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News. Personal Wellbeing. Social Causes. Business. Money. Training. Technology. GROWzone.
experience growth | SPRING 2014 | Issue 4
It’s
entrepreneurs’
FREE quarterly
tales, tools & tips
Click to Connect
the New Beginnings issue
New Beginnings How to begin again ...again
6 Secrets
Do you have the
POWER
?
succeed
to GROW
your business through the power of relationships
5 tips t0 Spring Clean
your Finances
Angela
Ahrendts Moving from Burberry check to Apple core
+
My Top 10 Juices | Taking the Plunge | 7 Steps to Limit your Limitations | The Hunger Project
Publisher’s page
Colin Tomlin, publisher, author & growhow champion
eg
Welcome to
I
am so excited to welcome you this issue of eg magazine. Why? Because it marks our first anniversary. What started as a birthday experiment has now mushroomed into a very important and strategic part of the experience growth stable! Yes, we still publish books and resources… Yes, we still produce growth events…
...but I am most excited about the way in which the magazine has been embraced by you, a great community of current and future entrepreneurs who have supported us to the tune of over 150,000 views across our 3 previous issues.
As I celebrated eg’s birthday and my own birthday recently, I couldn’t help but feeling really blessed and privileged to be doing what I do. Serving you by helping you grow as a commercial, social and professional entrepreneur is one of the most exciting things about my life right now! I am not doing this alone though. We have some truly amazing and passionate people who help us. Just turn over to our contributors page and you’ll see the amazing
group of people who help to make this happen. In this issue, we look at new beginnings. We use Angela Ahrendts as an example of an entrepreneur who has to begin again at Apple after a phenomenal eight years at Burberry. Just what can we learn from her? To find out, engage with it, explore it and experience growth with this issue! Enjoy!
Colin
In case you missed it
Browse the previous issue FREE now
Regular Contributors Matt Bird, Relationologist (www.relationology.co.uk) Matt Bird helps people build the relationships needed to achieve greater success. He is an international speaker, leadership consultant and author of 'Relationology - 101 Secrets to build you business through the power of your relationships' - www.relationology.co.uk In this issue Matt writes ‘6 secrets to grow your business through the power of relationships’
Lilach Bullock, Social Media Expert (www.socialable.co.uk)
Lilach is a business owner, social media consultant, internet mentor and founder of Socialable.co.uk. Listed in Forbes as one of the top 20 women social media power influencers she is one of the most dynamic personalities in the social media market. She is consulted by journalists and regularly quoted in newspapers on social media related matters. A keynote speaker at business and marketing seminars, Lilach teaches about online marketing. Her books have achieved No 1 on Amazon for Sales & Marketing and Small Business & Entrepreneurship, which helps to generate over 500K online page views per month. When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba. In this issue Lilach writes ’21 Content Marketing & Blogging tips to drive traffic to your website’
Sandra Mundy, Juicing & Healthy Eating Enthusiast
Sandra has been a Juicing & Healthy Eating enthusiast for some for 20 years now. Working at a Holistic Clinic for 6 years closely working with doctors that practice Natural Medicine, helped to foster her thinking. When she ate clean fresh foods she noticed that she felt better and her body performed better. Sandra, is noticeably healthy often saying that she feels better now than in her 20's. She is constantly being asked what's her secret to maintaining her healthy lifestyle so she has a desire to share it with the world and teach people how to look and feel their best so they can be great in their own skin. In this issue Sandra writes ‘My Top 10 picks for Juices’
Judy Tomlin, Behavioural Specialist & Social Entrepreneur (www.betsycatherinecreative.co.uk)
Judy is behavioural specialist and social entrepreneur with over 17 years experience in schools across the country. A Psychology graduate, she specializes in behaviour management and currently is the lead teacher at a specialist resource base in East Norfolk, UK. Passionate about the convergence of education and enterprise, Judy has set up a social enterprise that uses creativity and enterprise as a tool to engage young people to learn life and entrepreneurial skills by running their own chocolate distribution ‘franchise’. She is married to Colin and they have 2 children and almost own a cat and a dog. In this issue Judy writes ‘New Beginnings...again’
Nisha Zala, Travel Agent for Dreams (www.facebook.com/nishazalalive)
Nisha is the 2014 Newcomer Coach of the Year from Association Professional Coaches, Trainers and Consultants and has produced events for world influenced speakers including; Tony Robbins, Donald Trump, Sir Richard Brandson, Sir Alan Sugar, T-Harv Eker, Big Al and many more. She steps on stage delivering as a key inspirational speaker and dedicated to making a difference in society. Her coaching and therapy style is described to be the best in the industry and known as a Life Enhancement Consultant and Spiritual Awakener. She is the founder of “Freedom for Change” and is writing her first book within the area of her expertise in spiritual growth and personal development. She has been frequently featured in the Basildon and Southend Echo and has her own monthly radio show on Gateway Basildon 97.8.com. In this issue Nisha writes ‘7 steps to limit your Limitations.’
Guest Contributors Barbara Anderson, Financial Coach & Author (www.barbaraanderson.net)
Barbara serves as Executive Vice President at Genistar, a financial education company. Barbara is a keen financial education advocate who believes that the route to financial independence and wealth starts with financial education. To that end she has released her first book ‘Manage on Nil Every Year – How to make sure every pound you spend makes sense.’ In this issue Barbara writes ‘5 Tips to Spring Clean your Finances’
Elliot Kay, Peak Performance Coach (www.thecoachwiththehat.com)
Professionally known as The Coach with the Hat, Elliot Kay is a Peak Performance Coach working with business owners and entrepreneurs to accelerate results through his unique and proven Empowering Coaching System. Working across both corporate and experiential training, he has delivered training programmes for the likes of Sky Television, Talk Talk, NHS and Hewlett Packard, facilitated his very own ground breaking experiential seminar POWER TO SUCCEED. Elliot also discusses the subject ‘It’s Your Right To Be Wrong’, also the title of his 1st book. Known for his passion, high energy, live interventions and ability to get results from people fast, Elliot brings a fresh approach and delivers a high-impact experience to any seminar, talk or event. In this issue Elliot writes ‘The Power to Succeed’
Sophie Noonan, Social Entrepreneur (www.thehungerproject.org.uk)
Sophie is the UK country Director for the Hunger Project, a global, non-profit, strategic organisation committed to the sustainable end of world hunger. The Hunger Project is a leadership development organisation empowering people in both developing and developed countries to build a just world where everybody can fulfil their potential and build lives of self-reliance and dignity. Sophie has worked in the charity sector in France, Belgium and the UK, collaborating with Médecins Sans Frontières, Care International, UN Independent Commission for Population and Quality of Life and Action Against Hunger UK before joining the Hunger Project. In this issue Sophie writes about ‘The Hunger Project’
Ben Shorter & Simone Vincenzi, Personal Development Coaches (www.growingtogetherexponentially.com)
Ben Shorter and Simone Vincenzi founded Growing Together Exponentially, GTeX, a leading personal development community in London. They host empowering talks and workshops, as well as connecting like-minded individuals by bringing together leading speakers and trainers that share their experience in an interactive, fun and community driven environment. Workshops cover topics that support you grow in all aspects of your life, allowing you to maximise your business or career, enhancing your skillset and create a positive self-image. In this issue Ben & Simone write ‘3 Principles for exponential Growth’
Publishing & Editorial Director Colin Tomlin colin@egmagazineuk.com 0785 34 33 700
Coaching & Education Director Judy Lynch-Tomlin judy@egmagazineuk.com
Design Creative Wells Design design@egmagazineuk.com
Advertising advertising@egmagazineuk.com 0785 34 33 700
Partnership Development partnerships@egmagazineuk.com 0785 34 33 700
Photography Google Images Eryn Grace Kirkcaldy Fotolia Tesla Dreamstime Redux Pictures Johannes Ode
Published by Creative Wells Enterprises Ltd Costessey Lane Norwich NR8 6HA
Terms & Condition: All material is strictly copyrighted and all rights are reserved. No part of this online publication may be reproduced in whole or in part without the expressed permission of Creative Wells Enterprises Ltd. Although every effort has been made to ensure the accuracy of the information contained in this publication, the publishers cannot be held responsible for any loss or damage of any material, solicited or unsolicited. The views expressed in this publication are not those of the publisher or those of the advertisers. No cash alternative will be offered for competitions and the editor’s decision is final.
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Contents News
Social Causes
2014. The Year to date.
The Hunger Project?
Are the wheels falling off the recovery for UK entrepreneurs?
What’s New?
What growth resources are out there for free & also for a fee
Personal Wellbeing
What is the Hunger Project and how is it helping entrepreneurs like Emilienne create a better future for their families and communities.
Business Angela Ahrendts
My Top 10 picks for Juices
Find out how Burberry’s saviour is set to work her magic at Apple by taking responsibility for their retail operations.
7 everyday workouts that keep you Stress FREE
6 Secrets to Grow your business through the power of relationships
Stress is all too often a part of our lives. Here we show you just how to keep FREE from stress by doing some very ordinary things.
Out of a total of 101 Secrets we give you 6 secrets to grow your business through the power of relationships.
New Beginnings...again
The Power to Succeed
As Angela Ahrendts departs Burberry and starts at Apple we explore a New Beginning...again.
Discover what it takes to make your business a success. Do you have what it takes?
7 steps to Limit your Limitations
Taking the plunge
With summer fast approaching Sandra Mundy shares her top 10 pick for juices that keep you going.
How exactly can you limit your limiting beliefs
One entrepreneur tells us what they do plus why, when and how they do it!
Cover Story Angela Ahrendts
New Beginnings… again
entrepreneur’s tales, tools & tips
Money
Click to Connect with us!
5 tips to Spring Clean your Finances
Having set your financial goals at the start of the year, how are you doing with those goals. What do you need to change?
Training Spring Clean your Finances
3 principles for exponential Growth
How can you make this your most productive year to date?
resource focus
The secrets of how to achieve phenomenal results
Learn about how three simple things can make all the difference in the results you achieve.
Technology Social Media Masterclass
Social Media Masterclass
Having a web site is one thing. Attracting visitors to it is entirely another. This issue we give you 21 tips to drive traffic to your website.
Get it FREE
growth resources. for FREE
We are certainly living in an information age with the level and array of information increasing seemingly by the second.
‘Online Marketing Specialist’
A friend of mine noted that her daughter thinks that ‘Google’ knows everything. The question is...Just how well does Google know you? That is essentially is the premise behind You Branding. It attempts to show you just how to go about how to create and make public your personal brand on the internet. Want to find out how to be found on the information super highway? Get this book!
Download this book for FREE
for a FEE
Matt Bird is convinced about the essential role that relationships play in business success. In fact, his view is that it is the number one determinant of success in business.
Mark Cijo, web marketing expert
‘The Consummate Connector’
To that end he has written ‘Relationology 101’ as a practical tool to grow your business through the power of relationships. It is an engaging read and very insightful. Matt himself practices all that he preaches and is a consummate connector and relationologist. In this essential read he gives you 101 inspirational and practical secrets.
Download this book for a FEE
Matt Bird, relationologist
Connect with
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experience growth magazine
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“
I don’t
think
k limits� Usain Bolt,
The fastest person ever
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entrepreneur’s tales, tools & tips
story cover
Business
New Beginning
special
Probably the
MOST innovative entrepreneur retail
in
experience
growth.
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entrepreneur’s tales, tools & tips
No matter how you feel...
get up. dress up. show up. & never give up.
6
secrets to grow your business
through the power of
relationships by Matt Bird Relationologist
‘My friend Matt Bird is a consummate networker and client relationship expert. This very practical book gives you the “tips of his trade”’ Jeremy Marshall, CEO of C. Hoare & Co Bank
Get the other 95 secrets now!
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entrepreneurs’ tales, tools and tips
LONDON: 6th-7th SEP 2014
THE UK’s leading experiential seminar is back!
Do you have blockages around judgement? Are you wanting more from your current situation or simply to change? Do you need high interactive environment to truly shift what is holding you back?
SIGN UP NOW This ticket is 100% FREE The ticket value of the weekend is £2000 “I would recommend this 2 day workshop. It’s amazing!” “Elliot and his team put on a fantastic experiential transformational experience.”
“I really enjoyed the day with Elliot, Coach with the Hat...” “WOW- what a powerful day in a safe environment…”
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It’s Impossible! “
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scoffed pride
It’s
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screamed Risky!experience
It’s
“
It’s
“
Pointless! stated reason “
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Worth a try! suggested my heart
You hear what you are eg
entrepreneur’s tales, tools & tips
The Social Media
Masterclass
21
with social media consultant, internet mentor & founder of Socialable.co.uk.
Content Marketing & Blogging
tips to drive traffic to your website
Technology
1]
Keep your
HEADLINES as
clear and concise as possible. Think about how people would search for the article you’re writing, and try to use those words in the title. Use popular headline formats when possible, such as: Top XX (…); How to (…); XX Best (…) etc. When you can, try to form your headline as a question – those types of headlines usually attract a lot of attention, and many people use questions to search on Google, etc
2]
Use CALLS TO ACTION in your
blog posts to get people to share your articles with their followers and increase your reach.
4]
Always create HIGH QUALITY CONTENT, the more interesting your blog post is, and the more value it brings to your readers, the greater the chance that it will be shared extensively.
5]
3]
If you have a new blog post which will provide lots of VALUE TO READERS send it to other relevant blogs and publications that might also be interested in it.
experience growth magazine.
Write blog posts about CURRENT RELEVANT ISSUES that your audience is interested in.
6]
Add IMAGES, VIDEOS or OTHER MEDIA to all of your blog posts – people usually engage more with visual content which means you’re likely to get more shares, comments. Also ensure you add your URL and logo in all the images you use, and keep your branding consistent across the media you use. Issue 4. Spring 2014
eg
7]
Use STUMBLEUPON to promote your blog posts and get more eyeballs on your content. StumbleUpon is a very popular discovery engine that recommends cool websites and content to its users.
8]
Create an INFOGRAPHIC and share it on social media, infographic directories, and send to subscribers. Add an embed code that others can use to post your infographic on their websites, which will help you reach more people and get some of the traffic back to you.
9] website.
GUEST BLOG on related, quality blogs to reach a bigger audience and drive more people to your
10]
Ask interesting, INFLUENTIAL BLOGGERS to guest blog on your website – that means they will likely bring some of their audience to your website, and the more influential the blogger is, the more it will raise the profile of your blog.
Ask your audience on social media if they have anything they think you should add to your post
11]
Read OTHER BLOGGERS’ WORK and get involved by sharing their articles and commenting on them.
12]
Write CONTROVERSIAL BLOG POSTS and share them across your networks online – these types of posts tend to generate lots of engagement and traffic as people are interested in reading controversial opinions, and then sharing their own and starting debates.
13]
When writing a new blog post, ASK YOUR AUDIENCE on social media if they have anything they think you should add to your post – like a good tool, a new app, etc. Then include their tip (whilst crediting them back) in the article and get in touch with them to let them know about it, and they will then hopefully they will also share it with their audience.
14]
15]
Find out WHAT YOUR AUDIENCE IS INTERESTED IN reading about, and try writing articles about those subjects. There are various websites that help you figure out what’s trending around the world, such as Trendn or What’s Trending.
16]
REACH OUT to content curation websites in your niche to see if they would share your best articles there.
17]
Write FRESH NEW CONTENT as often as you can, and always do keyword research beforehand.
Create interesting presentations that offer lots of value to your audience to post on Slideshare
CREATE INTERESTING PRESENTATIONS that offer lots of value to your audience to post on Slideshare, brand them, and link back to your website. Slideshare is the biggest community for sharing presentations and posting your own presentations there means you’ll be getting access to a whole new audience.
Issue 4. Spring 2014
experience growth magazine.
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entrepreneur’s tales, tools & tips
I hope
You
are
CRAZY...
“ ...because the
People
who are
crazy enough to think they can
!
WORLD are the ones who do Steve Jobs
“
CHANGE the