METRO DETROIT’S BEST AUDIENCE
Performance magazine is the high-quality program book for the world-class Detroit Symphony Orchestra — delivering your message to a loyal audience at a time when their minds are at ease and spirits high as they enjoy the up-lifting sounds of the DSO in Orchestra Hall. Metro Detroit’s Best Audience has the affluence, style and resources to afford the area’s finest shopping, dining, investment services, healthcare, legal services, travel, home services, and entertainment. Performance magazine readers are influential business executives, community leaders, and upscale residents living in some of the Midwest’s wealthiest communities.
No. 1
No. 2
See the online edition here: https://www.dso.org/watch-listen-and-connect/performance-magazine
SPECIFICATIONS
File Guidelines
“Press ready” PDF (PDFx1a or PDFx3a settings). Embed fonts, images 300 dpi, colors defined cmyk, and transparency is properly flattened.
If you need additional information or assistance please contact Tom Putters at (248) 761-4421 or email tom@echodetroit.com
Email files to: tom@echodetroit.com
• For bleed, extend bleeding elements 1/8” beyond trim (full page only).
Reserve your space today, contact Tom Putters at (248) 761-4421 or tom@echodetroit.com
PERFORMANCE PROGRAM BOOK FOR THE DSO • 2026–2027 SEASON
SPECIAL RATES IN THE PROGRAM NOTES SECTION
Reach Metro Detroit’s best performing arts audience with special rates in the black & white Program Notes section in the center of DSO Performance magazine. Includes DSO Classical, Pops, Jazz, and Neighborhood concerts
ISSUES & PUBLICATION DATES:
No. 1
9/24/26–11/1/26
Material due: 9/2/26
No. 2
11/5/26–1/10/27
Material due: 10/21/26
No. 3
1/14/27–2/28/27
Material due: 12/21/26
No. 4
3/6/27–4/11/27
Material due: 2/18/27
No. 5
4/16/27–5/23/27
Material due: 3/30/27
No. 6
5/28/27–7/17/27
Material due: 5/11/27
Dates/schedule subject to change.
B&W RATE PER ISSUE: Full Page $ 850 1/2 Page ........ 500 1/4 Page 350
ADVERTISING CONTRACT
Publisher: Echo Publications, Inc.
PO Box 493, Royal Oak, MI 48068 phone: 248.582.9690
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INVOICE/TEARSHEETS SHOULD BE SENT TO:
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Terms & Conditions:
1. Advertiser agrees to pay total amount due, upon receipt of invoice, unless otherwise specified by the Publisher. A MONTHLY TIME PRICE DIFFERENTIAL LATE PAYMENT FEE OF .565% COMPOUNDED (7% ANNUAL PERCENTAGE RATE) WILL BE CHARGED ON ANY AMOUNT NOT PAID WITHIN 30 DAYS OF ITS INVOICE DATE.
2. Requests for adjustments relative to advertising must be received in writing by the publisher within 10 days of invoice date.
3. In the event the publisher makes an error in reproduction of the advertisement, Publisher reserves the right, at its own discretion, to rerun a corrected advertisement or to adjust the invoice to reflect such error.
4. The closing date for space reservation is stated on the rate card. Cancellations are not accepted after the closing date.
5. Advertisers using more space than contracted for will be rebated at the prevailing rate in effect at time of pub-
Select the issues that fit your advertising plan:
n Full Season – two issues 20% off – September 2026 to July 2027 n Fall/Winter 2026 – September 24, 2026 to February 28, 2027 n Spring 2027 – March 6 to July 17, 2027
Special Instructions:
lication. Advertisers failing to run contracted space are subject to shortrate.
6. In the event that Publisher shall be compelled to institute collection procedures, including the institution of legal proceedings to enforce any of its rights or any of the advertiser’s duties or obligations hereunder, then and in such event, Publisher shall be entitled to recover from the advertiser all costs thereof, including, but not limited to, actual attorney’s fees and all service charges assessed under item 1. Publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such moneys as are due and payable to the Publisher.
7. When no copy is provided by the advertiser by the closing date, Publisher may insert copy from a previous advertisement unless an extension has been granted. It is understood and agreed that if no material is furnished by the advertiser, Publisher will put forth its best efforts to comply with advertiser’s instructions, but can assume no responsibility for failure to do so.
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8. No person other than publisher is authorized to change this contract or its terms and conditions on behalf of Publisher. No verbal conditions or representations may be added to this contract. Any alterations must be in writing and signed by the Publisher. This writing is the entire agreement between Publisher and advertiser.
9. Publisher reserves the right to refuse any advertisement which, in Publisher’s opinion, is published without due authorization, is libelous, constitutes the unauthorized use of name, portrait or picture, violates a right of privacy, constitutes plagiarism, infringes or disparages a trademark or copy right, or is otherwise contrary to law or public policy. Publisher is not bound by any agreement not expressed on this contract.