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entrepreneurs’ tales, tools & tips SUMMER
2015 | Issue 6
it’s
FREE quarterly the branding & innovation issue
www.egmagazineUK.com
experience growth |
A lust for Trust
The importance of trust in business relationships
5 ways to differentiate your Brand Message How to cut through the noise & get your message across
How to create the Entrepreneurial Edge
5 powerful strategies to find your edge & push your competition over it
Fix your Financial Future
5 characteristics of a great business opportunity
Social Media Masterclass
Branding
10 FREE strategies to drive facebook engagement
Madonna like
+
GROWhow stuff. Personal Wellbeing. Social Causes. Business. Money. Training. Technology. GROWzone.
Our Top 6 Branding & Innovation books | Our Top 3 Small Business apps | much more
Publisher’s page
Colin Tomlin, Publisher, author & speaker
eg
Welcome to
T
his is easily one of my favourite issues of eg magazine.
and a host of entrepreneurial ventures under her belt, she has the results to show.
This is issue is about branding and innovation and has the inimitable Madonna on the cover.
We are also delighted to introduce a number of new regulars.
Who better to be on the subject of our cover story than someone who has constantly reinvented herself to become a popular music legend, adept at riding each wave of musical change by using the power of branding and innovation. She really is the Queen of Reinvention with the results to show for it. Still the highest selling female artiste of all time with 10 sell out tours, 13 albums, 21 films
Australia’s Peak Performance Business Strategist Calvin Colyes weighs into the UK and onto the pages of experience growth magazine by showing us How to create the Entrepreneurial Edge and crush the competition. As someone who has influenced tens of thousands of young entrepreneurs in over 30 countries, Calvin certainly knows what he is talking about.
We also welcome Ru Wikmann, a fitness model who is one of the UK’s leading Body Transformation coaches with glowing testimonials to match. In fact, just turn the page and see all the great contributors we have assembled. Keep turning to see all entrepreneurs’ tales, tools and tips we’ve put together just for you to experience growth in every area of your entrepreneurial life. Be engaged, enlightened & encouraged to move from your potential to your possibilities!
Colin & The eg Team
In case you missed it
Browse the previous issue FREE now
Regular Contributors Lilach Bullock, Social Media Expert (www.commsaxis.com)
A business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, Social Media Today and BBC Radio 5 Live). Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market, she actively leverages ethical online marketing for her clients and for Comms Axis. In this issue Lilach gives ‘10 ways to drive Facebook engagement without advertising’
Calvin Coyles, Peak Performance Business Strategist (www.youngandwildlysuccessful.com)
Calvin Coyles, is an award winning social entrepreneur and international speaker who believes that if you’re not making someone else’s life better then you’re wasting your time! As the 2013 Young Entrepreneur of the Year in Australia, Calvin has achieved wild success with business ranging from Social Enterprise Start up’s to Fortune 500 Corporations and everything in between while transforming the lives of tens of thousands of people in over 30 countries around the world, spanning 5 continents. All while igniting a movement of young people committed to becoming wildly successful in every area of life! His vision is to eradicate poverty through education and entrepreneurial means and to inspire within others a sense of passion, purpose and possibilities. In this issue Calvin shows you ‘How to Create your Entrepreneurial Edge’
Alex Gordon, Speaking Coach www.masteryourmessage.co.uk
Alex is an accountant by training with years of experience within The City of London and running an accounting solutions practice. His real passion, though, is helping people to discover or rekindle their dreams. He regular speaks to audiences asking a poignant question, ‘What is your dream?’ He recently published his book by the same name and travels the UK preaching a message of redefining, refocusing and repackaging your talents and abilities to bring solutions to your community, customers and clients. He lives in London with his wife, Sharon and 3 children. In this issue Alex writes ‘5 ways to differentiate your Brand Message’
Ru Wikmann, Fitness Model & Body Transformation Coach (www.ruwikmann.com)
Ru is Model, Personal Trainer and Body Transformation Coach based in a private health club in Central London. Unlike most fitness professionals, he knows what it’s like to be seriously unfit and as a result knows how important the right mental approach is, in order to take action, overcome adversity, and succeed at reaching goals you previously thought were unattainable. Ru has an enviable track record and is known as ‘The Sculptor’ for a reason. When not in the gym or transforming bodies he can be found strutting his stuff on the catwalk. In this issue Ru highlights ‘The Problem with your Diet’
Nisha Zala, The Creative Lifestyle Consultant (www.facebook.com/nishazalalive)
Nisha is the 2014 Newcomer Coach of the Year from the Association Professional Coaches, Trainers and Consultants and has produced events for world influenced speakers including; Tony Robbins, Donald Trump, Sir Richard Brandson, Sir Alan Sugar, T-Harv Eker, Big Al and many more. She steps on stage delivering as a key inspirational speaker and dedicated to making a difference in society. Her coaching and therapy style is described to be the best in the industry and known as a Life Enhancement Consultant and Spiritual Awakener. She is the founder of “Freedom for Change” and is writing her first book within the area of her expertise in spiritual growth and personal development. She has been frequently featured in the Basildon and Southend Echo and has her own monthly radio show on Gateway Basildon 97.8.com. In this issue Nisha provides ‘7 tips on how to be a Diva Achiever’
Guest Contributors Sunil Bali, Executive Coach, Speaker, Writer (www.sunilbali.com)
Sunil has been responsible for hiring over 50,000 people and has worked with some great entrepreneurs, professionals and leaders, as a former Head of Talent for two of Europe’s largest companies, Vodafone Group and Santander, and having run a £50m business himself. He is on a mission to help create authentic, sustainable and rewarding business relationships. To this end, he help entrepreneurs and professionals to generate stronger relationships, results and revenues by showing them how to increase the level of trust that people have in them and their business. In this issue Sunil explores ‘A Lust for Trust’
Laura Moxham, Google Search Engine Specialist (www.yourbusinessangels.co.uk)
Laura Moxham, trained by the World’s Number 1 ranked Google Adwords Trainer, runs Your Business Angels and has a wealth of over 14 years business and marketing experience as well as a solid, proven track record in internet marketing. Laura and her team deliver award-winning quality of service and results that will leave you gutted that you’ve not met them before. Seriously! In this issue Laura shows you ‘Are you a Chicken or Antiques kind of business’
Cheryl Nankoo, Executive Coach (www.thenankoo.com)
Cheryl is an experienced sales consultant and executive coach with over 17 years business experience. As a Certified NLP Master Practitioner, she has coached and mentored people from all walks of life including senior executives, board members, elite athletes and even other coaches. In 2014 she qualified as an mBIT (multiple brain integration techniques) coach which looks at how we use our three brains (head, heart and gut) to make decisions. Cheryl is continuously developing her skills and is often reading and listening to TED talks. In this issue Cheryll unpacks ‘How Customers use Multiple Brains to make Buying Decisions’
Paddy Venner, Life Coach (www.weareeternity.com)
Paddy Venner is married to Jennike and they have two teenage sons. He is senior pastor of Eternity Churches: Norwich and Downham Market and does a lot of work as a lifecoach in various settings. He is a British South African and loves a good braai and a game of rugby on the TV, as well as having an extensive and eclectic collection of music. In this issue Paddy asks ‘Where are you headed?’
Publishing & Editorial Director Colin Tomlin colin@egmagazineuk.com
Coaching & Education Director Judy Lynch-Tomlin judy@egmagazineuk.com
Project Management & Design Creative Wells Design design@egmagazineuk.com
Advertising advertising@egmagazineuk.com 0785 34 33 700
Partnership Development partnerships@egmagazineuk.com 0785 34 33 700
Photography Google Images Eryn Grace Kirkcaldy Fotolia Dreamstime Cover image by Mert & Marcus
Published by Creative Wells Enterprises Ltd Costessey Lane Norwich NR8 6HA
Terms & Condition: All material is strictly copyrighted and all rights are reserved. No part of this online publication may be reproduced in whole or in part without the expressed permission of Creative Wells Enterprises Ltd. Although every effort has been made to ensure the accuracy of the information contained in this publication, the publishers cannot be held responsible for any loss or damage of any material, solicited or unsolicited. The views expressed in this publication are not those of the publisher or those of the advertisers. No cash alternative will be offered for competitions and the editor’s decision is final.
Previous issues & Resources www.issuu.com/egmagazineuk
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eg growth with
Contents Growhow stuff in partnership with
Our top 6 Branding & Innovation books
Read them and learn the tricks of the top brands on the planet
Our top 3 small business apps Use them and stay on top of your business.
Personal Wellbeing The Problem with your Diet
Social Causes Virgin Unite
As The Virgin Foundation’s working arm celebrates 10 years of creating change we look at how they help others to be better at doing good
Business Branding like Madonna Discover how the World’s Pop Queen uses the power of branding to drive her seemingly never ending career
How to create the Entrepreneurial Edge
Are you really what you eat? Are diets what they are made out to be. Out expert spills the beans.
5 powerful strategies on how to to find your entrepreneurial edge and push your competition over it.
Where are you headed?
A Lust for Trust
As the Worm Turns
5 ways to differentiate you Brand Message
Do yu know your destination in life? Let’s explore what do you have to do to find it and how you get there. What does fixing a Kitchen Aid have to do with life & business? Delve into the mix and learn 4 powerful lessons.
eg Cover Story Branding like Madonna
An exploration of the importance of trust in business relationships
Everywhere, someone is vying for everyone’s attention. How do you cut through the noise and get your message across?
How to create the Entrepreneurial Edge
entrepreneurs’ tales, tools & tips
How to be a Diva Achiever
What does it take to be a diva achiever? Here are 7 ways to get in touch with your feminine side
Click to Connect with us!
Training Are you a Chicken or Antiques Kind of Business
A lust for Trust
How do you come across to the public. Find out if you are coming across as a chicken shop or an antiques shop.
How customers use multiple brains to make buying decisions
Learn the decision process that customers use to make a decision and what it means for you.
Technology Social Media Masterclass
Discover 10 FREE strategies to drive Facebook engagement
Money Fix your Financial Future
Fix your Financial Future
5 ways to create a business that funds your dreams.
Get the book FREE
6
growhow stuff
our top
Branding
books in partnership with
experience growth magazine.
Issue 6. Summer 2015
eg
#1 David A Aaker
David uses real brand-building cases to demonstrate how strong brands have been created and managed. He shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brandas-organisation, and brand-assymbol perspectives. He goes on to demonstrate that brands are part of a larger system consisting of many intertwined and overlapping brands and sub brands.
to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. Essential reading.
Aaker shows how to manage the ‘brand system’ to achieve clarity and synergy, to adapt to a changing environment, and
You don’t need a marketing degree or intensive training to build an attention–grabbing brand; you just need this book and 30 days.
Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling and highly distinctive brand that will attract and engage customers and fans. In this book you will learn that branding is not about funky logos and expensive
#2 advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.
“
Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.
Issue 6. Summer 2015
eg
“
Simon Middleton
experience growth magazine
Wally Olins CBE (1930 – 2014) “the world’s leading practitioner of branding and identity”. Financial Times
experience growth magazine.
Issue 6. Summer 2015
eg
#3
“
Branding has now moved far beyond its commercial origins, and consumer response has entered uncharted territory.
the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.
Wally Olins describes the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer is vital for commercial success. This is an essential book for everyone in advertising, marketing and business who needs to know why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.
#4
Bernadette Jiwa
What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, and become the competition?
'Difference' lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. It helps you to recognise opportunities that create value, to develop products and services that people want, and to matter to your customers.
“
An essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there.
“
Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage—by being different or better, more visible, or just plain louder.
“
Wally Olins
Issue 6. Summer 2015
experience growth magazine
eg
A staggering 95% of UK businesses have fewer than 10 employees. These apps help you to stay on top of your business like one of the big boys/girls. Check them out...
3
our top
small business
experience growth magazine.
apps
Issue 5. Autumn 2014
eg
#1
Manage it! Manage your business. In one place. 17Hats is an all in one system specifically designed with the solopreneur in mind. It promises all the features you need in an all in one package. Contact Communication? Workflow management? Scheduling? Lead capture? Quoting? Invoicing? Accepting payments? You can do it all from 17Hats. A really great system at a great price!
www.17hats.com
#2
Monitor it! Monitor it. In one place. Cyfe is a business dashboard app that helps you easily monitor all your business data from one place. Whether you want to monitor your social media, your marketing, your sales, your support, your infrastructure, your new sign ups, subscriptions or your app downloads. If it’s connected, you can monitor it.
www.cyfe.com
#3
Account for it! Account for it. In one place. Born out of the frustration that doing the books was just too hard for most of us, they’ve spent the last seven years on a mission to demystify accounting. The result? Free Agent, a web based accounting software specifically designed for small businesses.
www.freeagent.com
experience growth magazine.
Issue 5. Autumn 2014
eg
doing business creating change having fun
&
(in
ir e th
n w o
r o w
) s d
Business
story cover
Branding & Innovation
special
most innovative Probably the
musical artiste
around!
Issue 6. Summer 2015
experience growth magazine.
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us! experience
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Madonna’s 1
Madonna Louise Fortin Her mother died at a very young age of breast cancer, which had a profound impact on the young Madonna.
3
top
influencers
In her own words, ‘The anguish of losing my mom left me with a certain kind of loneliness and an incredible longing for something. If I hadn't had that emptiness, I wouldn't have been so driven.’
2
Mary Mother of God
Madonna Louise Fortin
Madonna’s Italian-Catholic upbringing has been a prominent feature in her music. She has always paid homage, sometimes irreverently so, in her albums and tours over the years, displaying crosses, rosaries, and other religious symbols She dedicated ‘Papa Don’t Preach’ to the Pope while on tour!
Mary Mother of God
3
Marilyn Munroe
Influenced by the glamorous actresses of the 1930's,Madonna saw herself in them, especially Marilyn Munroe. Nowhere is this more evident than in the Material Girl music video.
albums
{
{
13 Madonna’s
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.
Marilyn Munroe
Date
Album
Sales Volume
1983 1984 1986 1989 1992 1994 1998 2000 2003 2005 2008 2012 2015
Madonna Like a Virgin True Blue Like a Prayer Erotica Bedtime Stories Ray of Light Music American Life Confessions on a Dance Floor Hard Candy MDNA Rebel Heart
10,000,000 25,000,000 25,000,000 15,000,000 6,000,000 7,000,000 20,000,000 15,000,000 5,000,000 12,000,000 4,000,000 2,000,000 650, 000
Totalling
150,000,000 album sales
eg
entrepreneur’s tales, tools & tips
I hope
You
are
CRAZY...
“ ...because the
People
who are
crazy enough to think they can
!
WORLD are the ones who do Steve Jobs
“
CHANGE the