reach and maximizing visibility for all properties listed.
85.9k Buyer & seller registrations on reecenichols.com
3,700+ ReeceNichols agents who receive Listing Alerts
LISTING VISIBILITY ReeceNichols is the #1 real estate brokerage in Kansas and Missouri. We have more views on our websites than other local competitors - meaning, when your property is posted to the site, it will have views from across the country. We will also syndicate your listing to all major real estate websites.
35.3k followers on ReeceNichols social media profiles
SOCIAL MEDIA We utilize multiple tools and platforms to ensure that your property is advertised to as many potential buyers as possible. Our online marketing of your property will ensure that your property receives maximum exposure to potential buyersas soon as the listing is available online. THE ROB ELLERMAN TEAM AT REECENICHOLS
THE AUTOMATIC SERVICES
HOME MATCH
TEAM WEBSITE EXPOSURE
Search, save and view homes for sale
Your listing is featured across our
from your home computer or mobile
network of team websites, increasing
device, through both ReeceNichols.com
visibility while capturing buyer inquiries
and our mobile app. Home Match also
that are sent directly to our team for
tracks showings, feedback, market activity
immediate follow-up.
and open houses for sellers.
COMING SOON MARKETING
ESTIMATED HOME VALUES
When you take advantage of our Home
With our estimated home values tool, you
Match tool, you will receive email
can instantly see estimated home values
notifications of upcoming ReeceNichols
at any time. This tool uses automated
listings, plus listings that are not available
data modeling techniques to provide you
to the general public.
with three different value estimates to review.
BUYSIDE MARKET ANALYSIS
OPEN HOUSE CELEBRATION
This tool allows you to see the current
Each month, our team hosts hundreds of
real-time buyer demand for your home.
open houses throughout the area on a dedicated weekend, supported by custom digital ad.
THE ROB ELLERMAN TEAM AT REECENICHOLS
THE CUSTOM MARKETING Using Every Opportunity to Gain, Maximize & Track Buyer Exposure!
THE ROB ELLERMAN TEAM AT REECENICHOLS
The #1 Team NATIONAL RECOGNITION. LOCAL LEADERSHIP. When you hire The Rob Ellerman Team, you're partnering with one of the most successful real estate teams in the country. Our proven systems, experienced agents, and dedicated support staff work together to provide unmatched service, strategic marketing, and results-driven representation.
#2 IN THE UNITED STATES BY HOMES SOLD #3 IN THE UNITED STATES BY SALES VOLUME 2025 BY THE NUMBERS
2,463
$1.017B
250+
#1
FAMILIES SERVED
SALES VOLUME
TEAM MEMBERS
TEAM IN KS & MO
Helping more families buy and sell with confidence.
Over one billion dollars in real estate sales.
A full team of experts behind you every step of the way.
Ranked #1 Year After Year by KC Business Journal
WHAT THIS MEANS FOR YOU
Industry-leading marketing and technology
More resources, more marketing power, and more support, all working together to maximize your home's exposure and results.
Local expertise with national reach
OUR MARKETING TEAM We have a full-time marketing department that will provide top-of-the-line marketing for your community including full-color flyers, marketing plats, plan sheets, social media graphics, postcards, etc. If additional pieces are needed they are quick to provide.
“You need it, we design it.” - Donna, Marketing Director Donna, our head creative, brings over 30 years of expertise in graphic design and marketing. She thrives on helping new clients refine their style, with a special passion for designing logos. Based in the heart of downtown Kansas City, Donna’s energy is contagious!
As the Marketing & Events Coordinator, Ava oversees listing marketing, agent branding, team communications, client events, and creative campaigns. Outside of work, Ava enjoys spending time with her husband and their Dachshund, Lottie.
Taylor is a vibrant and outgoing social media expert, known for her ability to craft engaging content that connects with audiences. Her expertise in building online communities and storytelling makes her a go-to voice in the digital space.
Donna
Ava
Taylor
Marketing Director Team member for 18 years
Marketing & Events Coordinator Team member for 6 years
Social Media Manager Team member for 10 years
THE ROB ELLERMAN TEAM AT REECENICHOLS
THE INTERNET EXPOSURE Our listings receive maximum online exposure through an extensive digital marketing network. Once a listing goes live, it is syndicated to more than 400 real estate websites, while also being featured across our team-owned websites to help connect buyers with your communities. We own hundreds of domains that direct buyers and sellers to our community sites, listings, and landing pages. This ongoing SEO strategy helps increase online visibility, drive more traffic to our listings, and connect more clients with our team.
THE ROB ELLERMAN TEAM AT REECENICHOLS
FORCED REGISTRATION
We run social media ads with a link that requires the interested party to sign in to view the home. We also use forced registration on custom websites that we advertise on multiple platforms. This allows our designated new home agent to follow up directly with them Leading to higher lead conversion ratios.
THE ROB ELLERMAN TEAM AT REECENICHOLS
NEXT LEVEL EXPOSURE We offer custom online ad and geofencing packages to help agents market their listings in a targeted, high-impact way— without relying on social media.
+
+
NEWS | GAMING | ENTERTAINMENT WEBSITES/APPS
ONLINE ADS (Not Social Media ads)
Our team designs digital ads that appear across popular websites, mobile apps, and online platforms your target buyers are already using. These ads are clickable and lead directly to your listing or landing page. How This Helps Agents & Sellers:
Increases listing visibility beyond the MLS or real estate portals Reaches potential buyers where they’re already browsing online Drives more traffic to listings and generates interest faster Puts your listing in front of the right audience with trackable performance
GEOFENCING TECHNOLOGY
Geofencing is a location-based digital strategy that allows us to draw a virtual “fence” around key areas—like a specific neighborhood, shopping center, or even a competing open house. When someone enters that area and uses their phone or browses online, they begin seeing your real estate ads.
How This Helps Agents & Sellers:
Targets people in precise, high-traffic areas who are likely to be in home-buying mode Reaches buyers actively touring open houses or nearby new construction Increases exposure to high-intent, local prospects who may be ready to act Provides sellers with modern, proactive marketing that gives their home an edge
THE ROB ELLERMAN TEAM AT REECENICHOLS
ZILLOW SHOWCASE
This custom listing display is available to only 10% of listings in your market and can help your home stand out on Zillow through: Eye-catching media like high-resolution photography, interactive floor plans, and virtual tours to entice potential buyers. Increased visibility on Zillow with prioritized placement in personalized search results, special map callouts and email alerts to Zillow’s customer database. Interested shoppers can contact your agent directly from your listing.
ACTIVE SHOWCASE LISTINGS ON ZILLOW RECEIVED:
An average of over
80%more Saves
Shares
Page Views Compared to similar nearby non-Showcase listings on Zillow.
10% more likely
Powerful exposure on the one residential website that hosts over 200 million average monthly unique users.*
to go pending in the first
14 Days compared to similar nearby non-Showcase listing on Zillow
SCAN HERE TO VIEW AN EXAMPLE *Based on Zillow’s Q1 2024 average monthly unique users. Zillow, StreetEasy and HotPads measure unique users with Google Analytics, and Trulia measures unique users with Adobe Analytics.
Showcase listings on Zillow include an interactive floor plan, a virtual tour, and specialized exposure on Zillow. The average home sales price in the United States is from the U.S. Census Bureau and U.S. Department of Housing and Urban Development, Average Sales Price of Houses Sold for the United States (“ASPUS Data”) dated March 27, 2024. Except for claims of selling for more, these claims are based on Zillow data analyzed in markets with at least one Showcase and one For Sale By Agent listing during the initial fourteen day period a listing was active on Zillow, up to pending. Showcase listings were compared to For Sale By Agent listings on Zillow: (i) without Showcase; (ii) of the same home type; (iii) located in the same city and within two miles of the Showcase listings; (iv) on the market during the same time period as the Showcase listings or the immediately prior month; (v) containing a similar list price as the Showcase listings; (vi) having similar square footage as the Showcase listings; and (vii) having a similar bedroom count. For claims of selling for more, the Showcase listings were compared to For Sale by Agent listings on Zillow: (i) without Showcase; (ii) of the same home type; (iii) located in the same MSA as the Showcase listings; (iv) listed in the same month as the Showcase listings or the immediately prior month; and (v) containing a similar list price to the Showcase listings. *The data is from March 18, 2024 and is an average from the immediately preceding six month period. For claims of selling for more and page views, saves, and shares claims, the data excludes the top 5% and bottom 5% lift of sales price and total page views, saves, and shares from each month and the immediately preceding six month average. As of the date of publication, listings on Zillow with Showcase represent less than 1% of listings on Zillow.
GOOGLE/APPLE MAPS
We work with Bryto to add your new community streets and home addresses to Google Maps and Apple Maps. Our goal is for each address to be searchable and ready for directions when the buyer gets the keys, making it easier for homeowners, guests, deliveries and service providers to find the home from day one.
EXAMPLE OF ONLINE/GEO INFO
These ads are generally designed to be animated .gifs
Redirect/Capture:
When a user clicks on one of your ads it will be directed to a simple landing page with all 3 communities and then clicks through to our new home website pages.
Target Audience:
FCM: First time homebuyers, ages 28-50, HHI $100K+. Move-up buyers, current townhome or condo homeowners, young families seeking high-quality new construction in a top tier school district. FV: established professionals, move-up buyers, and growing families who are ready to invest in elevated living. Age range 30-65, with dual HHI or successful entrepreneur of $150K+ PV: Ages 30-70, HHI $100K+, Parents with young children or teens looking for a supportive suburban environment, highly regarding West Des Moines and Waukee School Districts. Professionals seeking upscale, low maintenance homes with 2 car garages, open layouts ideal for remote work and entertaining. First time homebuyers, empty nesters or down-sizers interested in ranch style or two story homes that combine luxury and practicality.
Areas/Communities Geofenced: 50263, 50323, 50266, 50265, 50061
KRM, Greenland, Jerry's, Destiny, Trust, Hubbell, D.R.Horton, Premier, Embarq Signature, Origin Homes, Accurate Devlopment, Davis Custom Homes
ONLINE/GEO REPORTING Online Ads/Geofencing Analytics
IMPRESSIONS 91,307 ads served Impression: An impression occurs when an ad is displayed on a screen. Essentially, impressions represent the number of times an ad is served and displayed, regardless of whether it was clicked or not.
REACH 24,290 devices reached
FREQUENCY 3.76 ads per device
Reach: The total number of devices your ads were served on.
Frequency: The number of times the ads were displayed per device.
CLICKS relative to # of ads purchased 121
CTR .10% & above is the target 0.13%
WEIGHTED ACTIONS 86
Clicks: Registers when a consumer actually clicks on the ad.
CTR stands for “clickthrough rate.” Calculate this metric by dividing the number of clicks a campaign receives by the number of impressions the campaign serves.
86 foot traffic visits to your model home/community in September 2025 PP: 72 foot traffic units FCM: 4 foot traffic units Unknown: 8 foot traffic units
THE MAP WILL SHOW YOUR HOT ZONES FOR ZIPS. AREAS OF CONCENTRATION ARE GREEN, THEN YELLOW, THEN ORANGE AND AT THEIR GREATEST CONCENTRATION, RED.
Glossary Additional Terms: Weighted Actions: Anything the client deems important to track that can be tracked, beyond impressions, reach, clicks and CTR. Actions are counting clickthrough and viewthrough conversions—both online and offline. Actions also include conversion zone foot traffic. Clickthrough Conversions: A clickthrough conversion occurs when a user clicks on an ad and converts. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Viewthrough Conversions: A viewthrough conversion occurs when a user receives an ad and converts without clicking on the creative. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Conversion Zone: This is the location you want users to visit after receiving an ad. When a Conversion Zone is drawn, we check to see if any users who were served an ad later appeared in that zone.
THE SIGNAGE STORYBOARD All signs are metal with black metal framing POINTER SIGNS
We can also incorporate Model pointers if applicable
2X3 COMMUNITY INFO SIGNS We would personalize these per community. We can have the code redirect to any webpage or landing page. Great for community events, etc
YARD SIGNS
RIDERS FOR YARD SIGNS
We can order any riders you like to use for listings. These are just a few common ones
AGENT NAME 555.555.5555
FOR SALE LOT AVAILABLE UNDER CONTRACT
SOLD
PARTNERSHIP ANNOUNCEMENT We will make sure to let everyone know about the new partnership and highlight you and the builder and all of the communities and products you bring to the table.
ONGOING MARKETING Team Online Resources
The Team Online Exposure Once we have your information listed we will add you to the team websites: EllermanTeamNewHomes.com and TheRobEllermanTeam.com. If a community website exists we can take over maintaining that for you. Team Print Advertising
The Custom Magazine
The Real Estate Magazine
Our team takes pride in publishing a full-size, full-color custom catalog showcasing all our available homes. This catalog is strategically distributed to 300 locations across the Metro Kansas City.
The Real Estate Magazine is printed every four weeks and distributed to more than 400 locations, and incorporates lead tracking codes for enhanced analytics.
Within each magazine, we assign text codes to individual listings, allowing interested buyers to easily access more information. This approach transforms into lead resources, generating seamless and quick communication between our listings and potential clients.
On RealEstateBook.com, you can explore an extensive database of over 2 million listings, updated daily. Our influence extends across local print publications available in over 200 markets throughout North America, supplemented by approximately 300 additional markets featuring online content.
THE ROB ELLERMAN TEAM AT REECENICHOLS
PROMOTIONAL FLYERS We can assist in creating community and builder promo flyers to spread to clients and real estate agents. Our onsite agent will work with RET Marketing Department to create the graphic and spread the word.
PROMOTIONAL FLYERS
THE PROMOTIONS
THE SOCIAL MEDIA PLATFORMS Our full-time Social Media Director creates fresh, engaging content for social media platforms, showcasing your listings and community.
FACEBOOK The Rob Ellerman Team ReeceNichols
INSTAGRAM therobellermanteam
LINKED IN therobellermanteam
YOUTUBE The Rob Ellerman Team
THE ROB ELLERMAN TEAM AT REECENICHOLS
COMMUNITY SOCIALS We can assist in creating community social media accounts if not already existing. Our onsite agent will work with RET Marketing Department to keep the accounts engaging with great graphics, information, videos and annoucements.
SOCIAL MEDIA GRAPICS
THE SPECIAL MARKETING
THE SPECIAL MARKETING
THE EVENT PLANNING
AGENT TOUR EVENTS
THE MARKETING PLAT
COMMUNITY COLLATERAL
COMMUNITY COLLATERAL
THE PLAN SHEETS
THE PLAN SHEETS
THE CUSTOM FLYERS
THE TRAINING PORTAL
RET TEAM PORTAL Guided training for both new and experienced agents with step-by-step support Quick access to team resources All events and details in one convenient spot Team directory & chats to connect, cross market, and collaborate on listings Easy scheduling for the team truck, plus access to the design library, forms,
Examples of Training Courses
checklists, and more.
THE TRAINING We offer a comprehensive training program designed to meet the specific needs of our builder team. Our flexible training options include: 1 DAY TRAINING Provides agents with a clear understanding of our expectations and guides them through the key stages of the buying process.
MONTHLY ONE-ONONE TRAINING
Bi-Weekly Training Sessions
Offers a deeper dive into the topics covered in the one-day training, allowing agents to refine their skills.
For agents to ask questions, refine dealmaking skills, and stay aligned on incoming buyers and conversion strategies.
12-Week Marketing Training Equips agents with essential marketing skills. Marketing is a learned skill, and this extended training ensures agents have time to develop and apply their knowledge effectively.
One Day Training Buyers Experience: Initial Contact to Close 1. Initial Contact
6-Week Follow-Up Training on Initial Client Contact Reinforces the crucial skills introduced in the one-day training. Since first impressions matter, this program ensures agents are fully prepared to make the most of every client interaction.
Supplemental Training 6 Week Training: Weekly emails breaking down initial contact training
2. Greeting 3. Rapport building/Finding the “Why” 4. Financial-Payments, Lender programs 5. Demonstration 6. Close 7. Follow Up 8. Closing 9. How to solve the buyer’s problem 10. How to make deals 11. Asking for the close
12 Week Training: Marketing the community and breaking down each step necessary Biweekly Video Training Calls First Week of the Month: Practice asking questions to figure out the buyers “why”. Talk about overcoming buyers who don’t want to talk to realtors Third Week of the Month: How to make deals and practice knowing financial options
THE ROB ELLERMAN TEAM AT REECENICHOLS
MONTHLY TRAINING OUTLINE
MONTH 1 Community Marketing
MONTH 2 Construction Knowledge
MONTH 3 Follow Up/Closing
- Social Media - Realtor Websites
- Selling from Scratch - Knowing Basic Stages
- Following up - Future appointments
MONTH 4 Community Marketing
MONTH 5 Construction Knowledge
MONTH 6 Follow Up/Closing
- Community Events - Who event is for
- Selling a Spec - Knowing cut off stages
- Closing techniques - C & D Lead Follow-up
MONTH 7 Community Marketing
MONTH 8 Construction Knowledge
MONTH 9 Follow Up/Closing
- Community referrals - Community reviews
- Selling Inventory - Knowing Standard & Upgraded Features
- Impossible Deals - What questions to ask and why not buy now
MONTH 10 Community Marketing
MONTH 11 Construction Knowledge
MONTH 12 Follow Up/Closing
- Getting word out to Realtors - Building rapport
- Knowing competition -Memorizing products
- How to: B to A Lead -Practice getting lead to vendor to pre-approve
OTHER TOOLS & TOPICS How to drive online traffic How to drive foot traffic How to gain more referrals
New construction knowledge Learn all stages of construction Buyers and Builders expectations
THE ROB ELLERMAN TEAM AT REECENICHOLS
CONTRACT TO CLOSE TRAINING Our in-house training portal is your go-to resource for mastering the entire new construction process. Designed for both new and experienced agents, this comprehensive platform walks you through every stage—from lot selection to final walkthroughs— so you can confidently guide your clients. With expert insights, step-by-step modules, and real-world scenarios, you’ll gain the knowledge and skills needed to excel in new home sales.
THE REPORTING Helping our builder teams have a better idea of what is happening in the community as well in neighboring communities is import to us. Our reports can vary depending on what the builder team likes but these are just some of the reports we like to provide. Reports: Daily or Weekly-Onsite agent: traffic, marketing, sales, any issues Monthly Checklist: We are checking: Pictures, status to completion, price, mapping pin, open houses, etc. 1. MLS 2. Zillow 3. Realtor.com 4. ReeceNichols app and website 5. RET New Homes Website 6. Onsite signage (open pointers, for sale signs, etc.)
THE ROB ELLERMAN TEAM AT REECENICHOLS
THE GUARANTEE With your agreement, I will pursue a marketing and financing plan to provide you exceptional service and superior results. I am so sure you will be satisfied — I guarantee it! As your real estate agent, I commit to providing you: • Marketing pieces showcasing your listing • Showing feedback when available • Expert negotiations of your contract and offers • Regular communication and scheduled updates • Honest advice and respect for your decisions • Regularly-scheduled open houses • Access to mortgage calculators • A review of all buyers’ preapprovals • A review of all closing documents
THE ROB ELLERMAN TEAM AT REECENICHOLS