Engage your students through experiential learning with visually immersive Case Simulations to help form connections from course content to future careers. Used by colleges and universities across the U.S. and Canada, Case Simulations integrate seamlessly with lectures to put students in charge of their own simulated businesses in a low-risk environment. Here is a list of the lessons included with the simulations to help students apply what they are learning in the course.
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• Intro to Marketing • Marketing Ethics • Consumer Behavior • Business-to-Business Marketing • Market Segmentation • Market Research • Product • Services Marketing • Place - Location & Distribution • Promotion - Advertising & Analytics Sales • Promotion - Social Media & Web Marketing • Pricing - Fundamentals • Pricing - Yield Management Pricing • Marketing VP - Retail Project • Marketing VP - Sports & Entertainment Project