Learn to transform lofts and watch your earning prospects hit the roof
AS THE
government commits to a nationwide housebuilding programme, the UK’s housing crisis has been in the news a great deal this year. But no matter how the rest of the decade pans out, the squeeze on living space doesn’t look like it’ll go away any time soon.
For vast numbers of homeowners, scaling the housing ladder is prohibitively expensive and difficult. There is an alternative, though – a simple but hugely effective concept, pioneered by the franchise business More Than Loft Ladders (MTLL).
The firm transforms dark, largely unused lofts into safe, attractive, easily accessible storage areas. That’s great news for all sorts of people, from expectant parents with a junkfilled spare room to downsizers with a lifetime’s worth of treasured knick-knacks they want to hang on to.
Carrying out loft space conversions like these was a
niche idea when MTLL started trading in the noughties. Now it’s a wildly popular segment of the home improvement market, delivering a packed work schedule to the company’s franchisees. Its current owner, Liam Hobbs, took over the reins in 2022. He was a franchisee himself under its previous management, but saw so much potential in the UK-wide business that he’d wanted to acquire it for some time.
His ambition is to grow the now 13 strong network by four new partners a year so that in a decade, MTLL is the largest franchise in the trade. That’s how confident he is in his business.
In the pages that follow, we’ll let you in on MTLL’s success story and explain what sort of qualities you’ll need to make a healthy living from this niche but rewarding trade.
We’ll examine the firm’s training course, the loft space phenomenon that’s taken the UK by storm, the concepts that inspired the company’s branding and, in detail, the potential
monetary rewards available to a dedicated man with a van (or two, or three, or four!).
In our case studies section, the contrast between the generations is especially interesting. As you’ll see, we profile franchisees Lewis Perkins – powering ahead after investing in the business in 2024 – and Ben Aires, who swapped a longterm career with Openreach to start his own family business.
Most of all, we trust that you’ll enjoy this Elite Franchise supplement, and that you’ll never look at lofts in quite the same way again.
Adventures in space
Why are the British so obsessed with their lofts nowadays?
ACCORDING
to More Than Loft Ladders, many millions of houses in the UK would benefit from its services.
That’s a bold claim to make. But when you look at the growth of large storage warehouses since the turn of the millennium, you can see the sense in it.
Almost every property in the country needs storage, but people tend to overlook the unused space under their noses – or, to be more accurate, over their bedrooms.
Just think of all the:
• new homes with little or no storage space,
• pressure on the spare bedroom as children grow,
• smaller homes that older people downsize to,
• home workers who need to file their paperwork away, and
• pensioners who need safe access to their loft.
The list above illustrates just some of the needs that More Than Loft Ladders satisfies. It explains why every type of house is a potential customer, and – as far as franchisees are concerned – signals a non-stop
supply of work.
“I’ve been blown away by just how popular the More Than Loft Ladders concept is,” says Steve Salter, who owns the Leicester franchise.
“I’ve never been quiet since the outset. There’s no seasonal dip. I’m busy all year round and it’s constant work that’s not governed by the weather.
“More Than Loft Ladders operates in a niche market, but it offers a solution that millions of homeowners need. And we’re always competitive on price.”
Award-winning
Essentially, More Than Loft Ladders provides access to previously dark and forgotten lofts via a ladder (of timber or aluminium) and a hatch (of timber or PVC). In this way, it enlarges homes much more cheaply than builders can.
As well as the boarding that enables householders to walk around, MTLL can also install lighting, shelving, smoke alarms and part or full loft boarding insulation. Besides saving on energy costs, the last of these helps towards net-zero efforts.
The company became a
franchise operation in 2012, having already been around for five years. And though loft space conversions have become less novel since other firms entered the field, MTLL has maintained its reputation for excellence, winning a place in the Elite Franchise EF100! To date more than 30,000 homeowners have used its services.
Its owner, Liam Hobbs, bought the company in 2022 after nearly a decade as its Nottinghamshire franchisee. His aim is to expand the network by four new partners a year, from seven at present, to make More Than Loft Ladders the biggest franchise in its trade by 2035. At the time
of writing, six of his franchisees have multi-vehicle businesses.
Aside from becoming your own boss, the big attractions of MTLL are its earning potential (see pages 16-17) and the chance to be part of an expanding national brand within your own exclusive territory.
“Ten years in the business has given me a huge understanding of how to make this work,” says Liam. “That is why it is important to me to provide a turnkey start-up with ongoing business development training, marketing support and nationwide buying power. I have a genuine passion for helping partners grow their businesses.”
A day in the life
A franchisee’s day typically starts with the practical side of the business, installing loft ladders and storage. There might be two of these jobs in a day.
After that, they will need to visit potential customers with a view to understanding their space requirements and providing personalised quotes.
Throughout the working day, the franchisee will need to respond to phone calls, emails and online queries. Effective communication is all-important.
Gradually, as the business grows, they transition to a more strategic role. This means marketing, implementing growth
The customer’s perspective
What happens when a homeowner makes an enquiry?
“If they phone, they’ll be picked up by a call centre, which puts the information on to the CRM (customer relationship management software),” says MTLL’s owner, Liam Hobbs.
“That fires it out to the franchisee for that customer’s area. It’s the same process if they fill in a web form. The franchisee will then contact the customer to arrange a visit.
“When we go out and give them the quote, we can use the CRM on our phones and tablets. So, whilst we’re in their home, we’re emailing them a quote. They’ve got it before we leave.
“They can either book it there and then, or they can phone or email in the following days. The CRM sends reminders and prompts as well, so it keeps them stimulated.
“Generally, we’re fitting the loft ladder two to three weeks after they’ve made contact.”
strategies and exploring ways to acquire customers.
As they achieve a certain level of success, a franchisee can hire multiple installers and step back from day-to-day work, concentrating instead on supervision and quality control. Then eventually, as their worklife balance shifts, they can pause to enjoy the benefits of entrepreneurship to the full.
I was so impressed, I bought the company
First he found his vocation as a franchisee. Now Liam Hobbs is taking More Than Loft Ladders to another level
WHEN LIAM Hobbs originally told his wife Kelly about his plans for a new career – buying a franchise to fit loft ladders – she thought he’d gone crazy. ‘How many loft ladders can you fit?’ she thought. ‘It’ll never work.’
In 2013 he took the plunge, however, becoming only the second More Than Loft Ladders franchisee. It was such a lifechanging experience that nine years later, convinced that he could take the company to new heights, he bought it from the owner.
As Liam remembers it, his career before he joined MTLL was “just flitting around from job to job. I never really knew what I wanted to do.” At one point, working as security manager for the delivery firm TNT, he got so fed up with his corporate role that he literally walked out. Jobs at Tesco, and as a delivery driver for Warburtons the bakers, followed. “I spent a couple of years sussing out what
I wanted to do and decided that I wanted to work for myself, but with the support of franchising,” he says.
MTLL “jumped out” at him as he was looking for ideas. “They weren’t marketing it hard and I sort of found it by accident, but I followed it up because I just loved the concept of turning lofts into storage.
“It was such a brilliant idea, as well as a low investment. And it was very, very niche – almost unheard of.
“I thought, ‘Well, I could do that. There must be so many people who need it.’ I’m glad I spotted it then because the industry really has taken off in the last 11-12 years.”
By his own admission, Liam wasn’t especially skilled at DIY when he started out. “I could pick a drill up and I could use a hammer,” he says. But a week’s on-the-job training was enough to get him up and running. “When it’s your livelihood, it focuses you.”
It was such a brilliant idea, as well as a low investment
I’m looking for somebody who wants to grow something like I did
At his office in Nottingham, he was getting calls immediately. “As soon as I finished my training, I came back and I was quoting jobs. I never had a day where I was worried about work coming in.
“My wildest ambitions were that maybe I’d get one or two people working for me, but after a couple of years, I took that first person on to help because it was getting too much. And when I did, I thought, ‘Blimey, why didn’t I do this 12 months ago?’
“Eventually I had three people fitting and I was just running it and quoting all the time. Then we had four fitting, and I had to get somebody in to do the quotes because I couldn’t do that and run the franchise.”
Changing lives
To his astonishment, his handiwork often left customers overjoyed. “You get people saying, ‘This will change our lives,’ and I’m like, ‘Well, it’s just
a loft ladder. It’s only a loft.’ But if they’ve had a garage or a spare room full of junk for years, they want it clearing for a reason. If you create that extra space for them, then it can literally change their lives.
“At first I really struggled with that, because I thought I was just fitting a ladder. People are amazed with the transformation because they’ve got this dark, dingy space that they don’t want to go in, and you’ve turned it into a bright area with a firm platform to walk around on and a ladder to get in. It’s like you’ve opened up a new level to their home.” It may not be habitable space, but with MTLL’s help – shelving,
lighting, storage boxes and more – some homeowners turn their lofts into working areas or hobby rooms.
The UK’s housing crisis has made these kinds of loft space conversions immensely popular. “People can’t necessarily afford that next move up,” says Liam. “We do jobs for young people starting a family and needing more space, through to those at the other end of life who are downsizing and need somewhere to store all the stuff they’ve collected.”
It’s also very rewarding. “That was a side of the job that surprised me – the gratification
from dealing with nice people and getting that sort of reaction at the end of the day.” As far as he was concerned, the company’s untapped potential was enormous.
The original owner, on the other hand, had reached a stage where he was satisfied with seven franchises. Since acquiring the business at a mutually convenient time in 2022, Liam is eager to see it expand.
“My ideal franchisee is somebody who’s reasonably handy,” he explains. “They also need to grasp the importance of marketing, because without that, you’re not going to make it work.
“I’m looking for somebody who wants to grow something like I did – not necessarily to the scale that we have, but certainly turn it into a sort of two, three, fourvan operation, so that they can extract themselves from the dayto-day and work on a business.”
Given that the British public’s enthusiasm for loft space conversions shows no sign of flagging, the prospects for franchisees look bright. According to the P&L forecast that Liam sends out, a man in a van can expect to earn £50,000 net profit after 12 months (see pages 16-17).
But while it’s certainly true that More Than Loft Ladders was a home-improvement pioneer ten years ago, it has faced increased competition more recently. What would Liam say distinguishes the company from its rivals?
“Nobody’s got branding quite like us,” he says, “and we have family values as well as that.
“My wife and two children work alongside me in the business and most of the franchisees have an element of family support. So, we’re a group of local family businesses, if you like. It means we’re able to keep that personal touch.”
To find out more, call now on 0800 035 9880 or visit: www.mtllfranchise.co.uk
The power of branding
Liam Hobbs, who took over More Than Loft Ladders in 2022, explains how he breathed new life into its image
IN THE WORLD of home improvement, every step up the ladder counts. As the owner of More Than Loft Ladders, I set out not only to provide a service, but to elevate an existing brand. Here’s why I brought MTLL to life:
Identity in a saturated market
The home improvement industry can feel like a crowded attic, with countless businesses vying for attention. I realised the importance of carving out a unique identity for More Than Loft Ladders so that the brand would stand out. Essentially, our mission is to transform loft spaces into storage havens.
Trust
and credibility
Building trust is paramount, especially where homeowners are inviting you into their most personal spaces. From the outset, I knew that consistent branding would be key to establishing trust and credibility with our audience. By presenting a professional and cohesive brand image, we aim to instil confidence in our customers and reassure them that their loft transformation is in capable hands.
Connecting emotionally
More Than Loft Ladders isn’t just about installing ladders and flooring – it’s about helping homeowners unlock the hidden
potential of their homes and enhance their quality of life. I wanted our brand to resonate emotionally, tapping into a desire for comfort, functionality and aesthetic appeal. By infusing our branding with warmth, professionalism and a genuine desire to make a difference, we aimed to forge deeper connections with our customers.
Differentiation and expansion
In a market saturated with generic home improvement providers, differentiation is key to success. I saw an opportunity to position More Than Loft Ladders as more than just a service provider – we’re a trusted partner in homeowners’ journeys to create spaces they love. By defining our brand values, personality and unique selling proposition, we set ourselves apart from the competition and laid the groundwork for expansion and growth.
Empowering homeowners
Our brand isn’t just about us –it’s about our customers and the transformative experiences we enable for them. By bringing our brand to life, we aimed to inspire and empower homeowners to reimagine their lofts as valuable, versatile spaces that enrich their lives.
Bringing More Than Loft Ladders to life was about more than just creating a logo or a catchy slogan. It was about building a brand that embodies our values and resonates with our audience.
We provide complete support from our experienced team of over 10 years: » Business Set Up »
“”
“I’ve been blown away by just how popular the More Than Loft Ladders concept is,” Steve says. “I’ve never been quiet since the outset. There’s no seasonal dip, I’m busy all year round and it’s constant work that’s not governed by the weather.”
When Lewis Perkins swapped a secure job in education and training for the world of loft ladders, few could have predicted just how fast his venture would rise
BARELY A YEAR
on from launching his More Than Loft Ladders business, Perkins has been shortlisted in the British Franchise Association’s Young Gun category, a prize reserved for ambitious under-35s already making waves in franchising.
The recognition caps a remarkable first year. His franchise, covering Cambridgeshire,
Northamptonshire, Bedfordshire and Buckinghamshire, has expanded at speed, earning plaudits for customer service, community involvement and turnover that passed £323,000 in its opening 12 months.
Lewis’ journey began with a personal space issue.
“I’d been struggling to find extra space, and curiosity led me to check my loft. That was a lightbulb moment and made me
realise just how much potential was up there, and how many others must face the same problem too.”
It was a revelation that led him into franchising, a sector he had little prior connection to. Without trade skills or a business background, he wanted a structured path rather than starting alone. More Than Loft Ladders, with its clear process and low-cost entry, provided that route. Six weeks after his initial enquiry, he was up and running.
The early days involved everything from answering enquiries and chasing suppliers to quoting jobs and booking work. He started with one van and one installer, but as demand built, he reinvested profits to scale. Within a year, the operation had grown to three
vans, a 700 sq ft logistics base and a full-time team. His average job value of £1,500 was well above the network norm, and he became the fastest franchisee in the system to achieve 100 fivestar reviews.
Despite his success, Perkins admits his career move surprised many close to him. “Spiders and dust have never really been my thing,” he joked. “So, when I said I was investing in More Than Loft Ladders, eyebrows were raised!”
For Lewis, the appeal wasn’t in the tools but in the management. He focused on hiring carefully, screening every applicant personally, and built his reputation on service standards. He avoided chasing volume, instead prioritising consistency and quality to generate referrals and repeat customers.
That strategy paid off. His cost per lead was the lowest in the franchise network, and his margins gave him freedom to keep investing in growth. Today,
he ranks among the top three franchisees across the system, still in his early thirties and already running a business with scale and stability.
The Young Gun nomination underlines his rapid momentum, placing him alongside other dynamic entrepreneurs who have turned franchise models into thriving businesses before hitting 35.
For Lewis, it is both a milestone and a motivator to keep pushing. He has shown that franchising with More Than Loft Ladders is not limited to tradespeople. With ambition, discipline and a willingness to follow the model, it can deliver flexibility, ownership and rapid results.
The opportunity was about freedom: “I wanted something else: freedom, ownership, and flexibility.”
That wish has now translated into an award-nominated franchise career with room still to grow.
‘Expansion is a necessity’
Adam Shepherd, owner of the Cheshire franchise
“This journey has been nothing short of remarkable,” says Adam Shepherd.
As the first person to invest in a More Than Loft Ladders franchise, he has watched the company evolve and grow, most notably since Liam Hobbs took over in 2022.
“The new leadership brought with it a fresh perspective and a renewed focus on empowering franchisees like me to reach new heights,” he says.
The concept of creating additional storage space in lofts has turned out to be “timeless”, Adam adds. As a consequence, conversions grow ever more popular.
“In 2025 I am pleased to be renewing my agreement for a further 10 years and with the help of the MTLL Academy I am looking forward to expanding my business further.”
CASE STUDY: Ben Aires
Building from the ground up
We spoke to Norfolk-based More Than Loft Ladders franchisee Ben Aires about leadership, transformation, and a new life in franchising…
AFTER NEARLY TWO decades at Openreach, where he steered large-scale transformation programmes, led national field engineering teams, and delivered operational change at pace, Ben Aires decided it was time for a new challenge.
A completely new challenge.
He took the leap into franchising with a More Than Loft Ladders business in Norfolk, and in just a few months he has turned it into a thriving company.
Alongside his wife Lizzie, who runs the office, Aires has pulled together a team of installers who are winning over homeowners across the region.
For him, franchising is not just about business ownership –it’s about building something sustainable, with people at its heart.
“I’ve always believed leadership is about bringing people with you,” he says.
“At Openreach, I led both large national field engineering and desk based teams through significant change, and the key was always clarity, trust, and listening. I’ve carried that same
approach into my More Than Loft Ladders franchise. From day one, I’ve involved my new employees in shaping how we work, because success is a team effort. Recognising their contribution and celebrating wins together – whether that’s completing a complex loft transformation or getting brilliant customer feedback – is what keeps everyone motivated and proud of the work we do.”
That sense of shared pride is what underpins his approach to both leadership and customer service.
Listening, trust and the customer voice
Customer satisfaction has been a central thread throughout his career. In the world of utilities, one measure mattered more than most - net promoter score. In plain English, that’s good recommendations. For Aires, it remains an essential compass.
“NPS, for me, comes down to reliability, communication, and solving problems,” he explains.
“At Openreach, I learned that customers valued honesty and regular updates just as much as
technical delivery. That’s exactly the same in my current business. If we explain options clearly, show up on time, and leave homes clean and safe, customers become advocates. Personally, I see NPS as proof that the team and I are delivering a product that really ‘works’ for people’s lives – it’s both a measure of success and a motivator to keep raising the bar.”
The same thinking applies to transformation and cost reduction. In a corporate setting, Aires worked on
I’ve always focused on listening, supporting, and developing individuals so they can thrive
national programmes designed to streamline operations, but the principle he stuck to was deceptively simple - listen to what the customer wants.
“The key has always been listening to customers and designing solutions that benefit both them and the business,” he says. “At Openreach, I worked on programmes that streamlined processes by focusing on what customers actually wanted –speed, communication, reliability – and aligning improvements to those priorities. The same
principle drives my franchise today. When we sit down with a homeowner, we listen to what they need from their loft, then design a solution that maximises storage and energy efficiency while delivering great value. It’s about finding the win-win where customers are delighted and the business performs strongly.”
Bringing out the best in people
For Aires leadership always comes back to people. He believes way to get results is to
create an environment where individuals can flourish.
“People are at the heart of everything. I’ve always focused on listening, supporting, and developing individuals so they can thrive,” he says.
“At Openreach, I saw performance lift dramatically when teams felt trusted and invested in. That’s exactly how I work now. I’ve brought in new employees who are absolutely key to our success, and I make sure they know it. We share our progress, celebrate reviews together, and invest in training so everyone feels confident. Operational success depends on that team spirit – it’s never just one person, it’s about creating an environment where everyone can excel.”
For someone who spent years designing new organisational structures and upskilling teams, this is second nature. In fact, he sees the very same patterns repeating themselves in franchising.
“At Openreach, I restructured teams to remove complexity and introduced training that gave colleagues both the technical expertise and the confidence to handle customer situations,” he recalls. “That meant faster delivery, fewer errors, and happier customers. In my franchise, I’ve mirrored that by putting in place structured ways of working – from clear quoting processes to on-site installation standards – and backing that up with training for my installers. The result is consistency. Customers get the same high-
quality experience whoever is working in their home, and the team have the tools they need to deliver at pace.”
That consistency, he argues, is what builds customer trust and makes a small business competitive. It’s also what motivates his team – because when installers see great reviews come in, they know it reflects their own professionalism.
Preparing
for the unexpected
No business runs without bumps in the road, however, and having handled storm recovery and major outages in telecoms, Aires knows that what matters is how you prepare, and how you respond when things go wrong.
“My philosophy is, prepare thoroughly, stay calm, and communicate openly,” he says.
“At Openreach, I managed critical incidents ranging from major outages to storm recovery. The lessons I’ve carried
forward are the importance of having contingency plans, defining roles clearly, and talking with customers regularly.
“Running my franchise, the risks are different but the approach is the same. If we uncover something unexpected in a loft, the team knows to stop, reassess, and explain the options to the customer. Safety is always the priority, and every incident is an opportunity to learn and keep raising the bar. That way, disruption is minimised, customer trust is maintained and my team and I go home to our loved ones safe every night.”
It’s a philosophy that threads right through his working life –clarity, communication, and trust.
A business built together
What sets the Norfolk franchise apart is not just his background in transformation, but the way he and his wife Lizzie run it as a team. He might be leading from the front, but Lizzie keeps the
engine running from the office, handling customers, scheduling, and ensuring everything flows.
Together, they’ve already built something more than a local trade business. They’ve created a service where customers can feel confident, and where employees feel valued.
It’s a continuation of everything he’s always believed in. Clear leadership, honest communication, investment in people, and a focus on the customer.
“I’ve carried that same approach into my More Than Loft Ladders franchise,” he says.
“From day one, I’ve involved my new employees in shaping how we work, because success is a team effort. Recognising their contribution and celebrating wins together – whether that’s completing a complex loft transformation or getting brilliant customer feedback – is what keeps everyone motivated and proud of the work we do.”
CASE STUDY: Ben Aires
ONE STEP AT A TIME
An eight-day course, followed by continuous training, provides franchisees with the skills they need to prosper
DO THE REALITIES
of running a More Than Loft Ladders franchise seem daunting to you? Then here’s some reassuring news. The company’s comprehensive, personalised training is designed to cover every possible question you might have.
Running across eight days – plus additional support days when you’ve returned to your franchise area – this carefully crafted, hands-on programme, led by experts in their respective fields, will equip you with the skills and knowledge you need to thrive.
As you’d expect, much of the training at the Nottingham head office involves mastering the art
of installing quality loft ladders efficiently. These practical sessions provide insights into the intricacies of the service so that franchisees can deliver first-rate installations from day one.
Another essential task is getting to grips with the company’s customer relationship management (CRM) system.
With that in mind, MTLL provides in-depth training on navigating and leveraging this custom-built cornerstone of its business operations.
From appointment scheduling to order processing, franchisees learn how to master the tools that streamline their daily activities, enhancing productivity
and customer service.
There’s more to a successful franchise than technical expertise on its own, however. Given the crucial role that marketing and sales play in this business, the training encompasses proven strategies for offline and online marketing alike.
As a new franchisee, you’ll discover how to position your services in the market, target the correct audience and employ compelling sales techniques – an approach calculated to ensure you appeal to a wide customer base.
What’s more, MTLL’s commitment to franchisee success doesn’t end with this initial training. With its ethos of continuous improvement and development, MTLL have introduced their very own Academy, led by coaches Kim and Ben the Academy offers monthly 1:1 sessions to all franchisees as well as quarterly group sessions and twice a year in person sessions with the entire team.’
‘Led by the More Than Loft Ladders Academy these sessions offer valuable insights, industry updates and a forum for sharing experiences among franchisees.’
Regular appearances by marketing and finance specialists benefit franchisees further by giving them information on evolving market trends, financial management best practices and strategies for sustainable business growth.
The aim of MTLL’s training programme is to empower franchisees with a holistic skill set. It ensures that they are not just equipped to run a business, but to excel in the competitive home improvement market.
SCALING THE HEIGHTS
What exactly does an MTLL franchise fee buy you? And how much can you earn?
NOW
THAT YOU’VE seen how More Than Loft Ladders operates, let’s look at what you can expect as a new franchisee – and how much cash you can realistically expect to earn.
The annual fee for a franchise is £19,995 plus VAT. “To comfortably get up and running and not have any worries, you’d want between £5,000 and £10,000 working capital on top of that,” says MTLL’s owner, Liam Hobbs.
From the minute they receive your first enquiry, head office
will support you every step of the way. Once your training dates are confirmed, the team in Nottingham will organise a PR launch and advertising, in effect giving you leads to quote as soon as you start work.
“We do an eight-day residential training course, so we’ll put you up in a hotel. We’ll also do a further two days back out in your territory,” explains Liam.
“On top of that, we’ll do a £3,000 marketing launch campaign. If you haven’t got the tools, we’ll put a £1,000 toolkit together for you, and if you do
have them, we’ll add that sum to the marketing budget. We’ll also get the van stickered up for you.
“If you want to source your own van, typically you’ll pay the VAT as a deposit, which you’ll be able to claim back in your first three months.
“But we have a relationship as well with a long-term van rental company, so there’s no hefty deposit upfront when you’re starting out. You can just rent the van from day one for £130 a week, so it’s comparable with purchasing costs.”
In addition, MTLL will use your franchise fee to pay for your basic annual accounts.
Talking profits
Everyone who’s interested in becoming a franchisee receives a profit and loss forecast from Liam. “We say you should get a return on your initial investment in six months,” he says.
“An owner-operator – a man in a van, basically – should be
getting to £50,000 net profit after 12 months during their first year. And then we scale it up.
“Rather than going, ‘Year one, year two, year three,’ we base our projections on one van, two vans, three vans, four vans, because people move at different paces.
“A two-van operation in 12 months should be doing £113,000 net profit. We base our figures on around 30% net profit, which an owner-operator and one installer should quite easily achieve.
“As the business goes up, it does pinch the percentage a little bit, but with three vans, we start to step down what van one earns. Effectively that’s you, and you’re going to be out doing quotes for your two installers.
“So, with three vans, we’re saying £181,000 net profit, four vans £222,000, five vans £283,000. At that point, you’ll be bringing a sales rep in because you physically can’t quote for
four installers and run the business.
“That hire basically pays for itself. It won’t have a significant impact on your net profit because you’re going to be paying them handsomely to get the work in.”
Long-term support
More Than Loft Ladders’ ethos is to organise and streamline its processes – such as the running of its call centre, its bespoke software and its strong supplier relations – with the franchisees’ ultimate wellbeing in mind. The focus is on helping you to carry out your work and make money.
For the lifetime of your franchise, that support is assured. MTLL’s quarterly training days will give you not just technical abilities, but business and sales skills too. And when you’re ready to add vans and installers to your team, your colleagues are there to help.
Good luck!
What you get
• Exclusive territory
• At least 150,000 qualifying homes
• £1,000 toolkit
• Branded uniforms and stationary
• Branding for your van
• £3,000 of advertising
• 8-inch workman’s tablet
• Centralised IT system
• Call answering service
• Professionally designed website
• Residential training course
• Onsite training
• Customer invoicing
• Customer quotes handled online
• First year’s public liability insurance
• PR launch
• National purchasing rates
• No royalties for first £20,000 of turnover
• Monthly 1:1 session with a qualified business coach
To find out more, call now on 0800 035 9880 or visit: www.mtllfranchise.co.uk
