New York City_v6 ISSU_VictorHsu

THE EKLUND GOMES TEAM

AT DOUGLAS ELLIMAN REAL ESTATE

GNEW YORK | FLORIDA | CALIFORNIA | TEXAS | NEVADA

SAYING HELLO / FROM THE #1 MEGA TEAM IN THE NATION

Thank you for considering us. Over 20 years ago we created a business partnership that grew into a friendship that the two of us never could’ve imagined. I guess we could say the same for the business that has come of it as well.

We pinch ourselves every day to be sure it’s real, because much of it feels like a dream. Together we have broken many records as we set a new standard for the industry with a team of highly qualified agents who have years of experience across New York City, The Hamptons, California, Florida, Texas, and Nevada. We continue to grow with the sole mission to be the best at what we do so we can best serve you in all of your real estate needs.

We hope you give us the opportunity to show you how we are different than the rest. We look forward to working with you!

Truly

yours, Fredrik & John

THE POWER OF EKLUND|GOMES OVER $25 BILLION IN TEAM TRANSACTIONS AND COUNTING...

FREDRIK EKLUND

LIC. ASSOC. R.E. BROKER

Fredrik

Eklund has been called many things: broker to the stars, the #1 agent of his generation, Mr. Sell, Mr. NY, and now Mr. FL.

With his trademark high kick, his recordbreaking sales, and his truly expansive vision, Fredrik Eklund is a real estate industry phenomenon. As the founder of the one hundred-member strong Eklund|Gomes Team, Eklund and his business partner, John Gomes have secured over $25 billion in residential transactions and successfully sold out over 100 new developments all during a decade of success together.

Fredrik’s flair for dynamic marketing and the ability to attract the industry’s most creative, high-profile, successful agents means that each of Eklund|Gomes’ luxury marketplaces will experience first-hand his determination, sometimes obsession, to get the highest price in the shortest amount of time – an attitude

and practice that has earned him lifelong client relationships.

With the philosophy that no property or price point is too big or too small, Eklund’s team did over $3.77 billion in transactions in 2023 alone across 1,750+ deals, representing many of the biggest names in Hollywood, Wall Street, and the fashion and music industries.

Originally from Stockholm, Sweden, Eklund studied at the Stockholm School of Economics. At the age of 23, he founded an internet company with over 45 employees and went on to work for the investment bank SEB in Stockholm, London, Singapore, and Tokyo before relocating to New York City.

Fredrik is involved in several charities, including My Big Day, with the Princess of Sweden, Madeleine, as well as Zimbabwe’s Forgotten Children.

JOHN GOMES

LIC. ASSOC. R.E. BROKER

The Eklund|Gomes Team co-founder John Gomes is among the most highly respected luxury real estate brokers in the country. As Co-Founder of The Eklund|Gomes Team with Fredrik Eklund, they have secured over $3.77 billion in transactions in 2023 alone across 1,750+ deals and successfully sold out of over one hundred new developments all during a decade of success together, and expanded business to California, Florida, Nevada, and Texas. The Eklund|Gomes Team has allowed John and Fredrik to bolster their ranks with the finest of talent, all agents of note in their own right, to ensure that all of their clients are serviced with the top industry standards they are known for. He is a go-to resource for insights about current real estate market trends for the Wall Street Journal, the New York Times, CNN, CNBC, NBC, ABC and CBS, among other leading media outlets.

Fredrik and John have emerged as “Brokers to the Stars” having sold luxury penthouse apartments and megamansions to many of Hollywood, Wall Street and the music industry’s biggest names.

John is passionate about delivering value to top residential developers while elevating the real estate experience for buyers. His work routinely involves collaboration with highly accomplished photographers, stylists, interior designers, stagers, landscape architects, technology consultants, floor plan specialists, architects, graphic designers, event planners and publicists, providing input and direction on a full range of critical elements and sets the tone and direction of sales and marketing strategies.

Raised in Boston, he earned a Bachelor of Arts degree in Political Science and Communication Studies from the University of Rhode Island. He moved to New York City in 1996 and earned an MBA in Entrepreneurship from Baruch College.

VictorHsu

LICENSED REAL ESTATE SALES AGENT • NY

Victor Hsu is a real estate advisor with the Eklund | Gomes Team at Douglas Elliman, specializing in globally connected buyers, cross-border transactions, and strategically positioned New York assets

Raised between Taiwan and the US and based in New York since 1998, Victor brings bicultural fluency and an international network spanning Asia, Europe, the Middle East, and the Americas. His clients range from investors and professionals to ultra-high-net-worth families navigating acquisitions, relocations, and long-term asset positioning across multiple markets.

In recent negotiations, Victor has leveraged market conditions and strategic positioning to secure multimillion-dollar pricing advantages for clients across transactions ranging from approximately $1M to $88M His work often extends beyond the transaction itself, coordinating across legal, financial, relocation, and broader planning considerations for globally mobile clients

As both an investor and developer, Victor brings firsthand experience in acquisition, financing, and longterm value creation Through Eklund | Gomes, one of New York’s leading luxury real estate teams, clients benefit from the combined reach, visibility, marketing infrastructure, and buyer network of a forty-plus agent platform spanning resale, new development, and international clientele. Victor’s approach combines personalized advisory with the scale, credibility, and execution power of a top-tier team operating at the highest levels of the market.

Victor holds a degree in Finance and Marketing from NYU Stern.

HOW IS THE PRICE DETERMINED?

The $1,850,000 Seller Target reflects the family's break-even objective on the December 2021 acquisition of $1.7M. The analysis benchmarks this target against three reference sets: recent A-line transactions within 123 Third Avenue, active East Village comparables of similar size, and neighborhood-level trends in marketing time and discount-to-ask.

Recent in-building A-line closings (Units 2A and 10A, identical 1,166 sq ft floorplans) cleared at $1.71M and $1.70M, establishing a transactional floor near $1,460 per square foot. Active comparable listings ask materially higher, but neighborhood data shows 145-day average marketing periods and 5.6% discounts off ask. The Seller Target of $1,587 per square foot sits above recent in-building closings and within the active-ask zone. A final list price recommendation will follow in-person inspection.

BUYERS OF SIMILAR PROPERTIES

CASH BUYERS DOWN PAYMENT

About 68% of buyers for similar East Village properties paid cash, indicating strong investor and end-user demand at this size. Among financed buyers, the average down payment was approximately 34%.

151 Days

TYPICAL DAYS ON MARKET

Similar East Village properties have averaged 151 days on market over the trailing six months. The annual average decreased to 145 in 2026 from 162 in 2025, indicating modestly quicker sales in the current market climate.

6.3% TYPICAL DISCOUNT

In the last six months, similar nearby properties sold with an average discount of 6.3% off the listed price, compared to 7.8% in 2025. Year-to-date 2026 is tracking at approximately 5.6%.

PRICING STRATEGY

Pricing options range from $1.70M to $1.95M. With average days on market near 150 and recent discounts between 5.6% and 6.3%, pricing toward the lower end of the range reduces market time and minimizes negotiation drag. Higher pricing may extend days on market in exchange for upside if the right buyer surfaces.

PROPERTIES ON THE MARKET

Active comps vary around the upper end of the indicated range. A condo at 110 Third Ave lists higher at $2.38M, justified by its higher floor, newer 2007 build, and superior amenities like rooftop decks and fitness facilities. Another at 125 East 12th St offers a lower floor and older 1988 construction but is priced at $2M due to larger size. Larger units with more baths or views command higher prices reflecting quality and location.

123 Third Ave - 6A

RECENTLY SOLD COMPARABLE PROPERTIES

Recently sold comps cluster between $1.70M and $1.85M. Same-size A-line units (2A and 10A) closed at $1.71M and $1.70M in 2025 and 2024, both 1,166 sq ft floorplans identical to 6A. The $1.85M closing (11C) reflects a larger 1,350 sq ft floorplan and C-line exposure. The 2A and 10A closings remain the most directly comparable benchmarks for the subject. A final list price recommendation will follow in-person inspection.

$1.75M

Average Sold Price

$1,429

Average Sold PSF

123 Third Ave - 6A

EAST VILLAGE,MANHATTAN

SUPPLY & DEMAND

Supply represents new condo listings similar to the subject property in East Village; demand is measured by contracts signed.

New listings have declined from 239 in 2021 to 92 projected in 2026, with contracts signed tracking the same pattern. Rising mortgage rates, post-pandemic repricing, and broader economic shifts have contributed to reduced inventory turnover.

PRICE TRENDS

East Village price per square foot rose steadily through 2019, peaking at $1,973, then dropped during COVID-19. A moderate recovery followed by 2022, with recent years showing modest flattening. Trajectory is influenced by mortgage-rate moves, postpandemic demand normalization, and continued buyer selectivity.

DAYS ON MARKET

Days on market in East Village rose from approximately 110 in 2015 to a peak near 177 in 2020. Recent years show gradual compression to approximately 145 in 2026, indicating modest market stabilization.

DISCOUNT

Discounts from asking price have varied over the years, averaging around 4% to 7%. Recently, discounts have been higher, peaking at nearly 7.8% in 2025 before tightening to about 5.6% year-to-date in 2026.

NY | FL | CA | TX | NV

REPRESENTED BY E|G

OUR UNIQUE ADVANTAGE

ELEVATING MARKETING, PUBLIC RELATIONS, & CONTENT CREATION TO NEW HEIGHTS

Eklund|Gomes boasts an in-house marketing team with members who bring experience from some of the world’s most prestigious brands. Our unwavering commitment to excellence shines through our internal expertise in public relations, graphic design, content creation, and marketing. We extend to our esteemed clients the privilege of exclusive access to toptier industry techniques and strategic partnerships, ranging from the artistry of drone photography and videography to the sophistication of visual staging and art curation.

OUR COMMITMENT

In a saturated world of content, studies have concluded that the average person is exposed to over 5,000 ads in a single day. Human attention has never been more coveted and difficult to capture. Because of this, further studies show that the window of opportunity to engage a consumer is a mere 3 seconds. Eklund|Gomes has reverse engineered the sales process to truly understand how to carry your property through the closing finish line.

THE ROAD MAP

INSPIRATION PHASE

ARTICULATION PHASE CLOSING PHASE

MARKETING COLLATERAL

DESIGNED TO TELL THE INSPIRING NARRATIVE OF YOUR PROPERTY

We have the ability to craft strategic content programs that will aid in selling your home. Our network includes professional photographers, videographers, dedicated designers, talented stagers, content strategists, marketing experts, industry technologies, and an extensive network of other qualified professionals to ensure you have access to the industry’s top resources.

Our top priority is showcasing your home’s exceptional features. Our in-house design team produces bespoke marketing materials, including custom brochures, exclusive direct mail campaigns, targeted social media campaigns, and digital assets. These will be distributed to an elite, highprofile black book of contacts.

THE BRAND NEW EKLUND|GOMES WEBSITE

As the industry evolves, so do we. Eklund|Gomes remains at the forefront of innovation, anticipating trends, and pioneering advancements that shape the way properties are bought and sold. Our commitment to staying ahead means you’re always equipped with cutting-edge tools to navigate the ever-changing landscape of real estate.

At Eklund|Gomes, we believe that every property tells a unique story, and our brand-new website is designed to bring that story to life like never before.

We understand that buying or selling real estate is a significant decision, and our commitment to innovation is aimed at giving your property maximum exposure and the spotlight it deserves, and our website provides just that.

Benefit from our extensive online reach and social media integration, ensuring that your home gains maximum visibility among motivated buyers actively searching for their dream property.

MEET MAYA

Imagine having a dedicated real estate expert available to you 24/7, ready to answer your questions, provide valuable insights, and even suggest properties tailored to your preferences. Meet Maya, Eklund|Gomes’ revolutionary AIpowered real estate assistant – a game-changer designed to enhance your property journey like never before.

EXPERIENCE THE FUTURE OF REAL ESTATE ASSISTANCE

Elevate your property exploration, seize opportunities, and make confident decisions backed by cutting-edge technology. Say hello to Maya today and discover the next level of personalized real estate expertise.

YOUR REAL ESTATE ENCYCLOPEDIA

With Maya by your side, you have an entire world of real estate knowledge at your fingertips. Ask her anything – from market trends and property values to neighborhood dynamics and investment potential. Maya’s expertise empowers you to make informed decisions with confidence.

PROPERTY RECOMMENDATIONS

Searching for the ideal property can be overwhelming, but Maya simplifies the process. Share your budget, desired location, and specific preferences, and watch as Maya curates a personalized list of properties that match your criteria. Say goodbye to endless scrolling – Maya streamlines your search effortlessly.

STAY AHEAD OF THE CURVE

Real estate is an ever-evolving landscape, and so is Maya. She keeps you updated with the latest market trends, emerging opportunities, and expert analyses. Maya’s timely notifications ensure you’re always at the forefront of industry developments.

NAVIGATE NEIGHBORHOODS EASILY

Not familiar with a particular area? Maya has you covered. She’s a virtual tour guide, offering detailed insights into different neighborhoods, amenities, schools, and more. Whether you’re a local looking for a change or a newcomer to the city, Maya helps you explore with confidence.

AI-POWERED PRECISION

Maya’s intelligence goes beyond keywords. She understands context, learns from interactions, and adapts to your needs over time. The more you engage, the better she gets at tailoring her responses and suggestions to suit your unique preferences.

YOUR TRUSTED PARTNER

Maya isn’t just a tool – she’s a partner dedicated to your success. Whether you’re a seller seeking optimal strategies or a buyer in pursuit of the perfect home, Maya’s unwavering support makes your real estate journey smoother and more rewarding.

A NAME THE INDUSTRY TRUSTS

The Eklund|Gomes Team and its exquisite lineup of properties have been featured on a conglomerate of trusted and iconic media outlets. Always on top of the list for the past 10 years.

SOCIALLY CONNECTED

FREDRIK’S IMPACTFUL REACH

With 3 million followers across multiple social media channels and one of the highest engagements of any Bravo personality, Fredrik has the ability to leverage these insights, making him and the Eklund|Gomes team one of the most visible real estate teams in the world. Along with an extensive influencer network and the Douglas Elliman brand, we are able to publicize and prioritize any and all of our exclusive listings.

3 M+ FOLLOWERS 250 M+ SHARES

1 B+ INTERACTIONS

PR, DIGITAL ADVERTISING & MEDIA EXPOSURE

When listing with Eklund|Gomes we meticulously craft a multi-faceted marketing strategy, uniquely tailored to highlighting the distinct qualities of your property. Our collaboration with Douglas Elliman’s acclaimed in-house PR team underscores our commitment to securing the best possible PR, an advantage rarely enjoyed by other real estate teams.

The strength of Eklund|Gomes lies in our truly meaningful presence in the real estate market, underpinned by established relationships within the media landscape. This powerful network enables us to provide a level of exposure and media attention that is unrivaled in the industry. Our properties don’t just appear in the market; they make a statement, creating a lasting impression in the minds of the most discerning buyers.

With Eklund|Gomes’ and Douglas Elliman’s combined forces, your property benefits from a tailored, high-impact marketing strategy. Our approach is not just about advertising; it’s about storytelling, reputation building, and creating a buzz that resonates across the media spectrum.

NEW DEVELOPMENT POWERHOUSE

100+ SUCCESSFUL PROJECTS

As the top new development marketing specialists in the country, Eklund|Gomes has established itself as the secret weapon to some of the country’s top developers. Our team works on projects from the very beginning of the process, often advising developers on buildings and land to acquire. In addition, we consult on everything from fittings to fixtures and finishes.

We recommend architects, interior designers, landscape architects, marketing companies, and many other collaborations to work on these projects. Having worked with the most seasoned and established designers, we have built a reputation on discovering the next generation of creative talent.

Our team works alongside a development team for years before a project is built. We then create a sales experience, collateral material, and model apartments, and put together a sales team that ultimately sells the completed project.

THE LEADING TEAM IN NEW DEVELOPMENT

RESEARCH & REPORTING

DESIGN & DEVELOPMENT

MARKETING & BRANDING

SALES & OPERATIONS