TOPIC -How AI Search Engines Choose and Recommend Brands: The Science Behind GEO, AEO, and Entity SEO
Introduction Search has evolved at a fast pace these days. Traditional search engines like Google provide users with a list of web pages based on keyword and other criteria set by the ranking algorithm. These days, the latest AI-based search engines, like ChatGPT, Google AI Overviews, Gemini, and Perplexity, provide results in the form of an answer or suggestion. The emergence of these search engines has generated the requirement for some new forms of optimization like GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and entity SEO. Organizations adopting such techniques would gain greatly.