Educational Insights 2026 Brand Book

Intro

Brand Book Purpose

Table of Contents

Welcome

Hi! If you’re reading this, you are part of the team bringing our brand to life. Nice to meet you and welcome aboard!

I’m the Educational Insights brand book, A.K.A. your go-to guide for all things branding.

Brand Book Purpose

In addition to helping you figure out which logo to use and how big to make it, this guide will dive into all the things that make our brand, well, us.

Being consistent in how we present ourselves is key in evolving and growing our brand; when our customers see us on social media, while shopping online, or on a shelf in a store, they should immediately recognize us! So, are you ready to help us ignite the spark in every child?

Let’s go!

Who We Are 02

Our Story Brand Pyramid

Our Toy Story

We started in 1962 with a simple mission…now over 60 years later, we are still igniting the spark in every child.

1962

Educational Insights ® was founded when Burt and Diana Cutler developed Learning to Read with Phonics to help their daughter, Carol, learn to read.

1989

Meet the GeoSafari ® line’s first-born child, the GeoSafari ® Laptop!

1997

The Hot Dots ® pen, the interactive learning tool, was originally called the Magic Touch Pen!

Our Toy Story

2003

The very first thrill-of-the-drill experience launched with the Design & Drill ® Activity Center.

2006

Meet Playfoam ® ! The line of squishy, squashy learning compound creations began with this product.

Long before the viral #KanoodleChallenge was created…there was Kanoodle ® .

2002

Look, listen, and learn with the GeoSafari ® Talking Microscope now an award-winning product!

A teacher favorite, Classroom Jeopardy! brought the show to your classroom.

Our Toy Story

Since its launch, The Sneaky, Snacky Squirrel Game! ® has snuck onto countless awards and favorites lists.

We launched to celebrate 20 years of Kanoodle— featuring a limited-edition case, exclusive puzzles, and fan-inspired challenge cards!

The Design & Drill ® family expanded with Bolt Buddies the pretend play companion to construction toys!

The fluffy Pluffle ® compound has made a name for itself as a sensory bin base! 2020

Brand Pyramid

Product Attributes

Personality

Product Attributes

• Purposeful

Thoughtfully-developed with a specific learning solution in mind

• Engaging

Entertaining and captivating through repeat play

• Inspiring

Providing new experiences and empowering kids to explore

• Experiential

Self-guided, hands-on play to encourage learning by doing

Functional Benefit

“Play-based learning is a powerful approach that has gained significant recognition in early education programs. Instead of relying solely on traditional teaching methods, play-based learning embraces the innate curiousity and creativity of children to foster their development.”

Key Elements:

• Self-chosen/self-directed

• Enjoyable

• Unstructured

• Process-oriented

• Imaginative

Emotional Benefit

• Participating in vital developmental stages

• Growing deeper connections through play-based learning

• Helping build lasting self-confidence and self-esteem as kids learn

• Encouraging independent discovery

Personality

• Trusted

Parents and teachers trust us as educational experts

• Friendly

We’re approachable and we make big concepts easy to understand

• Active

We’re energetic and excited about our products

• Eager to learn

We encourage exploration and inquiry

Positioning Statement

Spark More Categories 03

Spark Brand Statement

Creativity

Togetherness

Confidence

Imagination

Curiosity

Exploration

Learning

Spark Brand Statement

WE IGNITE THE SPARK IN EVERY CHILD!

It’s that moment when their curiosity runs wild and the “why” questions flood in.

It’s that twinkle in their eye when something they’ve been learning finally clicks.

It’s that burst of confidence they get when it all comes together. THAT’S THE SPARK!

At Educational Insights ® , we see the limitless possibilities that you see in your child. Our award-winning toys and games help you ignite their spark and build their confidence.

Spark More Creativity

These creative toys are designed to let little imaginations run wild. Encourage their imaginations to see what they create!

Spark More Togetherness

Make the most of your time together with games that will have the whole family laughing, learning, and growing!

Spark More Confidence

Boost confidence with core learning toys that build the skills kids need for school success.

Spark More Imagination

Building their imaginations through play can help kids grow up to be creative thinkers and problem solvers.

Spark More Curiosity

Help little ones wonder, think, explore, and discover with STEM & coding toys that encourage new interests and spark new passions.

Spark More Exploration

Help little ones wonder, think, explore, and discover with STEM & coding toys that encourage new interests and spark new passions.

Spark More Learning

Whether you’re inside the classroom or teaching at home, these tools can help spark their passion for learning.

Brand Guidelines Educational Insights

General

Logos

Fonts How to Use

Colors

Spark More

Colors

Placement

Language

Our Voice

Verbiage

Proofreading

Our Brand

As a brand, it’s important that we are visually coherent and cohesive with our colors, logos, voice, and more. Each product, social post, press release, and consumer-facing media should walk the walk and talk the talk of Educational Insights. This section will cover the Educational Insights brand, including guidelines for digital and print, and guidelines for each Educational Insights sub brand.

Primary Logo

white on dark backgrounds

Secondary Mark

In some instances it’s okay to use the bright child by itself....

Correct

Do not rotate or straighten the Bright Child

Tagline Lock-Ups

Logo Clearance

Primary

The gray area indicates the logo and icon’s safe zone. The safe zone spacing should be based on an element from the logo. In this case, the spacing should be greater on all sides than the size of the “E” in our logotype.

The shaded gray area indicates clear space. This area must be kept free from other elements.

Things to Avoid

Our logo is the pinnacle of brand recognition! We don’t want to alter our logo in anyway, but here are a few common things we want to avoid.

Do not rotate logo

Do not stretch logo

Do not change the color, always use the EI blue, black, or white

Ensure you are not using old logos, the old one has at thinner bright child

Do not apply effects to logo

Do not add an outline stroke

Do not place logo over pattern

Colors

PRIMARY COLORS

CONFIDENCE

CURIOSITY

CREATIVITY

EXPLORATION

LEARNING

IMAGINATION

TOGETHERNESS

CMYK 6 100 62 0

RGB 225 27 80

HEX #E11B50

CMYK 0 60 100 0

RGB 245 130 32

HEX #F58220

CMYK 85 0 40 0

RGB 0 178 173

HEX #00B2AD

CMYK 80 10 100 0

RGB 45 164 74

HEX #2DA44A

CMYK 100 25 15 0

RGB 0 142 189

HEX #008EBD

CMYK 90 60 0 0

RGB 22 104 179

HEX #1668B3

CMYK 80 80 0 0

RGB 82 79 0

HEX #524FA1

SECONDARY COLORS

CMYK 2 60 13 0

RGB 237 132 163

HEX #ED84A3

CMYK 0 38 64 0

RGB 250 172 107

HEX #FAAB6B

CMYK 61 0 29 192

RGB 87 196 192

HEX #57C4C1

CMYK 35 10 100 0

RGB 180 189 53

HEX #B4BD35

CMYK 56 14 8 0

RGB 107 179 212

HEX # 6BB3D4

CMYK 65 35 0 0

RGB 91 145 204

HEX #6BB3D4

CMYK 49 47 1 0

RGB 137 135 190

HEX #8987BE

Spark More Buckets

More Togetherness

Preschool Games Family Games

More Confidence

Learning

More Creativity

More Imagination Spark More Curiosity

More Exploration

& Crafts Classroom Essentials!

More Learning

Spark More Placement

The “spark” icon represents how our products ignite the spark in every child. It’s also the same spark that’s on our Brightchild logo.

1 Sparks

Sparks should be roughly a quarter of the child’s head in size. Sparks should not be overly large or small. Sparks should either follow the curve of the back of the head.

2 Spark More Photos

Photos with sparks MUST show kids engaging with the product and not looking at the camera, showing off the product.

Spark More Placement

SPARK MORE BLOCK

Spark More bucket name always goes on right or bottom. Use the primary color of the Spark More bucket for the background.

Things To Avoid

Here are a few examples of improper Spark use. Sparks only go on kids under 7.

Do not make sparks too large

Do not change the color of the sparks, always use white

Sparks should go on back of head

Do not make sparks too small

Do not stretch the sparks

Sparks should not go on children “showing off” the product

Our Voice

TRUSTED, FRIENDLY, ACTIVE, AND EAGER TO LEARN.

Our brand voice is energetic and playful; we are friendly and approachable to parents and educators, a trusted source of educational knowledge, and always looking for the next way to test our brain. Our audience is normally the consumer— parents, teachers, or kidults—who are buying toys and games for their kids, students, or themselves. Our voice varies by product line—for example, we talk differently about our brainteasers than we do for our core line—but we should always be family friendly.

Copy Quirks

Here’s a long, non-exhaustive, list of all those little copy quirks that we want to keep consistent:

ABCs

Do not use an apostrophe (ABC’s), as it is plural, not possessive.

123s

Do not use an apostrophe (123’s), as it is plural, not possessive.

2D AND 3D

Don’t hyphenate 2D or 3D. Twodimensional and three-dimensional (spelled out) should be hyphenated.

PASSIVE VOICE

Avoid passive voice when possible. Active voice construction is often clearer, more concise, and more effective.

Passive Voice: Educational Insights has been creating awardwinning products.

Active Voice: Educational Insights creates award-winning products.

PRONOUN AGREEMENT

When referring to a “kid” or “child,” use “they/them/their” to maintain gender neutrality. If referring to a specific child, make sure their pronoun agrees with the noun.

That child loves their GeoSafari® Jr. My First Microscope!

She loves her GeoSafari® Jr. My First Microscope.

OXFORD/PROPER/SERIAL COMMA

In a list of three or more, place a comma between the second to last item listed and the word “and.”

Our toys are fun, educational and family-friendly!

Our toys are fun, educational, and family-friendly!

SEMICOLONS

Semicolons are used to join two related independent clauses. They are often used instead of a comma and a conjunction word or to offer more information on the first clause.

They can also be used to separate items in complex lists. DO NOT capitalize the first letter after a semicolon unless it’s a proper noun or title.

I scheduled a meeting about the project on Tuesday; my Monday was booked solid.

I like the first packaging option more; however, I liked the logo on the second option.

The cities on my bucket list are London, England; Perth, Australia; Vancouver, Canada; Portland, Maine; and Kyoto, Japan.

The cake has three layers: vanilla with strawberry, raspberry, and lemon frosting; chocolate with peanut butter and caramel; and carrot cake with buttercream and vanilla frosting.

Copy Quirks

EM DASH (—)

Used to separate clauses, create a pause in a sentence, or emphasize a point. DO NOT include spaces before or after the dash.

The Playfoam products Playfoam Classic, Playfoam Pluffle, Playfoam Sand, and Playfoam Naturals are great for...

The Playfoam products are great for sensory stimulation they’re really great.

Note: To type an Em dash on a Mac computer, simultaneously click Shift, Option, and Hyphen/Minus.

EN DASH (–)

Typically used to show the relationship between numbers, words, or dates. You can use it in place of versus, number ranges, and scores. DO NOT include spaces before or after the dash.

The Celtics–Warriors’ game was last night. The score was 102– 93.

It can take 1 –2 hours to get there, depending on traffic.

Note: To type an En dash on a Mac computer, simultaneously click Option and Hyphen/Minus.

HYPHEN (-)

Used to combine compound words and numbers. You also use a hyphen when two words are being joined as an adjective to describe another word. DO NOT include spaces before or after the dash, unless you are using it to communicate a subtraction/minus sign ( - ). Also used in the place of bullet points sometimes.

My grandma is turning ninety-nine this year.

Playfoam is sensory-stimulating! Kanoodle® is a line of brain-bending puzzle games!

PARENTHESIS

Punctuation goes around parenthesis when the parenthesis (and words inside it) are part of the sentence. If the parenthesis exists as an independent sentence, punctuation goes inside.

The box also doubles as storage (with handle).

One of my favorite things is to play with Playfoam. (I have a brick of it at my desk.)

QUOTATION MARKS

In most cases, punctuation will go inside quotation marks (Ex: “That’s great!”). If you ever have a quotation inside another quotation, the inner quote will use single marks on either side.

“And then she said, ‘Yeah that’s fine’ so I went on my way.”

BULLETS

Bullets are a useful organizational tool to break up long blocks of text or to list features, benefits, components, etc. Here are some general rules of bullets:

• Be consistent in syntax . If one bullet begins with an action word, the rest of the bullet series should also start with an action word

• DO NOT punctuate the end of bullets when bullets have introductory copy like “Including:”

• Use sentence casing (capitalize first letter and lowercase every other word)

Copy Quirks

TRADEMARK & REGISTERED MARK

Trademarks (™) and registered marks (®) should appear either the first time a marked item appears on a page or in the most prominent location (a logo, heading, etc.). Punctuation should follow the trademark or registered mark in a sentence. When possible, place the mark in the logo or header so that it doesn’t have to appear in body copy.

Includes 42 BubbleBrix™, activity guide, and more!

Kanoodle® is a brain-bending puzzle game. I love playing Kanoodle.

TITLE/HEADLINE CASING

Used for headers, section titles, and other major titles. Capitalize each word in the title, except for prepositions or articles. DO NOT use punctuation at the end of titles or headlines unless the title is an interrogative question or exclamation.

Style G uide with Specific Sections for Educational Insights and Employees

Are You Ready for an Educational Insights Style G uide?

G et Ready for the Educational Insights Style G uide!

SENTENCE CASING

When you follow standard sentence capitalization in writing, often for sublines or body copy. Capitalize the first word and then lowercase the rest, unless it includes a title or proper noun. Include punctuation in most sentence casing.

This is sentence casing.

This is sentence casing when there’s a proper noun like Educational Insights.

Educational Insights Style Guide (Headline)

Written by and for EI employees. (Subline)

CAPITALIZATION AFTER A NUMBER

If a bullet point sentence starts with a number, capitalize the first word after the number. This is most common in an “includes” or “features” list. Copy block sentences should avoid starting with a number or spell the number out.

15 Bolts are included

Sixty years ago, EI was founded, EI was founded 60 years ago.

CAPITALIZATION WITH HYPHEN

When a hyphenated word is in a title, use general title casing rules, capitalizing important words, and lowercasing articles or unimportant words.

Perfect O n-the- G o Toys for Road Trips

BONUS VS FREE

For Spark More Play, we use “bonus” on all packaging and external copy. The exception is on social media, where the use of “FREE” is acceptable for SEO purposes.

Bonus Activities Included (on packaging)

FREE Activities and Downloads (blog title or social media)

POSITIVE VOICE

Try to use positive voice of phrases and avoid negative words like “no” or “non.”

Non-toxic Kid-safe

No-mess Mess-free

Don’t miss out on this deal! There’s still time to get this deal

Copy Quirks

NUMBERS

We write out numbers 1-10 (one through ten) and use numerals for 11 or more. The exception is short form copy, emails, or headlines where the numeral communicates better visually. Always use numerals for ages, pages, warnings, and battery requirements.

15 Bolts are included.

Pick three bean bags from the pile.

3 AAA batteries are required.

FOR PRINT ONLY

NUMBERING GUIDE PAGES

DO NOT include the cover of the guide as page 1. Start page 1 on the first page of the guide that includes information (set-up instructions, activities, a diagram, etc.), which is normally the first page after the cover. Only number the cover of the guide as page 1 when it begins instructions or set-up on the cover.

CAPITALIZATION OF LISTS

On our packaging we frequently have two different lists; one that lists the learning benefits or goals of the product and one that lists the included items of the product. Use sentence casing as a default.

Ex: Includes:

• 15 Colorful bolts

• One activity guide

• One kid-friendly power drill

Ex: Learning Benefits:

• Fine motor skills

• Social and emotional skills

• Imaginative play

Ex: You’ll learn:

• How to complete basic multiplication and division problems

• How to use a calculator

PACKAGING PUNCTUATION

In bursts, product feature callouts, and other short descriptions (especially for packaging), sometimes punctuation will not be necessary. The general rule is to only use punctuation when it is a full sentence to limit unnecessary punctuation, with the exception being using exclamation points to emphasize or add excitement.

Examples:

• Lights up!

• 8x Magnification

• HELP button for extra problem-solving clues

• The HELP button gives extra problem-solving clues.

Proofreading Marks

MARKS & MEANINGS

Capitalize

Make it lowercase

Spelling mistake

Add a period

Delete (remove)

Add a word

Add a comma

Reverse words or letters

Add an apostrophe

Add quotation marks

Make a space

Close the space

Begin a new paragraph

EXAMPLES

They fished in lake tahoe.

Five Students missed the Bus.

The day was clowdy and cold.

Tomorrow is a holiday

Kim knew the the answer.

Six were in the litter.

He ate peas corn and squash.

An otter swam in the bed kelp.

The childs bike was red.

Why can’t I go? she cried.

He read twobooks.

Her favorite game is soft ball.

We had. Next we went to

They fished in Lake Tahoe.

Five students missed the bus.

The day was cloudy and cold.

Tomorrow is a holiday.

Kim knew the answer.

Six pups were in the litter.

He ate peas, corn, and squash.

An otter swam in the kelp bed.

The child’s bike was red.

“Why can’t I go?” she cried.

He read two books.

Her favorite game is softball.

We had.

Next we went to

Brand

Photography

Amazon

Top 6 A+ Page

Storefront

Social Media

Logo

Cover Photos

Blog

Web

Buttons/CTA

Fonts

Banners

Blog Template

Email

Digital Ads

Presentations

Template

Brand Photography

While our photography should show kids being fully engaged with our products, we want the focus to remain on the product, not the child. Crop the photo closely (as shown) to keep focus on the product. It’s ok to lose part of the child’s arm or head to focus more closely on the toy, game, or activity. If adding sparks to the image, it’s ok for those to break the image barrier.

Lifestyle Dos

Lifestyle Don’ts

Avoid directly looking into camera

Product held awkwardly Long or dirty fingernails

Studio Photography Dos

Do fill the entire square as much as possible

Do show something different than what’s on the packaging

Do show everything included in the box as much as possible

Studio Photography Don’ts

Don’t show the same thing as what’s shown on the packaging

Don’t make products look too bright or washed out

Don’t leave a lot of white space

Avoid tangents between objects

Don’t mix rendering with live shots

Don’t show raw or jagged edges around packaging

Amazon Top 6

The product should fill the space and be as big as possible for viewing on mobile.

393x2000 pixels Font size 28 pts

Color bar should be in one of our brand colors & consistent for all top 6 images. 4 Copy

Copy will vary; should highlight main benefit, skills learned, additional features, and how-to or includes. 5 Infographics

Includes

Amazon A+ Pages

These pages appear on Amazon product pages to showcase more product features and benefits. The A+ page background color does not have to match the text overlay color in the Top 6.

1 Product Logo + Photo

970x300 pixels

Brand and product logo, plus product image, on a light blue background with rounded corners. If product does not have its own logo, write the name in Ohno Softie.

2 Features/Benefit Callout

970x300 pixels

3 Image With Text

970x300 pixels or 3 300x300 pixels

blocks SEO text written in Amazon paired with an image or images.

4 Lifestyle Photos

970x600 pixels

Multiple lifestyle images of the product.

5 Spark More Bucket

970x300 pixels

Amazon A+ Page

The Spark More blocks (featured in the last block of A+ pages) typically use a photo of that specific product, paired with the Spark bucket it falls into. Sometimes we will replace the Spark More block with a different module, as see on the following pages.

1 TOGETHERNESS

This block always need to have an image of two or more people playing together

Amazon A+ Pages

Cross Sell

Sometimes our A+ pages feature a cross sell block. We can only have five blocks (modules) for A+ pages, so we remove the Spark More block.

1 Cross Sell Blocks

150x300 pixels

Product on white vertically and horizontally centered.

Amazon A+ Pages

Some of our sub brands are trying to reach a specific audience, so they have a design style that is different than the general EI A+ page. The general layout or structure remains the same. This example is from our Kanoodle sub brand.

1 Product & Includes Block

970x600 pixels

2 Puzzle Block

970x300 pixels

Showcases the two different ways to play.

3 Tiktok Block

970x600 pixels Highlights social media achievements and trends.

4 Cross-Sell Blocks

150x300 pixels

Instead of being centered vertically, all the products share a base line.

Amazon Storefront

Homepage Part 1

1 Main Header

pixels by varying height

2 Main Banners

1500x750 pixels

Calls out marquee products, seasonal marketing campaigns, specific categories, and can have a unique design.

3 Category Blocks

750x750 pixels

Directs consumers to storefront pages with a curated selection of products.

4 Category Banner

3000 pixels by varying height

Used to call attention to the category blocks and break up sections.

5 Age Blocks

750x750 pixels

Logo on white with added call out text as necessary

6 Brand Video

Amazon Storefront

Homepage Part 2

7 Brand Blocks 1500x750 pixels Showcases our most popular brands

8 Footer 3000x1500 pixels

“Igniting the spark” messaging paired with the Spark More Buckets

Social Media

We use this icon for our social media accounts’ profile pictures.

Social Media

Cover Photo

The cover photo for our social media changes seasonally and is themed around marketing campaighns: Spark

More Exploration, back to school, happy holidays, etc. Each social media platform has different dimensions for their cover photos, examples for each are shown on the next slides.

Social Media

Cover Photo

LINKEDIN (COMPANY PROFILE) 1365 x238 pixels

LINKEDIN (PERSONAL PROFILE) 1365 x341 pixels

Social Media

Cover Photo

YouTube cover photos should be designed to fit the TV size; however, YouTube will automatically adjust the image for other viewing platforms, like desktop or mobile. Design the cover image for the TV size, while making sure that all vital elements (titles) will not be cut off by the auto-trim.

Social Media

Instagram Story Highlights Covers

Our brand font is Ohno Softie Variable and Figtree.

1 Headline

3 Body

4 Copy & Messaging

Copy and visuals may be updated seasonally to reflect ongoing campaigns such as holidays or back to school. Each block should have a headline and a short

Note: Desktop and mobile have their own hero images (see the green box behind the lifestyle image for mobile). This is to improve mobile experience.

Website

Button Style

1 Age Category Buttons

These are clickable buttons that redirect you to a separate landing page.

2 CTA

Copy may vary, but CTA button should have 100% rounded corners with no effects.

3 Sub-brand Category Buttons

Show a lifestyle image with the logo or name of the category in the bottom right corner. Use a brand color for the shape behind the text.

Banners

Sub-brand banners

When creating banners, break them down into different components (which will get put together using HTML and CSS, rather than one large component. The banner size will be determined by the components that exist within it (images, logo, margin, padding, copy, etc.).

Digital Ads

Video Guidelines 06

Product Videos

Color Profile

Sizzle Video

How-to Video

UGC Style Video

Sub Brand Videos

Playfoam

GeoSafari

Design and Drill

Hot Dots

Early Learning

Kanoodle

Games

Crafts

Coding

Product Videos

There are a few main kinds of videos that we make in-house. Here are some guidelines for each one; this may vary by product or placement.

Color Profile Dos & Dont’s

1. Start Neutral

- Correct white balance to true neutral first.

- Add slight warmth after balancing.

4. Skin Tones

- Natural skin tones.

- Watch to make sure skin isn’t overly green or magenta.

2. Exposure & Contrast

- Soft, natural contrast.

- Lift shadows slightly (+2 to +5).

- Protect highlights; avoid clipping.

5. Detail & Texture

- Avoid heavy sharpening.

- Bump up clarity on Playfoam and Pluffle.

3. Color & Saturation

- Keep saturation natural.

Sizzle Videos

This is a short video, typically 30-45 seconds, that is meant to be exciting and engaging. It should highlight the product and its main features/benefits. Sizzle videos are meant to drive sales of the product. Sizzle videos for games should show an abbreviated version of how to play.

How-To Video

These videos are typically for games. They are longer and more instructional, designed to improve user experience by showing in-depth, step-by-step instructions of how to play the featured game or product.

UGC-Style Video

UGC, or user generated content, is a style of video typically used for TikTok, IG Reels, or Ads. UGC content should look similar to how influencer videos look. They can use a phone camera, colorful backgrounds, text overlays, and elements from TikTok. These videos’ purpose varies by project, but should never use stop motion or highly edited content.

Sub Brand Video

Sub brands each have their own video requirements. For example, we always want to show the tool in Design & Drill product videos, but for Playfoam we want to show the texture close-up.

Playfoam ®

Should always show Playfoam being squished/ shaped to show texture.

Should always show tools if included.

GeoSafari ®

Show toys outdoors if possible.

If toy has a screen (like in the Space Explorer), show what kids are seeing when using product.

If toy includes audio, have a speech bubble with text inside. let play outside!

Design and Drill ®

Should always show tool in use and toy being built. For Bolt Buddies, we should always show the included pal and the inside of the packaging.

Hot Dots ®

Should always demonstrate how the interactive pen works.

Show subjects covered

Early Learning

Should always include a shot with skills/learning benefits listed If applicable, callout classroom use.

Kanoodle ®

Should always show all the ways to play (2D, 3D, Shake Challenge, etc.)

Use black end card

Should show guide next to game in at least one shot.

Games

Should have separate sizzle and how-to-play videos.

Craft Kits

Should show tool in-use.

Should show finished product

Logo Placement

Logo Placement for Packaging Fronts

Logo can be placed either on the upper left or lower right, but not both. Minimum 1/4” spacing all sides. Logo should be present on back and front of packaging.

Front Packaging Requirements

product)

Back Packaging Requirements

SMP

Only include SMP lockup if it’s product-specific SMP, like craft refills.

Only used for battery operated products or plug in products

Back UK Packaging Requirements

These are UK-specific labels that must go on all packaging for LRUK shipment.

UK Address (always 6pt font)

(Spanish, French & German)

(Spanish, French & German)

Only for electronic products sold to EU/UK

CE (Safety Requirement)

UKCA (UK Product)

Front Canadian Packaging Requirements

Packages must include French Canadian translations for specific information.

Piece Count

(If the guide is for the child (ex. journal, activity), then it’s included in the piece count.

Warning Label (Varies by product) Item # Age

Warning Translation

Barcode

Product Name

Product Name

Translation font size should be the same size as other copy on the front panel (ex. Same font size as product number) Translated name must go directly under English product name.

For Products that have English only copy: (Like Hot Dots, Blurt, word games, etc) Need to include “Content in English Only” in English and French on front of box.

For Products that will not be sold in UK: The warning should be on the front panel in French and English.

Does not need translation: Callouts, Tagline, Product names that are and , Piece count if packaging is see-through and ALL pieces are visible.

Barcode

The location of the UPC (Universal Product Code) on Walmart packaging.

Top, back, bottom, front, back and sides of the product.

Please note: The placement of the UPC may vary on different sides of the packaging.

The warning must be in a type size no larger than the largest type size used for other consumer information on the product. In no case should the type size be smaller than 6-point type.

Warnings

The warning must be in a type size no larger than the largest type size used for other consumer information on the product. In no case should the type size be smaller than 6-point type.

1 Button & Cell Battery

for.... 2 Stragulation Cord

for.... 3 Direct Sunlight

for... 4 Choking Hazard

Used for when a product contains a 1.75” or smaller ellipsoidal shaped object

Warnings

The warning must be in a type size no larger than the largest type size used for other consumer information on the product. In no case should the type size be smaller than 6-point type.

1 Flying Objects

2 Magnets

Warning Sizes

Measurements for label packaging are always in height x length. The first dimension (height) will measure from top to bottom of the container. Next, you’ll measure the width of the label. If you have a circular bottle, you’ll need to measure the circumference.

5-10 blk wbaby

10-15 blk wbaby 51-30 blk wbaby

SIOC

SIOC means ships in original container. If boxes are bigger than the maximum dimensions, they will not be packed in another box when shipped from warehouses, specifically Amazon’s. Instead, they will ship in their original packaging. We try to avoid this whenever possible.

The maximum dimensions are 14.5" x 8.3" x 7.5"

Brand Engagement 08

Social Engagement

TikTok

Meta Pinterest

Twitter

Partnerships

Social Engagement

The goal of our brand on social is to grow brand awareness, engage with our followers and consumers, and increase sale conversion. To help make our brand more recognizable across social media platforms, we must make sure that all our assets and posts feel and look like us!

*See the Social Asset section under the EI Digital section for guidelines on creating social assets.

TikTok

TikTok is one of our main social channels for engagement. We have three separate accounts; here’s a quick overview of each one:

@educationalinsights

This is our main account for the brand. Any general EI content can go here, as well as reposted content from our other accounts. Our EI account voice should be similar to IG/FB: friendly, approachable, quirky, witty, etc. We want to engage our audience and showcase our products.

@kanoodleofficial

This account is for Kanoodle! We post puzzles, challenges, and gameplay on this account. Our voice here may be different from our other accounts, since the Kanoodle audience is typically different from the general EI audience. We want to remain true to EI, but can lean into a more casual, game-centric audience.

@playfoamofficial

This account is for all things Playfoam! Sensory content, ASMR, and Playfoam Spark More Play videos can all be posted on this page.

TikTok

Content Guidelines

With TikTok, it is incredibly important to grab our audience right away; the viewer will keep scrolling if they’re not intrigued in the first three to five seconds. That means exciting openings, flashing graphics, attention grabbers, etc.

Copy Guidelines

Copy on TikToks should be limited. Text overlays are useful for extra context, like describing the Kanoodle challenge we’re taking on in the video or to highlight the benefits of the game we’re playing, but keeping these to a minimum is important. For captions, we aim for extremely short (one to five words), followed by hashtags. Emojis also work with TikTok captions!

Instagram & Facebook

Instagram is one of our main channels of social engagement.

Our posts on Instagram and Facebook are relatively similar.

Instagram & Facebook

Content Guidelines

On these platforms, we want our content to look like UGC (User Generated Content). This means that we want our content to look organic, approachable, and friendly, like how our audience might post on these platforms. Our content (assets and copy/captions) should be inspirational and resourceful.

Copy Guidelines

For Instagram and Facebook, emojis rule! One-liners, followed by a slightly longer description and a CTA, is the formula for success. Copy should be fun, witty, and friendly, and focus on the learning benefits of the product or ideas of how to use it rather than a hard-sell approach. The CTA (call to action) should point to shop, click, or learn more about the product. For Instagram, the CTA should direct readers to the link in our IG bio. For Facebook, we can use “click here” since links are available in captions.

Pinterest

Pinterest is a huge resource for our audience. On Pinterest, we feature content like Spark More Play activities, videos, blogs, or any other inspirational content. Copy is limited, with clear imagery that shows the activity right away to catch the eye of our scrolling audience.

LinkedIn

Our LinkedIn has three main purposes:

1 Celebration

We can post about awards, achievements, impressive statistics, viral videos, etc. We never want to come across as arrogant or like we’re bragging .

2 Culture

Share images and posts about culture events, game lunches, or employee pride. These posts are important for recruitment.

3 Insights & Learnings

We can share new things we’ve learned about our own products from consumers; for example, new ways to play Kanoodle, a fan-invented challenge or sensory bin, etc. We don’t want to give away any “secrets”, but we can put a fun spin on what we’ve learned.

LinkedIn (DO & DONT)

DO:

1) Tag partners for success stories (Ex: Walmart, Target, etc.).

2) Write conversationally.

3) Use graphics, images, or videos.

4) Push entertainment content as much as possible.

DON’T:

1) Never share internal data or information (only use sales data that is publicly known).

2) Never share “in-progress” discussions (for example, meeting with Walmart or customers).

3) Never shout out specific employees by name or tag them.

4) Never link to a product directly— we are not “selling” on LinkedIn.

5) Never compare ourselves to competition or put down another company.

Awards & Press

The payoff of a successful brand...getting recognized! Educational Insights has made a media splash across television, social media, digital news, and printed press. From background television appearances to front page features, we are FAMOUS!

Awards a great opportunity to share the product story on LinkedIn. Always follow the awarding body’s guidelines in terms of sharing logos, crests, announcements, etc.

Top Awards

Multibrand Guidelines

Multibrand

About Our Companies

Logo Lockups

Fonts

Colors

Shapes

Digital

Powerpoint Presentations

Amazon Storefront

Print

Sell Sheets

Catalog

Multibrand Statement

On a mission to bring learning to life, Learning Resources ®, Educational Insights ® , and hand2mind ® are a trio of brands that are trusted by teachers and loved by families. We are a 500-person strong, family-owned organization with over 60 years of experience in helping kids develop a love of learning.

We’re Learning Resources, and learning is where we play.

Trusted by parents and teachers since 1984, our awardwinning educational toys help kids develop a lifelong love of learning while building essential school-ready skills—from ABCs and 123s to screen-free coding and STEM, we make learning fun at every age, stage, and skill level.

Discover countless ways to learn through play with our award-winning, top selling products including Pretend & Play ® Calculator Cash Register, Farmer’s Market Color Sorting Set and Toy of the Year winner Botley ® the Coding Robot.

Educational Insights. All Rights reserved. MULTIBRAND GUIDELINES

We’re on a mission to ignite the spark in every child. We believe that play-based learning is the key to growing kids’ confidence. That’s why our toys and games incorporate foundational skills into engaging play, so your kids can learn and grow in a familiar environment.

From brainteasers and games to craft kits and early learning toys, our products build confidence through hands-on play and discovery.

Here at hand2mind we believe children learn best by doing.

For over 50 years, teachers and administrators at thousands of schools and districts across the country have relied on our high-quality, hands-on materials to expand their core curriculum.

From math to science to STEM to literacy and from manipulatives to lessons to teacher/parent support materials, we’re always on the lookout for new ways to get students’ hands and minds working together.

We love dogs and they love us! At Brightkins, we’re dedicated to creating whimsical, family-friendly pet products that help you engage, stimulate, and bond with your furry friend.

Our paws-on interactive toys and training tools unlock your pets’ curiosity and engage the entire family! After nearly 40 years designing award-winning toys that make learning fun for kids, We’re excited to bring learning to life for your furry family members.

Primary Logo Lockup

When referring to our tri-brand, logos must be shown in this order: Learning Resources first, Educational Insights second, and hand2mind third. Logos can be shown in their original colors or in a single color.

Secondary Logo Lockup

When referring to our family of companies, including our pet brands, logos must been shown in the following order:

Logo Lockup Examples

Multibrand Colors

Each brand is represented by one of its primary colors in multibrand or tri-brand settings.

CMYK 100, 87, 8, 1

RGB 15, 63, 149

HEX 0F3F95

CMYK 45, 0, 9, 0

LEARNING RESOURCES

RGB 154, 202, 60

HEX 9ACA3C

CMYK 69, 14, 0, 0

EDUCATIONAL INSIGHTS

RGB 0, 174, 239

HEX 00AEEF

CMYK 0, 40, 100, 0

HAND2MIND

RGB 350, 166, 26

HEX FAA61A

CMYK 54, 90, 11, 1

BRIGHTKINS

RGB 136, 62, 137

HEX 883E89

CMYK 9, 0, 0, 0

RGB 226, 244, 253

HEX E2F4FD

Multibrand Shapes

Using the primary color that represents the brand, each company is also designated a shape. These shapes are used as decorative elements (for example: the colored outline behind a photo), as well as a key in our catalog and sell sheets to indicate which company made the product.

Our Mission Statement

When our mission statement is written out, make sure it follows this casing: “We bring Learning to Life” and only Poppins Bold or Verveine fonts should be used.

We bring Learning to Life We bring Learning to Life

Our Voice

Each brand has its own distinct voice. When writing for multibrand, like in our catalog, copy and tone should not skew towards any one distinct brand. Rather, it should be inclusive of all represented brands and products, focusing on the shared mission of bringing learning to life!

When referring to “multibrand” we are referring to our family of companies. When referring to “tri-brand” we are only referring to Learning Resources, Educational Insights, and hand2mind.

Use “multibrand”, not “multi-brand” or “multi brand”. Though the latter two are accepted spellings, we should be consistent with our use of the term.

Tri-brand should be hyphenated.

Digital

Powerpoint Presentations

Powerpoint Openers

For sales, shared services, and internal presentations that refer to our family of companies, our Multibrand PowerPoint Presentation template should be used.

Here are examples of opener slides showing our tri-brand and multibrand of logos. Opener slides include the name and date of the presentation. If presenting to a specific retailer, make sure the corresponding logo is at the top left.

Powerpoint Brand Slides

These are examples of our brand slides, which are meant to inform viewers about our mission, who we are, and relevant data.

These slides should be appear early in your presentation as an introduction to our family of companies.

Powerpoint Dividers

Here are two examples of divider slides used to break up a presentation into subsections.

Please use a divider slide when transitioning to different topic.

Powerpoint Content Slides

Here are a few examples of content slides. Content slides will vary based on the presentation objective. These slides are used to showcase products, data, infographics, etc.

For all content slides, make sure your headline is short and concise. Try to use bullet points instead of paragraphs of copy. Visuals will communicate data to your audience more effectively than copy.

New Product Sell Sheets

New product sell sheets are used to showcase upcoming products that are still in development. Sell sheets are published digitally in Issuu and used by Sales and Marketing.

New Product Sell Sheets

Here are examples of what the template pages look like per brand. For example, all new Learning Resources products will have a light green background and use a green hexagon for category/age and feature callouts. These pages are updated monthly (around the 1st of every month from May to December).

Catalog

The printed catalog is multibranded, which means all products are shown together and separated by category (Early Learning, Sensory, Math, etc).

For all product pages, small brand shapes are used as a key to designate the product’s origin:

Learning Resources Product

L LER XXXX

GRADE X | AGES X+

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec tempor velit mi, sit amet hendrerit libero sollicitudin nec.

! SMALL PARTS [1]. Not for children < 3 yrs.

$XX.XX SRP | CPQ 6

Educational Insights Product

E EI-XXXX

GRADE X | AGES X+

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec tempor velit mi, sit amet hendrerit libero sollicitudin nec.

! SMALL PARTS [1]. Not for children < 3 yrs.

$XX.XX SRP | CPQ 6

hand2mind Product

H XXXXX

GRADE X | AGES X+

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec tempor velit mi, sit amet hendrerit libero sollicitudin nec.

! SMALL PARTS [1]. Not for children < 3 yrs.

$XX.XX SRP | CPQ 6

Catalog Colors

CMYK 100, 87, 8, 1

RGB 15, 63, 149

HEX 0F3F95

CMYK 45, 90, 9, 0

RGB 146, 63, 140

HEX 923F8C

CMYK 0, 99, 97, 0

RGB 237, 28, 36

HEX ED1C24

CMYK 0, 69, 98, 0

CLASSROOM RESOURCES

RGB 243, 112, 33

HEX F37021

CMYK 0, 40, 100, 0

RGB 250, 166, 26

HEX FAA61A

CMYK 0, 75, 11, 0

RGB 240, 103, 152

HEX F06798

NUMBERBLOCKS

CMYK 64, 75, 0, 0

RGB 113, 89, 165

HEX 7159A5

CMYK 87, 50, 0, 0

RGB 0, 116, 188

HEX 0074BC

CMYK 70, 11, 0, 0

RGB 20, 177, 231

HEX 14B1E7

CMYK 50, 0, 99, 0

RGB 141, 198, 63

HEX 8DC63F

CMYK 80, 9, 100, 1

RGB 45, 164, 74

HEX 2DA44A

Catalog Guidelines

When building and proofreading the catalog, double check that the below guidelines are followed for consistency:

• Inch marks should be straight

• Museo Sans 900 should be used for all callout copy

• Write out numbers one through nine This rule does not apply to bursts/callouts

• In catalog, place an EM space in between the SKU number and the icons that indicate “best seller”, “award winner”, “STEM item”, etc.

• EN dash for number range (2–4 players)

• Available Fall 2024 (capital F and no period at the end)

• Grades (instead of Grade)

• Requires 2 AAA batteries (not included).

• Use “&” not “and” for all mentions of “Write & wipe”

• Guide (not Activity Guide)

• Capitalize the first letter in a callout or burst (even when following a number)

• Our mission statement should always follow this casing: “We bring Learning to Life”

Cards included 6 cards included

Spark More Play

Logo

Naming Conventions

Worksheets

Web Covers

Blogs

Youtube Videos

Spark More Play

Our teachers and play experts create Spark More Play activities to keep the fun (and learning) going! These activities are free to download and can be completed with art supplies and products parents already have at home, so all they have to do is download and print—they’re ready to play.

Logo

Logo Clearance

Use letter width to determine logo clearance

Things To Avoid

Do not rotate logo

Don’t use old logo

Don’t stretch logo

Do not apply effects to logo

Do not use multicolor in logo

Worksheets

Other Elements

Keys

Keys are great for activities like “color by shape”, “picture hunts” or for classifying object

1 Key

Rounded corners

1pt Stroke in Black

Title: Figtree bold

Category: Figtree semi-bold

Center Aligned Copy

Title Case

Other Elements Cut Lines

To use when scissors are needed to cut out the activity. Make the cut out shape as easy to cut out as possible for small hands.

1 Scissors

Color it a color that matches the worksheet this scissor is different than the scissors in the material list.

A flat shape, no outline.

2 Cut Line

1pt Stroke in Light Gray Rounded cap & corner Dashed line - 8pt

Web Covers

Web Covers Colors

For the Spark More Play web covers, we use the Educational Insights brand colors plus the six additional colors listed below.

CMYK 38, 94, 24, 3

RGB 163, 51, 119

HEX #A33377

CMYK 0, 80, 50, 0

RGB 255, 89, 92

HEX #FF595C

CMYK 69, 14, 0, 0

RGB 0, 175, 241

HEX #00AFF1

CMYK 0, 43, 90, 0

RGB 249, 160, 50

HEX #F9A032

CMYK 1, 99, 0, 0

RGB 236, 0, 140

HEX 2202 C

CMYK 47, 0, 98, 0

RGB 148, 202, 61

HEX #94CA3D

Web Covers

1 Dimension

300x300 pixels

2 Worksheet

Image of the worksheet.

3 Decorations

Worksheet related elements could be added as decorations for the cover.

Only include SMP on packaging IF the QR code is directing consumers to an exact SMP related to the product. For example, refill templates for crafts.

GeoSafari ®

Range Proposition

Branding Logos Fonts Colors

Copy/Tone

Digital A+ Pages

Top 6

Print Pattern

Packaging Components

Range Proposition

GeoSafari® is a line of kid-friendly science toys and tools ranging from binoculars to microscopes that is designed to be just right for kids’ hands and eyes to spark exploration and turn small moments into big discoveries for budding scientists who have yet to master tying their shoes.

Logo Clearance

Things To Avoid

Don’t use old logos

Don’t rotate the logo

Don’t remove the mark from the logo

Don’t stretch or shrink the logo

Don’t use the GeoSafari Jr logo

Lock Ups

For Packaging

Colors

Age 3+ products use the following colors:

CMYK 94, 68, 2, 0

RGB 12, 93, 169

HEX #0c5da9

CMYK 0, 80, 58, 0

RGB 241, 90, 93

HEX #F15A5D

CMYK 70, 17, 0, 0

RGB 0, 193, 222

HEX #00C1DE

CMYK 67, 11, 100, 1

RGB 98, 167, 15

HEX #62A70F

Age 5+ products use the following colors:

CMYK 0, 49, 98, 0

RGB 248, 150, 33

HEX #F89621

CMYK 36, 2, 99, 0

RGB 176, 205, 55

HEX #B0CD37

Age 7+

CMYK 0, 0, 0, 0

RGB 0, 0, 0

HEX #000000

CMYK 83, 27, 35, 0

RGB 1, 144, 158

HEX #01909E

CMYK 1, 18, 100,

RGB 255, 206, 000

HEX #ffce00

CMYK 50, 10, 15, 0

RGB 125, 189, 206

HEX #7DBDCE

CMYK 99, 75, 29, 13

RGB 16, 74, 119

HEX #104A77

CMYK 35, 28, 28, 0

RGB 170, 170, 170

HEX #AAAAAA

Copy/Tone

GeoSafari® tone of voice conveys exploration, adventure, and discovery. It’s a line of toys that make science accessible and exciting to kids, so they can fuel their curiosity, ask questions, discover answers, and more. It’s not just about the bug under the microscope, but about the skills they unlock when they learn to observe, focus eyepieces, explore, and more. It’s about presenting an entire world to them in kid-sized bites.

Explore

Look, Listen, Learn (talking products)

Discover the world of _____

Early STEM

Explore (subject) with (feature)—Ex: Explore outer space with 130+ images and videos

Interactive and immersive play

Explore Your World!

A+ Page

Dandi totaspe llestem nulliquibus ex eum quas volum aut vit es sini.

1 EI Logo

This block stays the same except for cross-sell A+ pages

2 Product Logo + Photo

Brand/Product logo on color and product image on white Product name written in Title Case

3 What’s Included

Highlight the contents of the product, in this case the visual and audio content to show what kids will see and learn

4 Photo

Highlight features, benefits, or skills here

5 Spark More Bucket

GeoSafari typically falls under the Exploration bucket

Top 6

Show kid using the product properly

Show who voices the products (when applicable)

Show kid using additional features

Packaging

Here are a few examples of the types of packaging we use for GeoSafari.

Packaging Components Box

Packaging Components Box

Packaging Components

Open Packaging

EI Logo

Callout text Features MTL (Spanish, French & German)

Name

Info

Callout text

#/Age Regulatory symbols Callout text

info

Count

Playfoam ®

Range Proposition

Digital A+ Pages

Top 6

Print Pattern

Packaging Components

Range Proposition

Playfoam® is a line of sensory-stimulating, squishy, squashy compounds that build skills through hands-on play and activities for creative and imaginative kids that like to keep their hands and minds moving.

Logo

Primary logo on color

When logo appears on white or light backgrounds, use the version with a gray stroke

Logo

logo When registration mark gets too small it is moved to the outside of the lockup

Logo

Sub Brand

Logo Clearance

Separate the logo from all surrounding visual elements using a clearspace margin that is double the width of the cloud outline

Separate stacked elements from the logo using a clearspace margin that is half the width of the cloud outline

Things To Avoid

Do not use old logo

Do not remove registration mark

Do not distort or warp the logo in any way

Do not apply a gradient to the logo

Do not change colors

Do not rotate

Colors

Playfoam and Playfoam Sand Sub Brands

PRIMARY COLORS

CMYK 100, 000, 000, 000

RGB 000, 174, 239

HEX #00AEEF

SECONDARY COLORS

CMYK 000, 100, 000, 000

RGB 236, 000, 140

HEX #EC008C

CMYK 50, 000, 100, 000

RGB 141, 198, 063

HEX #8DC63F

CMYK 000, 50, 100, 000

RGB 247, 149, 32

HEX #F7941D

CMYK 75, 100, 000, 000

RGB 102, 45, 145

HEX #662D91

Copy/Tone

Playfoam® tone is all about satisfying, soothing, ASMR-filled play. Playfoam is the original, soothing, sensory compound, so we want copy to convey how Playfoam feels, why it’s satisfying, and all the endless creative possibilities it has. Note that the tone may differ between Playfoam sub lines; for example, we use specific words for Pluffle that we don’t use for classic Playfoam, etc.

Here are some key phrases to use:

Squishy, squashy

Mesmerizing, fluffy (Pluffle)

Soothing

Mess-free

Non-toxic

Make Stuff with Playfoam

A+ Page

This is an example of a Playfoambranded A+ page.

1 Product Logo + Photo

Product Logo and name with a product shot on white.

2 Features/Benefit Callout

Product Logo and name in Title Case with a product shot on white.

3 Image with Text SEO text written in Amazon paired with images.

4 Lifestyle Photos

Muliple lifestyle images of the product.

5 Spark More Bucket

Most Playfoam products fall under the Creativity bucket.

Top 6

Packaging

Pattern

These shapes make up the current Playfoam pattern that is on every Playfoam box. Additional shapes can be added to the pattern if they fit the line and are approved.

Pattern Colors

Classic Playfoam Package

Front pannel patterns are at 35% opacity.

CMYK 70, 25, 0, 0

RGB 64, 155, 214

HEX #409BD6

CMYK 25, 50, 0, 0

RGB 196, 144, 191

HEX #C490BF

CMYK 30, 0, 35, 0

RGB 191, 223, 184

HEX #BFDFB8

CMYK 5, 35, 85, 0

RGB 240, 180, 48

HEX #F0B430

CMYK 7, 50, 35, 0

RGB 231, 152, 143

HEX #E7988F

CMYK 5, 10, 80, 0

RGB 247, 224, 66

HEX #F7E042

Pattern Colors

Playfoam Sand Package

These are the colors used on Playfoam Sand package patterns. Front pannel patterns are at 30% opacity.

CMYK 75, 10, 0, 0

RGB 0, 174, 230

PMS 2202 C

CMYK 75, 10, 0, 0

RGB 0, 174, 230

PMS 2202 C

CMYK 75, 10, 0, 0

RGB 0, 174, 230

PMS 2202 C

CMYK 75, 10, 0, 0

RGB 0, 174, 230

PMS 2202 C

CMYK 75, 10, 0, 0

RGB 0, 174, 230

PMS 2202 C

Packaging Components Box

Playfoam packages must have “Conforms to ASTM D-4236”

Packaging Components

Blister

Textured Pattern

SKU/ Age

SKU/ Age

Title Tab w/ French What you learn Includes SMP

Educational Insights logo PFS logo Bottom Center *All Playfoam packages must have “Conforms to

Playfoam footer Playfoam

Pluffle ®

Range Proposition

Branding Logos Fonts Colors

Copy/Tone

How To Use

Digital A+ Pages

Top 6

Print Pattern

Packaging Components

Range Proposition

Pluffle is the mesmerizing sensory compound that makes the perfect sensory bin filler. It’s fluffy, soft, and satisfying to touch, lightweight and easy to clean up, and free of major allergens—so parents and teachers can create custom sensory bins.

Logo

When logo appears on white or light backgrounds, use the version with a gray stroke

Primary logo on color

Single color logo

Things To Avoid

Do not use old logo

Do not distort or warp the logo in any way

Do not apply a gradient to the logo

Do not change colors

Do not rotate

Colors

CMYK 75, 10, 0, 0

RGB 0, 174, 230

HEX #1B75BC

CMYK 3, 28, 100, 0

RGB 245, 186, 24

HEX #F5BA18

CMYK 75, 10, 0, 0

RGB 0, 174, 230

HEX #52C1E1

CMYK 2, 73, 9, 0

RGB 232, 100, 151

HEX #E86497

CMYK 72, 0, 65, 0

RGB 44, 177, 122

HEX #2CB17A

Copy/Tone

People can’t touch or feel Pluffle, so copy should convey what Pluffle feels like. It should also highlight the key things that parents/ teachers like about Pluffle, like that it’s not sticky, it’s easy to clean up, and it’s mesmerizing. tone of voice is similar to our core EI voice, but can lean more into ASMR, “so satisfying”, etc.

Here are some key phrases to use:

Mesmerizing sensory play

The mesmerizing sensory bin filer

Soft, fluffy, and lightweight

Squeeze it and watch it move!

Mess-free

Non-toxic

Free of major allergens

Scoop, sift, and squeeze

A+ Page

This is an example of a Playfoambranded A+ page.

1 Product Logo + Photo

Product Logo and name with a product shot on white.

2 Features/Benefit Callout

Product Logo and name in Title Case with a product shot on white.

3 Image with Text SEO text written in Amazon paired with images.

4 Lifestyle Photos

Muliple lifestyle images of the product.

5 Spark More Bucket

Most Playfoam products fall under the Creativity bucket.

Packaging

Note: We are in the process of revamping this line look. Final photography is to be added.

Pattern

These shapes make up the current Pluffle pattern that is on every Puffle box. Additional shapes can be added to the pattern if they fit the line and are approved.

It is important to keep the stroke the same point so the shapes stay consistent, even when scaled.

Packaging Components Box

Packaging Components

Mini Tubes

Note: We are in the process of revamping the mini tubes and regular tubes. Final photography is to be added.

Design & Drill ®

Range Proposition

Branding Logos Fonts Colors

Copy/Tone

Digital A+ Pages

Top 6

Print Pattern

Packaging Components

Range Proposition

Design & Drill is a line of hands-on building and construction toys that combine imagination with building. Kid-safe versions of tools inspire pretend play and engineering, from build-it-yourself toys to pretend play playsets.

Logo Primary

Use on all packaging and digital assets

Logo Secondary

Use single color for interior package designs

Logo Clearance

Use the “D” from “Design” for padding

Things To Avoid

Do not add effects to the logo

Do not rotate the logo

Do not use old logos

Do not change colors

Do not stretch the logo

Do not use old logos

Do not use old logos

Colors

CMYK 90, 60, 0, 0

RGB 18, 104, 179

HEX #1268B3

CMYK 75, 40, 0, 0

RGB 60, 133, 198

HEX #3C85C6

CMYK 0, 78, 64, 0

RGB 241, 96, 88

HEX #F16058

CMYK 17, 90, 82, 6

RGB 193, 61, 59

HEX #C13D3B

CMYK 35, 10, 100, 0

RGB 179, 193, 53

HEX #B3C135

CMYK 80, 10, 100, 0

RGB 45, 164, 74

HEX #2DA44A

CMYK 56, 14, 8, 0

RGB 106, 179, 213

HEX #6AB3D5

Copy/Tone

Design & Drill voice is similar to our core EI voice, but emphasizes aspirational play. It should be encouraging, immersive, and thematic based on the toy—whether you’re blasting off to space in the Bolt Buddies Rocket or building custom robots in the Robot Workshop

Packaging

Packaging Components

Design & Drill® Box

Custom pattern that represents the SKU (nuts & bolts should be used on most SKUs

Packaging Components

Design & Drill® Label

Hot Dots ®

Range Proposition

Branding

Logos

Fonts

Colors

Copy/Tone

Licensing

Digital A+ Pages

Top 6

Print

Packaging Components

Guide Coponents

Range Proposition

Hot Dots® is a line of interactive activity books and electronic pens that build confidence through hands-on, independent activities for kids at every level of learning who excel by doing and are building school readiness skills and self-confidence.

Logo Clearance

The inner gray area indicates clear space. This area must be kept free from other elements in .30” space.

Things To Avoid

Colors

CMYK 88, 31, 0, 0

RGB 0, 140, 207

HEX #008CCF

CMYK 0, 96, 82, 0

RGB 238, 44, 57

HEX #EE2C39

CMYK 0, 50, 100, 0

RGB 247, 148, 29

HEX #F7941D

CMYK 65, 0, 0, 0

RGB 32, 196, 244

HEX #20C4F4

CMYK 93, 62, 30, 10

RGB 20, 92, 130

HEX #145C82

CMYK 2, 29, 96, 0

RGB 248, 185, 35

HEX #F8B923

CMYK 64, 85, 0, 0

RGB 118, 72, 157

HEX #76489D

CMYK 0, 0, 100, 0

RGB 255, 242, 0

HEX #FFF200

CMYK 68, 0, 62, 0

RGB 73, 187, 137

HEX #49BB89

CMYK 50, 0, 100, 0

RGB 141, 198, 63

HEX #8DC63F

CMYK 80, 10, 45, 0

RGB 0, 167, 158

HEX #00A79E

CMYK 9, 84, 98, 1

RGB 218, 78, 41

HEX #DA4E29

Copy/Tone

Hot Dots® is all about making regular workbooks an interactive, hands-on, self-paced learning experience. Note that in copy, Hot Dots® acts as a singular noun (think “Hot Dot”); so, we say Hot Dots® “is”, not Hot Dots® “are”. Our tone of voice while writing about Hot Dots® skews more educational than some of our other lines but is still focused on turning learning into a confidence-building experience. We are empowering kids to learn independently, correct their own mistakes, and interact with their learning materials.

Here are some common phrases:

Interactive Interactive pen

Self-paced

Answer-checking pen

Independent learning

Comprehension

Immediate feedback

Instant feedback

Lights & sounds

Audio & visual feedback

Licensing

Top 6

Product on White Show child using the pen and highlight main skill Pen Infographic

of activities/booklet/cards

Packaging

Here are some examples of Hot Dots packaging. We use different colors to distinguish grade levels.

Packaging Components

Hot Dots Closed Packaging

Hand Illustration (Hand color varies per grade level)

Activity Book Components

Age/Item

Early Learning

Range Proposition

Bean Bags

Range Proposition

Branding

Digital

Print

Dominoes

Range Proposition

Branding

Digital

Print

Bubblebrix ™

Range Proposition

Branding

Digital

Print

Early Learning

Range Proposition

Educational Insights’ early learning toys are hands-on, skill-building toys that teach key early learning concepts and build learning confidence. Kids can use these at home with parents or with teachers in the classroom to build school readiness skills.

Our core early learning items use the same branding, but some sublines (like Bean Bags) have their own special rules.

Bean Bags

Range Proposition

Educational Insights’ bean bags are a line of tactile learning tools that develop motor skills and early learning skills—each set focuses on a school-readiness skill.

Logos

Modified Fonts

We use a modified font for all early learning products to match the specific font that young kids will recognize. For example, some fonts use a q that goes straight down, which can look like other letters when flipped around. We use the modified font to remove any confusion

Colors

CMYK 6, 100, 62, 0

RGB 225, 027, 080

HEX #E11B50

CMYK 80, 10, 100, 0

RGB 45, 164, 74

HEX #2DA44A

CMYK 80, 80, 0, 0

RGB 82, 79, 161

HEX #524FA1

CMYK 0, 60, 100, 0

RGB 245, 130, 032

HEX #F58220

CMYK 100, 25, 15, 0

RGB 0, 142, 189

HEX #008EBD

CMYK 85, 0, 40, 0

RGB 0, 178, 173

HEX #00B2AD

CMYK 90, 70, 0, 0

RGB 42, 92, 170

HEX #2A5CAA

CMYK 2, 60, 13, 0

RGB 237, 132, 163

HEX #ED84A3

CMYK 35, 13, 100, 0

RGB 179, 193, 53

HEX #B3BD35

CMYK 49, 47, 1, 0

RGB 137, 134, 189

HEX #8986BD

CMYK 0, 28, 64, 0

RGB 253, 191, 111

HEX #FDBF6F

CMYK 56, 14, 8, 000

RGB 106, 179, 213

HEX #6AB3D5

CMYK 61, 0, 29, 0

RGB 87, 192, 192

HEX #57C4C0

CMYK 64, 43, 0, 0

RGB 100, 134, 196

HEX #6486C4

Packaging

Packaging Components

Eduactional Insights Logo SKU/Age SKU/Age SKU/Age

Callout

Packaging Components

Dominoes

Range Proposition

Educational Insights’ dominoes are a line of tactile learning tools that allow kids to combine elements to build stories, sentences, words, equations, and more.

Logos

Colors

CMYK 90, 60, 0, 0

RGB 18, 104, 179

HEX #1268B3

CMYK 6, 100, 62, 0

RGB 225, 27, 80

HEX ## E11B50

CMYK 000, 000, 000, 000

RGB 255, 255, 255

HEX #FFFFFF

CMYK 63, 000, 18, 000

RGB 18, 104, 179

HEX #4BC3D1

Packaging

The Dominoes products use a wrap-around label on a clear, handled, storage bucket. It uses the core EI branding, as part of the Early Learning category.

Packaging Components Wrap

BubbleBrix™

Range Proposition

BubbleBrix™ are a line of sensory fidget blocks; pop the bubble, snap bricks together to build words, equations, and more. BubbleBrix provide a sensory element to hands-on learning.

Logos

Colors

CMYK 90, 60, 0, 0

RGB 18, 104, 179

HEX #1268B3

CMYK 6, 100, 62, 0

RGB 225, 27, 80

HEX ## E11B50

CMYK 000, 000, 000, 000

RGB 255, 255, 255

HEX #FFFFFF

CMYK 63, 000, 18, 000

RGB 18, 104, 179

HEX #4BC3D1

Packaging

The BubbleBrix products use a wrap-around label on a clear, handled, storage bucket. It is EI branded as part of the Early Learning category.

Packaging Components Wrap

Kanoodle ®

Range Proposition

Branding Logos

Fonts

Colors

Copy/Tone

Digital Landing Page

A+ Pages

Top 6

Video

Print

Packaging Components

Range Proposition

Kanoodle® is a line of brain-teasing puzzle games that are small enough to fit in your pocket and challenging enough to stump even the most experienced gamers, packed with hundreds of addictive games for puzzle lovers ages 7–107 who are ready to take on the challenge..

Logo

In other cases black or white is acceptable

Logo Clearance

Use letter stroke width to determine logo clearance

Things To Avoid

Do not rotate logo

Don’t stretch the logo

Do not use multiple colors in logo

Don’t use old logos

Do not apply effects to logo

Logo should always be high contrast

Colors

CMYK 75, 10, 0, 0

RGB 0, 174, 230

PMS 2202 C

CMYK 45, 0, 0, 0

RGB 130, 211, 234

PMS 305 C

CMYK 64, 5, 35, 0

RGB 99, 188, 70

PMS 3265 C

CMYK 65, 0, 100, 0

RGB 99, 188, 70

PMS 2287 C

CMYK 0, 77, 0, 0

RGB 240, 98, 164

PMS 2385 C

CMYK 70, 70, 0, 0

RGB 101, 93, 198

PMS 2725 C

CMYK 0, 35, 0, 0

RGB 247, 183, 211

PMS 230 C

CMYK 0, 87, 80, 000

RGB 255, 68, 56

PMS WARM RED C

CMYK 0, 42, 100, 0

RGB 255, 164, 0

PMS 137 C

CMYK 4, 3, 94, 0

RGB 251, 229, 31

PMS 102 C

CMYK 20, 20, 23, 0

RGB 203, 195, 187

PMS WARM GREY 2 C

CMYK 0, 0, 0, 0

RGB 255, 255, 255

PMS WHITE C

CMYK 14, 0, 44, 0

RGB 221, 233, 167

PMS 365 C

Copy/Tone

Kanoodle tone of voice is challenging, energizing, and age neutral. Whether you’re up against another player or the puzzle, Kanoodle is challenging you to solve it and level up your puzzle-solving skills.

Here are some key phrases to use when talking about Kanoodle:

• Can you solve all the puzzles?

• Are your skills up to the challenge?

• Ready for your next challenge?

• Take the #ShakeChallenge!

• How fast can you solve it?

• Race to solve the puzzle and send your opponent’s pieces flying!

• We call the puzzle pieces “Kanoodle pieces”. Do NOT call them noodles or oodles.

• We call the puzzles “puzzles” or “puzzle challenges”. Do NOT call them levels or games.

We often make “claims” in regards to Kanoodle being good for brain health and wellness.

We have to be careful not to make any direct health claims, so here are a few things we can and cannot say:

Approved Claims

• Kanoodle can help improve critical thinking skills like spatial reasoning, logic, and problem-solving.

• Kanoodle can help stimulate cognitive skills.

• Playing Kanoodle uses skills like spatial reasoning, logic and reasoning, and critical thinking.

• Kanoodle is a screen-free brainteaser that can help develop key logic skills.

DO NOT

1. Make direct health claims.

a. Ex: Kanoodle improves cognitive health.

b. Ex: Kanoodle can help prevent dementia.

2. Make cause and effect claims.

a. Playing Kanoodle improves logic skills.

(Also use “can help” or “can improve”)

Naming Guidelines

Kanoodle ALWAYS comes first (Kanoodle SudoQube, etc.)

• When referring to Kanoodle OG in external decks or comms, use “original Kanoodle”. Original is functioning as an adjective, NOT a product name.

The second word is the modifier (Genius, Head-to-Head, etc.). The modifier should:

• Describe the system of the gameplay

• Be abstract, but connected to the game

• Should focus on ONE aspect of game (don’t overcomplicate it)

• Cautions: Superlatives are limiting (ex: Genius vs Extreme, Ultimate Champion. XL)

Naming Flow Chart

Naming Overview

Note: Grayed out SKUs are outside of core Kanoodle line

Landing Page

The Kanoodle landing page is designed to make the user feel like they’re leveling up their Kanoodle skills. To achieve this, each module is interactive; when the mouse hovers over the module, the image changes. The page is set up as a two column HTML grid.

1 Hero Block

Autoplay video on a loop with a CTA that directs to the Kanoodle TikTok account

2 Featured Product Highlights an individual product, typically the newest Kanoodle SKU.

3 Level 1 Introduces our “beginner” level Kanoodle games.

Landing Page, cont.

4 Level 2 Introduces our “intermediate” level Kanoodle games.

5 Level 3 Introduces our “genius” level Kanoodle games.

6 Kanoodle Challenge Highlights the TikTok-viral Kanoodle Challenge with a CTA to play.

A+ Page

The A+ page of Kanoodle is NOT branded EI, but is Kanoodle-branded.

The colors that outline each module match the colors of the Kanoodle pieces.

1

1 Kanoodle Header + What’s Included

In this case, the first two blocks (the header and the includes) are one module to make room for the cross-sell

2 Intensity Meter

Show all components that is essential to the gameplay

3 Features Callout

Here we showed the two different game modes

4 Photo

We recreated some of the viral #KanoodleChallenges that may appeal to the user.

5 Cross-Sell

Cross-sell with other Kanoodle products

Top 6

Video

Kanoodle® videos should alway include the following:

Packaging

The Kanoodle line is currently being revamped. All packages moving forward should feature a black front panel , a black hangtag , a magenta top panel and triangle burst , and a cyan bottom panel . (Exceptions include Ultimate Champion and Fan Edition).

The triangle burst should highlight the differentiator for the SKU; for example, 2 Players for Head-to-Head, Kanoodle Meets Sudoku for SudoQube, etc.

The hangtag should be black and should reinforce the gameplay/differentiator . If there is room, it can also have an additional burst calling out the puzzle count.

Packaging Components

Packaging Components

Product explanation

Features

Use Kanoodle pieces as bullets

Adjust black to dark gray to stand out on background

Feature

Intensity meter Unit diagram

Steps Adjust black to dark gray to stand out on background

Kanoodle lockup with French

18

Games

Early Learning Games

7+ Games

Brainteasers

The Slam Family

Games Category

We love gametime, which is why we make so many different types of games! There are some general guidelines that all of our games should follow, but we’ve broken it down into two main categories: Early Learning Games and 7+ Games. We’ll also cover a few key differences when it comes to Brainteasers and our line of Slam games.

Amazon Storefront

1 Brand Header

This is the same for all of our Amazon Storefronts.

2 Banners & Sh oppable Images

The left side are banners that redirect to other Amazon pages or PDPs. These highlight hero products or seasonal promotions. The right side are shoppable images that use lifestyle images that direct the shopper directly to the PDP when clicked.

3 Category CTA

Directs users to more specific category pages when clicked.

4 Product Blocks

Products listed by our Amazon content team.

5 Brand Footer

Should feature a lifestyle image from that category.

Early Learning Games

Range Proposition

Branding Logos

Copy/Tone

Digital A+ Pages

Top 6

Print

Packaging Components

Range Proposition

Educational Insights’ early learning games are hands-on, engaging games that the whole family can play together. These games teach school readiness skills but feel like play!

Logo

Logos typically are done by an illustrator for the game and match the overall packaging/vibe/concept. Colors will vary by game, but use child-friendly, exciting colors.

Copy/Tone

Copy for early learning games should appeal to both parents and young kids. Guides should be as language-free as possible (mostly visual), so kids can easily understand them. Copy about early learning games should highlight how games are family friendly and prepare kids for school with the learning benefits that each game has.

Here are some examples:

• Learn to properly use scissors with Ruby the Dragon!

• Help your forest friends stock up on acorns for the winter.

• Your animal friends are in a jungle jam! Help rescue them from the wrangly tangly vines.

& Strategy Game

Cora the Capybara balanced as you remove stacks of fruit underneath the platform—one by one. This adorable preschool game builds color matching, strategy, hand-eye coordination, and fne motor skills!

Cora is ready for imaginative pretend play when you’re done.

Game for Kids

games for kids are designed to be easy to learn and quick to play, so you can get straight to the fun part! Each round takes approximately 10 minutes to play, so this game is the perfect time-fller for a quick activity or game night with kids. The stacks of fruit can be randomly arranged, so the game is diferent every time you play! Learn SEL Skills Games for preschoolers are a great way to teach social-emotional skills, which are essential for school readiness. Social-emotional skills infuence positive behavior, selfesteem, and relationships with others. Games help kids learn to take turns, share with others, be kind, and be a gracious winner or loser.

Top 6

Product image

game “story”

Packaging

All early learning games should have “how to play” on the back as the primary focus (Step 1, Step 2, Step 3), includes should be secondary focus as a value proposition (what are they getting with this game).

Packaging Components

Guide

• As language free as possible

• Stay in theme with language (view spinner games)

• With spinner games, break out the spinner options into an “if the spinner lands on” section if possible.

Range Proposition

Branding Logos

Copy/Tone

Digital

A+ Pages

Top 6

Print

Packaging Components

Games Category

Educational Insights’ 7+ Games are a category of games, including party games, family games, and brainteasers that make the most out of spending time together and family game night with multigenerational play for players ages 7–107.

Logo

7+ Games should have exciting logos that appeal to an older audience than our early learning games.

Packaging

Box

Always feature “how to play” on the back of games packages, followed by an includes list.

FPO

Packaging Components

Brainteasers

Range Proposition

Branding Logos

Copy/Tone

Digital

A+ Pages

Top 6

Print

Packaging Components

Range Proposition

Brainteasers are typically 7+, single player games that focus on improving critical thinking, logic, or spatial reasoning skills.

The brainteasers category includes games like Kanoodle, Slidewise, and Upzzle. Because Kanoodle has its own line look, we’ll focus on our other “From the brains behind Kanoodle” brainteasers.

Logos

Copy/Tone

Brainteasers tone of voice is similar to Kanoodle. It’s exciting and all about the challenge of putting your brain to the test. The goal is to skew slightly less educational and lean more towards fun for items like Upzzle. Key terms and phrases will vary based on product, but it’s good to use words like:

• Mind-bending

• Brainteasing

• Problem-solving

• Visual and spatial reasoning

• Brainteasing game

• Multigenerational play

• Ages 7–107 (varies by product)

• Screen-free entertainment

Top 6

Product image

Skills, benefits, or includes

Introduce the game “story” and gameplay

Additional skills or features

How to play

Cross sell

Packaging

Box

Packaging will vary by product, but all brainteasers should have “From the brains behind Kanoodle” on their package. They can visually share elements with Kanoodle, like having darker backgrounds, but be distinct from the Kanoodle line.

Packaging Components

The Slam Family

The Slam games are a line of electronic games that share similar branding and style elements.

Logo

Packaging

Box

Here are the slam game packages side by side. Note their similar style. Our electronic games may look different from each other, but we align sub lines like this or BrainBolt.

Packaging Components

Headline: Railroad Gothic

Pattern

20% of #b9e4ef Numbers are Grilled Cheese

Angled shape Light grey and white gradient

Learning benefits Railroad Gothic Medium

Feature call-outs

Learning benefits

Body: Franklin Gothic 7.5pt Copy block

Headline: Railroad Gothic 9pt

Arts & Crafts

Range Proposition

Branding Logos Fonts Colors Copy/Tone

Digital A+ Pages

Top 6

Print

Packaging Components Guide

Range Proposition

Educational Insights’ crafts are unique, all-inclusive arts and crafts kits that put a kid-friendly, modern twist on viral adult activities for kids who love to express their creativity with hands-on, make-it-yourself, imaginative projects.

Logo

Primary Headline Styling

Colors

PRIMARY COLORS

CMYK 77, 55, 0, 0

RGB 68, 116, 186

HEX #4474BA

CMYK 75, 10, 0, 0

RGB 0, 174, 230

HEX 2202 C

SECONDARY COLORS

CMYK 0, 76, 1, 0

RGB 240, 100, 163

HEX #F064A3

CMYK 68, 1, 91, 0

RGB 86, 182, 84

HEX #56B654

CMYK 0, 73, 69, 0

RGB 242, 106, 83

HEX #F26A53

CMYK 73, 3, 26, 0

RGB 0, 182, 193

HEX #00B6C1

CMYK 3, 19, 92, 0

RGB 247, 202, 48

HEX #F7CA30

CMYK 33, 66, 0, 0

RGB 172, 111, 174

HEX #AC6FAE

for the front of package background and title halo on sides of box

3 Secondary Color

4 Tertiary Color

Color Pairing Examples

Secondary Color

Tertiary Color

Copy/Tone

Crafts products are a modern twist on crafting that turn viral adult activities into kid-friendly arts & crafts. We want to emphasize creativity, imagination, and independence with these products while also highlighting the unique crafting tools that set our craft sets apart.

Here are some key terms:

Kid-friendly crafts

Viral crafting trends

Designed for kids

Kid-safe crafting tools

Unique & easy-to-use tools

Independent play

Creativity and imagination

Top 6

Product on white: Box with multiple cards

Infographic showing all the projects/designs

Lifestyle image and text that explains the craft/end product

How-To Steps

Packaging

Here are some examples of arts and crafts packaging. Package Height will always be 11in unless it’s a refill kit. Package type will vary by product size, contents, etc. Typically, the front of package will show the end product and the back of package will show what’s included.

Packaging Components

Guide

Guide

20 Trademarks

Trademarks and Registered Marks

Trademarks (™) and registered marks (®) should appear either the first time a marked item appears on a page or in the most prominent location (a logo, heading, etc.).

Punctuation should follow the trademark or registered mark in a sentence. When possible, place the mark in the logo or header so that it doesn’t have to appear in body copy.

Marked Items

0000-1999

1099 Teacher Tote-All™

1125 Artie 3000™ The Coding Robot

1126 Artie Max™ The Coding Robot

1130 PYXEL™ The Coding Pet - A Coder’s Best Friend

1238 Pete the Cat ® Calming Light Filters

1250 No Yell Bell ®

1570

1628

1630

1631

1632

1633

1638

PaperCraft Pete the Cat ® Coloring Activity Set

AlphaMagnets ® GO! Spelling

AlphaMagnets ® —Multicolored Uppercase (42 pieces)

AlphaMagnets ® —Color-Coded Uppercase (42 pieces)

AlphaMagnets ® —Multicolored Lowercase (42 pieces)

AlphaMagnets ® —Color-Coded Lowercase (42 pieces)

AlphaMagnets ® & MathMagnets ® —Multicolored (214 pieces)

1639 AlphaMagnets ® & MathMagnets ® —Color-Coded (214 pieces)

1686 MathMagnets ® — Jumbo Multicolored (42 pieces)

1709 1-2-3 Froggies™

1732 Koala Capers™

1734 Raccoon Rumpus™

1768 SpinZone ® Magnetic Whiteboard Spinners (3 units)

1876 Playfoam ® Class Pack (16 Supersized pieces in 8 colors)

1900 Playfoam ® Classic 4-Pack

1906 Playfoam ® Combo 8-Pack

1907 Playfoam ® Party Pack (20 pods)

1908 Playfoam ® Glow in the Dark 4-Pack

1909 Playfoam ® Glow in the Dark 8-Pack

1910 Playfoam ® Sparkle 4-Pack

1914 Playfoam ® Shape & Learn Counting Cards

1915 Playfoam ® Shape & Learn Letter Sounds

1917 Playfoam ® Shape & Learn Alphabet Set

1918 Playfoam ® Shape & Learn Numbers Set

1927 Playfoam ® GO! Squishy Sandcastle

1930 Playfoam ® GO!

1936 Sculptapalooza™ (English and Spanish)

1937 Playfoam ® the Game

1940 Playfoam Pluffe™ 9 piece Counter Display

1941-A Playfoam Pluffle™ Red & Blue 2-Pack

1941-B Playfoam Pluffle™ Pink & Green 2-Pack

1942-A Playfoam Pluffle™ Purple, Green, Pink & Yellow 4-Pack

1942-B Playfoam Pluffle™ Black, Red, Blue & Orange 4-Pack

1943 Playfoam Pluffle™ Twist Glow in the Dark 2-Pack (Pink/Green)

1944 Playfoam Pluffle™ Twist Black & White 2-Pack

1945 Playfoam Pluffle™ Sensory Station

1946 Playfoam Pluffle™ Hide & Seek Sensory Set

1952 Playfoam ® Pals™ S8 Unicorn Magic 10 piece Display

1953 Playfoam ® Pals™ S8 Unicorn Magic 2-Pack

1955 Playfoam ® Pals™ S7 Space Squad 8 piece Display

1956

Playfoam ® Pals™ S7 Space Squad 2-Pack

1994 Playfoam ® Shape & Learn Fine Motor Fun

Marked Items

2000-2999

2038 Playfoam ® Cupcake Café

2039 Playfoam ® Pizza Parlor

2040 Color by Playfoam ® Dragon

2041 Color by Playfoam ® Unicorn

2045 Playfoam ® Mega Rainbow Pack

2050 Playfoam ® Putty 4-Pack

2230 Playfoam ® Sand 8-Pack

2231 Playfoam ® Sand Ice Cream Sundae Set

2232 Playfoam ® Sand Sensory Station

2233 Playfoam ® Sand ABC Cookies Set 2234 Playfoam ® Sand Sweets

Playfoam ® Shimmer

2250 Playfoam ® Build-A-Snowman Set of 10 2251 Playfoam ® Build-A-Snowman 10-Piece Counter Display

2270 Playfoam ® Naturals 4-Pack 2271 Playfoam ® Naturals Shape & Learn Letters & Numbers

2272 Playfoam ® Naturals Hide & Seek Sensory Set

2325 Hot Dots ® Jr. Princess Fairy Tales Interactive Storybook Set

2372 Hot Dots ® Jr. Let’s Master Pre-K Math with Ace Pen

2373 Hot Dots ® Jr. Let’s Master Kindergarten Math with Ace Pen

2374 Hot Dots ® Let’s Master Grade 1 Math Set with Hot Dots Pen

2375 Hot Dots ® Let’s Master Grade 2 Math Set with Hot Dots Pen

2384 Hot Dots ® Jr. Interactive Storybook Set with Ace Pen

2390 Hot Dots ® Jr. Let’s Master Pre-K Reading Set with Ace Pen

2391 Hot Dots ® Jr. Let’s Master Kindergarten Reading Set with Ace Pen

2392 Hot Dots

® Let’s Master Grade 1

Reading Set with Hot Dots Pen

2393 Hot Dots ® Let’s Master Grade 2 Reading Set with Hot Dots Pen

2394 Hot Dots ® Let’s Master Grade 3 Reading Set with Hot Dots Pen

2395 Hot Dots ® Jr. Let’s Learn the Alphabet Interactive Book & Pen Set

2438 Hot Dots ® Light-Up Interactive Pen 6-Pack

2439 Hot Dots ® Light-Up Interactive Pen

2440 Hot Dots ® Jr. Let’s Learn Pre-K Math!

2441 Hot Dots ® Jr. Let’s Learn Kindergarten Math!

2442 Hot Dots ® Preschool Essentials

Reading & Math Workbook

2443 Hot Dots ® Kindergarten Essentials

Reading & Math Workbook

2444 Hot Dots ® First Grade Essentials

Reading & Math Workbook

2445 Hot Dots ® Jr. Let’s Learn Pre-K Reading!

2446 Hot Dots ® Jr. Let’s Learn Kindergarten Reading!

2447 Hot Dots ® Let’s Learn Reading- 1st Grade

2448 Hot Dots ® Let’s Learn Math- 1st Grade

2451 Hot Dots ® Jr. Pete the Cat ® I Love Preschool! Set with Pete Pen

2452 Hot Dots ® Jr. Pete the Cat ® Preschool Rocks! Set with Pete Pen

2453 Hot Dots ® Jr. Pete the Cat ® I Love Kindergarten! Set with Pete Pen

2454 Hot Dots ® Jr. Pete the Cat ® Kindergarten Rocks! Set with Pete Pen

Marked Items

2540 Hot Dots ® Feelings and Friendships Set

2550 Hot Dots ® Numberblocks Activity Book 1-10 & Interactive Pen

2551 Hot Dots ® Numberblocks Activity Book 11-20 & Interactive Pen

2598 Alphabet BubbleBrix™

2599 Number BubbleBrix™

2830 Word on the Street ®

Word on the Street ® Junior

2889 Robot Face Race™ Game 2917 Blurt! ® 2978 Kanoodle ®

Kanoodle ® Counter Display (12 units)

Kanoodle ® Duplexity™

Kanoodle ® Extreme

3024 Kanoodle ® Extreme Counter Display (10 units)

3025 Pancake Pile-Up!™ Relay Game

3026 Kanoodle ® Genius

3036 Kanoodle ® Head-to-Head 3037 Kanoodle ® Cosmic

3038 Kanoodle ® Cosmic POP (10 units)

3049 Teachable Touchables ® Texture Squares

3063 Big Money™ 3-D Magnetic Coins and Bills

3068 T-REX Rumble™

3069 Spindoodle™

3074 Kanoodle ® Gravity™

Kanoodle ® Jr.

3082 Kanoodle ® Fusion

3083 Kanoodle ® Pyramid

3085 Teacup Pile-Up!™ Relay Game

3220 Fraction Formula™ Game

3405 The Sneaky, Snacky Squirrel Game! ® 3408 Shelby’s Snack Shack Game ®

Frida’s Fruit Fiesta Game™

Hoppy Floppy’s Happy Hunt™ Game 3414 Frankie’s Food Truck Fiasco Game!™ 3418 Sophie’s Seashell Scramble™ Game

3419 Pete the Cat ® I Love My Buttons Game 3422 Dice of Fury™

3424 The Sneaky, Snacky, Squirrel Game! ® 10th Birthday Edition

3470 Pete the Cat ® I Love My White Shoes Game

3550 Playfoam ® Shape & Learn Pete the Cat ® Groovin’ Alphabet

Mixaroo™

Design & Drill ® Gears Workshop

& Drill ® Marble Maze

Design & Drill ® Adventure Circuits

Design & Drill ® Shapes Workshop

Design & Drill ® Patterns & Shapes

Design & Drill ® Activity Center 4113 Design & Drill ® ABC’s & 123’s 4114 Design & Drill ® See-Through Creative Workshop 4117 Design & Drill ® Take-Along Toolkit

Marked Items

5095 Now You See It, Now You Don’t™ See-Through Compost Container 5101 Sprout & Grow™ Window

5111 GeoSafari ® Jr. Bug Viewer 5112 GeoSafari ® Jr. My First Microscope

5112-P GeoSafari ® Jr. My First Microscope Pink

5115 GeoSafari ® Jr. Underwater Explorer Boat

5117 GeoSafari ® Jr. Kidscope™

5129 GeoSafari ® Jr. My First Telescope

5129-P GeoSafari ® Jr. My First Telescope - Pink

5130 GeoSafari ® Jr. Walkie Talkies

5131 GeoSafari ® Jr. My First Telescope (redesign)

5131-P GeoSafari ® Jr. My First Telescope (redesign) - Pink

5133 GeoSafari ® Jr. Walkie Talkies

5141 GeoSafari ® Jr. Mighty Magnifier™

5144 GeoSafari ® Day ‘N’ Night Ant Factory

5147 GeoSafari ® Ant Factory™

5180 GeoSafari ® Jr. Dino Discovery Dig T-Rex

Marked Items

5181 GeoSafari ® Jr. Dino Discovery Dig Triceratops

5202 GeoSafari ® SeaScope ®

5217 GeoSafari ® Jr. Sneak & Peek Periscope™

5248 GeoSafari ® Vega 600 Refractor Telescope

5260 GeoSafari ® Jr. Kidnoculars ®

5260-P GeoSafari ® Jr. Kidnoculars ® Pink

5261 GeoSafari ® Jr. Kidnoculars ® Extreme™

5272 GeoSafari ® Pocket Scope

5273 GeoSafari ® Telescope & Microscope Set

5274 GeoSafari ® Compass Binoculars

5287 GeoSafari ® Motorized Solar System

5301 GeoSafari ® MicroPro™ 95-Piece Microscope Set

5303 GeoSafari ® Stereoscope

5304 GeoSafari ® Vega 360 Refractor Telescope

5305 GeoSafari ® Omega Refractor Telescope

5306 GeoSafari ® Omega Reflector Telescope

5340 GeoSafari ® Fossil Excavation Kit

5350 Nancy B’s Science Club ® Microscope

5351 Nancy B’s Science Club ® MoonScope™

5352 Nancy B’s Science Club ® AquaScope™

5353 Nancy B’s Science Club ® Binoculars

5355 Nancy B’s Science Club ® Black Light Illuminator

5356 Nancy B’s Science Club ® Stir-It-Up Chemistry Lab

5359 Nancy B’s Science Club ® Compost Kit

5360 Nancy B’s Science Club ® Bug Discovery Lab

5361 Nancy B’s Science Club ® Hydroponics Kit

5362 Nancy B’s Science Club ® Microbes Lab

5363 Nancy B’s Science Club ® Reflections Kaleidoscope

5390 GeoSafari ® Rockin’ Reactions™ Chemistry Set

6106 Hot Dots ® Jr. Getting Ready for School! Set with Ace Pen

8432 Math Slam™ (revamp)

8433 Multiplication Slam™ (revamp)

8435 BrainBolt ®

8436 BrainBolt ® Genius

8476 Math Slam™

8477 Multiplication Slam™

8490 MathShark ®

8801 GeoSafari ® Jr. Talking Microscope™

8801A GeoSafari ® Jr. Talking Microscope™ (Asia)

8807 GeoSafari ® Jr. Talking Space Explorer (Talking Tele redesign)

8808 GeoSafari ® Jr. Talking Wildlife Camera™

8888 GeoSafari ® Jr. Talking Globe™

8895 GeoSafari ® Talking Globe™

8897 Math Whiz™ (revamp)

8920 Freeze Up! ®

9627 Hot Dots ® The Alphabet Set 9628 Hot Dots ® Numbers and Counting

7887 Wireless Eggspert ® Extra Student Buttons (Set of 6)

Marked Items

9629 Hot Dots ® Beginning Phonics

9680 Playfoam ® Special Edition 4-Pack

9722 Playfoam ® Jumbo Individual Peggable Pod Sparkle Assortment of 12

9723 Playfoam ® Jumbo Individual Peggable Pod GID Assortment of 12

9724 Playfoam ® Jumbo Individual Peggable Pod, Classic Assortment of 12

9725 Playfoam ® Jumbo Individual Peggable Pod, Assortment of 12 (6 GID & 6 Classic)

9728 Playfoam ® Special Edition Unicorn Mane Assortment of 12 POP

9729 Playfoam ® Jumbo Individual Peggable Pod Unicorn Mane Special Edition Assortment of 12

9730 Playfoam ® Mermaid Magic Set of 12

Conclusion

Though we’ve been igniting the spark in kids for 60 years, we’re just getting started. Moving forward, our goal is to continue creating meaningful moments in play and innovating ways to be more sustainable and responsible. We’ll keep your child’s future in mind as we create more ways to learn through play.

Thanks for reading! I hope I can be a useful resource as you help bring our brand to life.