Engage your students through experiential learning with visually immersive Case Simulations to help form connections from course content to future careers. Used by colleges and universities across the U.S. and Canada, Case Simulations integrate seamlessly with lectures to put students in charge of their own simulated businesses in a low-risk environment.
Here is a list of the lessons included with the simulations to help students apply what they are learning in the course.
Don’t
• Intro to Marketing
• Marketing Ethics
• Consumer Behavior
• Business-to-Business Marketing
• Market Segmentation
• Market Research
• Product
• Services Marketing
• Place - Location & Distribution
• Promotion - Advertising & Analytics Sales
• Promotion - Social Media & Web Marketing
• Pricing - Fundamentals
• Pricing - Yield Management Pricing
• Marketing VP - Retail Project
• Marketing VP - Sports & Entertainment Project
Spotting the Opportunity
Market Research
Making the Plunge
Name, Location & Form
Making the Plunge
Form of Business & Taxes
Creating a Business Plan - Basics
Creating a Business Plan - Financials
The Elevator Pitch
Raising Money & Financials
Savings and Bank Loans
Selling Shares
Market Research
Location Selection
Financial Statements
Menu Design
Pricing
Purchasing
Layout
Revenue Management - Basics
Revenue Management - Advanced
Guest Services - Social Media
Sales & Marketing - Marketing ROI
Sales & Marketing - Group Sales
Operations - Front Office
Operations - Housekeeping
Recruiting, Resumes & Hiring
Employee Opinions
Employee Supervision
Strikes, Unions, & Collective Bargaining
Management Accounting
Ticket Pricing
Advanced Pricing Strategies
Event Security, Ingress, & Egress
Parking & Revenue
Concessions
Concessions - Capital Spending
Sponsorships
Building a Team
Acquiring Resources
Going to Market - Basics
Going to Market - Growth!
Operations & Feedback
Workflow
Operations & Feedback
Risk Management
Mega - Mogul Project Project
(Students choose to run a business from a list of 20 options)
Staffing
Advertising
Digital Marketing
Menu Engineering
Turnaround Project
Restaurant Mogul Project
Operations - Engineering
Food & Beverage - Restaurant Basics
Food & Beverage - Banquets
Hospitality Accounting
F&B Manager - Hotel Restaurant Project
GM - Limited-Service Hotel Project
GM - Full-Service Hotel Project
Pricing & Sales
Operations Management
Business Plan Math
Risk Management & Insurance
Management Mogul - Project
Promotion - Media & Measurement
Social Media Advertising
Television & Ticket Sales
Player Management
Ethics in Sports Management
GM - Sports Franchise Project
GM - Advanced Sports Franchise Project