Genetic Risk Management
All the data, All the time – Because Accuracy Matters
Risk management is of utmost importance to ensure your ability to stay in business and to be profitable. This risk management should extend not only to marketing, but to your cow herd genetics as well. Consider this. Shopping for a new bull this spring you intentionally select for maternal traits to move your cow herd forward. It will be fall 2020, some 40 months away, before you wean the first calves out of his daughters. Make a selection error, and you will have slowed your progress by 3 years, not to mention the 3 additional calf crops already in the pipeline! Make a good educated genetic investment, and you are propelling your cow herd toward your goal of better mama cows. So, what can you do to protect yourself? Risk management for your cow herd. Every registered Red Angus bull has a full suite of EPD’s assigned to them when they are registered. They get these EPDs regardless of how little or much data was collected to aid in their calculation. Animals with less phenotypic or genomic data collected have a lower published accuracy. The accuracy predicts how much their EPD’s are subject to change. Obviously, the less actual data reported into meaningful contemporary groups, the more likely the EPDs are to swing. Many seedstock providers are what we term “genetic freeloaders”. Collecting minimal data, they rely on others to gather the information that will ultimately be used to calculate EPD’s for their cattle. This suite of EPDs has the opportunity to change radically from what you thought you were getting when you bought those genetics because there isn’t enough data to make an accurate prediction. Mushrush Red Angus cattle carry some of the highest accuracies in the industry. Many of our yearling bulls rival others with two calf crops on the ground. We have obtained this status by judiciously reporting all of the data, all the time! This hedge against uncertainty gives you peace of mind that you are getting what you paid for when you invest in Mushrush Red Angus genetics. Risk Management!
Mushrush Red Angus Risk Management for your Cowherd All the Data, All the Time...
Cow weight & BCS on every cow - every year Birth Weight • Weaning Weight Actual & Carcass Scan Data Heifer Pregnancy • Yearling Weight Cow Stayability • Feed-Efficiency Data DNA Parentage & Genomically Enhanced EPDs Visual Evaluation for Structure & Udder Quality Accurate Data from Large Meaningful Contemporary Groups
Better Data = Accurate EPDs = Profitable Customers
Bidding made easy for our Customers.
Our central location in the Flint Hills of Kansas provides easy access from anywhere. We’ll have the cattle penned at our sale facility from Wednesday, March 15th through the sale. Of course, we’ll be happy to show the bulls to you anytime; just let us know when you’d like to stop by.
Pasture Proven, Profit Driven Production Sale
If you cannot attend the sale, you can view and bid online at DVauction.com. Easy login instructions are in the catalog. Video of every sale animal will be posted prior to the sale at www.MushrushRedAngus.com.
85 Age-Advantaged Red Angus Bulls, 18-20 mo. 115 Stout Spring Bulls (Red Angus & SimAngus) 20 Fancy, Fescue-Adapted Heifers from long-time Mushrush Customer
If you are available during the sale, but don’t have good internet connection, call ahead and make arrangements to be contacted by phone during the sale.
March 17, 2017 • 12:30 pm CT
If you can’t be near a phone or computer, put Joe or Daniel to work for you. Annually, many customers call ahead of the sale, discuss their selection criteria and budget, then just have Joe or Daniel handle their bid. We will get you covered.
HerdBuilders in Volume!
Over 175 of our 2017 Sale bulls rank in the top 10% for HerdBuilder Index Over 160 rank in the top 10% for Stayability Add value to your next calf crop: 90 rank in the top 25% for GridMaster
But, we still like it best when folks come to our sale...That’s why Connie and Christine bake all those cookies, and we love sharing our Mushrush Family Red Angus Beef !
We Deliver extra value.
• Free Delivery on all Bull Purchases - see catalog for details. • In lieu of free delivery, bulls may stay at Mushrush Red Angus at no charge until May 1, 2017. • Bring your trailer and receive a $100/bull rebate. (Every bull will have a Trichomoniasis PCR test prior to sale day so that you can take them regardless of what state you are from.) • See Catalog for all delivery details. • Volume discounts and extended bull warranties available.
Need Heifer Bulls? 140 rank in the top 10% for Calving Ease
Look at the Label Page!
The back panel of this mailer states whether or not you will receive a catalog to that address. • "Yes” means you will receive the 2017 Mushrush Red Angus Production sale catalog. Take a minute to make sure your address is up to date to insure rapid delivery! If not, send us the changes. • If it says "No" and you would like to receive the 2017 Mushrush Sale Catalog, contact us today at 620-273-8581, 620-340-9774, or email redcows@mushrushredangus.com.
Herdbuilder – Risk management simplified
Red Angus's HerdBuilder index simultaneously places selection pressure on cow herd building traits in addition to calving ease, growth, and carcass merit – and weighs each relative to their respective impact on profitability. HerdBuilder index is presented in terms of relative $’s of profit per cow exposed...
Risk Management Specialists
So a bull with a $150 HerdBuilder index would be expected to contribute $50 more profitability per cow exposed than a bull with a $100 HerdBuilder index..
Pasture Proven... Profit Driven
2346B N Rd • Strong City, KS 66869 Office (620) 273-8581 Joe (620)340-7461 Daniel (620)340-9774 MushrushRedAngus.com
Mushrush Red Angus
NO
You are not on the 2017 Mushrush Red Angus Catalog mailing list. Please call or email if you would like to receive a catalog.
Join us on March 17, 2017 Selling 200 Red Angus Bulls 85 Age-Advantage Bulls with Feed Efficiency Data • 115 Yearling Bulls Select Group of SimAngus Bulls • 20 Commercial Replacement Heifers
Our deepest selection ever of elite Calving Ease & Cow-Herd Building genetics comes with ample Gain & Grade to increase calf value.
The Ultimate in Cowherd Risk Management
Pasture Proven... Profit Driven