Ebby Halliday listing presentation

The Ebby Halliday Experience

LOCAL EXPERTISE & GLOBAL REACH

THE EBBY HALLIDAY EX PERIENCE

HomeServices of America

The Ebby Halliday Companies are the leading residential real estate services company in Texas. Our parent company, HomeServices of America, a Berkshire Hathaway affiliate, has earned the title of the country’s largest brokerage in the most recent REAL TRENDS 500 HomeServices is known for its integrity, financial strength and operational excellence Its ever-expanding family of real estate brokerage, mortgage, title and insurance companies are among the most admired in the industry

As members of the nation’s premier residential home services family, our sales associates and employees put our valued clients first, ensuring the Ebby Halliday Companies remain No. 1 in North and East Texas and growing in Oklahoma

THE EBBY HALLIDAY EX PERIENCE

ebby.com

ebby.com offers your home the most extensive online exposure available. Ebby is a household name and buyers think first of ebby com when considering a home purchase

Our award-winning website boasts thousands of active users per day from dozens of countries around the world, ensuring that your home is in front of relevant buyers no matter where they are.

Through our affiliations with outside networks, your listing will syndicate to dozens of popular, U S -based consumer-centric sites, as well as specialized sites that serve the international community

Listing syndication maximizes a home’s exposure and a brokerage’s online presence. We give your home the most exposure by syndicating the property to top-rated sites with thousands of unique users every day and millions of page views every month

THE EBBY HALL

Individual Property Websites

The internet, print marketing and signage are three sources used by potential buyers to find their next home We have combined these advertising mediums into a unique marketing program that will help you sell your home faster

Your property will be advertised around the world via a unique Individual Property Website (IPW) URL. This is most often “address ebby com ” To make the process of finding your property easy, the IPW can be included on sign riders and, more importantly, any direct mail or print advertising that showcases your home

We are able to generate Seller Reports that highlight site traffic and engagement within the IPW. This allows us to bridge the gap between digital and print advertising by determining print campaign effectiveness, ensuring that your property will be in front of qualified, relevant buyers –regardless of where your property is seen

Created for each listing

Searchable by address

Helps keep buyers focused

Adds value to home sellers

Generate detailed reports for sellers

THE EBBY HALLIDAY

EX PERIENCE

The Ebby Halliday App

SIMPLICITY

ON THE GO

We offer the most intuitive and powerful mobile real estate experience available. Our Mobile App features a variety of search options and filters, making it easier than ever to search for homes on the go

The app also makes it easy to connect with your agent from anywhere on any mobile device through a built-in chat feature

Easy-to-use home search options include:

DRAW TOOL - Draw custom boundaries using your finger to search for available homes within a specific area.

COMMUTE TIME - View properties within proximity to work, school or other regularly traveled places.

HOME SCAN - Using Augmented Reality technology, the Home Scan feature overlays property details through your device’s camera.

The details you need in the palm of your hand Available for free in the Apple App Store for iPhone and iPad, and on Google Play for Android devices.

Print Marketing

Every home has a story And, through our local and national connections, we have access to dozens of outlets to tell them. We ensure that our properties are presented to sophisticated readers in a variety of publications across the region.

We have consistent, year-round presence in many local monthly publications, and through our elite network we can showcase properties in regional, national and even internationally syndicated publications.

Digital Advertising

While the likeness of your listing shines across ebby com and syndicated major outlets, its reach compounds through our digital grapevine each and every day Both far reaching and viable as a lead-generation tool, our presence across the most-used digital platforms is highly likely to capture the attention of buyers.

With 70,000+ average monthly impressions and 50,000+ followers and counting on Facebook and Instagram alone, our paid and unpaid social-media advertising is as intriguing as it is effective

We’ve saturated search engine results across devices, boasting over 200,000 unpaid impressions per month We remain in step with the ever changing world of Google and we meet your would-be buyers where they are, online

Programmatic and retargeting ad campaigns are yet another tool in our digital toolbox which makeup our comprehensive array of digital competencies. Your listing has the highest probability of reaching the right buyer in the right place at the right time with our vast digital network backing it

Email Marketing

With our targeted email marketing program, your property can quickly reach 10,000+ real estate agents in the D-FW area The emails can be sent en-masse, or targeted to relevant top-producing agents that specifically service your neighborhood

Thousands of highly qualified prospects receive email notifications when properties are updated on our website We also send email marketing pieces to our network of brokers in the D-FW area and beyond Broker Open invitations can also be prepared and distributed, should you want to hold an agent-only Broker Open. This event can be promoted to thousands of agents, or sent to a network of qualified agents that represent more discerning buyers.

Agent Resources & Technology (ART)

Time is money when it comes to new listings and marketing collateral Our proprietary intranet, Agent Resources & Technology (ART), makes it easy for your Agent to build stunning brochures, postcards, social media graphics and more in minutes This ensures they can quickly and easily begin marketing your property to potential buyers as soon as they receive photos

Digital assets, such as the social media graphics, can be posted to Facebook Business Pages for immediate exposure of your property to their followers. High-quality print brochures and direct-mail pieces can be created in minutes, printed in 24 hours, and delivered in days

First Impressions

Experts say most home buyers will make their decision at first sight. A small investment in time and money gives your home an edge over competing listings Prospective buyers will react positively to signs your home has been meticulously maintained.

THE FRONT DOOR IMPRESSION

О Clean and tidy entrance

О Ensure doorbell is functional

О Eliminate cobwebs on porch and windows

О Touch up paint or stain on front door

О Add pots of flowering plants at entry

О Polish door hardware

GENERAL MAINTENANCE

О Replace burned-out light bulbs

О Clean and repair windows

О Touch up chipped paint

О Touch up caulking in showers and tubs

О Repair dripping faucets and commodes

О Clean out and organize garage

О Oil squeaky doors

О Tighten doorknobs

NEAT AND TIDY

О Shampoo carpets

О Eliminate offensive odors

О Organize and de-clutter closets

О Launder bedding

О Clean refrigerator and stove

О Clean and refresh bathrooms

О Replace or clean shower curtains

О Clean drapes and blinds

О Consider professional cleaning service

THE SPACIOUS LOOK

О Clear stairs and halls

О Store excess furniture

О Reduce knickknacks

О Minimize possessions on counters

О Box and store unused belongings

О Clear counters and stove

О Make closets neat and tidy

THE BUYING ATMOSPHERE

О Please be absent during showings

О Turn on all lights and lamps

О Open drapes and blinds

О Play quiet background music

О Keep pets outdoors or away

EXTERIOR AND CURB APPEAL

О Cut lawn

О Trim shrubs

О Weed and edge garden

О Prune trees

О Clear walk and driveway of leaves

О Repair gutters and eaves

О Touch up exterior paint

О Make sure your pool looks its best

О Keep garage door closed

О Keep driveway clear of parked cars

О Consider professional cleaning service