MARKETING MANAGER: MAKING PLANS
LESSON PLAN OVERVIEW Career: Marketing managers determine the demand for products and services and create ads to get buyers to want and buy their products or services. Lesson: This lesson plan provides activities for students to learn about marketing managers and how they target buyers to want and purchase their products and services. Students will create a detailed marketing plan to introduce a product or service. Students will then create marketing materials using three different media channels for the product or service. Grade Level: High School Learning Objectives: 〉 〉 〉
Students will be introduced to the career of a marketing manager and how they promote their products and services to buyers. Students will create a detailed marketing plan to introduce a product or service. Students will create marketing materials using three different media channels for the product or service.
TABLE OF CONTENTS Lesson Plan Overview ............. 1 Teacher Guide ......................... 2 Lesson Instructions ...................2 Class Message & Video ..............2 Class Discussion Questions ........3 Activities Overview ...................3
Materials Needed:
Career Insight ......................... 5
Activity #1: Marketing Plan
Educator Rubric ....................... 6
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Student worksheet Optional – online access to research marketing plans
Activity #2: Marketing Materials 〉 〉 〉
Student worksheet Materials needed to create three marketing ads Optional – online access to research media channels
Activity #1: Marketing Plan ..... 7 Instructions .............................7 Handouts.................................8 Activity #2: Marketing Materials ................................. 9 Instructions .............................9 Handouts............................... 11
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