BRAND GUIDELINES
Discover East Staffordshire: Brand Guidelines
01 LOGOS
Discover East Staffordshire: Brand Guidelines
01 LOGOS
To ensure there is enough breathing space around the Discover East Staffordshire logo, the following rules must be followed:
Step 1
Pick the letter ‘D’ from the logo
Step 2
Place a copy on all 4 sides of the logo, with the left and right copy rotated by 90˚
Discover East Staffordshire: Brand Guidelines
01 LOGOS: COLOUR VARIATIONS
Pink & Blue (on White)
Pink & White (on Blue)
Discover East Staffordshire: Brand Guidelines
White (on Blue)
01 LOGOS: RESPONSIVE VERSION
These responsive logo variations are only to be used on small applications such as Favicons and Social Media Badges. Discover East Staffordshire: Brand Guidelines
Pink & Blue (on White) Pink & White (on Blue)
Pink & White (on Blue)
01 LOGOS: TOURISM CATEGORIES
In order to show the breadth of activities East Staffordshire has to offer, we have created six categories (Creativity, Culture, Excitement, Flavour, Outdoors and Leisure). These are the logos for the individual categories.
02 COLOUR PALETTE
Discover East Staffordshire: Brand Guidelines
02 COLOUR PALETTE
CORE COLOUR PALETTE
To be used on generic branded designs and marketing.
Discover East Staffordshire: Brand Guidelines
CORE BLUE
HEX #272250
RGB 39, 34, 80
CMYK 99, 98, 33, 34
HEX #e5007e
RGB 229, 0, 126
CMYK 1, 97, 4, 0
CORE PINK
02 COLOUR PALETTE
TOURISM CATEGORY PALETTE
To be used on branded designs and marketing that communicates specific information about one of the six categories.
HEX #e5007e
RGB R:229 G:0 B:126 CMYK C:1 M:97 Y:4 K:0
HEX #177EB2
RGB R:23 G:126 B:178
CMYK C:83 M:40 Y:13 K:1
HEX #2a8836
RGB R:42 G:136 B:54
CMYK C:82 M:21 Y:100 K:6
HEX #5F2881
RGB R:95 G:40 B:129
CMYK C:78 M:98 Y:4 K:1
HEX #7C461E
RGB R:124 G:70 B:30
CMYK C:34 M:68 Y:90 K:42
HEX #D83F11
RGB R:216 G:63 B:17
CMYK C:9 M:85 Y:100 K:1
03 TYPOGRAPHY
Discover East Staffordshire: Brand Guidelines
Calps Sans Slim
Only to be used in All Caps for headings and sub headings.
Highest Praise Regular
Only to be used with the tourism category logos (see page ...)
Highest Praise Regular is only available with an Adobe Fonts subscription. If you don’t have one, please use the alternative font ‘Kaushan Script’ which can be found in the guidelines pack.
Noto Sans
Only to be used for body text such as email marketing newsletters and website body copy.
Find the files for Calps Sans Slim and Noto Sans in the Discover East Staffordshire Guidelines pack.
Discover East Staffordshire: Brand Guidelines
Primary Typeface (CAPS ONLY)
CALPS SANS SLIM
Secondary Typeface
Highest Praise Regular
Body Typeface
Noto Sans
There is a large family of styles in the Calps Sans Slim range. We mainly use these indicated in pink.
04 HOW IT’S DONE: PHOTOGRAPHY
Any photography used should be of East Staffordshire. We advise against using stock imagery, but understand that sometimes it cannot be avoided. Please see the next page for guidelines on stock imagery.
04 HOW IT’S DONE: PHOTOGRAPHY
If you need to use a stock image, do not include anything that is recognisable as being outside of the East Staffordshire area.
Appropriate
This image could be perceived as being somewhere in East Staffordshire as it shows no recognisable landmarks.
Avoid
This type of image should be avoided. Someone could recognise the street or the shops and point out that the image is not of East Staffordshire.
05 BRAND IN USE: SOCIAL MEDIA
Social Media design is kept simple and to the point - only using key images and the category logos (see 04: How It’s Done: Photography for more information on what kind of images to use).
When placing a category logo on top of an image, you must use this white shape behind it like the example to the right. This must also be placed at the bottom of the image, with a gap beneath.
Discover East Staffordshire: Brand Guidelines
05 BRAND IN USE: POSTERS
Poster design takes a same approach to social media design. The category logo is placed at the top of the design opposed to the bottom. If any logos or QR codes are included in the design, a white bar running along the bottom of the design can be used to house them.
Discover East Staffordshire: Brand Guidelines