PROPOSAL VIRTUAL TRADE FAIR
Concept This phase of the project consists of a first conceptual approach to the idea created by the client. We will empathize with the client’s way of thinking to create a first outline of the concept that allows us to visualize the approximate scope of the project.
1. Scope of the project • Description of the solution • Objectives • List of requirements • Internal brainstorming 2. Conceptual structure • Customer journey Lite • Navigation map Lite 3. Mock-Ups • Visual concept • Market references 4. Financial details of the proposal • Equipment and timing • Financial breakdown
Concept SCOPE OF THE PROJECT The solution consists of developing an online convention or virtual/hybrid trade fair to connect the visitors with the sponsors and coordinate a virtual space that will host all of the talks and conferences that traditionally take place during this convention. The main objective is to compensate for the clients possibly being unable to physically attend, and to provide them with the most immersive experience possible to substitute the onsite event.
BASIC REQUIREMENTS FOR THE DEVELOPMENT OF THE PROJECT: · Administration of the stands and content. · Enriched virtual experience. · Estimated attendance to be defined. · Schedule for talks and conferences to be defined. · Sponsorship by brands.
Concept CUSTOMER JOURNEY (LITE)
Attende e
Exhibito r
Trade Fair
During this process, how the client sequentially uses the product is defined, in order to identify the main stages of usage.
Step 1 The administrator of the
Step 2
Step 3
Step 4
trade fair creates all the stands and grants accesses/issues logins for their clients.
They share the logins needed so that the exhibitors can administer their content.
They provide technical support, if necessary.
They manage and control the administration of different rooms, using streaming.
The trade fair gives them access and credentials to enter the stand.
With the content created, they add promotional material to their virtual space.
Once all the content has been uploaded, they publish it.
They can modify and edit the content whenever they desire.
They enter the trade fair.
They navigate the interactive map to find the stand they’re looking for.
They can attend online events and watch streaming videos.
They can download content related to the brands.
Concept NAVIGATION MAP LITE During this process, we present a general structure for the user experience so that the client can visually review the parts of the wireframing that are going to be developed in detail when defining the project. In this case, the project is a trade fair platform made up of 3 functional blocks: - Content administrator. - Digital fairground. - Global usage analyses.
Analysis
CMS
NEWS TRADE FAIR 2D/3D
FORUM
HALL CONFERENCE ROOMS
Concept NAVIGATION MAP LITE 1. DIGITAL FAIRGROUND
2. ANALYSES
Development of a digital space so that users can navigate the trade fair and interact with the content of the brands.
All of the results will be recorded and shown as an evaluation on a Dashboard that reflects the visits.
2 1
3. CMS
4. PLATFORM
The system administrator will allow us to edit halls and stands for each of the brands and exhibitors.
The platform contains all of the aforementioned elements and will allow us to manage the content and access the data.
3
4
2D Trade Fair
Concept NAVIGATION MAP (LITE) During this process, we present a general structure for the user experience so that the client can visually review the parts of the wireframing that are going to be developed in detail when defining the project. In this case, the software to be developed will be an administrable website for the creation of brand content for the online trade fair. It will be 100% controllable from a CMS.
MAIN MENU NEWS
FORUM CONFERENCE ROOMS
HALL A
STAND 1
ROOM I
HALL B
,,,
STAND 1
ROOM II
STAND 2 ,,,
ROOM III
ROOM IV
,,,,
STAND 2 ,,,
CMS Content administrator
Concept MOCK-UP
MAIN MENU: central menu where the trade fair and sponsors can be seen when beginning navigation. Each of the sponsors will be prominently featured and a general overview of the trade fair can be seen.
Concept News
MOCK-UP NEWS: section dedicated to relaying the latest news regarding the event as it unfolds. Global announcements on the following conferences.
Concept MOCK-UP FORUM: space to discuss and debate topics proposed by the organizers and attendees.
Foru m
Concept MOCK-UP HALL : trade fair hall with the stands sponsored by the exhibitors. Each exhibitor will have the option of showing their content and interaction with each of the spaces will be permitted.
Concept MOCK-UP STAND: the stand of each exhibitor will feature the content uploaded by each space’s administrators.
Concept Logo MOCK-UP CONTENT ADMINISTRATOR CMS: Content administration with different levels of user permissions, for the creation of the online trade fair.
New s For um Exhibito rs Conference rooms
Exhibitors Add +
Analyse s Settin gs
ID 1 2 3 1 4 5 6 7 8 9 10
Exhibitor Purina MSD Royal
Stand Type Large Small Medium
Email hp@imascono.com
Other
Other
Concept Logo MOCK-UP
News
Exhibitors
Forum
CONTENT ADMINISTRATOR CMS
Exhibitors HALL 1 Purina
CMS platform where administrators with the correct permissions can edit and update the multimedia content that will be available during the trade fair. - Create News - Create forum discussion topic. - Update content of halls and stands. - Edit content of conference rooms. - Access usage analyses.
Grupo Asis MSD Royal Canin Zoetis Bayer
HALL 2 HALL 3 HALL 4
Select Content 1. Main Menu Select game
2
2. Roll Up Video URL
3. Download Content Upload Image
Conference rooms Analytics Publish Settings
1
3
3D Trade Fair
Concept NAVIGATION MAP (LITE) During this process, we present a general structure for the user experience so that the client can visually review the parts of the wireframing that are going to be developed in detail when defining the project. In this case, the software to be developed will be an administrable website for the creation of brand content for the online trade fair. It will be 100% controllable from a CMS.
3D MAIN MENU COLLABORATION ROOM
NEWS
3D HALL A
3D STAND 1
CONFERENCE ROOMS 3D ROOM I
HALL B
,,,
3D STAND 1
3D ROOM II
3D STAND 2 ,,,
3D ROOM III
3D ROOM IV
,,,,
3D STAND 2 ,,,
CMS Content administrator
Concept MOCK-UP
3D MAIN MENU + 3D HALL: central menu where the trade fair and sponsors can be seen when beginning navigation. Each of the sponsors will be prominently featured and a general overview of the trade fair can be seen.
SEE EXAMPLE OF NAVIGATION AROUND THE TRADE FAIR’S COMPLEX AND STANDS
Concept MOCK-UP
3D STAND INTERACTIVE VIRTUAL SPACE The Virtual Space will allow the user to visit the different sections: -content. Videos and multimedia - Downloadable documents. - Streaming events and videos.
SEE DEMO
3 4 2
1
Concept MOCK-UP
2 1
1. Logo Panel: each exhibitor can place their logo or brand information on one of the walls of the stand. 2. Featured video: screening of the featured video in the company’s room. 3. 3D Elements: 3D volumes can be shown as a representation of the brand’s product(s).
3
Concept MOCK-UP 4. Secondary videos: intended for training or other specific videos. 5. Video streaming: conferences.
live
3. Interactive posters: downloadable documents and access to URLs of interest.
5
4
6
Concept MOCK-UP
FORUM: space to discuss and debate topics proposed by the organizers and attendees.
Foru m
Concept Logo MOCK-UP
News
Exhibitors
Forum Exhibitors
CONTENT ADMINISTRATOR CMS
HALL 1 Purina Grupo Asis
CMS platform where administrators with the correct permissions can edit and update the multimedia content that will be available during the trade fair. - Create News - Create forum discussion topic. - Update content of halls and stands. - Edit content of conference rooms. - Access usage analyses.
MSD Royal Canin Zoetis Bayer
HALL 2 HALL 3 HALL 4
Select Content 1. Main Menu Select game
2. Roll Up Video URL
3. Download Content Upload Image
Conference rooms Analytics Publish Settings
3 4 2 1
Hybrid 2D/3D Trade Fair
Concept NAVIGATION MAP (LITE) In this case, both proposals are combined: 2D Menu with collaboration rooms, and 2D Conference Rooms where the conferences will be streamed. Halls and Stands in 3D to improve the customer experience.
2D MAIN MENU COLLABORATION ROOM
NEWS
3D HALL A
3D STAND 1
CONFERENCE ROOMS 2D ROOM I
HALL B
,,,
3D STAND 1
2D ROOM II
3D STAND 2 ,,,
2D ROOM III
2D ROOM IV
,,,,
3D STAND 2 ,,,
CMS Content administrator
ESTIMATED COSTS
ESTIMATED COSTS EXAMPLE VIRTUAL TRADE FAIR · Administration of the stands and content. · Enriched virtual experience. · Estimated attendance: 500-700 Attendees · 5 rooms, 50 hours of conferences. · Sponsorship by brands. · Several types of user (administrator, exhibitor, attendee).
2D TRADE FAIR Definition of 2D project Front-end development for platform CMS development for platform Trade fair maintenance + support Streaming service for 5 rooms (up to 1000 users) TOTAL 3D TRADE FAIR Definition of 3D project Front-end development for platform CMS development for platform Trade fair maintenance + support Streaming service for 5 rooms (up to 1000 users) TOTAL 2D + 3D TRADE FAIR Definition of 2D+3D project Front-end development for platform CMS development for platform Trade fair maintenance + support Streaming service for 5 rooms (up to 1000 users)
3,820 13,163 21,353 4,230 2,503 45,069
7,070 24,595 38,517 5,530 2,503 78,215
4,470 26,269 21,340 4,880 2,503
€ € € € € € € € € € € € € € € € €
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