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Digital Marketing In Modern Business Growth
What is Digital Marketing
Digital marketing uses online channels and technologies to promote products, services and brand Search engines help customers discover businesses Social media connects brands with their audiences websites support information , engagement and conversions online advertising reaches targeted customers
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YOUR DIGITAL CAREER STARTS HERE Why choose digital marketing?
• High-demand digital skills • Practical, project-based learning • Learn platforms used by marketers • Build confidence for jobs, freelancing & business
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THE COMPLETE DIGITAL MARKETING ROADMAP What you will learn
SEO Google Ads Social Media Marketing Content Marketing Analytics Email Marketing WordPress Canva AI Marketing Tools
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SEO + LOCAL SEO Make brands easier to discover
• Keyword research & search intent • On-page and technical SEO • Content optimization • Local SEO & Google Business Profile • SEO audits, tracking & reporting
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GOOGLE ADS Reach the right audience at the right moment
• Search campaigns • Display & YouTube campaigns • Keywords & audience targeting • Ad copy & landing pages • Conversion tracking • Optimization & performance reporting
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SOCIAL MEDIA MARKETING Create content. Build communities. Grow brands.
• Instagram, Facebook & LinkedIn • Content calendars & strategy • Reels, posts & promotional creatives • Audience targeting • Meta advertising • Engagement & brand awareness
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TOOLS YOU'LL WORK WITH Learn by using real marketing platforms
Google Ads • Google Analytics • Search Console Google Business Profile Meta Ads Manager Canva WordPress & SEO plugins AI tools
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LEARN BY DOING From theory to practical execution
• Campaign setup practice • Website & SEO audit activities • Keyword research tasks • Social media content planning • Analytics & performance reports • Portfolio-oriented projects
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WHERE CAN THESE SKILLS TAKE YOU? Explore digital marketing career roles
Digital Marketing Executive SEO Executive Social Media Executive Google Ads / PPC Executive Content Marketing Executive Digital Marketing Freelancer Digital Marketing Assistant
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TURN YOUR INTEREST INTO A DIGITAL CAREER! NEWLY LAUNCHED COURSE • CALICUT
Best Digital Marketing Course in Calicut Learn • Practise • Build Your Portfolio • Grow Contact the academy for course schedule, fees & registration