Personas Chart Persona Titles Superintendent Director/Head of Schools Executive Director
Assistant Sup of Instruction
Counselor
Director of Curriculum Director of Instructional Tech
Principal
CTE Director
Asst Principal
CTE Coordinator
Dean
WBL Coordinator
Accountability Coordinator
Teachers
IT Director
Fed State Prog Coordinator
Virtual Learning Supervisor Distance Learning Coordinator
SPED DIrector
Instructional Leader
Avid Coordinator Alternative Education Coordinator Adult Education
ELL Coordinator
Key Areas of Focus • Trends • Big strategies • Elected official/
political
• Elevator pitch
communication
• Effectiveness data • References - who
else uses us
• ROI • Build relations with
their staff
• Increase graduation
rates
• Standards-aligned
curriculum
• Reporting
capabilities
• Equity – SPED
to advanced
• Research-based? • References or
pilots?
• Detail-driven info • Implementation
strategy
• Career guidance • Career Exploration • Social Emotional
Learning (SEL)
• Course Placement • Tools for Parents • Equity & Access • Reporting
Capabilities
• Credit recovery • TaaS
• Certifications
• College or Career
• PD options
• Student
• District-authored
content
engagement
• Perkins V
Brochure
• Support and
guidance for teachers
• Monitors student
efficacy
• Create a safe
environment
• Easy to read
reporting
• How can my
school differentiate instruction?
• Is this proven to
work?
• PD options • Credit recovery • Ease of
implementation
• Certifications • Graduation • TaaS
• Project-based
curriculum
• Work-based
learning
• Employability skills • Internships • Tough to convince
of online curriculum for CTE
• Pathway options • Perkins V • Career Exploration • Ease of
implementation
• Digital textbook
replacement
• Certifications
• Accessibility
features
• Equity & Access • Language
Translations
• Supports
disabilities
• Data & Details • TaaS • WCAG 2.0 AA
• Assurance
it’s easy to implement
• Standards-
aligned
• Equitable
resources for all
• Customizable • Flexible • Personalize for
students
• IEP/504s • District-
authored content
• Substitute
• LMS Details • SSO • Implementation
process
• Tech requirements • Privacy
requirements
• Whitelist of external
links
• Runs on all devices • WCAG 2.0 AA
• Teacher Support
• Easy to read
• Monitors student
• Tools to support
• Safe environment
• Credit recovery
• Reporting features
• Workbased learning
• Differentiate
• Certifications
Materials efficacy
instruction?
• Is this proven to
work?
• PD • Credit recovery • Ease of
implementation
• Certifications
lesson plans
• LMS
• Answer keys
• SSO
• Grouping
• Tech requirements
students
• Textbook
replacement
• Gradebook with
key insights
• Privacy
requirements
• Whitelist of external
links
• Largest course
collection
reporting
disabilities
• Career Exploration
and readiness
• Pathway options