Pitch Black Magazine - Issue 16 (August/September 2025)

Spotlighting

People. Products. Plates.

A Taste of Triumph

Welcome Publisher's

We talk a lot about generational wealth in our community and we’re hearing some great stories of the strides we’re making.

The Flake Bake story is a great example of how it works in practice.

We’ve watched Mike & Paul Williams’ incredible journey with pride, particularly after they won Aldi’s Next Big Thing that really catapulted their brand and the much loved Jamaican Patty to national prominence.

The journey did not start with Aldi, though.

It didn’t even start with Mike’s father Paul.

It started with an older cousin called Trevor who was the guiding influence for Paul’s foray into becoming a baked goods specialist.

Paul himself, in turn, became a guilding influence for Mike.

And that’s how legacy really works. The next generation having the resources, expertise, experience, access and guiding influence to move forward with confidence.

In this issue, in addition to a Business & a Product profile of two people moving forward with confidence, we’re Spotlighting 10 People, Products & Plates with support from our great friends at Cashblack.

We also bring you another set of Expert Tools & Tips from our regulars, Eric Collins & Nicola Millington, as well as David C Hall, Ejike Ndaji & Tariq Peters.

Welcome to Issue 16. We know you’ll enjoy!

Colin & Judy

Contributors Our

David C Hall, Potential Unlocked

After a childhood of special educational needs (dyslexia) that left him an 8underachiever9 (four years behind his peers), David created strategies that significantly improved his academic performance. As a result he8s all about unlocking young people9s learning potential, improving their academic performance, helping them find greater contentment and enjoy a passion-driven career.

Ejike Ndaji, Private Wealth & Charities Lawyer

Ejike is a values and purpose-led Private Wealth and Charities and Social Enterprise Lawyer based in East Anglia and is a Partner at Leathes Prior Solicitors LLP having spent the last decade plus, recently departing as Partner at Spire, the oldest law firm in the County of Norfolk.

Eric Collins, CEO, Impact X Capital

Eric is an Investor, Serial Entrepreneur & Host of Channel 4's The Money Maker. He currently serves as the CEO & Founding Member at Impact X Capital, investing in underrepresented entrepreneurs and his latest book We Don9t Need Permission is all about How Black Business Can Change Our World.

Nicola Millington, FP Comms

Nicola is a PR professional with over 20 years PR experience. She is also the founder of the award-winning FP Comms - a boutique public relations agency that works with ambitious and socially aware businesses, and entrepreneurs. She recently released her first book, Swipe: Mastering the art of handling trolls and protecting your peace

Publisher & Editor in Chief

Colin Tomlin colin@pitchblack.online

Growth Resource Director Judy Lynch-Tomlin judy@pitchblack.online

Artistic Director

Reuben Tomlin reuben@pitchblack.online

Project Manager

Keshia Spencer keshia@pitchblack.online

Partnerships partnerships@pitchblack.online

Design eg Design design@experiencegrowth.online

Advertising advertising@pitchblack.online

Photography & Images

Bold. Beautiful. Black. British.

Reuben Tomlin LinkedIn Canva Instagram Facebook Adobe

Publisher Pitch Black Online Ltd Norwich NR8 6HA

Terms & Conditions All materials are strictly copyrighted and all rights are reserved. No part of this online publication may be reproduced in whole or part without the expressed permission of experience growth Online Ltd.

Although every effort has been made to ensure the accuracy of the information contained in this publication, the publisher cannot be held responsible for any loss or damage of any material, solicited or unsolicited. The views expressed in this publication may are not those of the publisher or those of the advertiser. No cash alternative will be offered for Competitions and the publishers decision is final.

Contents Our

Cover Story

Flake Bake, the brand that has become a sensation in Aldi's aisles, is more than a culinary success story; it is a powerful testament to the potent combination of tradition, innovation, and unwavering dedication of Paul & Mike Williams.

16

Business & Product Profiles

The profiles of Darren Miller & Nicole Michael are very different yet the same. While one is championing Black executive education, the other is championing Black authentic sauces and marinades. Different market offerings yet the same focus on excellence. Darren’s business profile & Nicole’s product profile shine spotlights on two of our great entrepreneurs.

28

Spotlighting 10

10 People to Follow

We spotlight 10 People to follow who are making an impact across our community.

...Page 34

Expert Tools & Tips

Faith by Colin Tomlin

Colin explores 3 ways that Faith Fuels Economic & Social Justice. ..Page 62

Mindset by David C Hall

10 Products to Buy

We spotlight lifestyle products to buy from the Cashblack platform.

...Page 44

10 Plates to Savour

We spotlight 10 eateries for you to order from the Cashblack platform and savour in collaboration with Deliveroo.

...Page 52

Expressions

David outlines the 3 Core Mindsets to Rewire Your Mind. ...Page 68

Team Leadership by Ejike Ndaji

Ejike shows you how to Find and Grow with Your People.

...Page 74

PR by Nicola Millington

Nicola shares the heartbeat of a Nation; Notting Hill Carnival 2025. ...Page 80

Personal Branding by Tariq Peters

Tariq writes about Personal Branding truths to his younger self. ...Page 88

Group Economics by Eric Collins

Eric offers a Path to Resuscitation and asks, “Can the Black Community revive a cancelled career?”

...Page 94

Flake Bake, the brand that has become a sensation in Aldi's aisles, is more than a culinary success story; it is a powerful testament to the potent combination of tradition, innovation, and unwavering dedication. Spearheaded by the dynamic father-and-son duo Paul and Mike Williams, Flake Bake’s journey from a small Peckham bakery to a national phenomenon is a modern epic of Black entrepreneurship.

While their recent triumph on the Aldi's Next Best Thing TV show may appear to be an overnight miracle, it is, in fact, the culmination of decades of preparation, hard work, and an unshakeable belief in the authentic Jamaican patty.

As Mike Williams poignantly puts it, 8luck is where preparation and opportunity meets.9

The Seeds of a Legacy

The Flake Bake story truly begins in Jamaica, with Paul. From a young age, he was captivated by the kitchen, learning to bake the traditional Jamaican 8toto9 pudding from his mother. This early passion blossomed as he baked and sold his creations to local friends and family.

This foundational experience was more than just a hobby; it was the first flicker of a business idea that would eventually ignite across the globe.

Upon moving to England, Paul’s culinary education expanded significantly. He joined his cousin, Trevor Miller, at Sunsplash Bakery, a pioneer in introducing Caribbean bakery products into major supermarkets like Sainsbury’s in the early 90s.

Under Trevor’s expert tutelage, Paul transcended his role as a 8toto9 specialist, mastering the intricate art of baking bread, bun, bulla, and, most importantly, the patty.

It was here, in the bustling environment of Sunsplash, that Paul honed the skills that would become the cornerstone of Flake Bake.

This foundational experience was more than just a hobby; it was the first flicker of a business idea that would eventually ignite across the globe.

The Rebirth of a Dream

The closure of Sunsplash Bakery due to challenging market conditions was a setback, but not a defeat. Paul, ever the resilient entrepreneur, explored new ventures before fate intervened. A series of serendipitous events led him to a closed bakery on Bellenden Road in Peckham. This location, marked the unexpected rebirth of Paul's baking career. Initially, he bought patties from the previous owner, Tony, but soon, driven by his passion and a desire for authenticity, Paul taught himself to make the patties from scratch—a skill he hadn't fully developed back in Jamaica.

This hands-on experience, long before Mike9s formal education in investment banking, laid the groundwork for his future leadership role.

The Pursuit of Perfection

In 2012, Paul secured a new building, a strategic move to focus exclusively on patty production. Mike, having completed his Masters, officially joined the family business full-time in 2013, taking on the responsibility of running the new factory. This strategic pivot to focus solely on patties and cocoa bread was driven by practical business sense and a desire for mastery.

Paul’s vision and relentless drive saw the business expand, opening multiple Caribbean takeaways, a jerk centre, and a shop in Brixton.

The newly acquired bakery, first named Caribbean Spice, thrived as both a bakery and a takeaway. Paul9s vision and relentless drive saw the business expand, opening multiple Caribbean takeaways, a jerk centre, and a shop in Brixton.

During this time, his son, Mike, was an integral part of the operation, learning the ropes of the business from the ground up, helping his dad after college and on weekends.

The previous bakery was too small for efficient production, and the 8sale and return9 model for bread sales was no longer profitable.

For a year and a half, Paul dedicated himself to perfecting the flaky pastry recipe. He meticulously experimented with various mixes until he found the perfect combination that delivered the desired quality. This period of intense, dedicated craftsmanship

underscores the brand's core philosophy: excellence is born from tireless effort and an unwavering commitment to quality.

From Word-of-Mouth to National Spotlight

Flake Bake9s growth was initially organic, built on the solid foundation of word-of-mouth referrals and Paul's local radio jingles. A significant breakthrough came from supplying vendors at the Notting Hill Carnival and other festivals, which created a strong customer base among caterers and takeaways. While primarily a B2B wholesale business with a minimum order of 50 patties, their dedication to customer service meant they never turned away smaller orders, gradually building a loyal individual customer base for birthdays and weddings. This commitment to every customer, no matter how small, and their consistent quality, saw their handmade patty production soar from a few hundred a week to an impressive 20,000 weekly orders by 2022.

The turning point was born from the challenges of the COVID-19 pandemic. Faced with mounting loans and business struggles, Mike considered closing Flake Bake. But Paul, with his deep-seated resilience, insisted they keep going.

<No matter what you do,= he urged, <try and keep it open.=

It was during this period of uncertainty that a golden opportunity emerged: a message suggesting they apply for the Aldi's Next Best Thing TV show.

Mike's initial motivation was pragmatic—he hoped to meet manufacturers who could produce their product on a larger scale, thereby eliminating the operational overhead of their South London factory.

The Aldi Breakthrough

The application process was a story in itself, highlighting the unique bond between father and son, which captivated the show’s producers. Paul and Mike were confident in their product's superior taste and competitive price point. Paul’s famous declaration, “I never have no doubt. I told him... we're going to win,” encapsulated their faith in their product.

Despite Mike's nervousness, their pitch, passionately delivered by Paul about the authenticity of their Jamaican patty, resonated deeply.

The challenge of improving the patty's shelf life and developing retail-ready packaging was met with the help of food scientists and marketing experts, a testament to

their adaptability and determination.

A crucial decision during this period solidified Mike’s commitment to scaling the business. When a major local competitor, First Choice Bakers, announced its closure, Mike realised the market demand for patties was still strong. He actively pursued and secured their biggest customer, a move that solidified his decision to scale the business rather than shut it down.

Winning "Aldi's Next Best Thing" was just the beginning of a whirlwind. The immediate challenge was that the contracted manufacturer could produce their entire weekly volume of 20,000 patties in less than an hour but couldn't replicate their unique

handmade process for large-scale production. Flake Bake had to continue its own handmade operations while also working with the manufacturer. Mike strategically leveraged social media, particularly LinkedIn and Instagram, to "flood the internet with Flake Bake and a brand." A collaboration with influencer "Eating with Todd" garnered two million views in just four days, leading to unprecedented

queues outside their Peckham bakery.

When the show aired, Aldi's initial order of 29,000 units sold out in two days. This overwhelming demand prompted Aldi to place an order for 100,000 units a week later, despite initial raw material and packaging shortages. The success was so significant that it catapulted Flake Bake into the national spotlight,

with ITV News and BBC News covering their story—a rare and powerful validation for a Jamaican patty. Recognizing the immense potential, Aldi offered a long-term contract if Flake Bake could secure a consistent manufacturer. This led to a new partnership, and Flake Bake's official listing in Aldi by September 2024, followed by the release of their chicken patty in March 2025.

To date, they have sold over two million patties in Aldi alone, with overall sales exceeding six million.

Patties with a Purpose

The success has transformed Flake Bake9s business model. The company now focuses on contract manufacturing, shifting from

intensive operations to managing relationships, branding, and marketing.

This allows them to scale without the stress of handmade production, employing a lean team of outsourced advisors. For Paul, the benefit is clear: “As Mike knew, if we could get all the patties made by the manufacturer, we'd be so happy. It'd be easy for us.”

Flake Bake9s achievements extend beyond sales figures. Mike actively engages in brand building and applies for prestigious awards, winning accolades such as the UK Black British Business Awards and the Channel 4 and Lloyds Bank9s Black in Business Initiative, which granted them £150,000.

For Mike, seeing a Jamaican patty advert on British television, featuring his father, is a powerful legacy for the Windrush generation, fulfilling dreams of those who persevered despite hostility. Looking ahead, Flake Bake aims to expand its product range, developing innovative items that "move away from conventionality" and reflect Jamaican style. They are also in discussions with Aldi about international expansion into Europe and America.

Beyond commerce, Flake Bake is deeply committed to making 8patties with a purpose9 and as a result they have initiated charitable work in Jamaica, donating water tanks to schools in St. Elizabeth and are working to establish a formal charity or foundation to support more schools including local schools

and the Brixton Community Outreach Ministry, providing hot meals for vulnerable individuals.

Mike's vision is to foster new entrepreneurs and help Caribbean businesses transcend the 8corner shop9 mentality, creating sustainable legacy businesses that inspire future generations.

Flake Bake9s journey is a powerful testament to the potent combination of tradition, innovation, family dedication, and strategic foresight.

Paul and Mike Williams have not only built a successful brand but have also created a beacon of pride and opportunity for their community, proving that the humble patty can indeed achieve extraordinary things.

Championing Black Entrepreneurship Learning

BUSINESS PROFILE

Darren Miller stands as a pioneering force in the UK's business landscape, serving as the Founder and CEO of the Black British Initiative (BBI).

Yamaha, Wallpaper Magazine, and Manhattan Loft Corporation. Miller also conceived "Luxury Cave," a multidisciplinary exhibition at the Design Museum showcasing curated items from brands like Aston Martin, Dyson, and Fabergé.

He is a pioneering entrepreneur, renowned innovator, and brandbuilding specialist with over 20 years of experience, spanning the luxury interiors sector and groundbreaking seminal events.

These include "Functional Art" at the Saatchi Gallery, in association with

Miller’s journey is defined by a commitment to social equity and the empowerment of underserved Black communities. He recognized that while talent is abundant, systemic barriers often prevent Black-owned businesses from reaching their full potential. This insight led him to create the BBI, an organization dedicated to democratizing access to the education, networks, and capital

necessary for business growth.

Under Miller's leadership, the BBI's flagship program, MBA 30, has become a groundbreaking initiative. This accredited mini-MBA is specifically designed for Black entrepreneurs, offering a comprehensive curriculum that combines academic rigor with realworld, practical insights from a network of industry leaders. The program aims to bridge the significant wealth disparity gap in the UK, where the average turnover of a Black-owned business is statistically far below the national average.

As Darren Miller himself states, <One of the greatest challenges facing Black entrepreneurs is a lack of access to essential business networks and funding capital, limiting aspiration, stunting growth, and preventing the deep reservoirs of Black entrepreneurial talent from being realised - wasteful and

being realised - wasteful and counterproductive for society at large.=

Miller's influence extends beyond the classroom. He is also the founder of the multi-award-nominated podcast 'BBI You're On Mute' and his work with partners like the Goldsmiths' Centre to fund places for aspiring Black jewellers on the MBA 30 programme exemplifies his belief in providing direct, practical support.

Delivered by SOAS University of London, MBA 30 essentially democratises access to this coveted qualification, by removing ordinarily prohibitive barriers, such as cost and duration.

To transform your fortunes and boost life chances, enquire about joining MBA 30 Cohort Nine, commencing on 13th October to 6th November 2025, by contacting mba@blackbritishinitiative.com

From Kingston Markets to UK Kitchens

PRODUCT PROFILE

Nimi Nosh Founder Brings Caribbean Sunshine to Tesco

Nicole Michael is a woman on a mission to bring authentic Caribbean flavor to British homes.

As the founder of Nimi Nosh, her new line of vibrant sauces and marinades has officially launched in Tesco stores across the UK and online. But her journey to the supermarket shelves is a story of relentless perseverance and a deep connection to her roots.

A Childhood Steeped in Spice

Raised in Portland, Jamaica, Nicole's passion for food began in the bustling markets of Kingston, where she helped her mother sell spices. It was here that she was captivated by her mother's "artistry in combining specific spices to create sauces that brought sunshine" to their community. This experience, combined with a strong work ethic and the entrepreneurial spirit passed down from her mother, instilled in her the belief that "as long as you have a dream, you can do it."

Her drive became apparent early on. As a teenager, she launched her first Scotch bonnet sauce brand, with her father driving her to local shops to sell it. After moving to the UK at age 20, she pursued a career in education, but her true calling remained in food. In 2020, she started a successful import business, supplying Caribbean ingredients to over 300 shops, further proving her innate business acumen.

Perfecting the Recipe for Success

The creation of Nimi Nosh, however, was her ultimate dream. It was a painstaking two-year process

10 Spotlighting

People to Follow.

Alan Smith First Church Estates Commissioner, The Church of England

Alan oversees the strategic management of the Church's £multi-billion investment portfolio.

Before this, he had a 27-year career in international banking, primarily with HSBC, specializing in risk management and finance.

A passionate advocate for environmental and social responsibility, Smith has championed ethical investment and sustainability, aiming to generate strong financial returns while supporting the Church's broader mission to build flourishing communities.

Delwboy

Storyteller

Delwboy is a prominent TikTok personality known for his incisive social commentary and his popular phrase, 8Don't clap from crumbs.9 He uses his platform to challenge and 8decode myths9 surrounding systemic issues, particularly within Black communities.

His content empowers his audience to demand more than token gestures or small concessions from corporations and institutions. He advocates for a mindset of self-worth and collective power, urging his followers to reject minimal progress and strive for genuine, impactful change.

His current campaign aims to encourage Black women stop buying haircare for one month.

Elaine Bowes Head of Marketing & Communications, Pentecostal Community Bank

In this role, Elaine is responsible for developing and implementing the bank's marketing strategy. She recently led the successful rebrand, transitioning the organization from The Pentecostal Credit Union. During her tenyear tenure, Elaine has presided over a significant period of growth, with the bank's membership tripling under her leadership.

She is also an expert in diversity & inclusion as well as a certified personal & business coach.

Janet Omoregie Founder, Janet O Foundation

Juliet has dedicated over 30 years to advocating for vulnerable individuals through her extensive work in health and social care.

Motivated by her passion, Juliet founded the Juliet O Foundation to ensure elderly individuals have the support and resources they need to live independently at home.

She has made a profound impact on the lives of the elderly in the UK and has also championed economic empowerment in Africa, creating job opportunities and helping people start their own businesses.

Kemi Ogunsanwo Literary Agent & Founder, Seventh Agency

Kemi is a literary agent and founder of Seventh Agency, a literary agency based in Soho. She has a proven track record of helping authors build successful, long-lasting careers and is dedicated to championing award-winning and bestselling authors across fiction and non-fiction. She brings a sharp commercial instinct and a deep commitment to inclusive, impactful storytelling.

With a background in marketing, media, and talent acquisition, Kemi's experience includes roles at ITV, Penguin, Simon & Schuster, and The Good Literary Agency.

Ngunan

Adamu Founder

& Managing Director, iWoman Academy

CiC

Ngunan is on a mission to harness the media as a transformative tool for women's empowerment. With a track record in media production and strategic leadership, her focus is on creating inclusive platforms that foster audience engagement and personal growth.

At BBC Radio Merseyside, she contributes to a landmark program that celebrates diverse cultures and provides a voice to the African Caribbean community. Leveraging her leadership and digital marketing acumen, she works to nurture a more equitable media landscape.

Rebeća Lewis Thought Leader & CEO, Inside Out Clothing Project

An accomplished senior executive with over 20 years of experience in major corporations and government enterprises, Rebeća is passionate about guiding organizations toward a sustainable and equitable future.

As a former diplomat at the US Embassy in London, she spearheaded innovative transatlantic partnerships in sustainability, D&I, technology, and economics & healthcare, shaping policy and influencing international systemic change. She is determined to continue leading visionary initiatives that accelerate the transition to a more resilient, inclusive world.

Reece Price-Placid CEO, Believe & Achieve London

Reece is the founder and the driving force behind Believe & Achieve London and its youth-focused offshoot, Believe & Achieve London Kids. The brand’s clothing—ranging from t-shirts and tracksuits to short sets—is designed to embody the company’s core ethos.

The name itself reflects a powerful message: empowering individuals to believe in themselves and their potential in order to achieve their goals. As Lead of Mentoring at HMP ISIS & Chair of the Jamal Edwards Youth Board, Reece teaches ex offenders to do exactly that; believe in themselves.

Selina Brown CEO & Founder, Black British Book Festival

Selina Brown's career started as an elected Member of Youth Parliament, leading her to earn a Master's degree in Media Enterprise by age 22. With over 10 years of international experience, she has provided strategic leadership for brands like MTV and the BBC. She is the founder of Creative High and Little Miss Creative, a development agency for atrisk young girls. Currently, she is the Head of Marketing and Events for Legacy Centre and Excellence. She has also authored two books, and her work has been featured in a range of media outlets.

Stella Kanu Chief Executive, Shakespeare’s Globe

Stella is a visionary leader as well as a respected and influential voice driving innovation and community impact. With a proven track record in developing impactful initiatives and fostering strong relationships, she's known for her strategic approach and dedication to empowering others.

She is also the founder of The Pivotal Place, a coaching practice for creative leaders as well as a sought-after speaker and has received accolades, including being named a Black Theatre Champion.

FOLLOW our community LinkedIn CONNECT with Entrepreneurs & Executives just like you &

T1.3.

Shades of Melanin

> SPF 30 Sunscreen

Finally, sun protection designed with melanin rich skin in mind. This lightweight SPF 30 lotion blends seamlessly without the dreaded white cast, keeping you protected and glowing all day.

Price: £20.99

his summer, Cashblack invites you to shop Black-owned and make a statement with style and comfort.

We have handpicked the ultimate list of Black-owned must-haves to elevate your season. From SPF that loves your skin, to bold beachwear that makes waves and accessories that blend heritage with contemporary flair.

This edition is all about looking good, feeling good and celebrating culture and heritage. So if you're lounging by the pool, dancing at a festival, or jetting off for a weekend escape, these 10 finds have your summer covered literally, from head to toe.

2.Club Seven Menswear

> Coral Reef Swim Briefs

Dive into summer with these vibrant blue print swim briefs. Bold, breathable, and made to turn heads whether you're poolside or beach bound.

Price: £37.00

1.3. Ivy Ekong Fashion > Persian Orange Bikini Set

Bold and vibrant, this bikini set brings instant sunshine to your swimwear collection. With its sleek fit and sustainable fabric, it’s designed for confidence, comfort, and conscious style.

Price: £45.00 £25.00

4.

The Copper Fruit > African-Inspired EcoFriendly Travel Bottle

Stay hydrated in style with this stainless steel, kente inspired travel bottle. Keeps drinks cold for hours, so you can sip in cultural flair under the summer sun.

Price: £21.00

Rimlux > Aurum

Unisex sunglasses with gold trim in 3 colourways

A statement sleek gold metal frame, the lightweight design makes it perfect for long summer days.

Price: £44.99

Price: £45.00 6.

Adinkra London > Everyday Carry Bag Lightweight yet sturdy, this colour popping tote (baby blue on tangerine) is your go to for farmers' markets, day trips, or spontaneous summer adventures.

Price: £95.00 7.

Cumo London

> African Print

Sleeveless Flared

Maxi Dress - Ebere

Breezy, vibrant, and made for movement, this flowing African print maxi dress captures the joy of summer in every step.

FLO London The Shop > Kwesi Reversible

Bucket Hat

Two styles, endless outfit possibilities. This reversible bucket hat is perfect for keeping the sun off while keeping your drip on point.

Price: £50.00

Your Fete-ish

> Only Fans Jamaica

Stay cool the classic way with this striking Jamaica print hand fan. Lightweight, foldable, and guaranteed to turn summer heat into summer chic.

Price: £8.00

10.

San Rocco Italia

> Soft Leather Toiletry Bag

Whether for a weekend getaway or summer staycation, this supple leather case keeps your grooming essentials organised with effortless sophistication.

Price: £53.00 £40.00

10 Spotlighting

Plates to Savor.

From sizzling street food to indulgent desserts, August's Black Eats Fest by Black Eats LDN was a joyful showcase of Black-owned culinary talent.

This year, we wandered from vendor to vendor, tasting flavours from across Africa, the Caribbean and beyond. At Cashblack, we’re excited to give the low-down on 10 standout picks from the festival who you can also find on Cashblackvendors whose food, stories and energy truly stayed with us.

And thanks to our partnership with Deliveroo through Afrofiliate, you don’t have to wait for the next festival to try them. Instead, if you’re in London, you can enjoy these incredible flavours delivered straight to your door!

Don’t worry if you’re not in London, we’ll be resuming regular service by focusing on restaurants & eateries across the UK.

1. Bokit’la

Cuisine: French-Caribbean Street Food

Bokit'la brings the flavours of Guadeloupe to London with its standout bokits puffed, fried bread sandwiches filled with delights like chicken, aubergines and saltfish, often paired with plantain or spicy sauces. Beloved for its authentic, bold taste and street-food vibes, this family-run stall consistently receives top marks from diners.

Gluten free and Vegan Options available.

Cashblack recommends > The Bokit Chicken

Visit @ www.bokitla.com

Order Me!

Cuisine: Seafood with Afro-Caribbean Twist

This award-winning chippy reinvents fish and chips with a vibrant AfroCaribbean touch. Think jerkseasoned seabass, Jollof rice and Nigerian inspired house specials.

The chef-owner's bold fusion earned the title of Best Fish & Chip Shop in London, blending tradition with innovation.

Cashblack recommends > The Fish and Chips

Visit @ everyfishbar.co.uk

Cuisine: Caribbean Jerk

A festival favourite delivering authentic jerk chicken, marinated in aromatic island spices and slowgrilled over open flames.

Expect smoky, spicy and savoury notes that pay homage to Jamaica's culinary traditions.

Cashblack recommends > The Jerk Box

Visit @ jerkvillage.com

4. The Suya Pit

Cuisine: Nigerian Suya (Spiced Meat Skewers)

Serving juicy skewers of beef or chicken coated in a fiery peanutbased spice mix and grilled over charcoal.

A must-try for those craving bold, layered West African flavours.

Cashblack recommends > The Beef Suya

Visit @ thesuyapit.co.uk

5. Rack City Ribs

Cuisine: Caribbean-Style Barbecue Ribs

Fall-off-the-bone ribs rubbed with a secret spice blend, then smoked and glazed to perfection.

Their Caribbean twist on classic barbecue delivers a mouthwatering mix of sweet, smoky and tangy.

Cashblack recommends > The Full Rack Beef Ribs

Visit @ instagram.com/rackcityribs

Cuisine: Grenadian Inspired Baked Goods/Street Fare

Offering a slice of Jamaican street culture, from savoury patties to rich, spice-infused baked treats. Each bite carries the warmth and nostalgia of home-style cooking.

Cashblack recommends > The Saltfish Bake

Visit @ instagram.com/bakestown

Cuisine: American Soul Food

Blending traditional recipes with modern twists, this kitchen serves bold fusion dishes that celebrate the shared heritage and diverse flavours of African and Caribbean cuisine.

Cashblack recommends > The Chicken and Waffle Soul Box Visit @ canatelz.co.uk

8. The RTG Kitchen

Cuisine: Caribbean Street Food

The RTG Kitchen delivers a creative twist on Caribbean cuisine featuring jerk chicken burgers smoked in an authentic jerk pan.

It also include Guinness punch Oreo milkshakes, curry mutton, reggae ribs, grilled salmon, dragon wings and ackee stuffed in roasted aubergine with sweet potato wedges.

Cashblack recommends > The Dragon Wings

Visit @ thertgkitchen.co.uk

9. Yum Puff Treats

Cuisine: West African Vegan Dessert

Delicate, airy pastries, crisp cookies, sweet Chin Chin and golden plantain treats each inspired by beloved West African desserts and crafted in perfect bite sized portions for irresistible snacking.

Cashblack recommends > The Lotus biscoff crumble Puff Puff

Visit @ yumpufftreats.com

10. What's On The Menu Ish?

Cuisine: Caribbean Seafood Fusion

Flavor-driven dishes including Garlic Butter Prawns, Jerk Seabass, Soft Shell Crab Burgers and Salt & Pepper Chips. Featuring mains like Fried Lobster Tail and Jerk Chicken, it also serves hearty sides such as Triple Cheese Mac and Plantain. Cashblack recommends > The Puff Soft-shell Crab Burger Visit @ instagram.com/ whatsonthemenuish

The UNSEEN engine 3

Ways Faith Fuels Economic & Social Justice

The pursuit of a more just and equitable world is a complex endeavor, often viewed through the lenses of policy, economics, and law.

Yet, to overlook the profound and practical role of faith in economic and social justice is to miss a crucial dimension of its success.

Faith is not a passive moral compass; it is an active and dynamic force that provides a moral framework, a practical infrastructure, and a wellspring of enduring hope that are indispensable for building and sustaining meaningful change.

1. A Moral Framework for Action

First, faith provides the moral framework that gives economic and social justice its purpose and urgency. Across Christianity, Islam, Judaism, Buddhism, and countless other traditions, core tenets call for compassion, mercy, and the defense of the vulnerable.

This is the why that transcends political convenience or temporary trends.

For many people of faith, addressing

the plight of the marginalised is not simply a good deed but a divine mandate—a sacred obligation to rectify imbalance and restore dignity.

This deeply held conviction is what moved abolitionists to defy societal norms, spurred civil rights activists to face down oppression with nonviolent resistance, and continues to drive the fight for human rights today.

This foundational belief elevates social issues to moral imperatives, providing the unwavering conviction needed to challenge deeply entrenched systems of injustice.

2. A Practical Infrastructure for Community

Second, faith communities offer a pre-existing infrastructure for social action and advocacy, particularly in the realm of economic justice.

Places of worship are not just sites

for spiritual practice; they are vibrant hubs for community gathering, organising, and the mobilisation of resources. When a cause is championed by a local church, mosque, or synagogue, it can quickly be amplified by a network of committed volunteers who are already connected through shared values and a sense of collective purpose.

This communal structure provides a sturdy foundation for direct aid efforts, from food banks and shelters to microloan programmes and job training initiatives. It also serves as a crucial platform for dialogue, education, and strategic planning for campaigns that advocate for fair wages, equitable housing, and broader economic empowerment.

This built-in communal framework bypasses many of the logistical hurdles that non-faith organisations must overcome, providing a powerful and efficient engine for social change.

3. A Wellspring of Hope and Resilience

Finally, faith provides a crucial source of hope and resilience in the face of daunting challenges.

The work of economic and social justice is often a long, arduous struggle marked by setbacks, slow progress, and moments of profound disappointment that can lead to burnout and despair.

For many social & economic activists, their faith provides the spiritual fortitude to persevere.

It offers the belief that even in the face of immense injustice, their efforts have a higher meaning and their ultimate victory is assured in a transcendent sense. This enduring hope, rooted in the conviction that justice will ultimately prevail, is what allows people to keep showing up, even when the odds seem insurmountable. This spiritual grounding transforms a difficult journey into a sacred calling, providing the strength to continue the fight long after others have given up.

So what?

Ultimately, the business of economic and social justice is fundamentally a human endeavor rooted in empathy and conviction.

Faith has played, and will continue to play, a vital role by providing the spiritual guidance, moral foundation, communal strength, and enduring hope necessary to build a more just world.

It is a quiet but powerful engine that fuels the pursuit of a more equitable society.

One example of someone who was fuelled by his faith to pursue econonic and social change was Len Dyke one of the founders of the iconic Dyke & Dryden.

After experiencing the social and economic inequality when he arrived in the UK, he abandoned his initial quest to be a Minister of Religion to embark on pioeering a number of community organisations including Dyke & Dryden creating the blueprint for many Black businesses, past, present & future.

Your Mind Rewire with 3 Core Mindsets

Greatness is never an accident — it is the result of a transformed mind. Over the years, through Potential Unlocked and the Potential Unlocked Awards, I’ve seen a recurring battle: conformity versus transformation.

they rewire how they think at a subconscious level. Neuroscience shows the brain can form new pathways at any stage of life. With intention, you can literally train your mind for greatness.

Conformity urges us to fit in, achieve the expected, and settle for average. Transformation calls us to rise above, stand out, and inspire others through our impact.

True transformation begins from the inside out. High achievers don’t simply change their circumstances —

Potential is the seed of that greatness. Yet a seed remains dormant until it is placed in the right environment and nurtured. Potential Unlocked Awards was created to celebrate individuals and organisations who cultivated their seed and produced extraordinary results. At the 2025 ceremony, three winners embodied the Three Core Mindset Shifts that I see in every

transformative leader.

1. Possibility

Possibility means seeing opportunity where others see only barriers. It begins with the question: “How can I?”, instead of, “Can I?”

Jodiann Gayle, winner of the Academic Excellence Award 2025, exemplifies this. Living with dyslexia, she once faced judgement and selfdoubt. By reframing how she learned and focusing on her strengths, she became a law graduate, Law Student of the Year, and a disability advocate who built a national Disability Network.

Possibility is not blind optimism — it is disciplined creativity. In business, it might mean innovating during a downturn. In education, it could mean rethinking how students learn. Possibility thinkers are energised by what could be, not limited by what is.

2. Patience

Patience is not passive waiting; it is steady, consistent action while trusting the harvest will arrive in season.

Dr Derek Adu-Sarkodie, winner of the Medical Trailblazer of the Year Award 2025, embodies this truth.

He has cared for generations of families, shared health insights with millions online and through the BBC, promoted fitness, and transformed properties into quality homes. Each project faced obstacles — from funding delays to disputes — yet he treated every challenge as preparation.

Patience rewires the mind to value process over shortcuts. Each act of persistence strengthens resilience, making progress inevitable. Whether launching a company, training for fitness, or mastering a skill, patience ensures momentum compounds into mastery.

3. Purpose

Purpose shifts the focus from “What can I gain?” to “What can I give?”. It transforms personal struggle into a mission that uplifts others.

Khamani Edwards, winner of the Young Entrepreneur of the Year Award 2025, lives with Dystonia but turned his challenge into innovation. He founded KJ’s Craft Time, making arts and crafts inclusive for children of all abilities. His Special Educational Needs range with adaptive tools has enabled creativity and confidence in countless young people.

Purpose fuels perseverance, attracts allies, and builds legacy.

When you are driven by purpose, setbacks become stepping stones because the mission is bigger than you.

Unlocking Your Own Greatness

Possibility, Patience, and Purpose are not reserved for award winners — they are available to anyone willing to rewire their thinking. At the Potential Unlocked Awards, we celebrate not just achievement but the mindsets that make achievement possible. Greatness begins in the mind. Start today: choose one mindset to apply, and watch your potential unlock.

The Year of Finding Your People

The year 2024 was a time of significant discovery for me. Among many other things, I found it was time to let go of my lifelong dream of becoming a professional footballer.

In its place, I discovered a new joy: living out that dream vicariously through my gifted son on the field. Most importantly, I discovered the song Find Your People by the American folk-rock singer, Drew Holcomb.

It has become the soundtrack of my life, perfectly capturing the essence of community.

Finding Your Tribe During Challenging Times

This year's Mental Health Awareness Week, held from May 12th to May 18th, 2025, provided a much-needed opportunity for reflection. The theme was community, a timely focus given the widespread challenges many people are facing, from economic downturns to political unrest and global conflicts.

Our social connections and sense of community are essential for our mental well-being. Strong relationships provide crucial support systems that help us navigate life's challenges. They offer emotional support, companionship, and a sense of

belonging that combats isolation. When times are tough, a solid community network can provide practical and emotional assistance, helping you build resilience and find purpose through shared experiences and mutual support.

During Mental Health Awareness Week, many people shared tips for building a strong community. The one that resonated with me most was nurturing social connections to foster a sense of belonging and support. It's for this very reason that Drew Holcomb's song, Find Your People, struck such a chord. In his lyrics, Drew sings about his support network, which he calls 8his people9. I imagine this group to be his cheerleaders, supporters' club, tribe, community, personal board of directors, comrades.

The Moment of Reflection

Just a few weeks ago, I found myself in a moment of quiet contemplation before a significant event—my new firm9s annual Partner9s dinner. It was only my first day, and as I stared into the camera of my phone, I began to reflect.

I thought about the people I have called 8my people9 over the years. I reflected on the people I hoped to meet that evening and in the coming months, those I wished to welcome into my circle for years to come. I also wondered if I had expressed enough gratitude to those who have supported me unconditionally and if I had been a good enough supporter to those who counted me as 8their people.9

So, who are 8your people?9

Heartbeat

of a The

Nation

Notting Hill Carnival 2025 & the Rhythm of Respect

There's a power in a song that becomes an anthem. For me, Aretha Franklin's 'RESPECT' has always been one of those anthems.

I've sung it with abandon in nightclubs and danced to it in my living room, feeling its vibrant, defiant energy course through me.

Yet, I never imagined I would witness its profound essence manifest so completely, so beautifully, as it did at the 2025 Notting Hill Carnival.

IBehind the dazzling spectacle of the world's second-largest carnival lies a dedicated team of guardians. These are the individuals working tirelessly behind the scenes to protect, nurture, and elevate this cherished institution.

n today’s digital landscape, online trolling has evolved beyond mere nuisance, it’s now a form of psychological and even spiritual warfare.

This year, their work felt nothing short of sacred. They took a monumental leap of faith, moving beyond traditional communication to launch a campaign that would touch the very soul of the event: the RESPECT campaign.

For parents, entrepreneurs, and content creators, the relentless manipulation of narratives, hijacking of feeds, and aggressive domination of conversations both online and offline, have become daily battles.

This initiative was far more than a slogan. It was a heartfelt invitation, a shared agreement, and a powerful reminder of why Carnival exists. Through thoughtful partnerships, resonant social media activation, and creative signage that pulsed with positive intention, the message was woven into the very fabric of the celebration. It was a campaign that spoke not just to the ears, but directly to the hearts and minds of the two million people who came to celebrate.

It called to mind the timeless wisdom of the late, great Dr. Maya Angelou, who so eloquently taught us that "words are things." She urged us to be careful with the words we use, for they have the power to shape our reality and define our shared experience. This year, Carnival embodied that truth. The power of its chosen word – RESPECT – was tangible.

We saw it in the joyful, considerate interactions between strangers. We felt it in the hushed, profound 72 seconds of silence observed at 3pm on both days, a collective pause to honour and remember the lives lost in the Grenfell Tower tragedy, a moment of shared grief and solidarity that stopped a millionstrong parade in its tracks, yet spoke volumes in its quietude. We heard its echo across social media platforms

and in the conversations that rippled out from the streets, with a clear, unifying message: we are here to celebrate, not to desecrate; to honour our ancestors, not disregard their legacy.

The results spoke for themselves: a celebration with no fatalities, and a palpable shift in atmosphere that has been celebrated across the nation. This was no happy accident. It was the result of courageous and intentional work.

Anthea Hudson, the Events & Engagement Lead and one of the visionary trailblazers behind the campaign, shared this reflection:

“We knew we had to speak to the community not as attendees, but as custodians. The RESPECT campaign was our love letter to them. It was about affirming that Carnival is a shared space of joy and cultural memory, and that protecting it is a responsibility we all hold together. To see that message embraced so wholly was incredibly moving. It confirmed that when you lead with love and clarity, people will respond with their hearts.”

When Pitch Black Magazine kindly invited me to write this piece, my mind immediately went to this campaign. The truth is, we can often read the negative statistics in the

We knew we had to speak to the community not as attendees, but as custodians.

press, but they rarely tell the whole story.

This year, because we collectively harnessed the theme of RESPECT, we witnessed a true honouring, not just of the incredible music and culture, but of the very reason Carnival began: to commemorate the life of Kelso Cochrane, whose tragic death in 1959 years ago became a catalyst for unity in 1966 when the

first Carnival began, and to celebrate the resilience of a community.

This year, Notting Hill Carnival did more than entertain; it healed, it united, and it elevated. It demonstrated that when marketing is infused with empathy, purpose, and yes, love, it can transcend communication and become a force for profound, positive change. And that is a rhythm worth following.

A solid toolkit

“ that helps direct you through a process of online trolling abuse etc and gives you strategies for navigating the digital landscape.

The Truth About Personal Branding

raT qi Peters,PersonalBranding

If I could go back and speak to my younger self, the one just stepping into the professional world, full of ambition but unsure of the rules, I’d talk about personal branding.

Not the version you see online today, filled with buzzwords, curated feeds and forced authenticity. I’m talking about the version rooted in purpose, clarity and growth, designed and tailored specifically to your goals and ambitions. Because not everyone’s journey is the same, and that’s your superpower.

Here is what I would say.

You Already Have a Brand, Just Own It

You don’t need to build a personal brand from scratch. You already have one. It’s in how you show up at work, the tone of your emails, what your LinkedIn says (or doesn’t say), how you treat people, what you post, what you avoid and what people say about you when you leave the room.

The problem is you’ve spent so long trying to <fit in= or fly under the radar, you haven’t considered what message you’re actually sending.

Are you dependable? Creative? Confident? Kind? Invisible?

Start asking yourself: What do I want to be known for? Then work backwards from there. Reverse engineer your life based on where you see yourself, where you want to be and who you want to become.

You won’t get it perfect right away, and that’s completely fine. That’s part of life. But owning your personal brand starts with self-awareness before anything else.

You Do Not Have to Be the Loudest to Be Seen

This one’s important. You don’t have to post every day, go viral or be constantly <on= to make an impact. Volume isn’t the same as value. Some of the most powerful personal brands are quiet, considerate and intentional.

You don’t need to perform, just show up. Be consistent, thoughtful and authentic.

You’d be surprised how far a welltimed comment, a thoughtful message or a useful post can go when it’s real. People remember how you made them feel, not how many likes you got.

So don’t confuse visibility with value. Being known isn’t the same as being respected and appreciated.

Tell the Truth, Even if It Is Still in Progress

You’ll be tempted to present the <finished= version of yourself. The polished CV. The shiny success story. Don’t.

There’s power in progress. People relate to the journey, not the highlight reel. When you share where you’re at –the messy middle, the lessons learnt, the pivots you didn’t see coming –that’s when people lean in.

Your story doesn’t have to be wrapped in a bow to be worth sharing.

Start where you are. Talk about what you’re learning not just what you’ve mastered. That honesty is what builds trust.

And trust is the currency of a strong personal brand.

Build Relationships, Not Just Reach

You’ll spend too much time worrying about numbers – followers, views, impressions. But none of that matters if no one actually knows you. Your brand isn’t a platform. It’s a personality. And personalities don’t connect with numbers, they connect with people.

So, stop chasing reach. Start nurturing relationships.

Fight Through the Imposter Syndrome

You’ll grapple with imposter syndrome more often than you would like to admit. You’ll persuade yourself that you’re not experienced enough, not polished enough, and not ready enough to take up space.

Most people are figuring it out as they go. The difference is, they don’t let the doubt stop them from showing up. Confidence doesn’t come first; action does.

The more you show up, the quieter that voice trying to hold you back becomes. So, speak up, even if your hands shake. You belong, even when your mind tries to tell you otherwise.

Moving Forward

If there’s one thing I wish you’d understand sooner, it’s this: your personal brand isn’t something you build overnight. It’s the result of how you show up – day after day, quietly and consistently.

There will be times when it feels like you’re creating content, sharing your story and building something meaningful with little to no recognition. However, every post, every conversation and every small step is shaping how people see you, even if they don’t say it out loud.

Don’t try to be someone you’re not. Just be intentional about who you are. And keep going. Even when it feels like no one’s watching, they are.

A Path to RESUSCITATION

Can the Black Community revive a cancelled career?

In our modern world, the concept of 8cancel culture9 has become a pervasive and often polarizing topic.

But what does it truly mean to be 8cancelled9?

It's where public figures face a swift and powerful backlash—often online—leading to a withdrawal of support from their audience, employers, commercial partners and peers. At its core, it is the collective decision to determine who receives our resources, including our precious attention, and support. This is not to say that everyone deserves unwavering support.

There are circumstances where withdrawing the Black communities' support makes sense. And while some transgressions may be so severe as to render a person toxic without a complete overhaul of their character, many cases of 8cancellation9 are more nuanced. We can look to the example of Brad Pitt, who, despite past personal controversies, has largely been rehabilitated in the public eye with crowds flocking to his films and him partnering with Black community icons such as Lewis Hamilton.

This raises crucial questions for our community.

Is it possible for a Black celebrity to experience a similar 8soft landing9 and return to prominence after a public misstep?

Will the economic stakeholders— the movie studios, ad agencies, management companies, and media outlets—actively rally around a Black celebrity to bring them back into the fold?

This is where the issue of 8cancel culture9 intersects with the dynamics of soft power (influence) and hard power (money and institutional control). While Black people may not currently possess all the hard power needed to enact change on our own terms and timelines, we can use every method of soft power and our autonomous buying power to achieve similar ends while simultaneously building up our systemic hard power.

The path to resuscitation is not a new concept.

Think of historical figures like Martin Luther King Jr. or Nelson Mandela. During their active resistance against the racist systemic status quo, they were considered by many leaders of their nations to be terrorists and agitators fomenting unrest and

violence. At the time, it was Black people and their allies who kept these men from being truly 8cancelled.9

Without the constant agitation, support, and rallying of their communities, the systems that wanted them silenced might have succeeded in completely 8taking them out.9 Their stories remind us that the ability to provide a 8soft landing9 is not just about individual forgiveness, but also about community support and the strategic use of power.

When you compare those historical figures with current leaders like Donald Trump or Boris Johnson, largely vilified by the public but not cancelled in the same way, you could argue that being aligned with powerful and economic interests, despite being deeply toxic, results in a different outcome.

For a 'soft landing' to work, though, it often requires a strategic and concerted effort across various fronts.

1. Economic Leverage through Consumption.

When a company unjustly severs ties with an individual, consumers can collectively redirect their spending away from that brand to send a clear message. Conversely, actively supporting a company founded by an

individual who has been unfairly targeted can help ensure their economic stability.

2. Corporate & Political Advocacy.

Empowered individuals within corporations can use their influence, much like Ken Chenault, Chair & CEO of Amex did, when, in 1991 Magic Johnson announced his HIV diagnosis. Ken unwaverinly supported Magic at a time when he needed all the support he could get because every other brand dropped him.

On a political level, public officials and organizations can speak out against what they see as unjust censure.

When the Labour Party censured Diane Abbott MP, many people saw this as an opportunity to put this in practice and put the party on notice using their platforms to challenge the narrative and leverage their voting power during elections.

3. Social Media Mobilisation

Finally, this method provides a powerful, decentralized tool.

It bypasses traditional media

It

gatekeepers, allowing for the rapid organization of support and the dissemination of alternative perspectives. By creating viral content and expressing collective support, communities can shape public perception and influence economic outcomes.

Ultimately, providing a 'soft landing' requires a community to carefully weigh a situation, collectively decide

who is deserving of a second chance, and then act in a unified, strategic manner.

It really is a powerful way for Black communities to exercise our agency and decide the narrative of accountability and resuscitation. Let9s put it into practice and offer the people who share our values and our vision a soft landing, if and when they are 8cancelled9.

really is a powerful way for Black communities to exercise our agency and decide the narrative of accountability and resuscitation.

A must read for every Black business owner.