JANUARY 2026
Volume 7 \\ Issue No. 1
DITCHING COASTLINES
KOCZERSUT // PG 6
For The
LOVE OF ROCKS
DR. PEDERSON // PG 12
RAPID CITY:
THE BUSINESS OF LEADING DR. COUGHLIN // PG 20
ANSWERING THE CALL
DR. HEDRICK // PG 28
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YOU THINK IT CAN'T GET FRIENDLIER THAN THE SOUTH, BUT IT DID! OUR NEIGHBORS THREW US A WELCOME POTLUCK AND ALL OF THE NEIGHBORS CAME. ”
e lli ic a rv C Se s A n e nley he om tei W ec erry S B yJ
CONTENTS
January 2026 // Vol. 7 // Issue No. 1
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TABL E OF
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JANUARY 3 • ECONOMIC INDICATORS 4 • JANUARY EVENTS
Cover photo by Bailey Sadowsky
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connect with us @ELEVATERAPIDCITY ELEVATERAPIDCITY.COM
e m o c l W e to the team! Brandon Fettes, AIA NCARB, Green Associate Architect
WE CHOOSE YOU - RAPID CITY
2 | ELEVATERAPIDCITY.COM
For decades, the conventional wisdom about small cities in flyover states went something like this: talented people leave, and they don't come back. The story was always that bright kids grow up in places like Rapid City, get their education, and immediately head for the coasts where the "real opportunities" live. We've heard it so many times we almost started believing it ourselves.
time to plant roots, he chose Rapid City. Then there’s Madison Koczersut, who earned her master's in clinical mental health and could have practiced anywhere, but she picked Rapid City to start her career helping at-risk youth. Third, there’s Dr. Gene Coughlin, who has a doctorate from Pepperdine and ran a successful national company from California. He deliberately moved his entire corporate headquarters to the Black Hills. Finally, there is the story of Dr. Chelsea Pederson. She’s got a Ph.D., has lived and worked on three continents, and chose South Dakota Mines over uniExcept it turns out that story is wrong. versities anywhere else in the world. Big time. What they all discovered is something Welcome to this issue of Elevate, we've known all along: Rapid City isn't where we introduce you to four where talented people settle because people who prove that Rapid City isn't they have no other options. It's where losing the talent war, we're winning it. smart people choose to build their The people featured in this issue lives because it offers something aren't kids from Rapid City who increasingly rare in America, a place left and came home. They're highly where you can do world-class work, educated professionals who could raise a family, hike on the weekends, have chosen to live anywhere in the and still know your neighbors' names. country, but they deliberately chose here. We're talking about people with The old narrative was that brain drain doctorates, master's degrees, military flows one direction and away from leadership experience, and résumés places like South Dakota. The new that include stops in Germany, Abu reality is that the flow is reversing. Dhabi, the Bahamas, and pretty much Educated, accomplished professionevery major U.S. city you can name. als are looking at overpriced coastal These aren't people who couldn't cities where they'll never afford a make it on the coasts. These are house, never see their kids, and never people who decided the coasts feel connected to a community, and couldn't offer what Rapid City could. they're saying, "No thanks. We'll take the Black Hills instead." It’s the smart Take for instance Dr. Travis Hedrick. decision. He has a Doctor of Education and is working on a second doctorate in Stay safe and God-speed, Theology. He's moved around the country for work, but when it came Tom Johnson, President & CEO
RAPID CITY, SOUTH DAKOTA \ \ O C T O B E R 2 0 2 5
ECONOMIC INDICATORS MSA POPULATION 156,9020
AVERAGE WEEKLY WAGES
LABOR FORCE PARTICIPATION RATE
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--------------
EMPLOYMENT UNEMPLOYMENT RATE
EDUCATION AND HEALTH SERVICES
LEISURE AND HOSPITALITY
--------------
--------------
PRIMARY SECTOR
--------------
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ECONOMY RAPID CITY GROSS SALES $ 927,676,4190
AIRPORT PASSENGERS 81,428
REAL ESTATE ACTIVE LISTINGS 447
PRIME RATE 7.00%
REGIONAL CONSUMER PRICE INDEX -------------0
HOUSING
MSA MEDIAN LISTING PRICE $ 427,4500
NEW HOUSING PERMITS 28
BUILDING PERMITS 2230
Monthly comparisons, industry analysis and additional economic indicators available on exclusive investor report.
Bureau of Labor & Statistics data was unavailable at the time of this report.
SPONSORED BY
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PRESIDENT & CEO Tom Johnson
ECOSYSTEM SUPPORT & PROPERTY MANAGER Loni Reichert
SENIOR WORKFORCE DEVELOPMENT & PARTNERSHIPS DIRECTOR Taylor Davis
HOUSING & COMMUNITY DEVELOPMENT MANAGER Laura Jones
SENIOR MARKETING & COMMUNICATIONS DIRECTOR Shiloh Francis
BUSINESS DEVELOPMENT MANAGER Kallie Ruland
SENIOR ECONOMIC DEVELOPMENT DIRECTOR Lori Frederick
BUSINESS PROSPECT MANAGER Drew Staufer
SENIOR PUBLIC POLICY DIRECTOR Garth Wadsworth
CREATIVE SERVICES DIRECTOR Bailey Sadowsky
INVESTOR SALES MANAGER Adam Braun EXECUTIVE ADMINISTRATIVE ASSISTANT Ashley Simonson
PO Box 747 Rapid City, SD 57709 605.343.1744
elevaterapidcity.com
ELEVATE | JANUARY 2026 | 3
OPERATIONS DIRECTOR Liz Highland
EVENTS & MARKETING MANAGER Kamryn Wainwright
Elevate is a monthly publication produced by Elevate Rapid City. It is the premier business magazine for the Black Hills region telling the stories that make our area unique and vibrant.
January 16 – February 1
January 3
Performing Arts Center of Rapid City performingartsrc.org/events
TAPPED OUT TRIVIA Pour 54 Taphouse facebook.com WO MOTORSPORTS INDOOR ARENACROSS SERIES Central States Fair & Rodeo centralstatesfairinc.com/events
January 4
MUSIC BINGO The Local facebook.com/events
BLACK HILLS COMMUNITY THEATER
PRESENTS CALENDAR GIRLS
UTAH GRIZZLIES The Monument themonument.live/events
MEDIEVAL DINNER PART 1: IMMERSIVE DINNER SERIES The Box Elder Events Center thebox.live/events-calendar
January 30 – February 6 RAPID CITY RUSH VS. INDY FUEL The Monument themonument.live/events
January 15 – 25
RESTAURANT WEEK 2026 Rapid City visitrapidcity.com/restaurant-week
RAPIDCITYBUSINESSJOURNAL.COM
Rapid City Business Journal is a weekly show and a business news website CHINOOK DAYS produced by Elevate Rapid City and Spearfish chinookdays.com/2026-schedule-of-events The HomeSlice Group. We strive to produce daily and weekly business news January 23–25 supporting Rapid City, The Black Hills, RAPID CITY RUSH VS. and South Dakota.
January 17 – 24
January 29
January 9 – 11
UTH DAK
January 1
BLACK HILLS STOCK SHOW & RODEO® The Monument themonument.live/events
January 30
RODEO RAPID CITY XTREME BULLS 2026 The Monument themonument.live/events
333 West Boulevard Ste. 200 Rapid City, SD 57709 605.343.6161 rapidcitybusinessjournal.com EXECUTIVE PRODUCER Mark Houston
PUBLIC SERVICE DIRECTOR Leslie Cline IT/ENGINEERING Chris Jaques PRODUCER Amber Clement PRODUCTION Oakley Tye
PROMOTIONS Mitchell Stafford
WEBSITE DESIGN Chris Hornick
DATA MANAGEMENT Josh Partridge OPERATIONS Toni Kinney
January 16–17
BADLANDS SABRES VS. GREAT FALLS AMERICANS The Monument badlandssabres.com/schedule
January 31
RODEO RAPID CITY XTREME BRONCS 2026 The Monument themonument.live/events
Events are curated with the most accurate information available at the time of print. Please check the event website for full details or changes.
EVENTS
2026
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ELEVATERAPIDCITY.COM
JAN UAR Y
THE CAST Mark Houston Leslie Cline Amy Rose Mitchell Stafford Oakley Tye Brandon Jones Gary Matthews Francie Ganje
Another HomeSlice Audio Production
Congratulating Mary Hlebechuk on Becoming Our Newest Partner.
Your Goals. Our Experts.
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LEARN MORE ABOUT KT’S TEAM OF EXPERIENCED ACCOUNTANTS AND INDUSTRY EXPERTS.
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TRADING COASTLINES FOR
COMMUNITY Madison Koczersut Helping Rapid City Families Find Their Footing S T O R Y BY K AT E M E A D O W S \\ P H OT O S BY B A I L E Y S A D O W S K Y ELEVATE | JANUARY 2026 | 7
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hen Madison Koczersut packed her car last June and pointed it toward South Dakota, she wasn’t entirely sure what she was getting into. Growing up in Bradenton, Florida, a coastal town south of Tampa, the Black Hills felt like a place from storybooks. While in college near Nashville, Tennessee, she had met a boy who grew up in Rapid City, Ian Krump. She recalls thinking, “Rapid City … is that a real place?” the first time she heard the name. She couldn’t have pointed to it on a map. Now it was summer, and she was a young college graduate with a master’s degree in clinical mental health. She was dating Krump, and there was a job waiting for her in western South Dakota.
Koczersut is a clinical therapist with Lutheran Social Services on Sheridan Lake Road, serving at-risk
youth and their families. Much of her work centers on family counseling, though she also facilitates group sessions addressing moral reasoning, skill building, and anger control. Some clients come by court order; others show up by choice, often through word of mouth. Either way, Koczersut schedules about ten sessions a week.
She always knew she wanted to help people. Prior to pursuing a mental health degree, she thought she’d end up in a field tied to physical health. She played college softball and was well aware of the value of healthy physical movement, but college and experiences beyond her “by-thebeach” upbringing shifted her focus. “I wanted to take care of my own mental health,” she said, “and I wanted to help others with theirs.” Koczersut’s start at Lutheran Social Services came through Krump’s mother, who knew the organization
"MY FAVORITE PART OF THE JOB IS GETTING TO KNOW THE FAMILIES — UNDERSTANDING WHERE THEY COME FROM AND PUTTING THEIR STORY IN CONTEXT.”
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- MADISON KOCZERSUT -
ELEVATE | JANUARY 2026 | 9
Madison Koczersut
and encouraged Koczersut to apply. What sealed the deal was the team itself.
“Everyone is so supportive, which is hard to find in a workplace,” Koczersut said. “My supervisor is there for everyone.” Koczersut’s job is heavily centered on family therapy. She also hosts anger regression training for groups of at-risk youth. The work can feel heavy at times. That’s where self-care becomes
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essential, Koczersut says. But even on the hardest days, the work feels meaningful.
“My favorite part of the job is getting to know the families — understanding where they come from and putting their story in context,” she said. “It’s a reality check. Not everyone comes from the same place or grows up with the same things.” Watching families make progress, even small shifts in communication or conflict resolution, keeps her grounded.
For someone who grew up just steps from the water — “I was just a beach girl; I went to the beach all the time,” she said, trading ocean views for granite spires took some adjusting. Yet she and Krump, who attended St. Thomas More and works as a tech in Monument Health’s emergency department, were soon hiking Black Elk Peak and exploring the Black Hills’ lake shores. Pactola, she’ll tell you, has become her favorite local retreat. She and Krump share a German Shorthaired Pointer, a bundle of high-octane energy that keeps the couple outside and active.
Long-term, Koczersut is open to wherever life leads. She still misses the beach. Rapid City offers a view entirely different from the view she grew up with. But, she said, “The mountains are a different type of pretty.” Rapid City offers a pace, a landscape, and a community that feel right. In the Black Hills, it’s a way of life she’s happy to grow into.*
ELEVATE | JANUARY 2026 | 11
Photos submitted.
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RO
CK
YOUR WORLD DR. CHELSEA PEDERSON IS ON A ‘SEDIMENTAL’ JOURNEY. ELEVATE | JANUARY 2026 | 13
S T O R Y BY K O R Y L A N P H E A R P H OT O S BY B A I L E Y S A D O W S K Y
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e honest: when was the last time you thought about rocks? Most likely, the answer is “never.”
there is how we identify, map, and extract minerals and energy reserves.”
“We have to know what came before us to know how to properly and effectively move forward,” she said. “What are we building on, where is our water coming from? Where do you want to build your house — on stable, hard rock that's not going to dissolve or have the potential for major structural changes? And then,
Originally from Sonoma County, California, Dr. Pederson moved to Rapid City from Mississippi, where she worked at the University of Southern Mississippi. Her path, however, has been distinctly global.
14 | ELEVATERAPIDCITY.COM
Luckily, there is Chelsea Pederson, Ph.D., Assistant Geology Professor at South Dakota Mines. She thinks about the importance of rocks on a daily basis.
As a sedimentologist, Dr. Pederson studies rocks and sediments to decode how rocks were formed and what's happened to them since then. That information can help clarify things like how our climate has changed over millions of years.
She earned her Ph.D. at the University of Miami, where she also competed in NCAA soccer. After completing her doctorate, she relocated to Germany to pursue postdoctoral research and, while there, played professional soccer. Her career has since taken her across continents, with professional roles in Abu Dhabi and the Bahamas before returning to the States. Now, at S.D. Mines, Dr. Pederson instructs undergraduate and graduate students in sedimentology and stratigraphy as part of the Geology program.
“This fall, I'm teaching both a lecture and a lab. The lab has been one of my favorite classes that I've ever taught,” said Dr. Pederson. “This semester we've taken our students out to explore, touch, feel, smell, and in some instances even taste the rocks! Here, the students get to experience so much in terms of geology. It's an amazing place to teach my academic passion.” The lab trips included going to Deadwood to see “basement” or metamorphic rocks where tectonic uplift has exposed ancient rocks. To end the semester, the class explored Rushmore Cave.
ELEVATE | JANUARY 2026 | 15
Photo submitted.
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“
IT [FLUGEL COURSE] WILL BE THE FIRST TIME IT HAS EVER BEEN TAUGHT IN THE UNITED STATES, AND IT WILL BE BASED HERE AT SCHOOL OF MINES. PEOPLE FROM ALL OVER WILL COME HERE FOR THE COURSE AND TO SEE THE BLACK HILLS’ GEOLOGY, WHICH IS AWESOME BECAUSE IT'S KIND OF A HIDDEN TREASURE.” - DR. CHELSEA PEDERSON
ELEVATE | JANUARY 2026
“Depending on where you go, you can find better exposures of certain types of formations. Often road cuts are a great place for geology because they create fresh surfaces and things can pop out at us visually,” Dr. Pederson said.
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Just outside of Rapid City, for example, Falling Rock presents a spectacular overview of different formations that records how things have changed over geologic time. The Badlands also demonstrates the uplift of older metamorphic rock which provides a bigger-picture context.
“Myself and a colleague from Germany are soon going to be teaching The Flugel Course in Carbonate Stratigraphy. It's a highly sought after course that was created and based in Germany for the last 60 years,” she said. “It will be the first time it has ever been taught in the United States, and it will be based here at School of Mines. People from all over will come here for the course and to see the Black Hills’ geology, which is awesome because it's kind of a hidden treasure.” Teaching is only one aspect of Dr. Pederson’s role at Mines. She
is also participating in multiple research projects, including two funded by the Naval Research Lab. One project examines ocean sediments and data to better predict which minerals might occur where and at what depths, because only a very small percentage of the oceans are mapped.
The third part of Dr. Pederson’s role at Mines is service to the community, and she’s very eager to get involved. The abundant mix of effort and ease that can be found in the Black Hills played a big role in the decision to make Rapid City her home.
“I have a husband, two young kids, and a dog. We love to be out in nature. When I was looking to make a transition, I knew we wanted to be somewhere with topography and somewhere where we could really tap into the type of lifestyle that we were wanting,” Dr. Pederson said. “You think it can't get friendlier than the South, but it did! Our neighbors threw us a welcome potluck and all of the neighbors came. People here are so welcoming and we’re excited to now call this region home.” *
ELEVATE | JANUARY 2026 | 19
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OPPOR* TUNITY MEETS LEADERSHIP Dr. Gene Coughlin Found a New Home & Headquarters in Rapid City S T O R Y BY W A D E E L L E T T P H OT O S BY B A I L E Y S A D O W S K Y
A
s a 20-year veteran of the Marine Corps, Gene Coughlin understands the value of good leadership. He started his military career as an enlisted Marine, then became an officer and completed several tours in the Middle East.
Throughout his career, he’s experienced firsthand the positive effects a good leader can have on a team. After retiring from military service, his passion for understanding and promoting leadership took him to Pepperdine University in Malibu, where he earned his Doctorate of Education (EdD) and organizational leadership. These experiences culminated in the creation of RBLP, a leadership training and certification company that Gene founded in 2018. “RBLP stands for Resilience-Building Leader Program,” Gene explained. “The resilience part has to do with the collective resilience of teams to work together to get hard work done.”
Gene believes in the importance of resilience and good leadership. That was a driving force behind the creation of RBLP, and business has been good. The organization provides the only nationally recognized series of leadership certifications, and many colleges and universities provide credit for completing the exams.
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Additionally, the U.S. Department of Defense credentialing programs and the GI Bill fund certification for active-duty military and veterans.
With success comes opportunity, and for Gene, that meant relocation. After his
ELEVATE | JANUARY 2026 | 23
kids graduated and left home, he and his wife, Monica, decided to leave Burbank, California. That decision included moving RBLP’s corporate headquarters as well. It was a big transition, and they started their hunt for a new home with specific factors in mind. “We narrowed the search to states that didn’t have state income taxes or capital gains taxes. I also wanted to be in the center of the country because we’re a national organization,” Gene said.
That brought the couple to Wyoming, and they were considering
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making the move there when Monica asked, “What about Rapid City?”
“I hadn’t considered it, and then we realized that there was a great regional airport in Rapid City, which is important to us. We have kids on both coasts, and we plan to host national conferences,” Gene explained. They visited in December 2024 and stayed at the Hotel Alex Johnson. “I woke up in the morning on the first day, and it was snowing. I looked down at the skating rink there downtown,
ELEVATE | JANUARY 2026 | 25
and I think I made my decision at that exact moment, because I felt like I was in a Hallmark movie,” Gene said with a small laugh. They secured a space for a new headquarters in just a couple of days and made things official in March 2025. RBLP had its official new home. “We have no doubt this was the right move,” Gene said. “This is an incredibly business-friendly environment, and there’s a great talent pool here. Rapid City is a great place to have a conference where all my partners and other people can visit.” The new headquarters location provides a view looking down Main Street, which instantly connected them to the downtown business community and its patrons.
The move was good for more than business, their personal lives have also flourished here. In a short time, Gene and Monica have found their place in Rapid City, making friends, joining groups, and finding time to enjoy getting involved with people in the area.
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As a veteran, Gene has enjoyed connecting with the military and veteran community that exists in western South Dakota, and like most people that find their way to the area, they love the Black Hills.
With the relocation complete, the next step awaits RBLP. “We have about 50 partners across the country, and we’re scaling now,” Gene said. “We plan to scale up to 500 partners in the next few years, and we’re excited to do that here.” The plan is to make Rapid City a part of that growth. They hired their first local employee in March and they’re currently looking for additional team members. As they expand, Gene expects to create more local jobs, as well as host annual conferences here, the first of which will take place in September 2026.
“We got everything we wanted when we moved to Rapid City,” Gene said of both the business and his personal life. “We love it here; we’re never moving again.” *
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Contact Us
WHEN
SERVICE BECOMES A
CALLING Dr. Travis Hedrick Finds Service Beyond the Uniform
28 | ELEVATERAPIDCITY.COM
S T O R Y BY J E R R Y S T E I N L E Y // P H OT O S BY B A I L E Y S A D O W S K Y & S U B M I T T E D
ELEVATE | JANUARY 2026 | 29
I
shaping a career defined by service and purpose. After leaving the military, Travis found community through the American Legion, When Travis Hedrick enlisted in the serving at the state level, while also pursuing faith-based work as an U.S. Air Force in 1995, he believed he had found his purpose. Working ordained minister and pastor, menon A-10 aircrafts in electronic war- toring youth and college-age adults. fare was more than a technical role; By 2013, Travis found himself in it gave him a sense of mission. the classroom, teaching career readiness as an adjunct professor That clarity, however, was shortat Grays Harbor College in Aberlived. Just two years into his serdeen, Washington. He loved helping vice, an unexpected injury led to a medical discharge, abruptly ending students discover their paths, but his military career and leaving him he also felt a pull toward a different kind of work, one that put him closuncertain about what came next. Despite his brief tenure, Travis had er to people and organizations in already demonstrated a capacity for need of guidance and support. That curiosity led him to human leadership and service. resources, a field that took him from Washington to Texas, naviWhile stationed in North Carolina, gating the challenges of building he organized 47 airmen to help teams, supporting employees, and a struggling soup kitchen meet shaping workplace culture. critical compliance standards—an effort completed in just two days. In 2021, a new opportunity brought The initiative earned him a nomhim to South Dakota, where he ination for a humanitarian award joined the State as Classification and, more importantly, sparked a and Compensation Program Managrealization. er in Pierre. From there, he continued his journey of service, taking “I had no idea what to do with the helm as Executive Director of my life after the Air Force,” Travis recalled. “I didn’t know where to go the Sacred Heart Center in Eagle or what to do, so I defaulted to what Butte. Along the way, he pursued his passion for learning, earning a I knew.” Doctorate of Education (EdD) from Trident University International in What he knew was helping peo2023 an is nearing completion of a ple. That insight would become a second doctorate in Theology, a the foundation of his next chapter, t was his dream job—a place where discipline, teamwork, and service came together.
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reflection of the same curiosity and dedication that has guided his entire life.
Fast-forward to a nearly a year ago, Travis and his family made their latest move from Pierre to Rapid City to take on the role of Human Resources Manager for Project Solutions, Inc. But this move wasn’t just about a new title; it was a chance to plant roots, become part of a community, and continue building a life centered on service, leadership, and connection. Travis and his wife, Juli, recently celebrated 27 years of marriage. They are raising their daughter and grandchild in the Black Hills, while their son and his family live in Ellendale, North Dakota, bringing them closer together. Weekends often find Travis and his family hiking the Needles or exploring the Black Hills. “There’s a lot of value in family here,” he said. “You can go up in the hills and do things you just can’t do in some other areas.”
ELEVATE | JANUARY 2026 | 31
As they prepare to buy a home and settle in, Travis is already thinking about how to contribute to the community.
Photos submitted.
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“Where do we fit? How do we grow with the community?” he asks.
“It’s just a unique place, the whole area,” he said. “Offering so much while still keeping that smalltown feel. We’re really growing to love that aspect of Rapid City.” For Travis Hedrick, Rapid City isn’t just the next step in his journey, it’s where decades of service, leadership, and compassion are finding new purpose. *
“
OFFERING SO MUCH WHILE STILL KEEPING THAT SMALL-TOWN FEEL. WE’RE REALLY GROWING TO LOVE THAT ASPECT OF RAPID CITY” - DR. HEDRICK
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