THE REACH
LOCAL & NATIONAL EXPOSURE
Reece Commercial Real Estate is your professional, local and personal service alternative to the large, national commercial real estate brands
We consistently rank around the 10th largest and most active commercial real estate firm in the Kansas City metro, which lets us provide a full range of commercial real estate brokerage services to investors, property owners, tenants and developers, regardless of property type office, retail, industrial, flex, multifamily, land and more Our experience and professionalism rank at the top in the Kansas City area
When it comes to commercial real estate in Kansas City and surrounding areas, we are the experts. Collectively, our agents have leased or sold millions of square feet of commercial transactions valued at more than $1 5 Billion Local, national and international businesses alike look to us for a full range of commercial real estate services If your need is finding a new location, filling vacant space, buying or selling property, or extracting value from a portfolio, our expertise will tailor to your business needs.
And we’re proud to be the recipient of six consecutive Best Commercial Real Estate Company in Kansas City awards from Ingram’s Magazine
THE NETWORK
Reece Commercial Real Estate is part of the HomeServices of America family, the nation’s largest full-service real estate enterprise and a Berkshire Hathaway affiliate. While our reach spans the country, our focus remains intensely local empowering our Kansas City–based team to deliver tailored solutions with national strength behind them. HomeServices' commercial divisions and affiliated companies handle billions in commercial transactions annually, supporting clients across industrial, retail, office, land, and multifamily sectors.
$180+ Billion in total real estate sales
900+ offices nationwide
40+ leading real estate brands across the U.S.
41,000+ professionals, including commercial brokers, property managers, and transaction specialists
MARKETING PLATFORMS
Berkshire Hathaway
Proprietary Technology
Platform
Brevitas
Buildout
CityFeet.com
Commercial Cafe
Constant Contact
CoStar.com
CREXi.com
IMLS
Juwai
Land.com
Landmark Reports
Lone Wolf Real Estate
Technologies
Landandfarm.com (land listings only)
LandsofAmerica.com (land listings only)
Landwatch.com (land listings only)
Loopnet.com
NNN-Ex
Officespace.com Orioncre.net PropertyUse PropertyLine
Total
OUR SERVICES
Reece Commercial Real Estate provides a full range of commercial real estate marketing and brokerage services to owners, landlords and developers in the Kansas City Metro and nearby communities. We comfortably handle business in Lawrence, Topeka and Wichita, Kansas, along with St. Joe and Columbia, Missouri. Our defined goal is to add outstanding value to our clients by providing the optimal combination of professionalism and performance.
Reece Commercial Real Estate is proud to be a Berkshire Hathaway Affiliate.
When we list a property, it is posted on our website, www.
reececommercial.com, which has been search engine optimized to show up in a web search not only to local buyers but also buyers throughout the nation. In addition, we feed our listings to multiple commercial real estate marketing platforms ensuring that our clients’ listings receive maximum exposure.
When you hire The Rob Ellerman Team, you're partnering with one of the most successful real estate teams in the country Our proven systems, experienced agents, and dedicated support staff work together to provide unmatched service, strategic marketing, and results-driven representation.
2,463
the support staff
With more than 30 years of leadership in real estate, Rob has built one of the region's most successful and expansive teams. He is passionate about helping agents grow both personally and professionally, providing the mentorship, systems, and support they need to achieve their goals. Known for his expertise in philanthropy, creative financing, real estate investments, and innovative problemsolving, Rob consistently looks beyond traditional real estate approaches to create opportunities for both clients and agents.
"Our philosophy is simple: your focus should be on helping your clients buy and sell real estate Our job is to work behind the scenes, taking care of everything else so you don't have to " Rob Ellerman, Team Lead Teresa
Office Manager
KC Missouri Offices Team member for 20 years
Dotloop organization & submission, warranty setup
Works with RN Corp on commission reports
Tracks agent production & reports to Team Lead Sue
Agent Operations
KS & Expansion Offices Team member for 5 years
Dotloop organization & submission Commission breakdowns for each contract
Track agent/team volume
Missy Expansion Director
Team member for 10 years
Setting up new offices
Recruiting new agents
Working with brokers as an advocate for our teams in each market
Department
our marketing team
We have a full-time marketing department that will provide top-of-the-line marketing for your community including full-color flyers, marketing plats, plan sheets, social media graphics, postcards, etc. If additional pieces are needed they are quick to provide.
“You need it, we design it.” - Donna, Marketing Director
Donna, our head creative, brings over 30 years of expertise in graphic design and marketing. She thrives on helping new clients refine their style, with a special passion for designing logos. Based in the heart of downtown Kansas City, Donna’s energy is contagious!
As the Marketing & Events Coordinator, Ava oversees listing marketing, agent branding, team communications, client events, and creative campaigns. Outside of work, Ava enjoys spending time with her husband and their Dachshund, Lottie.
Donna
Marketing Director Team member for 18 years
Ava
Marketing & Events Coordinator Team member for 6 years
Taylor is a vibrant and outgoing social media expert, known for her ability to craft engaging content that connects with audiences. Her expertise in building online communities and storytelling makes her a go-to voice in the digital space.
Social Media Manager Team member for 10 years
monthly basis. This keeps the property front and center to real estate professionals.
Our Marketing Department has a template library that is updated monthly with content for your social media. They also have staff who are dedicated solely to social media and are there to assist agents as needed.
This website also includes templates for flyers, presentations, postcards, door hangers. You can choose to have Marketing Staff do it or you have the flexibility to do it yourself!
We have a full-time social media staff member who is always working to provide new and exciting content our teams social media platforms.
THE ROB ELLERMAN TEAM AT REECENICHOLS COMMERCIAL
We run social media ads with a link that requires the interested party to sign in to view the property. We also use forced registration on custom websites that we advertise on multiple platforms. This allows our agents to follow up directly with them leading to higher lead conversion ratios.
the print media
The
Real Estate Magazine
Printed every 4 weeks and delivered to over 400 location and includes lead tracking code
Client satisfaction is our first priority, we offer a smooth ride from listing to closing.
Another added benefit of working with our team is the opportunity to utilize one of our four 16-ft box trucks, free to you on the day of your choice!
Easily accessible team resources
Events/details all in one place
Team directory & chats
Assess to the truck calendar, design libraries, forms/checklists, etc
RET DESIGN LIBRARY
Our Marketing Team manages a team Design Library that is super user friendly. We are adding new items monthly. There are not only social media but also postcards, presentations, popby tags, and event designs!
the team culture RETInsiderKickof
Marketing Investment
We invest $2 Million+ annually in marketing to strengthen our team brand, generate leads, and maximize exposure for your listings.
Recognition & Rewards
We celebrate your success through quarterly incentives, team recognition, and our in-house magazine, keeping everyone connected and informed.
Ongoing Training
From new agent onboarding to continued education, our dedicated trainer and leadership team are here to provide guidance and support every step of the way.
Dedicated Support Staff
Our support team handles the details so you can focus on what you do best building relationships, serving clients, and closing deals.
Team Culture
We believe success is built on collaboration. Through client events, community involvement, team meetings, and an open-door leadership approach, we've created a culture where everyone is invested in each other's success.
Profit Sharing
After five years on the team, agents become eligible for our profitsharing program, giving you the opportunity to share in the team's continued success. (2025: $100k - LIFETIME PROFIT SHARING
TOTAL $870,921.21)
Our Team Provides:
Provide RET/ReeceNichols yard signs, pointer signs and personalized sign riders
Free team iBoxes provided by RET
Flyer boxes/tubes provided by RET
Custom marketing & advertising to fit your business needs
Custom business cards designed by RET Marketing
Custom listing presentation designed around your preferences
Custom buyer guide presentation to fit your style
Professional flyers created by RET Marketing
Customized letterhead, MLS header, cover sheets
Custom Facebook announcement
Team social media exposure
Support for advertising your listings
Full-page ad in every issue of Real Estate Magazine & New Home Journal
Full-page ad in rotating issues of Lifestyle Magazines
Custom team magazine, distributed throughout KC Metro
Training on initial set-up, by both RET and ReeceNichols
Support of your RET Manager, the entire team of RET agents & staff
Office Manager to assist with paperwork & issues
Team Events and 'Family' Environment
Leads via the RET Lead Coordinator
Pays for Premier Zillow Zip Codes throughout Kansas City
Our team-branded website that feeds all MLS listings
Support available to personalize your Company provided website
the splits
COSTAR
Costar fee to be paid by agent
MOVING VAN
AGENT MUST HAVE THEIR CLIENT FILL OUT A WAIVER AND GET A COPY OF THEIR LICENSE AND INSURANCE CARD Once these items are received, confirmation will be sent out If a client is unable to pick up a key during regular business hours it is the agent's responsibility
FEES
$75 Rob Ellerman Team Fee: includes the use of all staff and moving trucks.
$225 ReeceNichols Agent Services Fee. For transactions over $1M the ASF is $350. These fees are paid on ALL transactions (including team leads)
TEAM LEADS
Team leads are paid at 40% to the Agent. The $75 team fee & $225 Agent Services Fee will be your cost and deducted from your commission.
TEAM REFERRALS
All leads referred to you by a RET member, will be calculated based on what the agents involved negotiate before the deal is completed. The Agent Services fee (if applicable) will also be negotiated between agents.
BONUSES
Agent retains 100% of bonuses
the brokerage fees
Instead of billing sales associates monthly for every service used, Reece Nichols Realtors have an Agent Services Fee (ASF) which covers the systems, tools, and services needed in today’s fast-paced real estate industry. The ASF is $225.00 and is collected from every closed side. This fee is increased to $350 for transactions over $1M. A $425 Reece Nichols transaction fee is charged to your client on each transaction.
WHAT YOU GET FOR YOUR AGENT SERVICES FEE:
Customized ReeceNichols Website
AgentReeceNicholscom
FullADX
Full mobile integration
Lead management integration
News & Advice blog
Agent-Branded App
Personal ReeceNichols Email Agent@ReeceNicholscom
ActiveSync Office 365 platform
Re-Suite
2 CRM options
Online forms and eSignatures
Home Match
Reverse prospecting
Buyside Listing alert
Action plans
Trendgraphix
Buyer & seller marketing materials
Bullsida market analysis
Neighborhood News
Present - The presentation powerhouse
ALICE - Virtual marketing assistant tool & website design
Leadtrax Software
Coaching, Training, and Education
Continuing Education (free)
Leading RE training
E & O Coverage
DotLoop Premium
Broker Bay
Multifunction Devices
Free full-color copies in all offices
Technical Service Center
Weekdays 8 am 5 pm
Help.ReeceNichols.com
Usage of All RN Offices
Agent Service Center
Iron port spam filter
Common area computer
- Microsoft Office Suite
- Outlook
Marketing
Thousands of leads generated to agents by robust online marketing
National & global exposure for luxury listings
Free luxury listing Facebook monthly ad campaign
Sleek custom-branded automated property marketing
TV, radio and online advertising
Zillow Broker partnership
Boomerang partnership
Reminder Media partnership
Testimonial Tree survey system
XpressdocS
Open house advertising
ReeceNichols branded Cloud CMA
News & Advice blog
Social media resources
NFM Partnership - Exclusive discounts for agents & clients
team onboarding process
Meet with your office Broker to transfer or apply for your real estate license.
Your Office Manager will submit your onboarding information to the our staff, who will begin coordinating the onboarding process across all departments.
MARKETING INTRODUCTION
Our Marketing Department will reach out via email with the forms and information needed to begin creating your marketing materials.
MARKETING BEGINS
Once your ReeceNichols email address, office number, and headshot have been received, our Marketing Department will begin creating your personalized marketing materials.
APPROVAL
Marketing will email proofs of any professionally printed materials for your approval. Once approved, your marketing assets will be finalized and added to your personal Dropbox folder.
CONNECTEAM ACCESS
You will receive access to the Connecteam portal, where you'll complete onboarding tasks and access team resources.
INTRODUCTION
All agents are required to complete the Technology Setup course in Connecteam within five days of receiving access.
team onboarding process
Upon completion of Technology setup process, experienced agents are granted access to the assigned RET Training course on Connecteam applicable to their experience level. New agents are registered for the next 10-week training course.
MATRIX CLASSES
Agent signs up for required Matrix classes (if new agent)
FAST TRACK
Agent will not register for Fast Track (if new agent)
ADVANTAGE
During Sandra's class, agent will register for Advantage if applicable. Not to be taken until after RET Training.
10-WEEK TRAINING COURSE
Agents new to real estate, 10-week training course via Connecteam portal is required. Course levels are assigned weekly, with assignments required to be on time. Attendance to all weekly 2 hour meetings on zoom is required.
SCHEDULE POSTED
Schedule is posted in Connecteam and emailed out when an agent is confirmed registered
EXPERIENCED AGENT TRAINING
Experienced Agents Assigned to experienced agent training course that is required to be completed on their own, via Connecteam and within 10 days of receiving access.
