COURAGE
In every generation throughout history, Courage has been sought after, celebrated, needed. It holds the potential for a life of impact.
At Eastern University, We believe courage isn’t just something you hope for or stumble upon. We believe courage can be shaped.
Begin your journey at a place that inspires you, Where faith, reason, and justice empower you,
Leaders invest in you, your community believes in you, And your life becomes something bigger than it could ever be alone.
Nothing inspires the courage to overcome fear more than God’s love.
IF YOU SHAKE HANDS WITH DIFFERENCE-MAKERS around the world, you’ll meet alumni from Eastern University in every profession. Our courageous graduates are CEOs, mayors, social entrepreneurs, authors, and education award-winners.
Since 1925, Eastern University has been the birthplace of inspired action fueled by faith, reason, and justice. Our classrooms may be centered in Pennsylvania, but our impact reaches over 80 countries through the thousands of alumni who have been instilled with the vibrance of Eastern’s mission.
As a leader in Christian higher education, Eastern has a responsibility to maintain its character and principles. You play an important role in living out the mission we hold so dear. Courage is a promise to ourselves as much as it is a promise to the broader community.
Our vision is to turn our passion for faith, reason, and justice into courageous global impact. Nothing inspires the courage to overcome fear more than God’s love.
Thank you for your devotion to upholding our brand mission, values, and commitment to shaping lives of courage. Together, we are living out Eastern University's unique calling.
courage
WE ARE COMPELLED TO u niquely tackle the world’s greatest needs with a courage activated by purpose and preparation. impact
WE ARE COMMITTED to a life of transformative, unexpected, and counter-cultural love and service.
faith
WE ARE CALLED to be active participants in God’s ongoing plan to offer new life and hope in the world.
wonder
WE ARE CONVINCED that by applying our minds to study and learn, we can discover more of God and God’s heart for the world.
positive inspirational intriguing confident playful real
VOICE ATTRIBUTES
EASTERN’S EDITORIAL VOICE is a reflection of our brand through written word. To that end, all aspects of our communication must remain consistent with our brand personality which is distinctively positive, inspirational, intriguing, confident, playful, and real.
Whether it is an ad campaign, a billboard, or a simple email, all copy should capture our brand in both tone and content, so always keep these characteristics in mind.
Eastern’s core values of faith, reason, and justice can be expressed in powerful ways through this tone. We have something to offer that is genuinely inspiring and intriguing, a product we can be confident will meet real needs, and a solid communal hope in God that allows us to be positive and playful. If you’re falling back on clichés or sounding like every other school, you have the wrong tone. Instead, we encourage you to keep asking yourself, “What do I know about Eastern that is inspirational and intriguing?” Then craft your message confidently, honestly, and playfully to connect in positive ways with real people.
Capture the natural side of college living...moments that are joyful, real, and inspiring.
PHOTO STYLE
Photography helps us make emotional connections. We use it to capture the natural side of college living in candid moments that are joyful, real, and inspiring.
Environments are to be comfortable, casual, and relaxed. We’re not looking for perfection, but for honest, real people.
Dynamic cropping creates a more interesting composition and increases engagment.
Color should be natural and vibrant.
Lighting should be natural, preferably the sun. Studio light should be clean and bright.
TYPOGRAPHIC STYLE
Three main typefaces are used across the Eastern brand in both web and print. For the web, we substitute Circular for Roboto. In print, we have one additional secondary font called Rift.
ZILLA SLAB
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CIRCULAR PRO
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CONDUIT
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ROBOTO (WEB ONLY)
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RIFT (SECONDARY PRINT)
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