In a world obsessed with start-ups and new tech, there’s a certain level of comfort in knowing a business has been around for generations. Whether it’s a product, a service, or a smile that gets passed down from grandparent to grandchild, there’s a foundation in place that transcends the everyday transaction.
Call it a tradition.
Call it a legacy.
Call it stewardship.
Whatever you do, don’t call it luck.
When a business has been around for two, three, or four generations, there’s a sort of staying power and success that Google and Facebook can only dream about.
Welcome to this issue of Elevate, where we raise a glass to some of our own multi-generational businesses in Rapid City.
