EDITORI: Cætælin Muraru Radu Minculescu Silviu Dragomir REDACTOR: Valentin Protopopescu COPERTA: Alexe Popescu The original title of this book is The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, by C.K. Prahalad © 2010 by Pearson Education, Inc. Publishing as Wharton School Publishing © Publica, 2009, pentru ediflia în limba românæ ISBN 978-973-1931-17-3 I. Dobre, Carmen (trad.) 33
