Health • Beauty • Friendship • Wealth
Global Focus WW Awards Recognition Nights
Success Story Deby Marisca Hery Sudianto & Yohanna Octoria Tan Chin Ying
Feature Article
Marvel AAP Skin Secrets
Product Express DIAMANT Introduction Video / Special Colors Launch
Product Knowledge Assessment Account Management Guidelines
Issue No.11
Beauty Across the World Exceed All Limits Dear EASECOX Family, Over the past 30 years, “Beauty engineering”, representing professionalism and entrepreneurship, has grown and flourished globally, leveled up hundreds of thousands of women to cultivate an expertise and career without limits. The “Beauty Designer” Aesthetic Authentication has helped numerous women to transform their lives, becoming a part of the Women Empowerment Movement. Thanks to all our Partners on creating the new strength for women around the world! Nevertheless, it is common to be turned down by people when introducing the business, and receive responses such as, "I am not good at talking", "I don't have money", "I am lack of courage", "It will be opposed by my family"... Though, many partners would try their best to exceed their own limits and finally got a very extraordinary result! What makes them change and grow? I discovered that the key lies in the “determination to learn” and “determination to win”! When we have the determination to learn, we can correct mistakes, develop abilities and get trust from our customers! When we have the determination to win, we can overcome obstacles, find solutions, and accumulate success bit by bit! With the fast forwarding trend, the company has continued the development of e-tools in recent years. Various courses and videos have been designed for our partners around the world to reduce the regional and time limits in your Easecox business and self-learning process. The new Product Knowledge Assessment and the up-to-date online marketing resources are the goals of the company to support the professional development of our partners, so that we can win and get endless business opportunities together! Let us promise each other that we will uphold the “determination to learn and win” in our career and life, this year will sure be a wonderful year for our success! Dear friends, let us go and win the world together!!
Dato’ Simon Lin
Chairman of EASECOX International Group
Contents July 2019 Global Focus 03
Beauty of The Stars: Gathering of Dreams Indonesia Awards Recognition Night
05 07
Glorious Moment
11
Issuer Easecox International (Taiwan) Ltd.
The Great Easecox Show
Address
Philippines Awards Recognition Night
1F., No.74, Sec. 4, Zhongyang Rd., Tucheng Dist., New Taipei City 236, Taiwan (R.O.C.)
DEBY MARISCA: Creating a Cross-Border Empire Enjoying the Financial Autonomy
10
Simon Lin
Malaysia and Singapore Awards Recognition Night
Success Story 09
Issuer
Tel +886-2-2269-6161
Fax
HERY SUDIANTO & YOHANNA OCTORIA:
+886-2-2267-3188
Achieving the Greatest Dreams with EASECOX
Website
TAN CHIN YING:
www.easecoxgroup.com
Reach the Top, Go International
Success People 12
Award List from September 2018 to February 2019
Product Express 13 DIAMANT Modeling Series Special Colors Launch 14
DIAMANT Product Introduction Video Launch
雅筑國際集團
Easecox Indonesia
Easecox Thailand อีสคอกซ์ ไทยแลนด์
Channeleasecox
Elite e-Version
Feature Article 15
Official Easecox Group
Marvel AAP Skin Secrets
Business Knowhow 17 Product Knowledge Assessment Officially Launched e-Resources 19 Account Management Guidelines
© 2019 Easecox International (Taiwan) Ltd. All Rights Reserved.
Beauty of The Stars Gathering of Dreams Indonesia Awards Recognition Night The first Awards Recognition Night of 2019 was held in Jakarta, Indonesia. The theme was “Beauty of The Stars�, where all the invited guests were welcomed into this celebration of honor like superstars! Guests entered the opulent ballroom decorated in the Hollywood style through the specially designed star-shaped entrance and over the lush red carpet, where they got to experience being under the limelight through the flashing cameras. In the waiting area was a photo booth with a Las Vegas city view serving as the background. Guests were encouraged to use the background of this beautiful city to take celebrity-style photos. In addition to the ingenious design, it was also hoped that it could help encourage the guests to work towards the overseas incentive trip which will be to Los Angeles and Las Vegas.
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We are particularly grateful to the Indonesian
The honor recognition awards ceremony was opened by
distributors for their dedication and hard work to
58 partners who won the “Double Gold Coins Award”
properly develop the local market over the past
and 90 partners who achieved the “A Controller” status.
13 years, allowing the market to flourish. Dato’
There were eleven 5A Golden Controllers, two 10A
Simon Lin, Chairman of Easecox emphasized
Ruby Controllers (Ms. Siauw Tjitra Dewi and Ms. Wahyu
during his speech: "The secret to EASECOX
Welas Kinasih), as well as Ms. Deby Marisca and the
Group's success lies in its knowledge and
couple Mr. Hery Sudianto and Ms. Yohanna Octoria who
determination. The company insists on
were promoted to the highest honor of 20A Diamond
providing diversified marketing education and
Controllers. All of our honored guests who won a warm
training, so that all distributors can share high-
round of applause are the best examples of having
quality products with everyone.”
the courage to take on challenges and climbing to the pinnacle of life!
The chairman also mentioned: "For many of the partners who joined EASECOX, they did
When models wearing the DIAMANT and PLATINO
not have enough resources at the beginning,
collections came on the catwalk, the brand new design
nor were they marketing experts. Instead, they
made our guests cheer in awe. Not only can this collection
simply followed the guidance of EASECOX step
be worn as body-sculpting undergarments, but can
by step, while broadening their knowledge, as
also be matched with everyday clothes and be turned
well as growing and learning at the same time.
into a stylish evening gown. The latest season's design
In addition, they continued to move staunchly
collection has been especially created for independent
forward with unparalleled determination. Today,
and vibrant women, and everybody has been stunned by
I see many partners shining like stars as they
the incorporation of the more modern and mature design
spread beauty and health. They have become
concepts.
our LS and High-Level Controllers, have their own business, and are helping more people
The whole event came to a close after the chairman
to live a better life. This is the unchanging
announced the names of partners who qualified for the
philosophy and value of EASECOX!”
2019 Russian incentive trip, and everyone gave a toasting together to wish EASECOX International Group an even more successful future. We sincerely hope that more partners will take on the challenges for themselves and their careers, and step on to the stage of their dreams through EASECOX!
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Malaysia and Singapore Awards Recognition Night Awards Recognition Night of Malaysia and Singapore is an important company event every year. This year, guests from both home and overseas jointly attended the banquet themed as “Glorious Moment”. The waving pennants in the venue emphasized the success and hard work of every EASECOX leader in that victorious night!
As the Chairman mentioned in his speech: “I would like to thank all of the EASECOX partners from Malaysia and Singapore for their dedication to learn, as well as the determination to win and overcome obstacles, and accumulate the results little by little in order to achieve this new level of business today. In the future, the company will provide more diversified learning channels and sales resources to our partners Since the recognition ceremony was held during the height of the Lunar New Year, the first dish Easecox prepared for guests was Malaysian’s Lunar New Year specialty, Lo Hei (Yusheng). The name of the dish refers to Prosperity Toss, which also means “prosperity in business and advancement at work” ( 風生水起 pinyin: feng-sheng-shui-qi "progress at a fast pace," as well as "a flourishing in business". With the lead of the Chairman Dato' Simon Lin, all guests stood up from their seats, wielded their chopsticks, and proceeded to toss the colorful ingredients into the air while saying the auspicious wishes “lo ah, fa ah” out loudly to welcome the 2019, which is a symbol of abundance, prosperity and the fulfillment of a dream.
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who are just starting out, so that everyone has the opportunity to stand on the stage of glory and take pride in receiving the recognition! Over the past few years, the company has been actively developing e-tools, adding on various online courses and product videos to enable the EASECOX leaders all around the world to learn and share without regional constraints. The company will continue to work hard in this direction, we would like everyone to rest assured and
do the best to expand their career. 2019 is definitely the crucial year for EASECOX to soar upwards!� Partners who received recognition that evening include 20A Diamond Controller Tan Chin Ying, two 15A Sapphire Controllers Chu Boon Lee and Yong Siaw Fong, two 10A Ruby Controllers Chang Ser Fong and Tan Chew Yan, and one 5A Golden Controller Yap Shiow Chin. Through their sincere sharing, unyielding persistence, and the desire to make change, they made their wishes come true with the support of EASECOX and their team. They created a business that can create pride and glory for themselves, their families and their team. In addition, more people can have a better life with their help.
Another highlight of that evening, was the fashion show of the EASECOX DIAMANT collection by professional models, each product stunned the audience with its creative design and flexibility in mixing-and-matching. At the end of the event, the Chairman encouraged all leaders to continue their hard work for getting a pass to participate the company's incentive travel, everyone was inspired with enthusiasm. Finally, all people sang with lofty sentiments, danced with courage, and toasted in celebration for that memorable night. Let our dreams be seen to the world, and let the world cheer for our partners. We will be sure to glorify the name of Easecox. Together, our partners would stand on top of this world and sketch a blueprint of a healthy and prosperous life!
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Philippines Awards Recognition Night Inspired by the film “The Greatest Showman”, the theme of the event was “The Great Easecox Show”, where almost 800 guests reveled in the elegantly decorated venue that was filled with a vibrant atmosphere full of excitement.
At the beginning, the traditional Easecox Grand Entry was led by our lovely High-level Controllers and top achievers, with dancers wearing the DIAMANT and PLATINO products. It was then followed by a video reviewing all the exciting moments of the Philippines branch. A never-ending applause was given to Dato’Simon Lin, Chairman of Easecox when he marched into the ball room accompanied by the ribbon dancers.
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The Chairman has shared his insights in the speech: “Many people who seemed ordinary with limited resources have now become the company's leaders. What makes them change and grow? I discovered that the secret of their success lies in their tireless efforts to learn and their firm determination to win! I believe that with unwavering confidence, all the partners here can promise themselves to become the winners in the career and life! 2019 is going to be the most fruitful, successful, and wonderful year!” Afterwards, the charity welfare video filmed in 2018 was specially played at the banquet. The love and care of EASECOX has spread to the elementary schools in various towns, for example, up to seven schools in Luzon received equipment such as computers, televisions, tables and chairs, and fans, while 1540 bags of rice was donated to Toro Hills Elementary School. The recipients have expressed their deep gratitude to EASECOX in the video. Ms. Gloria Huera, the principal of the school and our Chairman have completed the donation ceremony together on stage.
The awarding
ceremony commenced with the 8
“Double Gold Coins Award” and 16 “A Controller” awardees receiving their awards all together, followed by the award-giving to 5A Golden Controller Ms. Shi Mei Rong and 20A Diamond Controller Ms. Alicia Tan. Finally, the 20 winners of "Guarantee Bonus” and Ms. Melissa Lazaro, the “Half Yearly Competition Bonus” winner, were given their awards. For the “Half Yearly Competition Bonus”, She is the first ever winner from the Philippines, which has made all the participants feel greatly honored. Then, the Slimming Contest winners in August 2018 paraded with creative DIAMANT evening gowns to showcase their wonderful body curve. All people at the event feel amazing and admire the efforts of partners in keeping fit and good body shape! The awarding ceremony was concluded with a video showing the new getaway destination, Thailand and the incentive trip destination, USA of 2019. At the end, the Chairman and the 20A Diamond Controller together with all Russia Trip Qualifiers toasted on the stage to celebrate the wonderful accomplishments of EASECOX Philippines, and also gave their blessings for a successful 2019!
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Creating a Cross-Border Empire Enjoying the Financial Autonomy Diamond Controller DEBY MARISCA（Indonesia）
From illness to good health, and becoming more confident and beautiful. From dreamless to the dream fulfilment of myself and my family. After EASECOX changed my life, I also want to help more people change their lives. Enjoying the extraordinary, owning a multinational business and great wealth is not a dream!
I was used to be an ordinary housewife, every day, my job was to take the children to school and do the housework. I never thought I could have a career and even a multinational business that could help more people!
Life-Changing Opportunity I came in contact with EASECOX due to physical ailments. After my friend introduced me to use DIAMANT, it relieved the pain in my body and my physique has improved. So after eight months, I decided to join EASECOX! I chose EASECOX not only because I have confidence in the products, but because this was a business that can provide opportunity to everyone. You did not need to have a specific background or certain level of education; all you had to do is to share your true feelings after using the products, letting more people have the opportunity to improve their health, to gain beauty and confidence. This is why my partners at Palu, Lombok, Eastern Indonesia, Makassar, and Sumatra have strong passion on EASECOX products. Through sharing, not only have I got to meet more people and broadened my horizon, I have also expanded my business network. What's even better is that due to EASECOX, I started to earn a very good income, the financial independence allowed me to provide my family with better quality of life. The comprehensive support from my family has enabled me to go full speed ahead without any worries.
Diligent Sharing and Hard Work
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Many people have asked me, how can you gain success with EASECOX? The key is “share diligently and service comes first”. You would meet many people in daily life and there must be some who need good health and beauty. When there is an opportunity, you don’t need to make assumptions; all you need is
to share with sincerity. I treat my clients like how I treat good friends, providing the best service and care for them from my heart. When more and more people feel your kindness and sincerity, they will naturally introduce you to their friends. I often encourage the partners to copy my model and expand the organization in the simplest way. When everyone can achieve the goals of each stage with enthusiasm, we will become a solid and stable team. When expanding a multinational organization, we must follow the company and the team, as well as taking various courses, training, and mentoring. When developing new markets in unfamiliar countries, we must have the courage to meet and share with new friends, and also maintain your relationships through the convenient social-networking! Of course, I will also provide full assistance to my partners in organizing family gatherings and accompanying them to develop the market.
Grateful for EASECOX’s Nurturing Running the EASECOX business has helped me to achieve my dreams one by one; I achieved my dreams and also helped my parents and elders to achieve their dreams. I have also traveled around the world with the company. For all of this, I am deeply thankful to our Chairman Simon Lin and the team! In the future, in addition to leading the organization proactively to expand more markets for more people to know EASECOX's products and the career opportunities, I also want to help the partners to promote to a higher position and enjoy an extraordinary life and financial autonomy. Let’s stand together on the stage of glorious success!
Achieving the Greatest Dreams with EASECOX Career, Self-Confidence, Friendship, Wealth Diamond Controller HERY SUDIANTO & YOHANNA OCTORIA（Indonesia）
For men, EASECOX can bring good health to the family and create a career, which is a precious opportunity. For women, EASECOX can help to restore the physique, bring confidence, and create self-worth, which is the transformation of fate. For couple, it is the chance to grow together, advancing with the company and the team and grasping infinite opportunities in life!
There’s a saying that goes: opportunity comes to those who have prepared! But the fool waits for opportunities, while the wise seizes the opportunity. I am very happy that my wife and I have managed
Achieving New Life Values
to grasp the business opportunity of EASECOX, not only are we standing on the stage of glory to receive recognition today, but with the support of EASECOX, the Chairman, teachers, team partners and family, we also have the opportunity to change our life. We have not only created the extraordinary, but also successfully expanded the business empire to the world!
Enormous Business Opportunities in the Health Market As the husband and father, I always paid attention to the health of the whole family. I was very excited when I came into contact with EASECOX and found that many products are beneficial to health. At first, I shared the information with my elder brother, Tony, who has a professional business background. He assured me that EASECOX would provide a promising career, which supported me to operate EASECOX business with determination. The income of the first month made me feel even more driven, because at EASECOX, not only can we improve the health for more people through sharing, but if we follow the footsteps and practices of the company and the team, we would be able to have a career, or even the infinite multinational opportunities. So, I set my goal to become the top in Indonesia and to expand my business empire to the rest of the world!
As a housewife and the mother of three children, I often didn’t have the time to look after my own health. Although I already tried many methods, there was still nothing I could do for my out-of-shape body after giving birth. But when my husband purchased EASECOX products for the whole family, DIAMANT completely changed my body shape, so that I had the opportunity to regain a shapely figure in just two months. It allowed me to see hope again, rekindle my confidence, and re-discover the value of being a women. Before I had contact with EASECOX, I was a firstline dance athlete in the Indonesian national team. I always wished to have a career and achievements that I can master and create. After operating EASECOX, it brought me a career, self-confidence, friendship, and wealth. The quality of life and health of our family has also improved, and it let me help more people too!
From 2016 to 2018, we became the Diamond Controller in two years. Not only do we have a solid team and the ability to buy property, but also have chance to explore the world in the company's incentive travel, which let us visited the UK, Scotland, Japan, Korea, Taiwan, Okinawa, Czech Republic, Austria, Washington, New York, and Russia during the period. In the future, our goal is to create more champions from the team and continue to advance to the markets around the world!
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Reach the Top, Go International Multiplying the Time and the Talent Diamond Controller TAN CHIN YING（Malaysia）
When I first came into contact with the EASECOX business, I have no interest and no time, however, time let me see that the only key of success is the multiplying of talents. Accomplishments by oneself can give much satisfaction, but it is limited and cannot go too far, that is why I made up my mind to join EASECOX. The patented and unique world-class products together with the comprehensive resources from the company have allowed my business spreading across the world. Furthermore, I have a team of good partners who are like my family. Together we work hard and will reach another new pinnacle!
My parents are fruit wholesalers. I set up my own yoga school at the age of 21, expanding to three schools in eight years, and I was busy every day. I started using EASECOX products under the introduction of a yoga school student. Since I have been wearing sports bras for a long time, I wanted to regain my physique through DIAMANT, and I also wanted to maintain my body and health.
Make Good Use of the Multiplying Power During the time I managed the three yoga shops, there were always partners who warmly invited me to participate in the EASECOX events. I finally participated after one year, and I saw Jennifer Khoo shared on the stage, of a similar age to me, her monthly earning from operating EASECOX was 10 times of mine! I suddenly discovered that my ability and income was limited, as I taught every day from morning to night, 7 days a week, 7 hours a day, using up all my physical strength. It made a deep impact on me. Jennifer said at that time: “To increase your income today, you have to multiply your time and multiply your talents!” I understood then, for eight years I have worked hard by myself and opened store branches, but that was just like the traditional industries without any advancement. As I could not multiply talents to work together with me, it was not surprising that my income was limited.
as dominate the rest of the world through the expertise and uniqueness of the products. My family has turned from worrying and opposition at the beginning to full support after seeing my continuous growth and progress.
Leadership by Thinking from Another Perspective In the past, I was fighting alone in the yoga industry, but in these eight years with EASECOX, I learned to build organizations and lead the partners through the team. A teacher, Maggie, often told us: "It is very simple to succeed in the EASECOX business. You need to walk in others’ shoes and lead by example. If you don’t like the ways others treat you, then don't treat your clients in the same ways. You must always see things from the perspective of the clients and partners, if you can think from another perspective, you will be able to provide your clients and students with the products and professional knowledge they really need.” Following the direction of the company and the team, my EASECOX business has four cross-national markets already, and will continue to expand to the rest of the world in the coming time!
Choices are More Important than Hard Work
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Choosing between the businesses that I built myself and operating EASECOX was not an easy decision. But the product advantages of EASECOX made me decide to dedicate all my efforts and work together with EASECOX! We can only sustain in the market, as well
Many people think that 20A is the finishing line, but for me, my EASECOX business has just started. All the hardships that I have overcome together with my partners have transformed into sweet fruits, I am proud to be a member of EASECOX. In the future, I will continue to reach new life pinnacles with my EASECOX family!
Award List from September 2018 to February 2019 Diamond Controller
TAN CHIN YING
DEBY MARISCA
HERY SUDIANTO & YOHANNA OCTORIA
Sapphire Controller
CHU BOON LEE
YONG SIAW FONG
Ruby Controller
徐小茗
CHANG SER FONG
TAN CHEW YAN
SIAUW TJITRA DEWI
WAHYU WELAS KINASIH
Gold Controller
HK
張蓮芬
ID
MARIA MARISA
SG
YAP SIOW CHIN
ID
MARIANA
PH
SHI MEI RONG
ID
ROSITA M S PATTINASARANY
ID
ANDI NURHAMA
ID
SITI NURHAYATI
ID
ANGELINA WIRIAWAN
ID
SRI JUNIARTI SUKJAT
ID
DEWI MARIATI
ID
SUSY SUSANTO
ID
INDRIATY LATIEF
ID
LINA DJINGGA
TH
WARARAD VAN BART
The above Award List is sorted alphabetically by country names then names.
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DIAMANT Special Colors, Giving You the Best Choices!
Stunning and Mesmerizing!
In the past, EASECOX has incorporated the precious Tourmaline crystals, exquisite and unique craftsmanship, and fashionable creativity to launch the DIAMANT Brown and Red. And now, DIAMANT Purple which includes Modeling Undergarment, Waist Shaper, and Modeling Pants will be on shelf soon, and it can sculpt perfect body shape with various mix and match fashion choices, highlighting your confidence and superiority without any doubts. Be yourself and explore a new future with DIAMANT Purple!
FA362L Modeling Undergarment ★★ The star-polygon profiled fiber is breathable and perspirationabsorbent, finely textured, and has a subtle diamond glow. ★★ The 3D bra cup is sewn using draping techniques and paired with wide straps for sculpting a perky breast shape. ★★ Memory alloys in the underarm areas smoothen, sculpt, and stabilize back fat by applying extra pressure.
Special recommendation: For those with more flab under the arms and around the abdomen, or those with fuller breasts.
FG368 Waist Shaper ★★ The memory alloys of the shaper have evenly spread the pressure for comfortable support to the waist and back. ★★ The highly breathable and perspiration-absorbent stretchable cotton jacquard mesh can provide comfortable wearing all day. ★★ The hidden adjustable hooks and a back lacing design so you can sculpt your waist progressively.
Special recommendation: For those who sit for long time, but wish to have a good posture and a slim waistline.
FE312L Modeling Short Pants A (Long) ★★ The irregular silk is breathable and perspiration-absorbent, and has a subtle diamond glow. ★★ Made with four-part sewing patterns and draping techniques, the buttocks are lifted to achieve perky hips. ★★ The high waistline with a wide waistband uses a compression design to sculpt the beautiful waistline and hips.
Special recommendation: For those who have flat body shape, protruding abdomen, sagging buttocks, and flabby thighs. 1.
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2.
Brown (48) FA362L/FE312L/FE313L/FG368 are products with normal selling, purple (10) and red (88) FA362L/FE312L/FG368 are limited-edition products, while stocks last only. The inventory of each model may differ slightly depending on the stock level of various offices. Please refer to actual product availability at the local store. This publication is non-advertising in nature and is for internal training only. Please do not republish or release to the public.
Tourmaline Fiber Series
Product Video To love being beautiful is natural for all women. In 1988, Ms. Amy Lin developed the concept of Beauty Engineering through DIAMANT Tourmaline Fiber Series and trained beauty designers to help people create a perfect body shape. She combined knowledge with entrepreneurship to help women become more professional and successful. DIAMANT is so superior and stand out from the rest, the key lies in its secret: 2, 3, 4! '2' stands for the 2 unique product features; '3' refers to the 3-level compression design; and '4' refers to the 4-month-long manufacturing process. The secret makes DIAMANT garment has a strong body-shaping effect, while being comfortable to wear. It is also a testament to EASECOX’s commitment on quality over the past 30 years.
The professionalism of Beauty Engineering comes not only from our dedication to our products, but also from the professional planning, recommendation, and aftersales service by our Beauty Designers. Beauty Designers are recommended to use video in the customer meetings, training courses, and OPP, together with the "Beauty Designer Mobile App" and the theoretical or practical knowledge in the book of Beauty Engineering, we can provide the best service and the most suitable products for customers. Beauty designers are not only the masters of their careers, but also the professional consultants to all our customers. We work this out together, and we open up endless opportunities in the beauty engineering business. ※Please log in to
，and search the keyword: EASECOX CHANNEL
※This publication is non-advertising in nature and is for internal training only. Please do not republish or release to the public.
TIPS
The EASECOX Beauty Designers should acquire the correct DIAMANT product knowledge and wearing instructions through formal trainings and teaching materials. The video serves as supplementary material only, which cannot replace the formal training course.
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The Skin Secrets of
MARVEL Anti-Aging Program Series The Marvel Anti-Aging Program incorporates a centuries-old German homeopathic moisture-locking protective film formula passed down through the ages with Swiss cutting-edge biotech ingredients to form a complete anti-aging formula, helping you to regain the youthful skin from ten years ago and stopping the sand to leak away in the hourglass.
Not Only Stopping Aging, But Also Reshaping Your Age Due to busy work, staying up late, and longterm irregular lifestyle, the skin ages as it cannot get enough rest, together with the damage of ultraviolet light and PM2.5, the skin starts to show signs of "false aging�. Not only does this create a significant impact on the appearance of the skin, it also rapidly speeds up aging. These are major issues that beauty lovers must take into serious consideration! The Marvel Anti-Aging Program Series has perfectly solved all skins problems with precision, so that you can regain your beautiful and youthful looks through a smart and simple way.
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Normal Skin
Morning
Night
Week
choose one
Morning 1+2+3
Night 1+2+3 or 1+2+4
Use SOS Mask once a week
When moisture and sebum levels are under normal conditions, the steps allow normal skin to have more refined pores and glow. Skincare focus：To maintain healthy skin, to keep the skin moisturized and to prevent against any harmful damage.
Morning
+
Night
Morning and Evening 1+2+3+4
Dry Skin
Week
Use SOS Mask 1-2 times a week
As dry skin lacks in moisture and sebum, it is more susceptible to environmental factors and feelings of skin discomfort, and shows symptoms such as dry itching, tightness, and flaking. Skincare focus：Provide the skin with sufficient moisture and the use of Marvel cream can strengthen the skin's defense barrier. Morning
+
Night
Week
Oily Skin
choose one
Morning 1+2 or 1+3
Night 1+2 or 1+3
Use SOS Mask once a week
The main cause of oily skin is the excessive secretion from the sebaceous glands, which leads to excessive amounts of sebum on the face, leaving an oily sheen. In addition, excessive sebum secretion will also spread out the sebaceous glands, leading to large pores. Skincare focus：Use a moderate amount of cleansing, add on serum or decrease the amount of cream used, use enough moisturizer to balance the sebum level.
Product Intro Video
1. 2.
Product Launch
Media Reports
Thoughts & Insights Video by Developer Prof. Dr. Dr. Wabner
This publication is non-advertising in nature and is for internal training only. Please do not republish or release to the public. The effect varies depending on the individual’s skin/physical condition. If you have any doubts, please consult a professional and use with care.
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Expanding the Business Map
Officially Launched of Product Knowledge Assessment! From 1st February, 2019 onwards, the former EASECOX “PA Examination” has officially been advanced to “A Examination”! In addition to the original “Beauty Designer Assessment” (for DIAMANT and PLATINO products, former PA Examination), “Product Knowledge Assessment” has been newly added in 2019 to the “A examination” providing more business opportunities for our partners. How to achieve and pass the “Product Knowledge Assessment”? Let’s check out the purpose and content…
Purpose This program is specially designed for distributors who had invested in non-textile products (non-DIAMANT/ PLATINO). Distributors who had fulfilled the requirements and passed the assessment will be promoted to A Controller, but this does not include the qualification of a beauty designer. If distributors decide to obtain the
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beauty designer qualification in the future, they must take the designer exam and pay the necessary fees again.
Assessment Time and Venue • Scheduled before the 9th of the month in each branch. If the 9th of the month falls on off day /public holiday, exam will be held one working day in advance. • A candidate, who passes the assessment before the 9th of the month (inclusive), will be promoted in the same month. For those who pass the assessment on the 10th of the month (inclusive) till month end, will be promoted on the following month. • In event of any cancellation of the exam, candidate who had paid for the registration fee will be utilized till the next exam. • Please register with local CS Division with 5 working days prior the exam.
Marking Criteria The scope of the exam and the products are varied by countries. Senior CS Specialist will act as the invigilator. High Pins and partners are welcome over to give their warming support.
Item
Percentage out of the Total
Duration
Written Examination
50%
30 minutes
Oral Examination
50%
20 minutes
Total
100%
Rules 50 questions will be randomly chosen from the 101 Q&A. (2 marks each for a total of 100 marks) Total of 2 questions, 1 self-selected question and 1 drawn question from the question box. (50 marks each for a total of 100 marks) The total marking is 100 marks Min. qualified passing marks is 70.
Exam Fee Singapore / SGD 35
Philippines / PHP 1,200
Malaysia / MYR 88
Thailand / THB 800
We believe that everyone now have a basic understanding on the “Product Knowledge Assessment”. Let’s help our partners to develop their strength and expertise in promoting the EASECOX business for more people to achieve health, beauty, friendship and wealth. Do not hesitate to contact your local CS Specialist for any further inquiries on the product knowledge assessment.
Friendly Reminder ★★ No product samples are required for the assessment. CS Specialist is able to check the PA Order record in the system accordingly. ★★ Breakfast is essential! High-quality protein (such as eggs or meat) and fruits can help boost memory and concentration during the exam. ★★ Keep in mind to feel calm & relax for achieving amazing results during the exam!
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Social Media
Account Management Guidelines Social media platforms have large flows of visitors, it is important to manage your personal page carefully and properly. As it is not only a lifestyle showcase, but also a good channel to reach out potential customers and business! Here are some guidelines to get a good start, so that you can become the KOL (Key Opinion Leader) in the network platforms, creating various opportunities!
Facebook is a commonly-used social media platform with a wide range of users aged from 20 to 70. You have to be unique and friendly, so that people would find you attractive and like to interact with you.
# Create a pleasant personal profile To manage the Facebook account, designing your personal profile is the first step. As it gives the prelim-impression to other people, it is essential to set it carefully.
Profile photo Please use a personal photo with happy face showing positive energy, photo including celebrities, cartoon characters or a scenery photo is not recommended. It is crucial to show yourself in the photo, so that other people will know you and approach you. In addition, the atmosphere, color and your personal posture in the photo will affect reader’s interpretation on your web postings.
Personal introduction Give a simple introduction of your name, job content, and values. You can also use a quote from a famous person to show your attitude on life. The content should be open and positive, but do not overexaggerate.
Education and work experience Use a neutral and standard description, do not use exaggerated language and do not falsify the information.
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# Basic post-writing skills Please remember, no matter how much you want to sell your products, do not let every post read like you are selling things, and don’t let your marketing posts look like you’re trying too hard. You must have more lifestyle posts than product promotion posts, you need to look like a friend and not a marketer.
Create an Online Personal Image # Why do running shoes like to use famous sportsmen as their brand ambassador?
People believe that when sportsmen choose equipment, they will choose high-quality products with professional features. So if you want to use your personal social media account to promote products and be able to convince people, you need to let people believe that you are an expert who “knows a lot about that field”. The kind of lifestyle that is presented on your page must be closely linked to the products. Use your own experience to incorporate the products into your lifestyle and show enthusiasm for the products, create a lifestyle mode “centered around the products” to attract more audience. Slowly demonstrate on your social media page that the products can bring about the looks of a “better life”, and influence the audience's views and buying decision. For example, frequently share photos of you jogging, newly-launched running shoes, show off your collection, post your opinions, participate in the discussions of running clubs etc. You will be able to gradually attract those who share the same interest and they will believe that you are “a person who loves to exercise and knows about running shoes”, so when you want to gather a group to buy a pair of good shoes one day, it will seem very reasonable.
Manage Content that “Resonate” with the Audience
# Online sales principles Using your personal account to sell products is a long road to take and needs careful management. Firstly, you need to create a certain lifestyle that will let the audience trust you and start following you, so that the content that is created can begin to convince the audience. On your social page, everyone is friends, don’t rush in and start marketing things right from the beginning because nobody wants to be friends with an advert or a marketer.
# Social media page triggers the purchase process Interest in the person/post
Follows the poster
Trust is created
Participation and interaction
Purchase process triggered
A huge amount of posts are generated on Facebook everyday, those that catch the attention of the readers are those with “content” that they find interesting, which would then begin the initial contact. Try to create opportunities for interaction in each post so that people can see your enthusiasm and professionalism. They would gradually start to follow your daily life updates, build up trust in your, and be willing to interact with you, in the end, the possibility to make a sale would be created. So when you share a product, for your friends on the page, it must feel like you are sharing about something you like and that is related to your friends’ lifestyle, instead of you talking about your own things and forcefully promoting the product. In this way, it would be easier for the product to be accepted and it might even generate interest, which would lead to people wanting to learn more or queries.
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In addition, don’t start off by talking about how amazing the product is, you must first let the audience feel that you understand their lifestyle and that you can help them, this is the only way that the product can be convincing. So posts that persuade consumers to buy things usually have two key features:
“It resolved an issue that mattered a lot to the consumer.” “It holds the same values supported by the consumer.” To use the running shoe example again, you can first upload a few posts about your jogging experience, or the scenery you saw while jogging, or the benefits of jogging to your lifestyle. After a few lifestyle posts, it is time for a sales post with content like this:
Type 1: Resolving an issue
Type 2: Same values supported by the consumer
For me,a pair of good shoes are shoes that I can wear comfortably the whole day and take me everywhere. (why this product is needed) I can wear them for a long time without hurting my feet, it’s even better if there is cushioning support so I can go the whole day without my legs giving up on me. (how the product helped me)
Wear good shoes and protect your knees so you can keep on running. (why this product is needed) Cushioned sole can support the weight of the body to help you easily complete the full marathon. (how the product helped me)
I am so happy I bought this pair of running shoes. (what it is)
I decided to take on the challenge of a full marathon this time, I am so grateful for this pair of running shoes. (what product this is) If anyone is interested, I have connections to buy a few more pairs at a cheap price so that we can all run farther comfortably!
So going jogging is actually very easy
If anyone is interested, I have connections to buy a few more pairs at a cheap price so that we can all run farther comfortably!
It’s worth it even if it is a little bit more expensive, after all, the good health generated from exercise will last a lifetime
# Opening of a post is very important Facebook automatically hides the content after the third line, so the opening must be well-written to attract the audience to click and “read the content further”.
If the concern of the audience can be pinpointed, it will be able to attract the people to continue reading. When posting articles, remember the following order to attract attention:
There are two types of commonly seen openings: Tina lee 38 mins
When you are running, does it often feel that your feet are not yours?
......more
3.7K
1.Ask a question that the audience is concerned about:
Tina lee 50 mins
Unbelievably, my new shoes allowed me to run an extra 2 Km without tiring! 1.8K
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2.Inform the audience about a fact they are interested in:
......more
First point out why this product is needed → How the product helped me → Finally talk about what it is
Pictures are important elements, a good photo will be able to attract attention from the flood of information. Refer to the following principles to take good photos:
# Techniques for pairing text and photos
Lighting Natural light is the best kind of lighting for people and products! In addition, the photo should not be too bright or too dim, otherwise the item will not be seen clearly.
Background If the main object is the product, find a clean white wall or table top, a clean and simple background can bring out the good of a product.
Stickers to supplement Many apps or Facebook have the sticker function for photos, one or two stickers is cute, but too many stickers will turn the focus away from the main object.
Focus Focus on the main object and align properly, the camera angle should not be skew.
# Use interactions to build trust When someone replies to your post, give them a like, praise their opinion, or thank them, these are basic but effective ways of interaction. Or when the audience shares their lifestyle or photos, give them a like and leave an affirmative response (e.g. What a beautiful photo! I love what you wrote!). All of these can increase the favorable impression towards each other and build trust, so they are more willing to interact with you.
Advanced interaction Taking a “poll” is the most often used activity, you can ask people anything. Using running shoes as example, you can ask the audience to help pick the color of the shoes or choose between two different pairs of shoes each with their own unique features. You can use the interaction to build up the friendship and also get to know the audience's product preference.
Tina lee 38 mins
Blue is cool / Pink is trendy, which do you think is better?
A final reminder, the key to managing a social media account is “make friends and share about your life”. It takes time to build influence and trust, it might take three months, half a year of even 1-2 years. But the subsequent benefits will be considerable. Do not rush and let you painstakingly managed image be destroyed in just a short moment, you need to set your sight on the future. Get people who enjoy a certain kind of lifestyle to follow you, when they are looking to buy related products, the first thing that comes to mind will be your account and they might even rely on your recommendations to purchase products.
Blue The poll ends in 6 days
Pink
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