CONTENTS
April 2026 // Vol. 7 // Issue No. 4
April 2026 // Vol. 7 // Issue No. 4
2026 40 UNDER 40 HONOREES
Mercedes Borgen
Michael Luedeman
Jordan Allan Pulscher
Fehrin Brindley
Mercedes Borgen
Dom Clucas
Fehrin Brindley
Jennifer Cortes
Dom Clucas
Matt Curley
Jennifer Cortes
Nathan Derksen
Matt Curley
Mary Duncan
Nathan Derksen
Tanner Fenenga
Karen Linn
Kelly Madsen
Michael Luedeman
Aaron Madson, DC
Kelly Madsen
Allison Ogden
Aaron Madson, DC
Jason Pedersen
Allison Ogden
Lauren Prochazka
Jason Pedersen
Jordan Allan Pulscher
Lauren Prochazka
Davis Purcell
"I
"I
Mary Duncan
Davis Purcell
Kelsie Ficken
Eleanor Russell
Tanner Fenenga
Ally Formanek
Kelsie Ficken
Tyresha Grey Horse
Kayla Schad
Eleanor Russell
Jimmy Seward
Kayla Schad
Ally Formanek
Mason Grimshaw
Joel Hermann
Tyresha Grey Horse
Mason Grimshaw
Jake Hofer
Joel Hermann
Kelsey S. Johnson
Jake Hofer
Jesse Koritar
Joel Kirst
Kelsey S. Johnson
Brady Larsen
Jesse Koritar
Amber Lind
Joel Kirst
Karen Linn
Brady Larsen
Amber Lind
Jimmy Seward
Ashlea Semmens, MD, FACS
Madison (Reeves) Shipman
Ashlea Semmens, MD, FACS
Jace Sime
Madison (Reeves) Shipman
Tyler Wainwright
Jace Sime
Kaelixte Wagner
Tyler Wainwright
Brittany Wilkinson
Kaelixte Wagner
Mitchell Woldt
Brittany Wilkinson
Susan Young
Mitchell Woldt
Amber Zora
Susan Young
Amber Zora
AM MOST INSPIRED BY LEADERS WHO LEAD WITH HUMILITY, RESILIENCE, AND A STRONG SENSE OF PURPOSETHOSE WHO ARE WILLING TO START ANYWHERE, LEARN CONTINUOUSLY, AND LIFT OTHERS AS THEY GROW.”
AM MOST INSPIRED BY LEADERS WHO LEAD WITH HUMILITY, RESILIENCE, AND A STRONG SENSE OF PURPOSETHOSE WHO ARE WILLING TO START ANYWHERE, LEARN CONTINUOUSLY, AND LIFT OTHERS AS THEY GROW.”
Cover photo by submitted.
GLENN’S GUIDE TO THE APRIL ISSUE OF ELEVATE
Spring has a way of speeding things up. One minute, you’re settling into the rhythm of the year, and the next, everything is moving at full pace, projects, ideas, opportunities. It’s a reminder to pause and look around, or risk missing it.
Spring has a way of speeding things up. One minute, you’re settling into the rhythm of the year, and the next, everything is moving at full pace—projects, ideas, opportunities. It’s a reminder to pause and look around, or risk missing it.
That momentum shows up in the people who refuse to follow the expected path, those who think differently, move quickly, and create something meaningful without waiting for permission.
That momentum shows up in the people who refuse to follow the expected path— those who think differently, move quickly, and create something meaningful without waiting for permission.
Inside, you’ll meet individuals redefining what success looks like. They’re launching businesses, leading teams, strengthening industries, and investing back into the community. They’re pushing boundaries, challenging old ways of thinking, and proving that progress doesn’t follow a straight line.
Inside, you’ll meet individuals redefining what success looks like. They’re launching businesses, leading teams, strengthening industries, and investing back into the community. They’re pushing boundaries, challenging old ways of thinking, and proving that progress doesn’t follow a straight line.
These stories go beyond personal achievement. They reflect innovation, workforce growth, and the kind of leadership that strengthens an entire region.
These stories go beyond personal achievement. They reflect innovation, workforce growth, and the kind of leadership that strengthens an entire region.
ELEVATE
This month, Elevate celebrates that energy with our annual 40 Under 40 issue, now in its third year, recognizing the next generation of leaders shaping Rapid City and the Black Hills.
This month, Elevate celebrates that energy with our annual 40 Under 40 issue—now in its third year—recognizing the next generation of leaders shaping Rapid City and the Black Hills.
ELEVATE
Take a moment to look around. These are the people moving our community forward and moments like this don’t last long.
Take a moment to look around. These are the people moving our community forward and moments like this don’t last long.
40 UNDER 40: INNOVATORS & INFLUENCERS
I'M GLENN!
40 UNDER 40: MOVERS & SHAKERS OF THE BLACK HILLS
INTERIM CEO
Todd Kenner
INTERIM COO
Darren Haar
SR WORKFORCE DEVELOPMENT & PARTNERSHIPS DIRECTOR
Taylor Davis
SR MARKETING & COMMUNICATIONS DIRE CTOR
Shiloh Francis
SR PUBLIC POLICY DIRECTOR
Garth Wadsworth
OPERATIONS DIRECTOR
Liz Highland
CREATIVE SERVICES DIRECTOR
Bailey Sadowsky
ECOSYSTEM SUPPORT & PROPERTY MANAGER
Loni Reichert
HOUSING & COMMUNITY DEVELOPMENT MANAGER
Laura Jones
BUSINESS DEVELOPMENT MANAGER
Kallie Ruland
BUSINESS PROSPECT MANAGER
Drew Staufer
EVENTS & MARKETING MANAGER
Kamryn Wainwright
INVESTOR SALES MANAGER
Adam Braun
WORKFORCE PROGRAMS MANAGER
Krystal Bresnahan
EXECUTIVE
ADMINISTRATIVE ASSISTANT
Ashley Simonson
Rapid City Business Journal is a weekly show and a business news website produced by Elevate Rapid City and The HomeSlice Group. We strive to produce daily and weekly business news supporting Rapid City, The Black Hills, and South Dakota.
333 West Boulevard Ste. 200 Rapid City, SD 57709
605.343.6161 rapidcitybusinessjournal.com
EXECUTIVE PRODUCER
Mark Houston
PUBLIC SERVICE DIRECTOR
Leslie Cline
IT/ENGINEERING
Chris Jaques
PRO DUCER
Amber Clement
PRO DUCTION
Oakley Tye
PRO MOTIONS
Mitchell Stafford
WEBSITE DESIGN
Chris Hornick
DATA MANAGEMENT
Josh Partridge
O PERATIONS
Toni Kinney
THE CAST
Mark Houston
Leslie Cline
Amy Rose
Mitchell Stafford
Oakley Tye
Brandon Jones
Gary Matthews
Francie Ganje
Another HomeSlice Audio Production
SOUTH DAKO
EVENTS
2026
April 1
ADULT SPELLING BEE Lost Cabin Beer Co.
April 1–4
RAPID CITY RUSH VS. TULSA OILERS The Monument themonument.live
April 3
CANDLELIGHT: COLDPLAY & IMAGINE DRAGONS The Performing Arts Center Rapid City feverup.com
April 3–4
CARMEN LYNCH West River Comedy Club tickettailor.com
April 4–5
SPRING FLING FUN & GLOW EGG COUNT Rush Mountain Adventure Park
April 5
EASTER BRUNCH The Box thebox.live
April 10 LIVE MUSIC WITH QUINLAN VALDEZ Firehouse Pizzeria firehousewinecellars.com
April 11
BLACK HILLS SYMPHONY ORCHESTRA Presents: American in Paris Performing Arts Center of Rapid City performingartsrc.org
BODHI LINDE BIN 605 Wine Beer & Tapas Bar
APRIL
SLOW ART DAY The Journey Museum journeymuseum.org
April 21
STEAM CAFE: LANGUAGES IN HARMONY Hay Camp Brewing Company
April 22–25
BLACK HILLS JAZZ FEST Downtown Rapid City improvisearts.org
April 23
ADAM FERRARA COMEDY SHOW The Box thebox.live
April 24
JENNIFER LYN & THE GROOVE REVIVAL Presents: Electric Eden Performing Arts Center of Rapid City performingartsrc.org
April 25
RAPID CITY EARTH DAY EXPO Western Dakota Technical College rapidcitysustainability.com
SPRING MARKETPLACE POP UP The Monument themonument.live
April 26
KING OF WINGS The Box thebox.live
LONESOME JONES Shipwrecks Bar & Grill
INNOVATORS & INFLUENCERS
presented by
2026 BLACK HILLS REGION
JASON PEDERSEN
iLevel Construction LLC
Owner 30
KAELIXTE WAGNER
Black Hills Federal Credit Union Administrative Communications Specialist
Jason values the responsibility that comes with his work, recognizing the trust placed in him with people’s largest investments, their time, and often a great deal of emotion. He takes pride in bringing order to what can be a stressful process by providing clarity, planning, and strong leadership.
He also enjoys building teams and systems that empower others to do their best work. For Jason, it is especially rewarding to see clients move from uncertainty to confidence and to watch complex projects come together the right way. He believes the work goes beyond the finished product—it’s about delivering a better experience from start to finish.
Dakotah Steakhouse
24
Kaelixte believes the future of internal communications is rooted in transparency, alignment, and empowerment. In times of rapid change, she sees communication as more than an exchange of information—it must build trust, foster belonging, and unite people around a shared purpose.
She believes the most effective communication helps employees feel seen, heard, and connected to the mission they serve. As internal communications evolve from transactional updates to transformational experiences, Kaelixte recognizes their power to shape culture, support well-being, and elevate diverse voices.
She is committed to advancing this future by developing strategies that deepen engagement, strengthen collaboration, and ensure employees feel informed and valued. Having supported communication improvements for more than 400 team members, Kaelixte has seen firsthand how thoughtful communication drives connection and performance.
ALLISON OGDEN
Sanctuary Cleaning Services
Owner
KELLY MADSEN Altar’d Studio Owner/ Hairstylist
20
Allison has lived in the Black Hills her entire life and has never felt the desire to leave. As Rapid City has grown, she has come to appreciate the “big small-town” feel the area has developed. She values the balance of connection and opportunity without losing a strong sense of community.
For Allison, what makes the region special is the blend of city and country life. From dining, shopping, and recreation to the easy access to the Black Hills, she enjoys the ability to disconnect, spend time in nature, or simply slow down. It’s that variety that continues to make the Black Hills feel like home to her.
SEAR & Ma Cualli
29
Kelly believes the future of the beauty industry is rooted in empowerment, education, and sustainability. She sees stylists evolving into entrepreneurs, leaders, and brand builders, and believes the industry should support independence, continued learning, and a healthy work-life balance.
She contributes to this progress by creating a salon environment centered on mentorship, collaboration, and growth. At Altar’d Studio, Kelly prioritizes ongoing education, transparent business practices, and a supportive culture that allows stylists to build careers aligned with their goals. Her mission is to empower women not only through beauty, but through confidence, leadership, and longterm career success.
Operates a feedlot with her husband
JORDAN ALLAN Pulscher
The HomeSlice Group
Marketing Strategist
Jordan credits Dean and Toni Kinney as the ultimate inspirations in his professional journey. Over the past 10 years, he has had the opportunity to work closely with them, and their leadership has played a significant role in his growth. He values their ability to strike the right balance between support and challenge—knowing when to step in and when to push him to rise to the occasion. This approach has not only helped him develop his skills, but also shaped him into the professional he has always aspired to become.
Golf & building legos with his son
LAUREN PROCHAZKA
South Dakota Mines Head Volleyball Coach
Lauren’s ultimate goal is to see more women not only enter the coaching profession, but remain in it long after starting families. She has observed a growing number of young women leaving coaching due to a lack of support, and she is passionate about changing that narrative. Through her involvement in coaching networks, Lauren has mentored many emerging coaches, consistently sharing the message that it is possible to build both a successful coaching career and a fulfilling family life. She encourages women to define success on their own terms—whether that means bringing their children to practice, adjusting their work hours, or choosing to work for organizations.
Thirsty's
Join Us in Celebrating AMERICA’S 250th BIRTHDAY IN RAPID CITY
Rapid City’s celebration of America’s 250th birthday will be a landmark event for the City of Presidents!
AMERICA 250 FESTIVAL
On July 2nd, America’s Birthday Bash begins. This massive, multi-day festival takes place in downtown Rapid City and includes fun for all ages. The festival will run through July 4th.
PARADE & DRONE SHOW
Head downtown on July 2nd as a historic parade rolls through Rapid City. After the parade, look to the skies as 500 drones launch from Memorial Park in a patriotic drone show.
FIREWORKS SHOW
The o cial City of Rapid City Fireworks Show is scheduled for July 4th at Executive Golf Course.
Go to visitrapidcity.com to view events, find local patriotic destinations, and get information related to America’s 250th celebration!
If you are interested in sponsoring or volunteering during the festival, please call 605-394-4110
KELSIE FICKEN
Monument Health Foundation Development Officer
Kelsie encourages those beginning their careers to trust themselves. Early in her journey in healthcare fundraising, she often second-guessed her instincts, questioning whether she was making the right decisions or meeting expectations. Over time, she realized that intuition often points toward one’s greatest passion and potential for impact. She believes that when work is approached with honesty, integrity, and a commitment to doing the right thing, it is not only acceptable—but important—to take risks and follow one’s instincts. For Kelsie, trusting herself has opened the door to meaningful opportunities aligned with her values. She credits this mindset—whether collaborating with donors, leading projects, or managing multiple responsibilities—as one of the most important factors in building a fulfilling and successful career.
Ma Cualli
JOEL KIRST Gameday Men's Health
Certified Nurse Practitioner/ Clinic Director
Joel is committed to maintaining his clinic’s role as a leading resource in men’s health in Rapid City, providing safe, effective guidance around hormone use and overall wellness. He envisions continued growth for the clinic, including expansion into a larger facility and the ability to offer a broader range of services such as peptide therapies, injury treatments, and care for erectile dysfunction. To support this vision, Joel actively pursues ongoing education through certifications and specialized training. He is dedicated to staying at the forefront of his field and translating that knowledge into better care and outcomes for his patients.
Plays in a local band
KAYLA SCHAD
Aflac Benefit Consultant
Kayla is driven by a strong desire to help others and finds daily inspiration in her team, her policyholders, and the businesses she serves. She values the variety her work brings, recognizing that each day presents new challenges and opportunities to make a meaningful impact. Whether she is supporting a policyholder through a difficult time, helping a business navigate and improve its benefits package, or training and mentoring agents as they grow in their Aflac careers, Kayla finds purpose in every aspect of her work.
Golf & travel
AARON MADSON, DC
Heartland Health & Wellness Owner and Chiropractor
Aaron recognizes a growing shift in how the public approaches their health, with more individuals seeking alternatives to medication when possible. He takes pride in educating his patients and the broader community about the underlying causes of their symptoms and abnormal test results. Whether he is helping a mother manage menopause symptoms, supporting a child struggling with eczema, or working with a patient navigating conditions like Crohn’s, Aaron focuses on identifying the root processes within the body that need attention. His approach centers on guiding patients through dietary changes and targeted supplementation to restore balance. Aaron’s mission is to empower each patient with the knowledge and tools needed to take control of their health in a natural and sustainable way.
Golf & archery hunting
TYRESHA GREY HORSE
Friends of the Children - He Sapa Program Director
Tyresha works in a growing and impactful area that focuses on using culturally specific interventions to support student success. She recognizes the unique value of these approaches, whether applied in the classroom or within the community, and believes their effects can be both long-lasting and life-changing. Tyresha also aims to broaden her professional network, using her voice to advocate for issues that impact Indigenous youth. With a background in teaching and a lifelong connection to Rapid City, she brings an informed and authentic perspective to her work. As a parent, her investment in the future of the community continues to deepen, and she is passionate about creating opportunities for homegrown young professionals to grow, lead, and be recognized.
Elevate leadership Institute, Class of 2026
Tyler wainwright
Black Hills Works Director of Information Security
Tyler draws deep inspiration from his late grandmother, Lianne Brandrup, who dedicated her life to intellectual and developmental disability education and spent more than 20 years at Black Hills Works. He is also inspired by his organization’s Senior Leadership Team, whose combined experience and support have empowered him throughout his career. Tyler is committed to helping shape the future of disability services by promoting the responsible use of emerging technologies. Through his involvement with the ACCSES AI Task Force, he is helping develop best practices for how organizations can leverage AI effectively while protecting and prioritizing the people they serve.
Pondering Big questions of the universe
MERCEDES BORGEN
Rapid City Area Schools
Special Education Administrator
Mercedes encourages those entering her field to lead with humility and curiosity, recognizing that every child brings a unique story shaped by biology, environment, and experience. She emphasizes the importance of grounding work in data while never losing sight of the human context that gives it meaning. She believes strong relationships are foundational, encouraging professionals to view families as partners in discovery rather than data points. Mercedes also advocates for equitable access, understanding that the systems built today will shape outcomes for future generations. Committed to both growth and impact, she stresses the importance of staying current with research while allowing real-world classroom experience to guide its application.
Chicago Pizza
JACE SIME
The Social House & Liberty Superstores
Owner(SH)/Business Manager (LS)
Jace values the strong sense of community his work creates. Through The Social House, he enjoys bringing people together and creating an environment where they can relax, unwind, and connect. Whether it’s a busy night or a big game, he takes pride in the energy and excitement that fills the space, knowing it provides a meaningful outlet for people to enjoy themselves. In his role with Liberty, Jace appreciates the opportunity to meet a wide range of individuals and help them achieve their vehicle ownership goals. From young airmen purchasing their first car to retired couples embracing a new chapter, he finds each experience fulfilling. Seeing the excitement on a customer’s face as they sit in their new vehicle for the first time is especially rewarding.
Comedy, Poker, darts, & Pool
FEHRIN BRINDLEY
Self-Employed Educator, Coach, Author
Fehrin considers the Black Hills home, drawn by its strong sense of community, deep connection to the land, and the way people consistently support one another. She has rarely spent more than a short time away, often finding herself homesick for the Hills. She completed her K–12 education in Belle Fourche, continued her studies at Black Hills State University, and began her teaching and coaching career in Rapid City before settling just outside of town.
Sickies Garage Burgers and Brews
JIMMY SEWARD Monument Health Director of Ambulatory Operations
Jimmy draws inspiration from the people he has worked alongside throughout his career—especially frontline caregivers and mentors who lead quietly and consistently. His experience in the military, clinical roles, and later in leadership has reinforced the importance of teamwork, accountability, and putting others first. He is motivated by leaders who listen, remain grounded, and make decisions that genuinely support their teams and communities. Witnessing the dedication of healthcare workers each day continues to shape how he leads, driving him to build stronger systems, support resilient teams, and create lasting impact.
Be yourself, don't be afraid to suck at something new. Find a mentor and always ask questions."
TANNER FENENGA
Precision Lawn and Hydroseed Owner
Tanner enjoys the hands-on nature of his work, from operating equipment to bringing projects to life and connecting with new customers. He appreciates that each day brings a different project or new step in the process, keeping the work engaging and rewarding. He also values the team he works alongside, describing his crew as not only talented, but as friends. For Tanner, working with people he genuinely enjoys being around makes all the difference.
Dirtbiking
MARY DUNCAN
Pine Haven Venue & Lodging Head Venue Manager
Mary envisions growth for her venue through both increased bookings and intentional enhancements to the property. She believes success comes from continually reimagining how the space can be used and bringing each couple’s vision to life in a way that feels effortless and inspiring. Her contribution is rooted in creativity, attention to detail, and a commitment to excellence. Mary focuses on enhancing the guest experience at every touchpoint—from the first inquiry to the final farewell—ensuring each interaction is thoughtful and seamless.
Independent Ale House
MITCHELL WOLDT
CO-OP Architecture
Project
Architect
Mitchell hopes architecture in South Dakota will continue to value thoughtful design and planning, recognizing the impact it has on people and communities. While he appreciates the state’s slower pace, he believes it should not come at the expense of innovation. As a member of the AIA South Dakota Board of Directors, Mitchell actively advocates for the profession, with a particular focus on elevating younger voices. He is committed to helping the next generation of architects get involved and play a meaningful role in shaping the future of their communities.
Elevate Leadership Institute, Class of 2026
MASON GRIMSHAW
IndigiGenius Owner
Mason views AI as a powerful tool that can significantly accelerate work, but he emphasizes that it should never replace critical thinking or problem-solving. He believes in using available tools to build meaningful solutions and address real needs, noting that creating value for others will always remain essential. He also recognizes that AI amplifies whatever direction it is applied toward, making intentional and thoughtful use critical. Mason is focused on leveraging technology in ways that drive outcomes benefiting the greatest number of people.
KELSEY S. JOHNSON Monument Pain Management
APRN
Kelsey considers the Black Hills home, having been born and raised in the region. Surrounded by its natural beauty and endless outdoor opportunities, she always knew it was where she wanted to raise her family. She attended the University of Central Arkansas, where she played college soccer, earned her RN and APRN licenses, and had the opportunity to teach. It was also where she met her husband. She often shares a memorable story from their first date—telling him she planned to move back to the Black Hills and that if he wasn’t interested, he was wasting his time. He replied that he’d at least like to look at a map and visit before deciding. Now, nearly 15 years into their marriage and more than a decade living in the Black Hills, he has become a true fan of the area.
Tally's Silver Spoon
MICHAEL LUEDEMAN
M & M Sales Co-Owner/Operator
Michael envisions a future where he can one day pass his business on to one of his children. He has experienced consistent year-over-year growth, with his team often operating at a fast pace, and he expects that momentum to continue. Over the past decade, he has witnessed significant changes within the tire industry and remains committed to staying ahead of them. Michael regularly attends industry conferences to keep up with emerging trends and identify strategies to strengthen his business. While he acknowledges uncertainty tied to evolving government policies and global tariffs, Michael remains focused on navigating these challenges thoughtfully—working to maintain stability without placing unnecessary strain on his customers.
UNDER40
DOM CLUCAS
6Throne Barbershop Founder & Head of Culture
In 2016, when Dom first became interested in cutting hair, there was a noticeable lack of barbering services in Rapid City. After attending barber school in Colorado, he had opportunities to stay elsewhere, but recognizing what was missing in his hometown motivated him to return. Dom moved back with the intention of building something that didn’t yet exist and pursuing his vision in the place that raised him. He believes Rapid City is a community where hard work speaks for itself and consistency matters. Being able to build a business, serve his community, and help elevate the local barbering industry continues to drive him.
Watching someone regain confidence or find clarity through honest human connection is what continues to push me forward."
JAKE HOFER
Built Right Roofing & Construction Owner
Jake believes the roofing and construction industry needs to slow down, operate with greater honesty, and focus on delivering the right repair—not simply the most profitable one. He recognizes that homeowners are often caught between contractors and insurance carriers, creating a process that can feel confusing and frustrating. As technology and AI continue to grow in the industry, Jake emphasizes the importance of not replacing human judgment with systems that only get it partially right. He believes customers deserve real conversations, full accountability, and a genuine commitment to quality. His focus is on building a company that proves it is possible to be successful, ethical, and people-first while helping move the industry in a healthier direction.
Riding his Harley in the Hills
KAREN LINN
Rustic Nook Bakery and Chapters in Focus LLC
General Manager(RNB) & Owner(CIF)
Karen recognizes that both of her professions require discipline, drive, and courage. As creative fields, baking and photography demand consistent practice and a strong commitment to continuous learning. She believes it is essential to remain open to new techniques and alternative approaches in order to grow within the industry. Equally important to Karen is building relationships and fostering a sense of community. She values the mindset of prioritizing community over competition, believing it is the most supportive way to serve clients while helping everyone thrive.
Ma Cualli
BRADY LARSEN
Brady recognizes that the accounting industry is evolving rapidly, driven by advancements in technology and the rise of AI. While some may believe the need for accountants is diminishing, he is focused on shifting that perception. He believes that although the role of the accountant may look different in five to ten years, it will remain just as important—if not more vital. As tax laws grow increasingly complex, accounting standards continue to change, and technology becomes more sophisticated, Brady sees accountants stepping into the role of trusted advisors, helping individuals and businesses navigate these challenges.
Thirsty's
Davis Purcell
Pennington County Director of Buildings & Grounds
Davis values that his work has a meaningful, real-world impact. The systems he builds and maintains shape how people experience their community every day— often without being noticed, which he believes is exactly the point. When systems function properly, buildings are safer, and teams are supported, people’s lives are quietly improved. He takes that responsibility seriously. For Davis, the work is not about recognition, but about creating a community that functions well for those who live in it. He is motivated by a desire to ensure his daughter grows up in a place that works, and that the people he serves feel confident their government is committed to getting it right.
Fly fishing, hunting, & Traveling
BRITTANY WILKINSON
Belle Flowers + Co Owner
Brittany encourages others to focus on progress, not perfection, and to avoid trying to do everything alone. She believes in building relationships early, learning from other business owners, and collaborating whenever possible, knowing that strong networks create valuable opportunities. She also emphasizes the importance of enjoying the journey. While running a business can be challenging, Brittany believes it’s essential to have fun and not let fear of failure prevent taking smart risks. In her experience, growth often comes from stepping outside of comfort zones rather than staying within them.
Hiking, kayaking, & camping
SUSAN YOUNG Black Hills Energy Financial Manager
Susan values that her work provides a unique lens into the organization and allows her to collaborate with teams across all areas of the company. She recognizes that finance touches every decision and takes pride in translating complex information into thoughtful, practical solutions. She also enjoys mentoring others, helping them build confidence, develop their skills, and understand how their work contributes to the bigger picture. Knowing that her efforts support reliable, affordable energy for the communities served—while also strengthening internal relationships— makes her work both challenging and deeply rewarding.
Fairburn agate hunting
MATT CURLEY
Curley's Lawn Service & Rapid City Fire Department Owner and Firefighter/Paramedic
Matt values the opportunity his work provides to serve the community in meaningful ways. Whether he is helping someone through one of the most difficult days of their life or assisting a homeowner or business with a lawn care project, he finds purpose in knowing his work makes a real difference. He also enjoys meeting people, building relationships, and learning their stories, all while finding ways to support their needs. For Matt, the ability to help others while staying connected to the community makes his work both fulfilling and rewarding.
ALLY FORMANEK
Visit Rapid City CEO 36 33
Ally envisions a visitor industry that is more intentional, sustainable, and deeply connected to the communities it serves. She believes the future of tourism should balance economic impact with quality of life for residents, emphasizing thoughtful growth, workforce development, and authentic storytelling. Ally sees herself contributing by championing collaboration across industries, embracing innovation and data-driven strategies, and ensuring tourism remains a positive force for community pride and long-term prosperity. She is committed to helping shape a visitor economy that is resilient, inclusive, and positioned for continued success, while continuing to grow both personally and professionally.
Cheering on the Green Bay Packers
JESSE KORITAR
The Rapid City War Eagles Owner/Head Coach
Jesse values the opportunity his work provides to mentor and lead others in a meaningful way. While football serves as the platform, he believes the true purpose lies in developing strong individuals, building leaders, and helping others find a clear path forward in life. As an owner and head coach, Jesse is passionate about creating real opportunities for players and staff by providing structure, support, and a system they can rely on. While he has a deep love for the game itself, he finds even greater fulfillment in guiding others as they grow in confidence, discipline, and self-belief. For Jesse, helping others develop a sense of direction, accountability, and pride—while representing Rapid City in a positive way—is what makes his work truly rewarding.
Ma Cualli
39 24
AMBER ZORA
Independent Artist and Curator
Amber grew up in South Dakota before leaving the state for school and military service, spending approximately 12 years away. She returned to Rapid City for a role in the arts and has chosen to stay for a variety of reasons. At times, she reflects— alongside friends—on whether Rapid City offers everything they need. Yet there is an intangible quality that continues to draw them to the area rather than larger or more global cities. Amber believes it may be the access to the outdoors or the character of a place that hasn’t lost its authenticity. For her, Rapid City provides the freedom to be herself, along with the flexibility and space to continue growing—both personally and professionally.
Bokujō Ramen
MADISON (REEVES)SHIPMAN
Blair Allen Luxury Real Estate Regional Director | SD + MT Broker
Beyond personal success, Madison is driven by a desire to build generational wealth for both her children and the agents she mentors. Becoming a mother has strengthened that focus, motivating her to create something meaningful that her children can witness and learn from. She is equally passionate about showing other young professionals that it is possible to achieve financial freedom and build a lasting legacy without leaving their community or compromising their values. What inspires Madison most is the opportunity to stay deeply connected to her community while building something larger than herself. Through mentoring agents, supporting local businesses, and serving her clients, she is creating a ripple effect that strengthens the Black Hills.
The Sour
33
JENNIFER CORTES
Monument Health: Behavioral Health Community Engagement Manager
Jennifer envisions a healthcare system—particularly in behavioral health—that is accessible, innovative, and community-centered, where patients receive timely, holistic care and mental and physical health are fully integrated. She sees the future of healthcare leveraging data, technology, and strong community partnerships to deliver efficient, compassionate care while proactively strengthening resilience and supporting families. She contributes to this vision by combining her experience in healthcare operations, community engagement, and Lean Six Sigma process improvement. Jennifer focuses on optimizing processes, enhancing patient care, and fostering collaboration across teams, while also developing programs that improve access, quality, and outcomes. She is passionate about mentoring others, encouraging innovation, and empowering individuals to take risks and prioritize community impact. Through strategic partnerships, thoughtful problem-solving, and a strong commitment to service, Jennifer is working to advance adaptive, inclusive, and sustainable healthcare systems—ensuring every patient and family receives the care, resources, and support they deserve.
Traveling, dancing, & dragon boat racing
JOEL HERMANN
First Interstate Bank
Commercial Relationship Manager
Joel advises that this career takes years to truly learn, which can be both encouraging and challenging. While those ahead understand the learning curve and don’t expect immediate mastery, he notes that patience will be tested. He often describes his mindset as becoming “patiently impatient,” a perspective that develops with time and experience. He emphasizes the importance of building a strong foundation, particularly in financial analysis, noting that many lenders value this experience and often wish they had developed it earlier in their careers. For those just starting out, Joel acknowledges that having many questions is normal and recommends batching them so managers and colleagues can respond more efficiently—a practice that is both respectful and appreciated. He also stresses the importance of respecting others’ time, especially when interacting with leadership, emphasizing the need to come prepared and purposeful in conversations. And with a bit of humor, Joel adds one final piece of advice: use “Reply All” sparingly and only when it’s truly necessary.
Elevate Leadership Institute, Class of 2023, President 33
ELEANOR RUSSELL
Clinical Laboratory of the Black Hills Director of Human
Resources/ Practice Manager
Eleanor credits Commander Neil Richardson, a former Wing Commander who later served as Legislative Liaison to the Office of the Secretary of the Air Force, as a defining influence on her professional journey. Despite holding one of the highest leadership positions she has witnessed, his impact on her came through humility and service. During a difficult period at Joint Base McGuire—following a traumatic delivery and her husband’s open-heart surgery—Commander Richardson and his wife, Melissa, stepped in without hesitation to support her family. They cooked meals, checked in daily, and even helped with household tasks during a time of great need. That experience redefined leadership for Eleanor. His example demonstrated that true leadership is rooted in presence, compassion, and service.
Salt Block Burgers & Brews
NATHAN DERKSEN
Bear Property Management CEO
Nathan values that his work provides a unique lens into the organization and allows him to collaborate with teams across all areas of the company. He recognizes that finance touches every decision and takes pride in translating complex information into thoughtful, practical solutions. He also enjoys mentoring others, helping them build confidence, develop their skills, and understand how their work contributes to the bigger picture. Knowing that his efforts support reliable, affordable energy for the communities served—while also strengthening internal relationships—makes his work both challenging and deeply rewarding.
Mountaineering
AMBER LIND
Aflac Market Director of South Dakota
Amber values the people at the center of her work—both the team she leads and the families and businesses they serve. She takes pride in watching her team show up with heart, compassion, and purpose, knowing their work truly makes a difference. She views providing financial protection during some of life’s most difficult moments as more than a job—it is both a responsibility and a privilege. Witnessing the relief, gratitude, and sense of security it brings reinforces the impact of what they do. For Amber, helping people feel supported when they need it most is what fuels her passion and keeps her inspired.
Buffalo Wings & Rings
ASHLEA SEMMENS, MD, FACS
Monument Health Breast Surgical Oncologist
Ashlea and her husband were initially drawn to the Black Hills for its access to outdoor activities and the sense that it would be an ideal place to raise their family. However, it is the people of Rapid City who have truly made it feel like home. She has found a unique sense of kindness in the community—something that stands out compared to other places they have lived. In less than three years, they have built meaningful friendships that have grown into a strong support system, making it difficult to imagine living anywhere else. While the connections they’ve formed are what rooted them here, Ashlea and her family also continue to appreciate the abundant outdoor opportunities the region offers.
Quilting & baking
JOIN OUR TEAM!
Our Rapid City office is looking for a creative individual to grow with us and be a part of our success! Learn more about this opportunity! • Interior Designer OPEN POSITION:
