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Marketing Two Products, One Purpose.

Marketing Foundations (1st & 2nd Semester)

eDynamic Learning provides teachers with a comprehensive digital curriculum that includes lessons, reflective discussions, activities, assessments, podcasts, and more. Lessons incorporate engaging narratives, videos, slideshows, diagrams, and flashcards. They also include a built-in support toolbar which provides a variety of literacy tools and enables text to be translated into dozens of languages for English Language Learners. Teachers also receive a Pacing Guide, answer keys, a gradebook and the ability to customize the course to include teacher or district-authored lessons, activities, assessments and Knowledge Matters simulations!

Educate

In the Marketing Foundation courses students will explore the fast-paced and exciting world of marketing in business. They learn business management, customer service, economics, how to perform market research and identify their target market. They learn how to develop branding, advertising and promotional strategies and the legal and ethical considerations of business and marketing.

» Foundations of Marketing

» The Role and Function of Marketing in Business

» Marketing and Economics

» Business Ownership and Government Regulations

» Legal Issues and Ethics

» The Impact of Finance on Marketing

» The Importance of Market Research

» Marketing Concepts and Plans

Knowledge Matters Retailing Simulation

» Product and Service Development and Planning

» Place, Storage, and Organization of Distribution Channels

» Promotion and Advertising

» The Art of the Sale

» Pricing in the Marketing Mix

» Technology and Safety Management

» in Business Today

» Entrepreneurship & Human Relations

» Employability Skills Necessary for a Career in the Marketing World

Knowledge Matters simulations allow students to experience real business scenarios and can continually refine their results to optimize outcomes and increase profitability. They offer an interactive, risk-free, game-based environment where students can see the impact of their choices immediately.

Virtual Business−Retailing is our best–selling sim of all time. Teenagers love to shop, and this online simulation teaches students the business basics and exposes the secrets of retailing. Students learn the tough business decisions that impact their common shopping experiences—why stores are located where they are, how stores decide to price products, etc.

Lessons Include

» Market Research

» Product

» Place » Pricing

» Promotion—Traditional

» Promotion—Email

» Staffing, Selling & Customer Service

» Purchasing & Inventory Control

» Merchandising

» Security & Risk Management

» Financing & Business Planning

» Retailing Mogul

» Extra Credit: Turnaround

» Extra Credit: Mega Retailing Mogul

Unit Topics (1st Semester)

Unit Topics (2nd Semester)

Meet the Simulations

From the elevator pitch, to securing financing, to operating a profitable business, this sim teaches all the keys to successful entrepreneurship.

From debits and credits to forensic accounting, the subject comes to life when students learn through a business they run.

In focused lessons, students control pricing, staffing, products and more. In the capstone project, they run the whole show.

Starting your own restaurant is a common dream. Here students do it in the safety of a virtual world while learning general business concepts.

Developed with the Fashion Institute of Design & Merchandising this sim covers trend spotting, to design, to mark-ups and mark-downs!

Developed with the support of the J. Willard and Alice S. Marriott Foundation, this sim gives students a realistic look at the inside workings of the global hospitality business.

Live out ten financial lifetimes in an hour! From banking, to credit, to investment - this is the #1 personal finance curriculum in the U.S.

Your students will learn business and marketing in a context that is sure to attract them to class - the exciting world of sports and entertainment.