REPORTING SUMMARY MAY 2026
Ad Focus: Highland Ridge Community Campaign IDs 4541891, 4541916, 4541908
IMPRESSIONS 54,845 ads served An impression occurs when an ad is displayed on a screen. Essentially, impressions represent the number of times an ad is served and displayed, regardless of whether it was clicked or not.
REACH 9,143 devices reached
FREQUENCY 6.00 ads per device
The total number of devices your ads were served on.
The number of times the ads were displayed per device.
CLICKS relative to # of ads purchased 52
CTR .10% & above is the target 0.09%
WEIGHTED ACTIONS 0
Registers when a consumer actually clicks on the ad.
CTR stands for “clickthrough rate.” Calculate this metric by dividing the number of clicks a campaign receives by the number of impressions the campaign serves.
1 foot traffic visit to your model home/community this month 0 Total View Throughs
No weighted actions for May
Glossary Additional Terms: Clickthrough Conversions: A clickthrough conversion occurs when a user clicks on an ad and converts. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Viewthrough Conversions: A viewthrough conversion occurs when a user receives an ad and converts without clicking on the creative. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Conversion Zone: This is the location you want users to visit after receiving an ad. When a Conversion Zone is drawn, we check to see if any users who were served an ad later appeared in that zone.
YOUR ONLINE ADS ARE LIVE! New Animated ads are live
Redirect/Capture: When a user clicks on one of your ads it
will be directed to a simple landing page and then clicks through to our homes for sale page on our community website.
Updated Target Info:
Updated to the main address for the community: 781 Highland Drive Edwardsville, KS 66111 Target Audience updates based upon my weekly visitors and those who have purchased in HR: Primary: Single women ages 50–75 looking to downsize, Couples ages 55+ seeking to transition to primary-level living and downsize, Empty nesters or households with their last child still at home (I rarely have under 40 coming into the community) HHI: $80,000+ for 1–2 person households, $120,000+ for households of 3 or more Primarily joining us from Wyandotte County and Leavenworth County, secondary interest from Johnson County Zips: 66101, 66102, 66103, 66104, 66106, 66109, 66111, 66112, 66048, 66086, 66090, 66007, 66012, 66216, 66218, 66226, 66217, 66118; 66215, 66018; 66044, 66045, 66046, 66047, 66049, 66025, 66006, 66050 Community/Builders: Grayhawk/Hakes Brothers in Basehor, KS; Boulder Springs/Summit Homes in Spring Hill, KS; Cypress Creek/Rausch-Coleman in Gardner, KS; Villas of Piper Valley/Epcon Community in Kansas City, KS; Stone Creek/Rausch-Coleman in Tonganoxie, KS; Stone Ridge/Arise Homes in Lenexa, KS;
ZILLOW NEW HOMES UPDATE HIGHLAND RIDGE