www.experiencegrowth.online Issue 11. Autumn 2020. £PRICEless value.
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entrepreneurs’ thinking, tales, tools & tips.
The Good, The Bad & The Ugly
Attitudes: 3 to cultivate, 3 to cull & 3 to avoid like a cult
5 4 3
Books Blogs
5 Ways to get PR Ready
Getting in the media to get into customers’ minds
Podcasts
5 ways to Master your Message Online
on Mindset
Ensuring that your message comes across with clarity & conviction online
Eric Yuan Zooming in on the Corona Crown King
+
How to make money online
5 effective ways to make money online
My Business
& COVID-19
How this entrepreneur weathered the corona crisis
Discover Essential
7Principles
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Colin Tomlin, Publisher & Managing Editor eg Magazine & Author, the GROWhow series of books
Welcome to
W
elcome to the Here at experience growth, 11th issue of eg we want to provide hope & Magazine after a help! not so brief hiatus! This is the mindset issue and we kick off with some We’re back with more personal growth resources to passion for entrepreneurship help improve and cultivate a than ever. growth mindset and rekindle hope. 2020 has undoubtedly been a year of colossal change with We have provided a great seismic shifts in many of the team of contributors who will things that we took for invite, incite and inspire you granted less than a year ago. to think about the possibilities brought about Many people across the globe by the massive changes that are feeling hopeless & help- we are seeing around us. less in the face of this seemingly never ending We hope you will be inspired pandemic economic fallout by the story of Eric Yuan, the and racial tensions. founder and CEO of Zoom
04 | experience growth Magazine | Autumn 2020
eg
who started his business 8 years ago and was perfectly placed to live up to their corporate mission of ‘Delivering Happiness’. 2020 has undoubtedly been a year of change. We are here to help you experience growth with renewed passion on purpose. The last quarter of the year offers you the opportunity to still make this year count. Is it your time to make that change?
& the eg Team
Our Contributors Herman Allen, Business & Social Entrepreneur
Herman is a business & social entrepreneur operating across the education, social care & property sectors. Originally starting his career as an Architectural Engineer Herman’s entrepreneurial drive took him into property, social care & education. Herman is a keen believer in ensuring that his businesses deliver both social & financial profit. In this issue Herman shares his experience in My Business & COVID-19
Alex Gordon, Speaking Coach
Alex is an accountant by training with years of experience within the City of London and running an accounting solutions practice. His real passion, though, is helping people to discover or rekindle their dreams. He regularly speaks to audiences asking a poignant question, ‘What is your dream?’ He travels the UK preaching a message of redefining, refocusing and repackaging talents to bring solutions to your community, customers and clients. He lives in London with his wife Sharon and 3 children. In this issue Alex shares
5 effective Tips to Master your Message Online
Catherine Irwin, Wife, Mum & Entrepreneur
Catherine is an online entrepreneur & blogger who writes with honesty, humour and heart. She operates the Holding Arrows brand providing unique and exquisite baby products. With her Australian nationality, she appreciates the vast differences between the two countries and have formed an intense love for both which brings a sense of individualism to her character as well as her business. She has six children and live in the beautiful countryside of Norfolk, England with her husband Matthew. In this issue she shares How to Find a Sacred Space in your Home
Colette Machado, PR & Content Specialist
Colette is a PR & Content Specialist with who worked for the BBC. She helps small business owners to become the go to expert in their field by getting featured in the media (magazines, newspapers, blogs and podcasts), securing guest blogging and speaking opportunities and through crafting compelling c ontent. She is passionate about helping her clients raise visibility, credibility and profile. In this issue she shares 5 Ways to Get PR Ready
Cheryl Nankoo, Executive Coach
Cheryl is an experienced Sales Consultant and Executive Coach with over 17 years business experience. As a Certified NLP Master Practitioner, she has coached and mentored people from all walks of life including senior executives, board members, elite athletes and even other coaches. In 2014 she qualified as an mBIT (multiple brain integration techniques) coach which looks at how we use our three brains (head, heart and gut) to make decisions. In this issue Cheryl shares her Creating Good Customer Relationships
Autumn 2020 | experience growth Magazine | 05
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Publishing & Advertising Director Colin Tomlin colin@experiencegrowth.online Growth Resource Director Judy Lynch-Tomlin judy@experiencegrowth.online Partnerships Director Cheryl Nankoo cheryl@experiencegrowth.online Project Management & Design eg Design design@experiencegrowth.online
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Contents
Personal & Business Personal Growth Tools Wellbeing
[on Mindset] Our Top 5 Personal Growth Books
Read them and create the right mindset to experience growth for the rest of 2020.
Our Top 4 Personal Growth Blogs
Read them to foster the right thinking to experience growth for the rest of 2020.
Our Top 3 Personal Growth Podcasts Listen to them to get the right exposure to experience growth for the rest of 2020.
How to Find a Sacred Space in your Home - Mess & All
Are you struggling with the Zoom is one of the standouts endless cycle of cleaning, tidying during the coronavirus pandemic. and trying to maintain some sense of a stylish home, whilst you raise My Business & COVID-19 children? Then this is for you. How this entrepreneur weathered the corona crisis. The Power of Principles Your vision, mission & principles or values are intimately linked. Here are seven powerful benefits 5 effective Tips to Master of having them. your Message Online 5 ways to ensure that your message comes across with clarity & conviction in an online The Good, The Bad & The Environment. Ugly 3 good attitudes to cultivate, 3 bad attitudes to cull & 3 ugly attitudes to avoid like the plague. 5 Ways to Make Money
Business Tips
Personal Mindset
Business Ideas
Business Tales
Cover Story: Eric Yuan Eric founded Zoom the online communication tool in April 2011 and took it public 8 years later.
10 | experience growth Magazine | Autumn 2020
Online
With the restrictions of face to face transactions and social distancing likely to continue for a while, we share 5 effective and low cost ways to make money online in 2020
Marketing
5 Ways to get PR Ready
Promote your business by getting in the media to raise your visibility and build your audience.
Sales
Creating Good Customer Relationships
Find out what triggers that urge for your customer to make a buying decision.
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Personal & Business Growth Tools
growth tools Personal & Business
Our Top 5 (4 & 3) 5 Books | 4 Blogs | 3 Podcasts on
Mindset Autumn 2020 | experience growth Magazine | 15
Books
#1
wellbeing, when it should be making us happier and healthier. What are the most meaningful contributions we can make? This is Life’s Great Question.
Knowing who you are - and who you are not - is essential. But it is only the starting point. All the talent, motivation, and hard work in the world will not be valued or remembered if it does not help another human being. Real growth is the product of following your contributions more than your passions. Simply asking, ‘What can I contribute?’ leads to a better path and result than starting with yourself.
Life is about what you do that improves the world around you. It is about investing in the development of other people. And it is about efforts that will continue ife is not what to grow when you are you get out of it . gone. . . it’s what you put back in. Life’s Great Question will show you Yet our current means how to make your work for summarizing life’s and life more meaningwork, from resumes to ful, and greatly boost salaries, are devoid of your wellbeing. In this what matters most. remarkably quick read, This is why the work we author Tom Rath do is often bad for our describes how finding
L
16 | experience growth Magazine | Autumn 2020
your greatest contribution is far more effective than following talent or passion alone. More than a book, each copy includes a code for an online program that identifies the most significant contributions you can make. This deeply practical book will alter how you look at your work and change the way you live each day.
#2
C living.
reativity is about capturing those moments that make life worth
Legendary psychologist Mihaly Csikszentmihalyi reveals what leads to these moments; be it the excitement of the artist at the easel or the scientist in the lab, so that this knowledge can be used to enrich people's lives. Drawing on nearly one hundred interviews with exceptional people, from biologists and physicists, to politicians and business leaders, to poets and artists, as well as his thirty years of research on the subject, Csikszentmihalyi uses his famous flow theory to explore the creative process.
He discusses such ideas as why creative individuals are often seen as selfish and arrogant, and why the tortured genius is largely a myth.
Most important, he explains why creativity needs to be cultivated and is necessary for the future of our country, if not the world.
The real story of creativity is more difficult and strange than many overly optimistic accounts have claimed. For one thing, as I will try to show, an idea or product that deserves the label ‘creative’ arises from the synergy of many sources and not only from the mind of a single person. It is easier to enhance creativity by changing conditions in the environment than by trying to make people think more creatively. And a genuinely creative accomplishment is almost never the result of a sudden insight, a lightbulb flashing on in the dark, but comes after years of hard work. .
Autumn 2020 | experience growth Magazine | 17
Podcasts When you want to be successful as much as you want to breathe, then you will be successful Eric Thomas
#1
P
art preacher, part hip-hop artist, part philosopher, part educator and totally authentic. Eric's spiritual walk, tenacity, and drive are the perfect example of his quote, "When you want to succeed as bad as you want to breathe, then you'll be successful."
ET's passion is never more evident than when he's in a school, changing the lives of students forever. Whether he's meeting and greeting
students with warm hugs and a bite to eat on a bitterly cold Michigan winter mornings or helping them to recognize their superpowers. Where ET goes, greatness is released. Check out his blog the Secrets to Success.
28 | experience growth Magazine | Autumn 2020
#2
entrepreneur & creator of the #1 rated sales training program, The SalesMentor. Taylor has advised & serviced nearly 50,000 individual businesses in the last 5 years while
T
aylor Welch is the CEO and cofounder of Traffic And Funnels, author of 2 best selling books, international speaker,
directing 3 in house brands that produce (collectively) nearly $40M per year. He is one of the most electric and energetic communicators serving small business & entrepreneurs today.
Don’t just look at the people at the top, look at what they did then that created who they are now. What you’ll find is that most of them had to use risk wisely at the beginning, and most of them didn’t get what they wanted at first. Taylor Welch
All. At. Once.
#3
‘Welcome to the Gary V Audio Experience’. That’s the message on the podcast page. And that is what it is... an audio experience. Gary Vee is everywhere and on every platform.
He is doing for the Vayner brand what At first you could be Branson did for the forgiven for thinking that Virgin brand, businesses he is just an attention across multiple sectors seeker using the largest with marketing acumen platforms in the world. to match. Like Sir That’s until you realize Richard, that this brash, ‘say it he is the with no filters’ business- Vayner man is more like Sir brand’s Richard Branson than best Roger Rabbit! advert .
You just have to make the choice to actually do it. I am so tired of excuses. Why not try something new? Be optimistic, exhibit patience, shut your mouth, and execute. Gary Vee Autumn 2020 | experience growth Magazine | 29
Personal Wellbeing
How to find a
Sacred space in your home...
by Catherine
Irwin [Wife, Mum, Entrepreneur] CEO, Holding Arrows [www.holdingarrows.com] Autumn 2020 | experience growth Magazine | 31
power The
of
Principles
7 Powerful Benefits of Having Principles
Autumn 2020 | experience growth Magazine | 37
Personal Mindset
Z
ig Ziglar famously observed, "Your attitude, not your aptitude, will determine your altitude."
racial tensions, there is The good attitudes are never a time where our at- ones to cultivate, the bad titude matters so much. attitudes are the ones to cull and the ugly attitudes I want to explore 3 types are the ones that will of attitudes which I'll call result in people avoiding In the current situation the good, the bad and the you like a cult. with the global pandemic, ugly. economic downturn & So here they are...
Business Tales
Eric Yuan Let’s
in on the
Corona Crown King by Colin
Tomlin | Author & Publisher
[www.experiencegrowth.online] Autumn 2020 | experience growth Magazine | 51
I
f the calendar for 2020 was to be reimagined, it would start like this…
January, February, March, Covid, May, Zoom, July, August, September… and I guess the rest is still being written. In much the same way that the corona virus has forced us to reverse the way we do life, a video conferencing tool called Zoom has helped us to redefine the way that we do connections.
& Google and other com- global relevance and panies whose brands be- reach? came the go to product or application of their cate- An unhappy gory. There is no doubt that Zoom has benefited from the colossal shifts in the way we do live, love and loads more as a result of Covid 19. Our family uses Zoom as a connection tool to meet virtually, as we have been doing since the end of March. Every Sunday at 5pm, as part of a modern family ritual, we meet Virtually.
We go to work on Zoom. We learn using Zoom. And we chose Zoom. We go to church on Zoom. We celebrate on Zoom. So, how did they just happen to be in the right Zoom has now graduated place to take advantage to that rarified position of of the Corona Crisis and becoming a verb along add £billions to their net with the likes of Hoover worth and cement their
52 | experience growth Magazine | Autumn 2020
Start
Prior to founding Zoom, Eric was Vice President of Engineering at Cisco, the networking hardware company. Between 1997 and 2011, as one of the founding engineers and vice president of engineering at WebEx, he grew a team of engineers from 10 to more than 800 and contributed to revenue growth of more than $800 million. During this time, in 2007, Cisco acquired the company for $3.2 billion.
After the acquisition, Eric grew unhappy and despite a lucrative job at WebEx,
the seeds of building something with happiness as a key value started to emerge. In 2010, he spent a year trying to convince his bosses at Cisco to let him rebuild WebEx to no avail.
Emerging Happiness
In 2011, he left Cisco to and founded Zoom with the aim to deliver happiness and bring teams together in a frictionless video environment.
dramatically transform the way people, communities and corporations connect with each other. Almost 9 years later, Zoom was one of the highest-performing tech IPOs of 2019 and Eric became a billionaire. A string of accolades followed.
category).
In 2019, he was added to the Bloomberg 50 as a leader who changed the game in global business with Zoom being voted the No. 1! The Happiest Employees 2019. If that wasn't enough, he is a named inventor on 11 issued and 20 pending patents in real-time collaboration.
Eric was named one of the Most Powerful People in I don’t know if he is Enterprise Tech by happy, but he has Business Insider. certainly made a lot of people happy from his In 2018, he was named customers to his staff to the #1 CEO of a large US his investors in his Zoom’s communications company by Glassdoor as pursuit of delivering platform with video at the well as EY Entrepreneur happiness. of the Year in Northern heart continues to California (software
Autumn 2020 | experience growth Magazine | 53
‘ ’
My
Business &
COVID-19
How this entrepreneur weathered the Corona virus storm
Interview with
Herman Allen [Social & Business Entrepreneur] CEO, Holibrook House & Hopewell School Autumn 2020 | experience growth Magazine | 61
Success.
Stories.
experience
growth.
Business Tips
effective tips t0
master your
MESSAGE online
by Alex
Gordon | Author , Speaker & Coach [www.masteryourmessage.co.uk] Autumn 2020 | experience growth Magazine | 67
Work. (In a totally different way)
experience
growth.
Business Ideas
ways to
5 things you can act on right now...
? Autumn 2020 | experience growth Magazine | 73
Marketing
PR Ready Ways to get
by Colette
Machado
PR & Content Specialist [www.colettemachado.co.uk] Autumn 2020 | experience growth Magazine | 81
P
eople love to talk, about coaching: people who themselves. wanted to change their life, small groups of boys who I learned this some were not being fathered and years ago while businesses who were stuck. managing a team. It You could see the light in their became a secret eyes once they weapon. connected. If you doubt me, test it with the next person you meet. No matter what state of mind Ask it. my staff were in, there was one question when asked or slipped So, what do you think the quesinto the conversation triggers tion is? the imagination. In 1963 Martin Luther King Jnr. declared to the world while I applied this while championing the civil rights
movement, to over two hundred thousand people, “I Have A Dream”. Even though he said and did many other things we remember him for this one speech. The conscious mind distils our reality and regulates our interpretation of what we see, hear and feel. The unconscious mind does not know the difference between what is real and what is not. If you doubt what I am say-
Sales
Creating
good
Customer Relationships Find out what triggers that urge for your customer to make a buying decision. by Cheryl Nankoo
[NLP Trainer & Executive Coach] [www.thenankoo.com] Autumn 2020 | experience growth Magazine | 87