Case Study
Global Pharmaceutical Leader Achieves Simplified End User Experience
elluminate Powers their Next-Generation Clinical Research Data Repository and Analytics Platform Background Conducting global clinical research trials requires data management and analysis technology that can accommodate a variety of users from data conversion to medical review. For study activities to run smoothly, all users need to be able to access and interact with study data as easily as possible. Siloed data and disjointed user experiences lead to unnecessarily high query rates and can slow things down considerably. After receiving feedback from many of internal teams that a legacy data platform was no longer supporting the needs of modern trials, one leading global pharmaceutical company decided to seek more specific feedback in order to address concerns, be future ready for higher volume and velocity data and move forward with selecting a new and better data repository and analytics solution.
Company Profile ■ Top 25 Ranked Pharmaceutical Company in Revenue ■ Headquartered in Europe ■ 60K+ Employees
Products Utilized
The Challenge
Data Central
The company deployed a multi-pronged initiative to gain insights from the widest possible sampling of its platform users. This included a mix of one-on-one interviews with more than 30 users representing varied types of stakeholders from all over the world. They supplemented this with an email survey seeking broader feedback from more than 100 additional users. Questions sought users’ thoughts on the existing platform as well as asking for what kinds of features they would like in a “perfect” solution.
Mapper
The team then created a list of user personas which included research scientists, data curators, medical data reviewers, data conversion experts and data analysts. User journey maps were then created for each persona with survey data used to create models for ideal user experiences.
Clinical Analytics