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PART ONE Introduction and Overview

Chapter One Globalization 2

PART TWO National Differences

Chapter Two National Differences in Political, Economic, and Legal Systems 36

Chapter ree National Differences in Economic Development 58

Chapter Four Differences in Culture 86

Chapter Five Ethics, Corporate Social Responsibility, and Sustainability 122

PART THREE e Global Trade and Investment Environment

Chapter Six International Trade eory 150

Chapter Seven Government Policy and International Trade 184

Chapter Eight Foreign Direct Investment 212

Chapter Nine Regional Economic Integration 240

PART FOUR e Global Monetary System

Chapter Ten e Foreign Exchange Market 270

Chapter Eleven e International Monetary System 294

PART FIVE e Strategy of International Business

Chapter Twelve e Strategy of International Business 320

Chapter irteen Entering Developed and Emerging Markets 356

PART SIX International Business Functions

Chapter Fourteen Exporting, Importing, and Countertrade 382

Chapter Fifteen Global Production and Supply Chain Management 408

Chapter Sixteen Global Marketing and Business Analytics 438

Chapter Seventeen Global Human Resource Management 474

GLOSSARY 503

SUBJECT INDEX 513

ACRONYMS 531

COUNTRIES AND THEIR CAPITALS 532

the proven choice for international business

Current. Application Rich, Relevant. Accessible and Student Focused.

Global Business Today (GBT), the worldwide market leader among international business products, has set a new standard for international business teaching. We have focused on creating resources that

Are comprehensive, state of the art, and timely Are theoretically sound and practically relevant. Focus on applications of international business concepts. Tightly integrate the chapter topics throughout Are fully integrated with results-driven technology. Take full and integrative advantage of globalEDGE.msu.edu—the Google-ranked #1 web resource for “international business resources. ”

International Business (now in its 12th edition, 2019), also co-authored by Charles W L Hill and G. Tomas M. Hult, is a more comprehensive and case-oriented version that lends itself to the core course in international business for those that want a deeper focus on the global monetary system, structure of international business, international accounting, and international finance

GBT has always endeavored to be current, relevant, application rich, accessible, and studentfocused Our goal has always been to cover macro and micro issues equally and in a relevant, practical, accessible, and student-focused approach. We believe that anything short of such a breadth and depth of coverage is a serious deficiency. Many of the students in these international business courses will soon be working in global businesses, and they will be expected to understand the implications of international business for their organization’s strategy, structure, and functions in the context of the global marketplace We are proud and delighted to have put together this international business learning experience for the leaders of tomorrow.

Over the years, and now through 11 editions, Dr Charles Hill has worked hard to adhere to these goals. Since the ninth edition, Charles’ co-author, Dr. Tomas Hult, has followed the same approach. In deciding what changes to make, we have been guided not only by our own reading, teaching, and research but also by the invaluable feedback we received from professors and students around the world, from reviewers, and from the editorial staff at McGraw-Hill Education. Our thanks go out to all of them

Comprehensive and Up-to-Date

To be relevant and comprehensive, an international business package must

Explain how and why the world’s cultures, countries, and regions differ.

Cover economics and politics of international trade and investment.

Tackle international issues related to ethics, corporate social responsibility, and sustainability.

Explain the functions and form of the global monetary system

Examine the strategies and structures of international businesses.

Assess the special roles of the various functions of an international business.

Relevance and comprehensiveness also require coverage of the major theories It has always been a goal to incorporate the insights gleaned from recent academic scholarship into the book.

Page viii

Consistent with this goal, insights from the following research, as a sample of theoretical streams used in the book, have been incorporated:

New trade theory and strategic trade policy.

e work of Nobel Prize–winning economist Amartya Sen on economic development

Samuel Huntington’s influential thesis on the “clash of civilizations.”

Growth theory of economic development championed by Paul Romer and Gene Grossman.

Empirical work by Jeffrey Sachs and others on the relationship between international trade and economic growth.

Michael Porter’s theory of the competitive advantage of nations.

Robert Reich’s work on national competitive advantage.

e work of Nobel Prize–winner Douglass North and others on national institutional structures and the protection of property rights

e market imperfections approach to foreign direct investment that has grown out of Ronald Coase and Oliver Williamson’s work on transaction cost economics.

Bartlett and Ghoshal’s research on the transnational corporation.

e writings of C. K. Prahalad and Gary Hamel on core competencies, global competition, and global strategic alliances

Insights for international business strategy that can be derived from the resource-based view of the firm and complementary theories.

Paul Samuelson’s critique of free trade theory.

Conceptual and empirical work on global supply chain management—logistics, purchasing (sourcing), operations, and marketing channels

In addition to including leading-edge theory, in light of the fast-changing nature of the international business environment, we have made every effort to ensure that this product is as up-to-date as possible A significant amount has happened in the world since we began revisions of this book By 2016, almost $4 trillion per day were flowing across national borders. e size of such flows fueled concern about the ability of short-term speculative shifts in global capital markets to destabilize the world economy.

e world continued to become more global. As you can see in Chapter 1 on Globalization, trade across country borders has almost exponentially escalated in the last few years Several Asian economies, most notably China and India, continued to grow their economies at a rapid rate. New multinationals continued to emerge from developing nations in addition to the world’s established industrial powers.

Increasingly, the globalization of the world economy affected a wide range of firms of all sizes, from the very large to the very small. We take great pride in covering international business for small- and medium-sized enterprises (SMEs), as well as larger multinational corporations. We also take great

And unfortunately, global terrorism and the attendant geopolitical risks keep emerging in various places globally, many new and inconceivable just a decade ago. ese represent a threat to global economic integration and activity Plus, with the United Kingdom opting to leave the European Union (Brexit), which has implications past 2019, the election of President Donald Trump in the United States (who espouses views on international trade that break with the long established consensus), and several elections around the world, the globe—in many ways—has paid more attention to nationalistic issues over trade. ese topics and many more are integrated into this text for maximum learning opportunities

WHAT’S NEW IN THE 11TH EDITION

e success of the first ten editions of Global Business Today (and its longer, more in-depth textbook option and companion, International Business, now in the 12th edition) was based in part on the incorporation of leading-edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, our goals for the 11th edition have focused on the following:

1 Incorporate new insights from scholarly research

Page ix pride in covering firms from all around the world. Some sixty SMEs and multinational corporations from all six core continents are covered in the chapters’ opening cases, closing cases, and/or Management Focus boxes.

2 Make sure the content covers all appropriate issues

3. Make sure the text is up-to-date with current events, statistics, and examples.

4. Add new and insightful opening and closing cases in most chapters.

5. Incorporate value-added globalEDGETM features in every chapter.

6 Connect every chapter to a focus on managerial implications

As part of the overall revision process, changes have been made to every chapter in the book All statistics have been updated to incorporate the most recently available data. As before, we provide the only textbook in International Business that ensures that all material is up-to-date on virtually a daily basis. e copyright for the book is 2020, but you are likely using the text somewhere between the years 2019 to 2022. We keep the textbook updated to each semester you use the text in your course! We do this by integrating Connect and globalEDGETM features in every chapter.

Specifically, combining McGraw Hill’s Connect platform with the Google number-one-ranked globaledge.msu.edu site (for “international business resources”), we can add up-to-date materials and exercises to each chapter to add value to the material and provide relevant data and information. is keeps chapter material constantly and dynamically updated for teachers who want to infuse Connect and globalEDGETM material into the chapter topics, and it keeps students abreast of current developments in international business.

In addition to updating all statistics, figures, and maps to incorporate most recently published data, a chapter-by-chapter selection of changes for the 10th edition include the following:

CHAPTER 1: GLOBALIZATION

New opening case: GM and Its Chevrolet Supercar, e Corvette ZR1

New materials on international trade, trade agreements, world production, and world population

Explanations of differences in cross-border trade and in-country production; the value of trade agreements; and population implications related to resource constraints

Revised Management Focus: Boeing’s Global Production System

Revised Management Focus: Wanda Group

New closing case: Globalization of BMW, Rolls-Royce, and the MINI

CHAPTER 2: NATIONAL DIFFERENCES IN POLITICAL, ECONOMIC, AND LEGAL SYSTEMS

New opening case: Transformation in Saudi Arabia

New Country Focus: Putin’s Russia

Updated data on corruption

Updated Country Focus: Corruption in Brazil

New closing case: e Decline of Zimbabwe

CHAPTER 3: NATIONAL DIFFERENCES IN ECONOMIC DEVELOPMENT

New opening case: Brazil’s Struggling Economy

Updated statistics and discussion in section Differences in Economic Development

Updated Country Focus: Property Rights in China

Updated statistics and discussion in section States in Transition

New closing case: Economic Development in Bangladesh

CHAPTER 4: DIFFERENCES IN CULTURE

New opening case: China, Hong Kong, Macau, and Taiwan

Deeper treatment of culture, values, and norms

Revised the foundation that most religions are now pro-business

Updated the Hofstede culture framework with new research

New Country Focus: Determining Your Social Class by Birth

New Country Focus: Turkey, Its Religion, and Politics

New Management Focus: China and Its Guanxi

New closing case: e Swatch Group and Cultural Uniqueness

CHAPTER 5: ETHICS, CORPORATE SOCIAL RESPONSIBILITY, AND SUSTAINABILITY

New opening case: Sustainability Initiatives at Natura, the Bodyshop, and Aesop

Deeper focus on corporate social responsibility and sustainability at the country, company, and customer levels

New Management Focus: “Emissionsgate” at Volkswagen

New closing case: Woolworths’s Corporate Responsibility Strategy

CHAPTER 6: INTERNATIONAL TRADE THEORY

New opening case: “Trade Wars Are Good and Easy to Win”

Discussion of President Donald Trump’s approach to international trade

Updated Country Focus: Is China Manipulating Its Currency in Pursuit of a Neo-Mercantilist Policy?

New closing case: e Trans Pacific Partnership (TPP) Is Dead; Long Live the CPTPP!

Updated Appendix: International Trade and the Balance of Payments with new data and revised discussion

CHAPTER 7: GOVERNMENT POLICY AND INTERNATIONAL TRADE

New opening case: U.S. and South Korea Strike a Revised Trade Deal

New section: e World Trading System Under reat, which discusses the potential ramifications of Brexit and the trade policies of the Trump administration

New Closing Case: Boeing and Airbus Are in a Dogfight over Illegal Subsidies

CHAPTER 8: FOREIGN DIRECT INVESTMENT

New opening case: Geely Goes Global

Updated statistics and discussion in the section Foreign Direct Investment in the World Economy

New Management Focus: Burberry Shifts Its Entry Strategy in Japan

New closing case: FDI in the Indian Retail Sector

CHAPTER 9: REGIONAL ECONOMIC INTEGRATIONS

New opening case: NAFTA 2.0?

Extended discussion of Brexit and its ramifications

New section e Future of NAFTA, which discusses the renegotiation of NAFTA by the Trump administration

New closing case: Free Trade in Africa: TFTA and CFTA

CHAPTER 10: THE FOREIGN EXCHANGE MARKET

New opening case: e Fluctuating Value of the Yuan Gives Chinese Business a Lesson in Foreign Exchange Risk

New closing case: e Mexican Peso, the Japanese Yen, and Pokemon Go

CHAPTER 11: THE INTERNATIONAL MONETARY SYSTEM

New opening case: Can Dollarization Save Venezuela?

Updated statistics discussion of floating exchange rates through to early 2018

New Country Focus: China’s Exchange Rate Regime

New Closing Case: Egypt and the IMF

CHAPTER 12: THE STRATEGY OF INTERNATIONAL BUSINESS

New opening case: Red Bull, a Leader in International Strategy

Deeper discussion of the rise of regionalism

Integration of global strategy thoughts

New Management Focus: IKEA’s Global Strategy

New Management Focus: Unilever’s Global Organization

New closing case: Sony Corporation: An International Innovator?

CHAPTER 13: ENTERING DEVELOPED AND EMERGING MARKETS

New opening case: IKEA Entering India, Finally!

New scope of the chapter to include entering developed and emerging markets, as well as aspects of less developed markets

New closing case: Cutco Corporation Sharpening Your Market Entry

CHAPTER 14: EXPORTING, IMPORTING, AND COUNTERTRADE

New opening case: Spotify and SoundCloud

New material on company readiness to export and import material

New and revised material on globalEDGETM Diagnostic Tools, with a focus on Company Readiness to Export (CORE)

New Management Focus: Embraer and Brazilian Importing

New Management Focus: Exporting Desserts by a Hispanic Entrepreneur

New Management Focus: Two Men and a Truck

New closing case: Tata Motors and Exporting

CHAPTER 15: GLOBAL PRODUCTION AND SUPPLY CHAIN MANAGEMENT

New opening case: Procter & Gamble Remakes Its Global Supply Chains

Revised and new material on global logistics, global purchasing, and global operations

Revised sections Strategic Roles for Production Facilities, Make-or-Buy Decisions, and Global Supply Chain Functions

New material in the sections Role of Information Technology, Coordination in Global Supply Chains, and Interorganizational Relationships

New Management Focus: IKEA Production in China

New Management Focus: Amazon’s Global Supply Chains

New closing case: Alibaba and Global Supply Chains

CHAPTER 16: GLOBAL MARKETING AND BUSINESS ANALYTICS

New opening case: Fake News and Alternative Facts

Revised section Globalization of Markets and Brands

New section on Business Analytics; reordered with International Marketing Research to provide a better flow of the chapter material

Revised section International Marketing Research

Inclusion of more social media topics throughout

Revised positioning of the Product Development and R&D section

New Management Focus: Global Branding, Marvel Studios, and Walt Disney Company

New Management Focus: Burberry’s Social Media Marketing

New closing case: ACSI and Satisfying Global Customers

CHAPTER 17: GLOBAL HUMAN RESOURCE MANAGEMENT

New opening case: Global Mobility at Shell

New section: Building a Diverse Global Workforce, which looks at the benefits, challenges, and policies for building a diverse global workforce in a multinational enterprise

New Closing Case: Sodexo: Building a Diverse Global Workforce

Beyond Uncritical Presentation and Shallow Explanation

Many issues in international business are complex and thus necessitate considerations of pros and cons To demonstrate this to students, we have adopted a critical approach that presents the arguments for and against economic theories, government policies, business strategies, organizational structures, and so on.

Related to this, we have attempted to explain the complexities of the many theories and phenomena unique to international business so the student might fully comprehend the statements of a theory or the reasons a phenomenon is the way it is We believe that these theories and phenomena are explained in more depth in this work than they are in the competition, which seem to use the rationale that a shallow explanation is little better than no explanation. In international business, a little knowledge is indeed a dangerous thing.

Practical and Rich Applications

Page xii

We have always believed that it is important to show students how the material covered in the text is relevant to the actual practice of international business. is is explicit in the later chapters of the book, which focus on the practice of international business, but it is not always obvious in the first half of the book, which considers macro topics Accordingly, at the end of each chapter in Parts Two, ree, and Four—where the focus is on the environment of international business, as opposed to particular firms—there is a section titled Focus on Managerial Implications. In this section, the managerial implications of the material discussed in the chapter are clearly explained. Additionally, most chapters have at least one Management Focus box. e purpose of these boxes is to illustrate the relevance of chapter material for the practice of international business

A Did You Know? feature in each chapter challenges students to view the world around them through the lens of international business (e.g., Did you know that sugar prices in the United States are much higher than sugar prices in the rest of the world?). e authors recorded short videos explaining the phenomenon.

In addition, each chapter begins with an opening case that sets the stage for the chapter and ends with a closing case that illustrates the relevance of chapter material for the practice of international business

To help students go a step further in expanding their application-level understanding of international business, each chapter incorporates two globalEDGETM research tasks designed and written by Tomas Hult. e exercises dovetail with the content just covered.

Integrated Progression of Topics

A weakness of many texts is that they lack a tight, integrated flow of topics from chapter to chapter. is book explains to students in Chapter 1 how the book’s topics are related to each other Integration has been achieved by organizing the material so that each chapter builds on the material of the previous ones in a logical fashion.

PART ONE

Chapter 1 provides an overview of the key issues to be addressed and explains the plan of the book Globalization of markets and globalization of production is the core focus.

PART TWO

Chapters 2 through 4 focus on country differences in political economy and culture, and Chapter 5 on ethics, corporate social responsibility, and sustainability issues in international business. Most international business textbooks place this material at a later point, but we believe it is vital to discuss national differences first. After all, many of the central issues in international trade and investment, the global monetary system, international business strategy and structure, and international business functions arise out of national differences in political economy and culture

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