Two Products, One Purpose.
Entrepreneurship (1st & 2nd Semester)
eDynamic Learning provides teachers with a comprehensive digital curriculum that includes lessons, reflective discussions, activities, assessments, podcasts, and more. Lessons incorporate engaging narratives, videos, slideshows, diagrams, and flashcards. They also include a built-in support toolbar which provides a variety of literacy tools and enables text to be translated into dozens of languages for English Language Learners. Teachers also receive a Pacing Guide, answer keys, a gradebook and the ability to customize the course to include teacher or district-authored lessons, activities, assessments and Knowledge Matters simulations!

In the Entrepreneurship 1a course students will learn that starting a business is more than just having a good idea. They’ll learn how successful entrepreneurs use and apply fundamental business concepts to turn their ideas into thriving businesses. They’ll explore topics such as identifying the best business structure, business functions and operations, finance, business laws, regulations, and more!
Unit Topics (1st Semester)
» An Introduction to Entrepreneurship—Past and Present
» Using Communication to Create Opportunities
» Navigating the Business World
» Small Business and the Law

» Economics for Managing the Small Business
» Government and the Small Business Relationship
» Entrepreneurial Finance
» Ethics and Social Responsibility in Business
In the Entrepreneurship 1b course students will learn to apply the concepts they’ve learned in the Entrepreneurship 1a course by completing activities that they can use to help start their own business. They’ll explore different topics representing the major parts of a business plan, such as risk, hiring, pricing, research, marketing, distribution and more.
Unit Topics (2nd Semester)
» The Business Plan
» The Risks in Business
» Growing the Business with People
» Marketing the Business
» Marketing Your Products
» Pricing, Selling, and Distribution
» Marketing Research and Planning
» Your Personal Finances
Business Management and Administration
Two Products, One Purpose.
Knowledge Matters Entrepreneurship Simulation
Knowledge Matters simulations allow students to experience real business scenarios and can continually refine their results to optimize outcomes and increase profitability. They offer an interactive, risk-free, gamebased environment where students can see the impact of their choices immediately.




Students can choose from 20 different businesses to launch and grow as they learn the fundamentals of entrepreneurship. Quickly adopted and in use at high schools across the country, Virtual Business — Entrepreneurship is rapidly becoming the standard for teaching entrepreneurship.
Lessons Include
» Spotting the Opportunity
» Market Research
» Making the Plunge — Name, Location & Form
» Making the Plunge — Form of Business & Taxes
» Creating a Business Plan — Basics
» Creating a Business Plan — Financials
» The Elevator Pitch
» Raising Money & Financials — Savings and Bank Loans
Features Include
» Raising Money & Financials — Selling Shares
» Building a Team
» Acquiring Resources
» Going to Market — Basics
» Going to Market — Growth!
» Operations & Feedback — Work Flow
» Operations & Feedback — Feedback & Risk Management
Shark project — Students sharpen their presentation skills as they pitch their business to classmates and seek investments.
Business plan project — Teachers award students a loan based on their written business plan.
Mega-mogul project — Grow your business empire (including starting/owning more than one business).
Random setups — Every project has unique parameters, so students cannot copy solutions from a classmate.
Dynamic cities—Students can watch as cities grow or shrink over many years, and students decide how to respond with their entrepreneurial businesses to economic cycles.
20 Entrepreneurship Simulation Businesses




















Meet the Simulations



From the elevator pitch, to securing financing, to operating a profitable business, this sim teaches all the keys to successful entrepreneurship.

From debits and credits to forensic accounting, the subject comes to life when students learn through a business they run.

In focused lessons, students control pricing, staffing, products and more. In the capstone project, they run the whole show.
Starting your own restaurant is a common dream. Here students do it in the safety of a virtual world while learning general business concepts.

Developed with the Fashion Institute of Design & Merchandising this sim covers trend spotting, to design, to mark-ups and mark-downs!

Developed with the support of the J. Willard and Alice S. Marriott Foundation, this sim gives students a realistic look at the inside workings of the global hospitality business.
Live out ten financial lifetimes in an hour! From banking, to credit, to investment - this is the #1 personal finance curriculum in the U.S.

Your students will learn business and marketing in a context that is sure to attract them to class - the exciting world of sports and entertainment.

Your students will learn business and marketing in a context that is sure to attract them to class - the exciting world of sports and entertainment.