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Iowa BuilderDeveloper Presentation

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THE PARTNERSHIP

You have the power of the most recognized real estate company behind your home. You never know where your buyer will come from. Through RE/MAX, your property is displayed to buyers around the world in 36 local languages and 40 currencies.

THE REAL ESTATE SERVICE CENTER

Settlement services are available to ALL lenders and we can do FSBO and Cash closings

MAX PROPERTY MANAGEMENT

Full Service in-house property management company!

MAX

INSURANCE

Provides coverage for all insurance needs of you and your clients

CONCEPTS REAL ESTATE SCHOOL

Offers real estate education for everything from pre-license courses to continuing education hours

TRANSACTION SERVICES

Electronic Contracts & Forms

MLS Data Entry - Including photos & Changes

Order Termite Inspection & Home Warranty

Abstract Location Assistance

FULL AGENT SUPPORT

Personal ACR/TC

Training and Free CEU's

Agent Services Team

Field Services Team

Transaction Admin Support Specialist*

1-on-1 Tech Consults & Business Planning

Tax Proration, Abstract & Title Opinion

Mortgage Payoff

CD/HUD Statement & Deed Delivery

Meet with clients for Deed Package Signing

PEACE OF MIND FOR YOU

Office Cameras & Safety Procedures

Data & Privacy Policies and Procedures

Paperwork Compliance Procedures

Continuous Process Review

Full Broker/Owner Support

10 Managing Brokers and Managers

Dotloop, GSuite, Forewarn, Structurely, List Hub

Buyer Agency Reimbursement

THE TEAM BENEFIT

A FULL SUPPORT STAFF TO KEEP THE MARKETING AND

THE ROB ELLERMAN TEAM AT RE/MAX CONCEPTS A FULL SUPPORT STAFF TO KEEP THE MARKETING AND BUSINESS OPERATIONS RUNNING AT PEAK PERFORMANCE. AMAZING GROUP OF AGENTS ON THE TEAM, PLUS

When it comes to buying or selling a property, having a real estate team on your side is a game-changer. Not only will they always be available to take calls and show properties, but they'll also bring a wealth of experience and expertise to the table.

We have over 250 agents and a fantastic full support staff to keep our marketing and business operations at peak performance It's all about the power of teamwork, and we believe there's strength in numbers! We love helping our clients sell their homes and find their dream homes each year.

2,463 CLIENTS SERVED IN 2025 $1,017,827,618 SALES VOLUME IN 2025 250+ TEAM MEMBERS ALWAYS READY TO SUPPORT

We have a full-time marketing department that will provide top-of-the-line marketing for your community including full-color flyers, marketing plats, plan sheets, social media graphics, postcards, etc. If additional pieces are needed they are quick to provide.

Donna, our head creative, brings over 30 years of expertise in graphic design and marketing. She thrives on helping new clients refine their style, with a special passion for designing logos that clients instantly love. Based in the heart of downtown Kansas City, Donna’s energy is contagious, whether she’s talking about her work, her daughter, or her many travel adventures.

Ava is your go-to gal for all things real estate marketing! With four years of experience under her belt, she’s a pro at helping marketing materials stand out. Based in the Kansas City metro, Ava serves clients nationwide while enjoying life with her husband and their spunky Dachshund, Lottie who definitely runs the show!

Taylor is a vibrant and outgoing social media expert, known for her ability to craft engaging content that connects with audiences. With a love for sports and a passion for travel, she explores new places and captures the excitement of her adventures. Her expertise in building online communities and storytelling makes her a go-to voice in the digital space.

We run social media ads with a link that requires the interested party to sign in to view the home. We also use forced registration on custom websites that we advertise on multiple platforms. This allows our designated new home agent to follow up directly with them Leading to higher lead conversion ratios.

THE ROB ELLERMAN TEAM AT

We spend a large part of our marketing budget on Zillow.

Our team has the New Home Premier Agent package. This allows us to add your community with all of the plans, amenities, videos, etc. This also automatically feeds your listings to this page for better lead control. The leads will come directly to the community agent so we can act on it immediately.

home! We rotate throughout the city on prime locations for the full exposure.

THE ROB ELLERMAN TEAM AT RE/MAX CONCEPTS

We offer custom online ad and geofencing packages to help agents market their listings in a

targeted, high-impact way— without relying on social media.

How This Helps Agents & Sellers:

Increases listing visibility beyond the MLS or real estate portals

Reaches potential buyers where they’re already browsing online

Drives more traffic to listings and generates interest faster

Puts your listing in front of the right audience with trackable performance

GEOFENCING TECHNOLOGY

Geofencing is a location-based digital strategy that allows us to draw a virtual “fence” around key areas—like a specific neighborhood, shopping center, or even a competing open house. When someone enters that area and uses their phone or browses online, they begin seeing your real estate ads.

How This Helps Agents & Sellers:

Targets people in precise, high-traffic areas who are

likely to be in home-buying mode

Reaches buyers actively touring open houses or

nearby new construction

Increases exposure to high-intent, local prospects who may be ready to act

Provides sellers with modern, proactive marketing that gives their home an edge

These ads are generally designed to be animated gifs

Your community will have full exposure on our teams social media platforms, including your own YouTube video.

We can assist in creating community social media accounts if not already existing. Our onsite agent will work with RET Marketing Department to keep the accounts engaging with great graphics, information, videos and annoucements

We will have professional photos taken of both the interior and exterior photographs of your homes. In addition, we will also have a 360 video filmed for buyers to ‘walk thru’ your home. High quality photos are critical to the marketing of your home. Since 9 in 10 home buyers find their homes online, it is imperative that the photos emphasize the best features of your home well.

We will make sure to let everyone know about the new partnership and highlight you and the builder and all of the communities and products you bring to the table.

We can assist in creating community and builder promo flyers to spread to clients and real estate agents. Our onsite agent will work with RET Marketing Department to create the graphic and spread the word

RET TEAM PORTAL

Guided training for both new and experienced agents with step-by-step support

Quick access to team resources

All events and details in one convenient spot

Team directory & chats to connect, cross market, and collaborate on listings

Easy scheduling for the team truck, plus access to the design library, forms, checklists, and more.

We offer a comprehensive training program designed to meet the specific needs of our builder team. Our flexible training options include:

1 DAY TRAINING

Provides agents with a clear understanding of our expectations and guides them through the key stages of the buying process.

MONTHLY ONE-ONONE TRAINING

Offers a deeper dive into the topics covered in the one-day training, allowing agents to refine their skills.

12-Week Marketing Training

Equips agents with essential marketing skills. Marketing is a learned skill, and this extended training ensures agents have time to develop and apply their knowledge effectively

One Day Training Buyers

Experience: Initial Contact to Close

1.Initial Contact

2.Greeting

3.Rapport building/Finding the “Why”

4 Financial-Payments, Lender programs

5.Demonstration

6.Close

7.Follow Up

8 Closing

9.How to solve the buyer’s problem

10.How to make deals

11 Asking for the close

Bi-Weekly Training Sessions

For agents to ask questions, refine dealmaking skills, and stay aligned on incoming buyers and conversion strategies.

6-Week Follow-Up Training on Initial Client Contact

Reinforces the crucial skills introduced in the one-day training. Since first impressions matter, this program ensures agents are fully prepared to make the most of every client interaction.

Supplemental Training

6 Week Training: Weekly emails breaking down initial contact training

12 Week Training: Marketing the community and breaking down each step necessary Biweekly Video Training Calls

First Week of the Month: Practice asking questions to figure out the buyers “why”. Talk about overcoming buyers who don’t want to talk to realtors

Third Week of the Month: How to make deals and practice knowing financial options

MONTH 1

Community Marketing

- Social Media

- Realtor Websites

MONTH 4

Community Marketing

- Community Events

- Who event is for

MONTH 7

Community Marketing

- Community referrals

- Community reviews

MONTH 10

Community Marketing

- Getting word out to Realtors

- Building rapport

MONTH 2

Construction Knowledge

- Selling from Scratch

- Knowing Basic Stages

MONTH 5

Construction Knowledge

- Selling a Spec

- Knowing cut off stages

MONTH 8

Construction Knowledge

- Selling Inventory

- Knowing Standard & Upgraded Features

MONTH 11

Construction Knowledge

- Knowing competition -Memorizing products

OTHER TOOLS & TOPICS

MONTH 3

Follow Up/Closing

- Following up - Future appointments

MONTH 6

Follow Up/Closing

- Closing techniques

- C & D Lead Follow-up

MONTH 9

Follow Up/Closing

- Impossible Deals

- What questions to ask and why not buy now

MONTH 12

Follow Up/Closing

- How to: B to A Lead

-Practice getting lead to vendor to pre-approve

CONTRACT TO CLOSE TRAINING

Our in-house training portal is your go-to resource for mastering the entire new construction process. Designed for both new and experienced agents, this comprehensive platform walks you through every stage from lot selection to final walkthroughs so you can confidently guide your clients. With expert insights, step-by-step modules, and real-world scenarios, you’ll gain the knowledge and skills needed to excel in new home sales.

Helping our builder teams have a better idea of what is happening in the community as well in neighboring communities is import to us. Our reports can vary depending on what the builder team likes but these are just some of the reports we like to provide.

Reports:

Daily or Weekly-Onsite agent: traffic, marketing, sales, any issues

Monthly Checklist:

We are checking: Pictures, status to completion, price, mapping pin, open houses, etc.

1.MLS

2.Zillow

3.Realtor.com

4.ReeceNichols app and website

5.RET New Homes Website

6.Onsite signage (open pointers, for sale signs, etc.)

With your agreement, I will pursue a marketing and financing plan to provide you exceptional service and superior results. I am so sure you will be satisfied I guarantee it! As your real estate agent, I commit to providing you:

• Marketing pieces showcasing your listing

• Showing feedback when available

• Expert negotiations of your contract and offers

• Regular communication and scheduled updates

• Honest advice and respect for your decisions

• Regularly-scheduled open houses

• Access to mortgage calculators

• A review of all buyers’ preapprovals

• A review of all closing documents

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