MARKETING MANAGER: USING MEDIA CHANNELS
LESSON PLAN OVERVIEW Career: Marketing managers determine the demand for products and services and create ads to get buyers to want and buy their products or services. Lesson: This lesson plan provides activities for students to learn about marketing managers and how they target buyers to purchase their products and services. Students will discuss different media channels and the message they are trying to communicate. Students will create a product survey addressing an issue, need, or product improvement, and will then lead a focus group to discuss the issues. Grade Level: Middle Grades Learning Objectives: 〉 〉 〉
Students will be introduced to the career of a marketing manager and how they promote their products and services to buyers. Students will discuss different media channels and the message they are trying to communicate. Students will create a product survey and will lead a focus group to discuss a product issue, need, or improvement.
TABLE OF CONTENTS Lesson Plan Overview .............. 1 Teacher Guide.......................... 2 Lesson Instructions .................. 2 Class Message & Video ............. 2 Class Discussion Questions ....... 3 Activities Overview................... 3 Career Insight ......................... 4
Materials Needed:
Standards Alignments ............. 5
Activity #1: Media Channels
Educator Rubric ....................... 6
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Student worksheet Optional – online access
Activity #2: Product Survey – Focus Group 〉 〉
Student worksheet Optional – online access
Activity #1: Media Channels .... 7 Instructions ............................ 7 Handouts ................................ 8 Activity #2: Product Survey – Focus Group ............................ 9 Instructions ............................ 9 Handouts ...............................11
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