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PART1AnIntroductiontoManagement CHAPTER1

UnderstandingtheManager’sJob

AnIntroductiontoManagement 3

KindsofManagers4

LevelsofManagement,4•ManaginginDifferentAreasoftheOrganization,5 BasicManagementFunctions6 PlanningandDecisionMaking,6•Organizing,6•Leading,7•Controlling,7 FundamentalManagementSkills7

TowardZeroWaste 8

TechnicalSkills,8•InterpersonalSkills,8•ConceptualSkills,8•Diagnostic Skills,9•CommunicationSkills,9•Decision-MakingSkills,9•TimeManagement Skills,9

TheScienceandtheArtofManagement9 TheScienceofManagement,9•TheArtofManagement,10

TheEvolutionofManagement 10

TheImportanceofTheoryandHistory11 WhyTheory?,11•WhyHistory?,11

TheHistoricalContextofManagement11

TheClassicalManagementPerspective12 ScientificManagement,12•AdministrativeManagement,13•TheClassical ManagementPerspectiveToday,14

TheBehavioralManagementPerspective14 TheHawthorneStudies,15•TheHumanRelationsMovement,16•Contemporary BehavioralScienceinManagement,17•TheBehavioralManagementPerspective Today,17

TheQuantitativeManagementPerspective17 ManagementScience,17•OperationsManagement,18•TheQuantitativeManagement PerspectiveToday,19

ContemporaryManagementPerspectives 19

TheSystemsPerspective19

TheContingencyPerspective20

ContemporaryManagementIssuesandChallenges21 ContemporaryAppliedPerspectives,21•ContemporaryManagementChallenges,21

TheRiseoftheServiceSector 23

SummaryofLearningOutcomesandKeyPoints24

SkillsSelf-AssessmentInstrument27

ExperientialExercise28

ManagementatWork29

YouMaketheCall:ReedHastingsDoesn’tLikeStandingStill31 Endnotes31

CHAPTER2

TheEnvironmentsofOrganizationsandManagers .............................34

TheOrganization’sEnvironments 37

TheGeneralEnvironment37 TheEconomicDimension,37•TheTechnologicalDimension,37

WhatGoesAround… 38

ThePolitical–LegalDimension,38

TheTaskEnvironment39 Competitors,39•Customers,39•Supplier,39•Regulators,40•Strategic Partners,40

TheInternalEnvironment41 Owners,41•BoardofDirectors,42•Employees,42•PhysicalWork Environment,42

TheEthicalandSocialEnvironmentofManagement 43

IndividualEthicsinOrganizations43 ManagerialEthics,43•ManagingEthicalBehavior,44

EmergingEthicalIssues45 EthicalLeadership,45•CorporateGovernance,46•EthicsandInformation Technology,46

SocialResponsibilityinOrganizations47 ArgumentsforSocialResponsibility,47•ArgumentsAgainstSocialResponsibility,47

ManagingSocialResponsibility48

FormalOrganizationalDimensions,48

GreeningtheBusinessEnvironment:HPKeepsItselfintheRecyclingLoop 49 InformalOrganizationalDimensions,50

TheInternationalEnvironmentofManagement 51

TrendsinInternationalBusiness51

LevelsofInternationalBusinessActivity51 ExportingandImporting,52•Licensing,52•StrategicAlliances,53•Direct Investment,53

TheContextofInternationalBusiness53

TheCulturalEnvironment,53•ControlsonInternationalTrade,54•Economic Communities,55•TheRoleoftheGATTandWTO,56

TheOrganization’sCulture 56

TheImportanceofOrganizationalCulture56

DeterminantsofOrganizationalCulture57

ManagingOrganizationalCulture57

SummaryofLearningOutcomesandKeyPoints58 DiscussionQuestions58

BuildingEffectiveInterpersonalSkills59

BuildingEffectiveCommunicationSkills60 SkillsSelf-AssessmentInstrument60

ExperientialExercise61 ManagementatWork61

YouMaketheCall:SocialEntrepreneurshipatItsFinest63 Endnotes63

PART2Planning

CHAPTER3

PlanningandStrategicManagement

PlanningandOrganizationalGoals 67

OrganizationalGoals68 PurposesofGoals,68•KindsofGoals,69 KindsofOrganizationalPlans69 StrategicPlans,69•TacticalPlans,69

SettingaNewDirectionforGeneralMotors 70 OperationalPlans,70

TheNatureofStrategicManagement 71

TheComponentsofStrategy71 TypesofStrategicAlternatives72

UsingSWOTAnalysistoFormulateStrategy 72

EvaluatinganOrganization’sStrengths72 EvaluatinganOrganization’sWeaknesses74

EvaluatinganOrganization’sOpportunitiesandThreats74

FormulatingBusiness-LevelStrategies 74

Porter’sGenericStrategies74 StrategiesBasedontheProductLifeCycle75

FormulatingCorporate-LevelStrategies 77

Single-ProductStrategy77

RelatedDiversification77

UnrelatedDiversification78

ManagingDiversification,79•BCGMatrix,79

TheLittle-White-LieStrategy 80

GEBusinessScreen82

TacticalPlanning 83

DevelopingTacticalPlans83

ExecutingTacticalPlans84

OperationalPlanning 84

Single-UsePlans85 Programs,85•Projects,85 StandingPlans85 Policies,86•StandardOperatingProcedures,86•RulesandRegulations,86 ContingencyPlanningandCrisisManagement86

SummaryofLearningOutcomesandKeyPoints89 DiscussionQuestions90

BuildingEffectiveDecision-MakingSkills91

BuildingEffectiveCommunicationandInterpersonalSkills91

SkillsSelf-AssessmentInstrument92 ExperientialExercise93 ManagementatWork94

YouMaketheCall:Google’sStrategyforDominance96 Endnotes96 CHAPTER4

ManagingDecisionMaking

TheNatureofDecisionMaking 100

DecisionMakingDefined100

TypesofDecisions101

Decision-MakingConditions102

DecisionMakingUnderCertainty,102•DecisionMakingUnderRisk,102•Decision MakingUnderUncertainty,103

TheWideWorldofRisk 104

RationalPerspectivesonDecisionMaking 104

TheClassicalModelofDecisionMaking104

StepsinRationalDecisionMaking105

RecognizingandDefiningtheDecisionSituation,105•Identifying Alternatives,105•EvaluatingAlternatives,107•SelectingtheBest Alternative,108•ImplementingtheChosenAlternative,108•FollowingUpand EvaluatingtheResults,109

Evidence-BasedManagement110

BehavioralAspects ofDecisionMaking 111

TheAdministrativeModel111

PoliticalForcesinDecisionMaking112 IntuitionandEscalationofCommitment113 Intuition,113•EscalationofCommitment,113 ABadDecisionatWesabe 114

RiskPropensityandDecisionMaking115 EthicsandDecisionMaking115

GroupandTeamDecisionMakinginOrganizations 116 FormsofGroupandTeamDecisionMaking116 InteractingGroupsorTeams,116•DelphiGroups,116•NominalGroups,117 AdvantagesofGroupandTeamDecisionMaking117 DisadvantagesofGroupandTeamDecisionMaking118 ManagingGroupandTeamDecision-MakingProcesses118

SummaryofLearningOutcomesandKeyPoints119 DiscussionQuestions119

BuildingEffectiveConceptualSkills120

BuildingEffectiveTechnicalSkills120

SkillsSelf-Assessment121 ExperientialExercise121 ManagementatWork122

YouMaketheCall:TheEmbargoGrindsOn124 Endnotes124

CHAPTER5

EntrepreneurshipandNewVentureManagement

TheNatureofEntrepreneurship 129

TheRoleofEntrepreneurshipinSociety 129 JobCreation131 Innovation132 ImportancetoBigBusiness133

StrategyforEntrepreneurialOrganizations 133 ChoosinganIndustry133 Services,133•Retailing,134

ANewModelforGoingGreen 135

Construction,136•FinanceandInsurance,136•Wholesaling,137 •Transportation,137•Manufacturing,137 EmphasizingDistinctiveCompetencies139 IdentifyingNichesinEstablishedMarkets,139•IdentifyingNewMarkets,139 SamuelAdamsMakesHeadway 140

First-MoverAdvantages,141 WritingaBusinessPlan141

EntrepreneurshipandInternationalManagement141

StructureofEntrepreneurialOrganizations 142 StartingtheNewBusiness142

BuyinganExistingBusiness,142•StartingfromScratch,143 FinancingtheNewBusiness143 PersonalResources,143•StrategicAlliances,144•Lenders,144•VentureCapital Companies,144•Small-BusinessInvestmentCompanies,144•SBAFinancial Programs,145

SourcesofManagementAdvice145 AdvisoryBoards,145•ManagementConsultants,145•TheSmallBusiness Administration,146•Networking,147 Franchising147

ThePerformanceofEntrepreneurialOrganizations 148 TrendsinSmall-BusinessStart-Ups149 EmergenceofE-Commerce,149•Crossovers fromBigBusiness,150•Opportunitiesfor MinoritiesandWomen,150•BetterSurvivalRates,151 ReasonsforFailure151 ReasonsforSuccess151

SummaryofLearningOutcomesandKeyPoints152 DiscussionQuestions153

BuildingEffectiveDiagnosticSkills153

BuildingEffectiveConceptualSkills154

SkillsSelf-AssessmentInstrument154

ExperientialExercise155

ManagementatWork155

YouMaketheCall:PuttingtheGreekintoYogurt157 Endnotes157

PART3Organizing

CHAPTER6

OrganizationStructureandDesign

TheBasicElementsOfOrganizing 162

JobSpecialization162

BenefitsandLimitationsofSpecialization,162•AlternativestoSpecialization,162 GroupingJobs:Departmentalization164

FunctionalDepartmentalization,165•ProductDepartmentalization,166•Customer Departmentalization,166•LocationDepartmentalization,166 EstablishingReportingRelationships166 ChainofCommand,166•SpanofManagement,167•TallVersusFlat Organizations,167

DistributingAuthority167

TheDelegationProcess,167

DelayeringasaDefenseMechanism 168

DecentralizationandCentralization,169

APanelofYourPeers 170

CoordinatingActivities170

TheNeedforCoordination,171•StructuralCoordinationTechniques,171•Electronic Coordination,172

TheBureaucraticModelofOrganizationDesign 172

SituationalInfluencesonOrganizationDesign 173

CoreTechnology174 Environment175

OrganizationalSizeandLifeCycle176

BasicFormsofOrganizationDesign 177

Functional(U-Form)Design177

Conglomerate(H-Form)Design178

Divisional(M-Form)Design179

MatrixDesign179

HybridDesigns181

EmergingIssuesinOrganizationDesign 182

TheTeamOrganization182

TheVirtualOrganization182

TheLearningOrganization182

SummaryofLearningOutcomesandKeyPoints183 DiscussionQuestions184

BuildingEffectiveConceptualSkills184 BuildingEffectiveDiagnosticSkills185

SkillsSelf-AssessmentInstrument185

ExperientialExercise186 ManagementatWork187

YouMaketheCall:Authority&FunctionatA&F189 Endnotes189

CHAPTER7

OrganizationChangeandInnovation

TheNatureofOrganizationChange 194

ForcesforChange194

ExternalForces,194•InternalForces,195 PlannedVersusReactiveChange195

ManagingChangeinOrganizations 195

StepsintheChangeProcess196

TheLewinModel,196•AComprehensiveApproachtoChange,196 UnderstandingResistancetoChange197 Uncertainty,197•ThreatenedSelf-Interests,198•DifferentPerceptions,198•Feelings ofLoss,198

OvercomingResistancetoChange198 Participation,198

Chartinga“New”OldCourse 199 EducationandCommunication,200•Facilitation,200•Force-FieldAnalysis,201

AreasofOrganizationChange 201

ChangingOrganizationStructureandDesign201

ChangingTechnologyandOperations202

ChangingPeople,Attitudes,andBehaviors203

ChangingBusinessProcesses204

TheNeedforBusinessProcessChange,204

ToOffshoreorNottoOffshore 205

ApproachestoBusinessProcessChange,206

OrganizationDevelopment207

ODAssumptions,207•ODTechniques,207•TheEffectivenessofOD,208

OrganizationalInnovation 209

TheInnovationProcess209

InnovationDevelopment,209•InnovationApplication,210•Application Launch,210•ApplicationGrowth,210•InnovationMaturity,210•Innovation Decline,210

FormsofInnovation210

RadicalVersusIncrementalInnovations,211•TechnicalVersusManagerial Innovations,211•ProductVersusProcessInnovations,211

TheFailuretoInnovate212

LackofResources,212•FailuretoRecognizeOpportunities,212•Resistanceto Change,212•PromotingInnovationinOrganizations,213•TheReward System,213•OrganizationCulture,213•IntrapreneurshipinLarger Organizations,213

SummaryofLearningOutcomesandKeyPoints215

DiscussionQuestions215

BuildingEffectiveDecision-MakingSkills216

BuildingEffectiveDiagnosticSkills216

SkillsSelf-AssessmentInstrument217

ExperientialExercise218

ManagementatWork219

YouMaketheCall:CultivatingInnovationatIKEA221 Endnotes221

CHAPTER8

ManagingHumanResourcesinOrganizations

TheEnvironmentalContextofHRM 226

TheStrategicImportanceofHRM226

TheLegalEnvironmentofHRM227

EqualEmploymentOpportunityTitleVIIoftheCivilRightsActof 1964,228•CompensationandBenefits,228 LaborRelations229

HealthandSafety,230•EmergingLegalIssues,230

AttractingHumanResources 230

HumanResourcePlanning230

JobAnalysis,230•ForecastingHumanResourceDemandandSupply,231•Matching HumanResourceSupplyandDemand,232

RecruitingHumanResources232 SelectingHumanResources233 ApplicationBlanks,233•Tests,234•Interviews,234•Assessment Centers,234•OtherTechniques,234

DevelopingHumanResources 234

TrainingandDevelopment235

AssessingTrainingNeeds,235•CommonTrainingMethods,235•Evaluationof Training,235

DardenInvestsinEmployeeDevelopment 236

PerformanceAppraisal237

CommonAppraisalMethods,237•ErrorsinPerformanceAppraisal,238 PerformanceFeedback239

MaintainingHumanResources 240

DeterminingCompensation240

HoldingTrueatNucorSteel 241

Wage-LevelDecision,242•WageStructureDecision,242•IndividualWage Decisions,243

Determining Benefits243

ManagingWorkforceDiversity 244

TheMeaningofDiversity244

TheImpactofDiversity244

DiversityasaCompetitiveAdvantage,244 •DiversityasaSourceofConflict,244

ManagingDiversityinOrganizations245

IndividualStrategies,245•OrganizationalApproaches,245

ManagingLaborRelations 246

HowEmployeesFormUnions246 CollectiveBargaining248

NewChallengesintheChangingWorkplace 249

ManagingKnowledgeWorkers249

TheNatureofKnowledgeWork,249•KnowledgeWorkerManagementandLabor Markets,249

ContingentandTemporaryWorkers250

TrendsinContingentandTemporaryEmployment,250•ManagingContingentand TemporaryWorkers,250

SummaryofLearningOutcomesandKeyPoints251 DiscussionQuestions252

BuildingEffectiveDecision-MakingSkills252

BuildingEffectiveTechnicalSkills253

SkillsSelf-AssessmentInstrument254

ExperientialExercise255

ManagementatWork255

YouMaketheCall:NoCompanyforOld-FashionedManagement257 Endnotes257

The“BigFive”PersonalityTraits264

TheMyers–BriggsFramework266

OtherPersonalityTraitsatWork267

EmotionalIntelligence268

AttitudesandIndividualBehavior 269

Work-RelatedAttitudes269

JobSatisfactionorDissatisfaction,269

TossIt,orRecycleIt? 270

OrganizationalCommitment,271

AffectandMoodinOrganizations271

PerceptionandIndividualBehavior 272

BasicPerceptualProcesses272

SelectivePerception,272•Stereotyping,272

PerceptionandAttribution273

StressandIndividualBehavior 273

CausesandConsequencesofStress275 CausesofStress,275•ConsequencesofStress,276 ManagingStress276

WhenStressBecomesTooToughtoHandle 277

CreativityinOrganizations 279

TheCreativeIndividual279

BackgroundExperiencesandCreativity,279•PersonalTraitsand Creativity,280•CognitiveAbilitiesandCreativity,280 TheCreativeProcess280

Preparation,280•Incubation,280•Insight,281•Verification,281 EnhancingCreativityinOrganizations281

TypesofWorkplaceBehavior 282

PerformanceBehaviors282

WithdrawalBehaviors282

OrganizationalCitizenship283

DysfunctionalBehaviors283

SummaryofLearningOutcomesandKeyPoints284

DiscussionQuestions285

BuildingEffectiveInterpersonalSkills285

BuildingEffectiveTimeManagementSkills286

SkillsSelf-AssessmentInstrument286

ExperientialExercise287

ManagementatWork287

YouMaketheCall:PuttingIntheHours289 Endnotes289

CHAPTER10

ManagingEmployeeMotivationandPerformance

TheNatureofMotivation 294

ContentPerspectivesonMotivation 295

TheNeedsHierarchyApproach296

TheTwo-FactorTheory297

IndividualHumanNeeds298

ProcessPerspectivesonMotivation 299

ExpectancyTheory299

Effort-to-PerformanceExpectancy,300•Performance-to-OutcomeExpectancy,300 •OutcomesandValences,300•ThePorter–LawlerExtension,301

EquityTheory302

Goal-SettingTheory302

GoalDifficulty,303•GoalSpecificity,303

ReinforcementPerspectivesonMotivation 304

KindsofReinforcementinOrganizations304

ToRewardorToPunish?…ThatIstheQuestion 305

ProvidingReinforcementinOrganizations306

PopularMotivationalStrategies 307

EmpowermentandParticipation307

AlternativeFormsofWorkArrangements307

ServicewithaSmile 308

VariableWorkSchedules,309•FlexibleWorkSchedules,309•Job Sharing,309•Telecommuting,310

UsingRewardSystemstoMotivatePerformance 310 MeritRewardSystems311

IncentiveRewardSystems311

IncentivePayPlans,311•OtherFormsofIncentive,312 TeamandGroupIncentiveRewardSystems312 CommonTeamandGroupRewardSystems313

OtherTypesofTeamandGroupRewards,313 ExecutiveCompensation314

StandardFormsofExecutiveCompensation,314•SpecialFormsofExecutive Compensation,314•CriticismsofExecutiveCompensation,315 NewApproachestoPerformance-BasedRewards316

SummaryofLearningOutcomesandKeyPoints316 DiscussionQuestions317

BuildingEffectiveInterpersonalandCommunicationSkills318 BuildingEffectiveDecision-MakingSkills318 SkillsSelf-AssessmentInstrument319 ExperientialExercise319 ManagementatWork321

YouMaketheCall:MotivatingtheWholePerson323 Endnotes323

CHAPTER11

LeadershipandInfluenceProcesses

TheNatureofLeadership 328

TheMeaningofLeadership329 LeadershipandManagement329 LeadershipandPower329

LegitimatePower,329•RewardPower, 330•CoercivePower,331•Referent Power,331•ExpertPower,331

GenericApproachestoLeadership 331 LeadershipTraits331 LeadershipBehaviors332 MichiganStudies,332•OhioStateStudies,332•ManagerialGrid,333 SituationalApproachestoLeadership 334

LeadershipTipsforToughTimes 335

LPCTheory336

FavorablenessoftheSituation,337•FavorablenessandLeaderStyle,337•Flexibilityof LeaderStyle,338

Path-GoalTheory338

LeaderBehavior,339•SituationalFactors,339 Vroom’sDecisionTreeApproach340

BasicPremises,340•Decision-MakingStyles,342•EvaluationandImplications,343 TheLMXApproach343

RelatedApproachestoLeadership 344

SubstitutesforLeadership344

CharismaticLeadership344

TransformationalLeadership345

EmergingApproachestoLeadership 346

StrategicLeadership346

Cross-CulturalLeadership346

DiversityStillLaggingintheBoardroom 347

EthicalLeadership348

PoliticalBehaviorinOrganizations 348

CommonPoliticalBehaviors349

ImpressionManagement349

ManagingPoliticalBehavior350

SummaryofLearningOutcomesandKeyPoints351 DiscussionQuestions352

BuildingEffectiveDiagnosticSkills352

BuildingEffectiveInterpersonalSkills353

SkillsSelf-AssessmentInstrument354

ExperientialExercise355 ManagementatWork356

YouMaketheCall:WhentoStandonYourHeadandOtherTipsfromtheTop357 Endnotes358

CHAPTER12

CommunicationinOrganizations

CommunicationandtheManager’sJob 364

ADefinitionofCommunication364

CharacteristicsofUsefulInformation365 Accurate,365•Timely,365•Complete,365•Relevant,366 TheCommunicationProcess366

FormsofCommunicationinOrganizations 367 InterpersonalCommunication367

OralCommunication,367•WrittenCommunication,367•ChoosingtheRight Form,368 CommunicationinNetworksandWorkTeams368 OrganizationalCommunication369 VerticalCommunication,369•HorizontalCommunication,370 DigitalCommunication371 InformationSystems,371

TheBrutally-Honest-OpinionBusiness 372 PersonalDigitalTechnology,374

InformalCommunicationinOrganizations 375 TheGrapevine375 ManagementbyWanderingAround377 NonverbalCommunication377

SayItwithaSmile 378

ManagingOrganizationalCommunication 379

BarrierstoCommunication379

IndividualBarriers,379•OrganizationalBarriers,380 ImprovingCommunicationEffectiveness381 IndividualSkills,382•OrganizationalSkills,383

SummaryofLearningOutcomesandKeyPoints383 DiscussionQuestions384

BuildingEffectiveTechnicalSkills385

BuildingEffectiveInterpersonalSkills385

SkillsSelf-AssessmentInstrument386

ExperientialExercise387 ManagementatWork387

YouMaketheCall:“QuePasaintheAdAgency?”389 Endnotes389

CHAPTER13

ManagingWorkGroupsandTeams

GroupsandTeamsinOrganizations 394 TypesofGroupsandTeams394 FunctionalGroups,394•Informalor InterestGroups,394•TaskGroups,395 UsingCustomer-CreatedGroupsforCompetitiveAdvantage 396 WhyPeopleJoinGroupsandTeams398

InterpersonalAttraction,399•GroupActivities,399•GroupGoals,399•Need Satisfaction,399•InstrumentalBenefits,400 StagesofGroupandTeamDevelopment400

CharacteristicsofGroupsandTeams 402 RoleStructures402

RoleAmbiguity,402•RoleConflict,403•RoleOverload,403 MeasuringCarbonFootprints 404 BehavioralNorms405

NormGeneralization,406•NormVariation,406•NormConformity,406 Cohesiveness407

FactorsThatIncreaseCohesiveness,407•FactorsThatReduce Cohesiveness,408•ConsequencesofCohesiveness,408 FormalandInformalLeadership409

InterpersonalandIntergroupConflict 409 TheNatureofConflict409 CausesofConflict410

InterpersonalConflict,410•IntergroupConflict,411•ConflictBetweenOrganization andEnvironment,412

ManagingConflictinOrganizations 412 StimulatingConflict413 ControllingConflict413 ResolvingandEliminatingConflict414 Negotiation414

SummaryofLearningOutcomesandKeyPoints416

DiscussionQuestions417

BuildingEffectiveConceptualSkills417

BuildingEffectiveCommunicationSkills418

SkillsSelf-AssessmentInstrument418

ExperientialExercise419

ManagementatWork419

YouMaketheCall:ManagingbyClowningAround421 Endnotes421

PART5Controlling

CHAPTER14

BasicElementsofControl

TheNatureofControl 426

ThePurposeofControl427

AdaptingtoEnvironmentalChange,427•LimitingtheAccumulationof Error,427•CopingwithOrganizationalComplexity,428•MinimizingCosts,428 TypesofControl428

EngineeringTime 429

AreasofControl,430•LevelsofControl,430•ResponsibilitiesforControl,431

StepsintheControlProcess432

EstablishingStandards,432•Measuring Performance,433•ComparingPerformance AgainstStandards,433•ConsideringCorrectiveAction,434

OperationsControl 434

PreliminaryControl434

ScreeningControl435

PostactionControl436

FinancialControl 436

BudgetaryControl436

TypesofBudgets,437•DevelopingBudgets,438•StrengthsandWeaknessesof Budgeting,439

OtherToolsforFinancialControl440

FinancialStatements,440•RatioAnalysis,440•FinancialAudits,440

StructuralControl 441

BureaucraticControl442

DecentralizedControl443

StrategicControl 443

ManagingControlinOrganizations 444

CharacteristicsofEffectiveControl444

IntegrationwithPlanning,444•Flexibility,444

BalancingControlwithFun 445

Accuracy,445•Timeliness,446•Objectivity,446 ResistancetoControl446

Overcontrol,446•InappropriateFocus,447•RewardsforInefficiency,447•TooMuch Accountability,447

OvercomingResistancetoControl447

EncourageEmployeeParticipation,447 •DevelopVerificationProcedures,448

SummaryofLearningOutcomesandKeyPoints448 DiscussionQuestions449

BuildingEffectiveTimeManagementSkills449

BuildingEffectiveTechnicalSkills450

SkillsSelf-AssessmentInstrument451

ExperientialExercise451

ManagementatWork453

YouMaketheCall:ShiftingGearsintheAutoIndustry454 Endnotes455

CHAPTER15

ManagingOperations,Quality,andProductivity

TheNatureofOperationsManagement 459

TheImportanceofOperations459

ManufacturingandProductionOperations460 ServiceOperations460

TheRoleofOperationsinOrganizationalStrategy461

DesigningOperationsSystems 461

DeterminingtheProduct–ServiceMix462

CapacityDecisions462

FacilitiesDecisions462 Location,462•Layout,463

HowtoGet2aHuman 464

OrganizationalTechnologies 465

ManufacturingTechnology466 Automation,466•Computer-AssistedManufacturing,467•Robotics,468 ServiceTechnology468

ImplementingOperationsSystemsThroughSupplyChainManagement 469

OperationsManagementasControl469

CombiningTechnologyandArtistry 470

PurchasingManagement471

InventoryManagement472

ManagingTotalQuality 473

TheMeaningofQuality473

TheImportanceofQuality474 Competition,474•Productivity,474•Costs,475 TotalQualityManagement475 StrategicCommitment,475•EmployeeInvolvement,476 Technology,476•Materials,476•Methods,476 TQMToolsandTechniques476

Value-AddedAnalysis,476•Benchmarking,476•Outsourcing,477•ReducingCycle Time,477•ISO9000:2000andISO14000,478•StatisticalQuality Control,478•SixSigma,478

ManagingProductivity 478

TheMeaningofProductivity479 LevelsofProductivity,479•FormsofProductivity,479

TheImportanceofProductivity479 ProductivityTrends480

ImprovingProductivity481

ImprovingOperations,481•IncreasingEmployeeInvolvement,482

SummaryofLearningOutcomesandKeyPoints482 DiscussionQuestions483

BuildingEffectiveCommunicationSkills484

BuildingEffectiveDiagnosticSkills484

SkillsSelf-AssessmentInstrument485

ExperientialExercise485

ManagementatWork486

YouMaketheCall:OrchestratingOutcomes488 Endnotes488

Appendix: InterpretationsofSkillsSelf-AssessmentInstruments..................490 NameIndex.................................................................502 OrganizationandProductIndex..............................................505 SubjectIndex................................................................510

Preface

Literallyhundredsofbookshavebeenwrittenforintroductorymanagementcourses.As thebodyofmaterialcomprisingthetheory,research,andpracticeofmanagementhas grownandexpanded,textbookauthorshavecontinuedtomirrorthisexpansionofmaterialintheirbooks.Writershaveunderstoodtheimportanceofaddingnewmaterial abouttraditionaltopics,suchasplanningandorganizing,whilesimultaneouslyadding coverageofemergingnewertopics,suchassustainability,ethics,andsocialmedia.Asa by-productofthistrend,ourgeneralsurveytextbookshavegrownlongerandlonger, makingitincreasinglydifficulttocoverallthematerialinonecourse.

Anothertrendinmanagementeducationisafocusonteachinginabroadercontext— thatis,introductorymanagementcoursesareincreasinglybeingtaughtwithless emphasisontheoryaloneandmoreemphasisonapplicationofconcepts.Teaching studentshowtoapplymanagementconceptssuccessfullyofteninvolvesfocusing moreonskillsdevelopmentandthehumansideoftheorganization.Thistrend requiresthattextbookscovertheoreticalconceptswithinaflexibleframeworkthat enablesinstructorstomakeuseofinteractivetoolssuchascasestudies,exercises,and projects.Italsodictatesthatatextbeasrelevanttostudentsaspossible.Hence,while thisbookdrawsexamplesandcasesfromolderlargefirmslikeFord,IBM,andNissan, italsomakesextensiveuseofnewerfirmssuchasGoogle,Netflix,Facebook,Starbucks,UrbanOutfitters,andothers.

Thistextbookrepresentsasynthesisofthesetrendstowardamoremanageableand practicalapproach.Bycombiningconcisetextdiscussion,standardpedagogicaltools, livelyandcurrentcontent,anemphasisonorganizationalbehavior,andexcitingskills developmentmaterial, FundamentalsofManagement answerstheneedforanew approachtomanagementeducation.Thisbookprovidesalmostlimitlessflexibility,a solidfoundationofknowledge-basedmaterial,andanaction-orientedlearningdimensionuniqueinthefield.Indeed,overhalfamillionstudentswereintroducedtothe fieldofmanagementusingthefirstseveneditionsofthisbook.Thiseightheditionbuilds solidlyonthesuccessesoftheearliereditions.

ORGANIZATIONOFTHEBOOK

Mostmanagementinstructorstodayorganizetheircoursearoundthetraditionalmanagementfunctionsofplanning,organizing,leading,andcontrolling. Fundamentalsof Management usesthesefunctionsasitsorganizingframework.Thebookconsistsof fiveparts,withfifteenchapters.

PartOneintroducesmanagementthroughtwochapters.Chapter1providesabasic overviewofthemanagementprocessinorganizations,andChapter2introducesstudents totheenvironmentofmanagement.PartTwocoversthefirstbasicmanagementfunction,planning.Chapter3introducesthefundamentalconceptsofplanninganddiscusses strategicmanagement.ManagerialdecisionmakingisthetopicofChapter4.Finally, Chapter5coversentrepreneurshipandthemanagementofnewventures.

Thesecondbasicmanagementfunction,organizing,isthesubjectofPartThree.In Chapter6,thefundamentalconceptsoforganizationstructureanddesignareintroduced

anddiscussed.Chapter7exploresorganizationchangeandorganizationalinnovation. Chapter8isdevotedtothemanagementofhumanresources.

Manyinstructorsandmanagersbelievethatthethirdbasicmanagementfunction, leading,isespeciallyimportantincontemporaryorganizations.Thus,PartFourconsists offivechaptersdevotedtothismanagementfunction.BasicconceptsandprocessesassociatedwithindividualbehaviorareintroducedanddiscussedinChapter9.Employee motivationisthesubjectofChapter10.Chapter11examinesleadershipandinfluence processesinorganizations.Communication inorganizationsisthetopicofChapter12. ThemanagementofgroupsandteamsiscoveredinChapter13.

Thefourthmanagementfunction,controlling,isthesubjectofPartFive.Chapter14 introducesthefundamentalconceptsandissuesassociatedwithmanagementofthecontrolprocess.Aspecialareaofcontroltoday,managingfortotalquality,isdiscussedin Chapter15.

SKILLS-FOCUSEDPEDAGOGICALFEATURES

Boththeoverarchingframeworkandstreamlinedtopicalcoveragemakeitpossibleto addressnewdimensionsofmanagementeducationwithoutcreatingabooksolongthat itisunwieldy.Specifically,eachchapteris followedbyanexcitingsetofskills-based exercisesandrelatedactivities.Theseresourceshavebeencreatedtobringanactive andabehavioralorientationtomanagementeducationbyrequiringstudentstosolve problems,makedecisions,respondtosituations,andworkingroups.Inshort,these materialssimulatemanyoftheday-to-daychallengesandopportunitiesthatrealmanagersface.

Amongtheseskills-basedexercisesaretwodifferent BuildingEffectiveSkills features organizedaroundthesetofbasicmanagementskillsintroducedinChapter1.The Skills Self-AssessmentInstrument exercisehelpsreaderslearnsomethingabouttheirown approachtomanagement.Feedbackforthe Self-AssessmentInstruments canbefound intheAppendix.Finally,an ExperientialExercise providesadditionalaction-oriented learningopportunities,usuallyinagroupsetting.

Newtotheeighthedition,eachchapteralsocontainsinterestingboxedfeatures,twoper chapter,centeredaround sustainability,leadership,the servicesector,and managing duringtoughtimes.Thesefeaturesdepartbrieflyfromtheflowofthechaptertohighlight orextendespeciallyinterestingoremergingpointsandissuesrelatedtoboxedfeaturetitles.

Inadditiontotheend-of-chapterexercises, everychapterincludesimportantstandard pedagogy:learningobjectives,achapteroutline,anopeningincident,keyterms,asummaryofkeypoints,questionsforreview,questionsforanalysis,andanend-of-chapter casewithquestions.

CHANGESTOTHEEIGHTHEDITION

Theeightheditionof FundamentalsofManagement retainsthesamebasicstructureand formatasthepreviousedition.However,withinthatframeworkthecontentofthebook hasbeenthoroughlyrevisedandupdated.Thefollowingchangesareillustrativeofthe newmaterial:

(1)Newtopicalcoveragerelatedtobothdomesticandglobaleconomicconditionsis included.Thebookalsoplacesgreateremphasisontheservicessectoroftheeconomy.CoverageoftheeconomicimpactofunrestintheMiddleEastandHurricane Sandyhasalsobeenadded.Moreover,alldataregardinginternationalbusiness

activity,entrepreneurshipandsmallbusinesses,andworkforcediversityhavebeen updatedtothemostcurrentfiguresavailable.

(2)Severalnewmanagementtechniquesarealsoincludedinthisedition.Examples includethetieredworkforceandevidence-basedmanagement.Theseandother newtechniquesarediscussedinseveralplacesinthebook.

(3)Thelatestresearchfindingsregardingglobalization,strategicmanagement, organizing,motivation,leadership,andcontrolhavebeenincorporatedinto thetextandreferencedattheendofthebook.Over150newarticlesand booksarecited.

(4)Virtuallyallofthecasesandboxedinsertsarenewtothiseditionof Fundamentals ofManagement,whilethefewretainedfromearliereditionshavebeenupdatedas needed.Theyreflectawidevarietyoforganizationsandillustratebothsuccessful andlesssuccessfulpracticesanddecisions.

(5)Asnotedearlier,thisbookfeaturesarichanddiversearrayofend-of-chapter materialstofacilitatebothlearningand skilldevelopment.Forthisedition,asubstantialportionofthismaterialhasbeenreplacedorsubstantiallyrevised.

SUPPLEMENTS

InstructorSupplements

Instructor’s ResourceCompanionWebsite. Findallofthehelpful,time-savingteaching resourcesyouneedtocreateadynamic,interactivemanagementcourse.TheInstructor’s WebsiteincludestheInstructor’sManual(IM)files,Testingfiles,PowerPointslides,and aDVDGuidetohelpyoumosteffectivelyuse thisedition’saccompanyingvideocases. UpdatedcontentthroughouttheIMandPowerPointslidesreflectsthelatesteditionof thetext.Almostone-thirdoftheTestBankquestionsarenew. Newtothisedition,we arenowprovidingourTestBankinCognero. CengageLearningTestingPoweredby Cogneroisaflexible,onlinesystemthatallowsyouto:

•author,edit,andmanagetestbankcontent •createmultipletestversionsinaninstant •delivertestsfromyourLMS,yourclassroom,orwhereveryouwant

CengageLearningTestingPoweredbyCogneroworksonanyoperatingsystemor browser.

•Nospecialinstallsordownloadsareneeded.

•Createtestsfromschool,home,thecoffeeshop—anywherewithInternetaccess. Whatwillyoufind?

• Simplicityateverystep.Adesktop-inspiredinterfacefeaturesdrop-downmenusand familiar,intuitivetoolsthattakeyou throughcontentcreationandmanagement withease.

• Full-featuredtestgenerator.Createidealassessmentswithyourchoiceofquestion types.Searchablemetadatahelpsensureyourtestsarecompleteandcompliant.

• Cross-compatiblecapability.Import andexportcontentintoothersystems.

VideoCaseDVD. Putmanagementinactionwiththisedition’snewvideopackage. Allnew“OntheJob”videosillustratemanagementconceptsatworkwithinfamiliar companies,largeandsmall,givingstudentsaninsider’sperspective.

StudentSupplements

MindTap™

StudentswhopurchasetheMindTapproduct willenjoyanumberofinnovativefeatures designedtoenhancetheirlearningexperience.Thee-bookhasbeenenrichedwithinteractivefiguresandanimatedvideosthatincreasecomprehensionofthemostchallenging topics,andtheinsightfulvideocasesareembeddeddirectlyintotheend-of-chapter materials.Atthebeginningofeachchapter,studentswillbeaskedtotakeaself-assessment questionnairethatintroducesanimportanttopicandshowshowitrelatestostudents’ currentexperience.Studentswillalsohavereadyaccesstotheassignmentschosenbythe instructor,whichmayincludetest-prepquizzes,homeworkquestions,WriteExperience essay-writingpractice,andexperientialexercises(role-playactivitiesandgroupproject activities).

Newtothisedition,therole-playactivitiesgivestudentsopportunitiestopractice theirmanagerialandcommunicationskillsinanonline,real-timeenvironment,while thegroupprojectactivitiesencouragethemtotakeamodernapproachtoapplyingkey conceptsusingadigitalcollaborativeworkspace.Bygivingthemopportunitiestocollaborateonline,applycourseconcepts,andcreatesolutionstorealisticmanagement problems,alloftheselearningactivitiesaredesignedtoenablestudentstoEngage, Connect,Perform,andLead—inshort,tolearnto“ThinkandActLikeManagers,”with demonstrableskillsincriticalthinking,analysis,andmuchmore.

AugmentingtheentireMindTapexperience,robustdiagnostictoolspoweredby Knewtonprovidestudentswithfeedbackandpersonalizedstudyplansbasedonactual assignedcourseworkratherthanaseparatesetofquizzes.Usingrecommendations providedbyKnewton,studentscanfocustheireffortsonthemostimportantconcepts theyneedtolearnatthatmomentintime,aswellasmoreeffectivelypreparefor exams.Furthermore,Knewtongivesinstructorstheabilitytofocusclasstimeonthe mostrelevantmaterialandeffectivelyassiststrugglingstudents.UsingtheMindTap ProgressApp,instructorscantrackstudentproficiency,whichwillallowthemtoquickly reacttowherestudentsareintheirlearningandmakethebestuseofclasstime.This createsevenmoreopportunitiestotrain studentsto“ThinkandActLikeManagers.

Acknowledgments

Iwouldliketoacknowledgethemanycontributionsthatothershavemadetothisbook. MyfacultycolleaguesatTexasA&MUniversityhavecontributedenormouslybothto thisbookandtomythinkingaboutmanagementeducation.ThefineteamofprofessionalsatCengageLearninghasalsobeeninstrumentalinthesuccessofthisbook.Erin Joyner,MikeSchenk,ScottPerson,JuliaChase,JenniferZiegler,SarahShainwald,and theteamatIntegraSoftwareServiceswereinstrumentalinthecreationofthisedition.

Manyreviewershaveplayedacriticalroleinthecontinuousevolutionandimprovement ofthisproject.Theyexaminedmyworkindetailandwithacriticaleye.Iwouldliketotip myhattothefollowingreviewers,whoseimprintcanbefoundthroughoutthistext:

JosephAdamo(CazenoviaCollege),SallyAlkazin(LinfieldCollege),RobertAsh (SantiagoCanyonCollege),SherrylBerg-Ridenour(DeVryCollege–Pomona),Alain Broder(TouroCollege),MurrayBrunton(CentralOhioTech),SamChapman(Diablo ValleyCollege),ElizabethAnneChristo-Baker(TerraCommunityCollege),GaryCorona (FloridaStateCollege–Jacksonville),Dr.AnneCowden(CaliforniaStateUniversity), SuzanneCrampton(GrandValleyStateUniversity),ThomasDeLaughter(Universityof Florida),AnitaDickson(NorthamptonCommunityCollege),JoeDobson(Western IllinoisUniversity),MichaelDutch(UniversityofHouston),DaleEesley(Universityof Nebraska–Omaha),NorbElbert (EasternKentuckyUniversity),TeriElkins(University ofHouston),JanFeldbauer(SchoolcraftCollege),TamelaD.Ferguson(Universityof LouisianaatLafayette),AnneFiedler(BarryUniversity),EugeneGaraventa(Collegeof StatenIsland),PhillipGonsher(JohnsonCommunityCollege),PatriciaGreen(Nassau CommunityCollege),JohnGuess(DelgadoCommunityCollege),JosephS.Hooker,Jr. (NorthGreenvilleCollege),DavidHudson(SpaldingUniversity),GeorgeW.Jacobs (MiddleTennesseeStateUniversity),TimMcCabe(Tompkins CortlandCommunity College),GarryMcDaniel(FranklinUniversity),LaurynMigenes(UniversityofCentral Florida),ChristopherNeck(ArizonaStateUniversity),JudyNixon(Universityof Tennessee–Chattanooga),RanjnaPatel(Bethune-CookmanCollege),LisaReed(University ofPortland),VirginiaRich(CaldwellCollege),Dr.JoanRivera(AngeloStateUniversity), RobertaB.Slater(PennsylvaniaCollegeofTechnology),BobSmoot(HazardCommunity College),HowardStanger(CanisiusCollege),SherylA.Stanley(NewmanUniversity),Roy Strickland(OzarksTechnicalCommunityCollege),MikeL.Stutzman(Mt.MercyCollege andKirkwoodCollege),AbeTawil(BaruchUniversity),LynnTurner(CaliforniaPolytech University–Pomona),BarryVanHook(ArizonaStateUniversity),RuthWeatherly (SimpsonCollege),andMaryWilliams(CommunityCollegeofNevada).

Mywife,Glenda,andourchildren,Dustin,Ashley,Matt,andLura,areofcoursedue thegreatestthanks.Theirlove,care,interest,andenthusiasmhelpsustainmeinallthatI do.Andmygranddaughter,Griffin,brings joytomylifeandasmiletomyfaceevery timeIthinkabouther.

Ienthusiasticallyinviteyourfeedbackon thisbook.Ifyouhaveanyquestions,suggestions,orissuestodiscuss,pleasefeelfree tocontactme.Themostefficientwaytoreach meisthroughe-mail.Myaddressisrgriffin@tamu.edu.

Understandingthe Manager’sJob

LearningOutcomes

Afterstudyingthischapter,youshouldbeableto:

1 Definemanagement,describethekindsofmanagersfoundinorganizations,identifyandexplainthe fourbasicmanagementfunctions,describethefundamentalmanagementskills,andcommenton managementasascienceandart.

2 Justifytheimportanceofhistoryandtheorytomanagers,andexplaintheevolutionofmanagement thoughtthroughtheclassical,behavioral,andquantitativeperspectives.

3 Identifyanddiscusskeycontemporarymanagementperspectivesrepresentedbythesystemsand contingencyperspectives,andidentifythemajorchallengesandopportunitiesfacedbymanagers today.

ManagementinAction

ReedHastingsDoesn’tLikeStandingStill “Don’tbeafraidtochangethemodel.”

Severalyearsago,ReedHastings,aCaliforniaentrepreneurbetweenstart-up ventures,incurreda$40latefeeatBlockbuster.“Itwassixweekslate,”he admits.“Ihadmisplacedthecassette[and]Ididn’twanttotellmywife....Iwas embarrassedaboutit.”ThenextdayhedroppedofftheVHScassetteandpaid thelatefeeonhiswaytothegym.Asitturnsout,hisitineraryforthedaywas quiteopportune:Inthemiddleofhisworkout,herecalls,“Irealized[thegym] hadamuchbetterbusinessmodel.Youcouldpay$30or$40amonthandwork outaslittleorasmuchasyouwanted.”

ThuswasborntheideaforNetflix.ButHastingsknewheneededtostart slowly.So,whenNetflixwaslaunchedin1997,itsonlyinnovationsinvolvedthe convenienceoforderingmoviesovertheInternetandreceivingandreturning thembymail;Netflixmerelyrentedmoviesfor$4apieceplus$2forpostage (and,yes,itchargedlatefees).Basically,thecustomerbaseconsistedofpeople whowantedtowatchmovieswithouthavingtoleavethehouse.ButHastings andco-founderMarcRandolphthenquicklydecidedtotestasubscription-based model,unlimitedrentalsbymailforaflatfeeand,perhapsmostimportant,no duedates(andthusnolatefees).Currentcustomerswerefirstofferedthe opportunitytoshiftfromtheirpay-per-rentalplanstosubscriptionplansona free,trialbasisandthengiventhechancetorenewthesubscriptionplanona paidbasis.“Weknewitwouldn’tbeterrible,”saysHastings,“butwedidn’t

knowifitwouldbegreat.”Inthefirstmonth,however,80percentofNetflixusers who’dtriedtheno-costsubscriptionplanhadrenewedonapaidbasis.

“Havingunlimitedduedatesandnolatefees,”saidHastingsbackin2003, “hasworkedinapowerfulwayandnowseemsobvious,butatthattime,we hadnoideaifcustomerswouldevenbuildanduseanonlinequeue.”The “queue,”asanyNetflixuserwilltellyou,isthelistofmoviesthatthecustomer wantstowatch.Netflixmaintainsyourqueue,followsyouronlinedirectionsin keepingituptodate,andautomaticallysendsyouthenextmovieyouwant eachtimeyousendoneback.

Theessenceofqueuing—andoftheNetflixbusinessmodel—isclearly convenience.Althoughtheabilitytoenhancecustomerconvenience,evenwhen combinedwithcostsavings,oftengivesacompanyacompetitiveadvantagein itsindustry,itdoesn’talwayshavetheindustry-wideeffectthatit’shadinthe caseofNetflix.NotonlydidtheNetflixsubscribermodelimprovetheservice providedbytheindustryinanunexpectedway,butultimatelyitalsoweakened thecompetitivepositionsofcompaniesalreadydoingbusinessintheindustry— notably,Blockbuster.Inlate2012,theonetimeindustryleader’smarket capitalization,whichhadpeakedat$5billionin2002,waslanguishingat $35million.Atthesametime,Netflix’smarketcapstoodatnearly$10billion andwouldtop$15billionby2013.

HowhadHastings’supstartcompanymanagedtoputitselfinsuchanenviable position?Foronething,itgotofftoafaststart.In1997,whenDVDswerejust beingtest-marketedintheUnitedStates,HastingsandRandolphgambledthat thenewmediumwouldeventuallyovertakevideocassettesastheformatof choiceforboththehome-movieindustryandthehome-movierenter.Theywere

ReedHastingshasusedavarietyofmanagementtechniquestobuildNetflixintoanentertainment powerhouse.
MikeCassese/REUTERS

right,ofcourse—by2002,oneinfourU.S.householdsownedaDVDplayer,but thenumbertodayisclosetonineinten.(Inanycase,itwouldhavecostabout$4 tomailavideocassettebothways,comparedtothe$0 78thatitcoststoshipa DVDbackandforth.)

Moreimportant,asthefirstcompanytorentmoviesbymail,Netflixwasthe firsttoestablisharental-by-mailcustomerbase.Atfirst,saysHastings,“people thoughttheideawascrazy.Butitwaspreciselybecauseitwasacontrarianidea that[it]enabledustogetaheadofourcompetitors.”AsNetflixhascontinuedto expandandnurtureitssubscriberbase,it’salsogeneratedbothbrandrecognition andbrandloyalty.“Netflixhascustomerloyalty.It’sapassionbrand,”explains Hastings,whohastenstoaddthatkeepingcustomershappyiscrucial“because themoresomeoneusesNetflix,themorelikelytheyaretostaywithus.”

Netflixalsoputsapremiumonhiringtheverybestpeople.Hastingshiresbright people,paysthemabove-marketwages,andprovidesinnovativeandinteresting benefits.Forinstance,Netflixemployeescantakeasmuchvacationtimeasthey wantsolongastheyperformtheirjobsatahighlevel.Butatthesametime,the firmhasveryhighperformancestandardsandemployeessometimescomplain abouttoomuchpressure.AsHastingssays,“Wetreatourtopperformersvery well.Weprovideaverageemployeeswithreasonableseverancepackage[s].”

TodayNetflixcontinuestobeattheforefrontofinnovationandhasestablished astrongpositionintheemergingvideo-on-demandmarket.In2013,thecompany obtainedexclusiverightstodistributetheoriginalseries TheHouseofCards, HemlockGrove,OrangeIstheNewBlack, andtherevivalof Arrested Development. Andeachprovedtobeabigsmash.Alltold,Netflix’s36million subscriberswatchabout4billionhoursofprogramseveryquarteronmorethan 1,000differentdevices—indeed,onanormaleveningNetflixaccountsforovera thirdofallInternetusageinNorthAmerica!

Neveronetostandstill,ReedHastingscontinuestolookforthe“nextbig thing.”Unlikemosttraditionalmanagers,Hastingsdoesn’thaveanoffice.He simplywandersaroundheadquarters,talkingtopeopleabouttheirworkand theirideas,andoccasionallygrabbinganemptychairordesktocheckhis e-mail.Whenheneedssolitudetothinkandpondermajordecisions,heretreats toarooftop“cube”withfourglasswallsoverlookingtheSantaCruzmountains. AndfromthatcubeHastingswillcontinuetomaketherightmoves.1

ThisbookisaboutmanagerslikeReedHastingsandtheworktheydo.Inthis chapter,weexaminethegeneralnatureofmanagement,itsdimensions,andits challenges.Weexplainthebasicconceptsofmanagementandmanagers, discussthemanagementprocess,andsummarizetheoriginsofcontemporary managementthought.Weconcludethischapterbyintroducingcritical challengesandissuesthatmanagersarefacingnowandwillcontinueto encounterinthefuture.

ANINTRODUCTIONTOMANAGEMENT

An organization isagroupofpeopleworkingtogetherinastructuredandcoordinated fashiontoachieveasetofgoals,whichmayincludeprofit(NetflixorStarbucks),thediscoveryofknowledge(theUniversityofNebraskaortheNationalScienceFoundation),national organization Agroupofpeople workingtogetherina structuredand coordinatedfashion toachieveasetof goals

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