Thank you for inviting me to visit your family home. I live close by and love our community. I am excited to see your home in person, and to give you an idea of what would be the best tactic to sell the property for the highest price in this current market, while keeping your expenses to a minimum.
A little about me: I have been selling real estate and living in the area for 20 years. I have been a top producer since my first year, have been ranked in the top 1% in the county for many years and have earned #1 agent in my office in number of sales and volume for 2016, number of sales for 2017 and 2021 and top producer in volume for 2024. I have now earned President’s Club Elite, reserved for the upper tier of Dudum Realtors. I pride myself on working proactively with my sellers to best prepare their home for sale, price it correctly, and use smart marketing tools to ensure my sellers obtain the highest price possible in any market.
CAREER STORY
1995-2001: Worked as a Media Planner in the advertising industry for dotcom and traditional clients, planning and negotiating the best advertising placements and costs both nationally and internationally.
2004-2006: Obtained my Real Estate License, started at Coldwell Banker.
2006-2012: Worked at Alain Pinel Realtors.
2012- Present Day: Thriving at Dudum Real Estate Group, started by Julie Dudum Del Santo, who envisioned a company where Realtors could help one another, have a strong code of ethics and an intense dedication to their clients. We now have almost 200 agents in 5 offices. We are firmly-rooted in the local market and at the same time offer a global reach.
MY APPROACH AND MARKETING PLAN
When beginning to work with each client, I view the home from a neutral perspective that a buyer might, and give you options to present your home in its’ very best light to the current buying market. I then present you with an idea of what you could sell your home for in its current condition, and give you recommendations on anything that could bring you a higher sales price, while being super careful with your budget. I like to give scenarios A, B & C:
A: do nothing to the home: approx. value X.
B: do minor/medium amount of work: approx. value X
C: major overhaul/remodel: approx. value X
We discuss all the options, and it allows you to make the best decision for you and your unique situation. Pages 8 and 9 of this booklet show some of the Before and After transformations I have coordinated for past clients.
Prior to going on the market, I schedule all inspections, so that we can present a complete package to a buyer. This gives the buyer a full understanding of the home they are purchasing and they can make an offer knowing and accepting any defects. Usually, the inspections completed would be: general home inspection, sewer inspection, wood/ pest, roof and chimney.
If you choose to complete some work to your home before putting it on the market, I assist with selection of any updates and oversee the work until the home is ready for the market. I have an array of contractors, handymen, painters, electricians, etc.. This is all arranged by me, update options are selected by me (if you approve!) and this removes a significant amount of work from your plate, while bringing you the highest return possible at the close of escrow. When the home is pristine, ready to go, updates (as applicable) complete, then the next marketing steps are:
Housekeeping: I have a housekeeper that comes and cleans your home top to bottom the day before the stager comes, so it is spotless.
Clean Windows: I have professional window cleaner come to thoroughly clean all windows.
Staging: My talented stager, with an abundant, ever-changing inventory, surveys your home to see your layout/floor plan and will transform your home into a place where buyers will fall in love and envision their future lives—all at my expense.
Professional Photos: A professional photographer will document your home in detail to ensure that the best angles are obtained, the best-features of the home are highlighted and emphasized. Having professional photos ensures that your home is shown in its best possible light. They will also conduct a twilight photo shoot, which casts the home in a nostalgic light and allows buyers to see what an evening/sunset view at the home would look like.
Brochures: My graphic designer creates a color brochure for your home, highlighting all the details as well as professional photos on premium-quality card stock.
Website: I produce a beautiful website for your home with every photo taken during a professional photo shoot. All the details of the home are found here, so potential buyers can reference each and every space they are curious about, and can reach out to me to ask questions or to make an appointment to view the home again if they so desire.
MLS: I will enter your home into the Multiple Listing Service (MLS). This syndicates to over 25,000 websites via ListHub, which provides a platform for real estate brokers to manage their most important asset, your listing, in today’s most important marketplace, the internet. ListHub is the broadest, most widely adopted network for listing distribution and works in concert with the MLS, franchises, and core real estate technologies. ListHub enables me to maximize listing exposure and still have full control of the content shared.
MY APPROACH AND MARKETING PLAN (CONTINUED)
Broker Tour: The first week that the home is on the market, I host a Broker’s Tour and serve lunch. Local Realtors come through from 10:30am-1:30pm to preview your home for their clients, enjoy a nice lunch, and walk away with a full belly and a nice feeling about your home, and then they in turn remember to bring their clients over.
Open Houses: We have an open house on Saturday & Sunday until the home is sold. (There is often no need for several weekends, because we’re usually reviewing offers within a week or two of going on the market.)
Twilight Tour: On Thursday or Friday evening, I invite surrounding neighbors to view your home, serving wine and cheese, usually from 5-7pm. I do this for two reasons:
1. This serves to gather longtime residents who would love for their sister, son, or best friend to come live in their neighborhood. 2. It frees up the weekend for more real buyers and allows me to focus on them instead of chatting it up with the neighbors. I play music, usually Spanish guitar so that it has a mellow, playful dinner party vibe and people are enchanted even further by your home and the twilight setting/wine, etc.
Marketing Email to Agents: Local and somewhat local: I send an email to local agents with a link to the website for your home, photos, and an open invitation to show your home. I also email agents with clients who routinely come in our direction: San Francisco, Oakland/Berkeley, South Bay is migrating this way. They can either come out with their clients, or send them out to view the Twilight Tour and Open Houses.
BEFORE & AFTER TRANSFORMATIONS
40 EDINBURGH PLACE, DANVILLE
Listed for $2,598,000. Sold in 6 days with multiple offers for $2,750,000 during a time when other homes in same subdivision stayed on market for 5-8 months.
46 DUNBAR COURT, PLEASANT HILL
Painted interior walls, changed a few light fixtures, replaced carpet and staged. Priced strategically at $1,288,000. The home needed a new roof and had $13,000 in dry-rot damage. It was on the market for 8 days, received 7 offers and closed for $1,338,000, as-is.
243 SOUTHBROOK, CLAYTON
Painted interior walls and kitchen cabinets (dark cherry wood), replaced counters with quartz, changed a few light fixtures, replaced carpeting, staged. Priced strategically at $1,248,000, received 16 offers and closed for $1,570,000.
2530 CASA BUENO COURT, WALNUT CREEK
Painted interior, changed a few light fixtures, replaced carpeting and staged. Priced strategically at $1,498,000, received 5 offers and closed for $1,835,000.
MARKETING THAT COMES FULL CIRCLE
From the almost the moment the listing agreement is signed, I begin the important work of preparing your home for sale. Beyond the polish and spruce your home may need before hitting the market, I employ the talents of Dudum’s in-house marketing team to ensure your home is shown in the very best possible light. Whether it’s for print, web, or social media, we ensure the marketing is eye-catching and cohesive to your home’s fortunate buyer!
UNLOCK YOUR HOME’S POTENTIAL
Dudum Advantage provides you an unsecured line of credit to cover the cost of selling. From staging to repairs and upgrades, it can help unlock your home’s potential to achieve an optimal sale outcome*, with nothing due until closing.**
From staging and painting to flooring and minor repairs, every property has pre-listing needs. Dudum Advantage covers all these improvements and more, ensuring a property is not only market-ready but also enhanced for optimal appeal.
DESIGNED TO TAKE THE STRESS OUT OF SELLING A HOME:
See if you qualify in 90 seconds.
MOST POPULAR USES
• Staging
• Painting
• Inspection
OTHER COMMON USES*
• New Appliances
• Countertops
• Electrical Work
• Plumbing Repairs
• New Furnace
• Mold Remediation
• HVAC Repair
• Insulation
• Backup Generator
• Tile Repair
• Drywall Repair
• Pressure Washing
Use any home improvement vendor. Pay by card, bank transfer, or check.
2. Complete inspections and any/all updates, if necessary. 1-4 weeks, depending on the level of updates.
3. Stage, clean, photograph, video your home; can be completed in 3-4 days.
4. Your home goes on the market!
5. I gauge the level of interest and keep you posted every step of the way. If applicable, we will set an offer due-date. I call each Mortgage Broker to ensure that the buyers are properly pre-approved, speak to each Realtor presenting an offer, and I ask them “does your buyer want to be countered?” This question sheds a lot of light on how to proceed. You and I discuss which offer makes the most sense for you to counter or accept. I will advise and guide you; you will decide.
6. You close escrow 7-30 days after you accept an offer. (General range depending on financing, cash options, etc).
and treat each of my clients as I would a family member: with the utmost care and respect. Naturally, there are hurdles in every sale, and my job entails trying to foresee what might throw us off track, and working with the buyers’ agent to get us to a successful close of escrow.
Most of my clients are past clients and friends who have worked with me, appreciated my level of service and dedication, and have referred me to their friends and family. I am your only point of contact and am available via phone, text, and email, should you have any questions or concerns. Heather Della Santina, my fabulous licensed assistant, handles all my paperwork, and ensures that we have a complete file by the close of escrow.
I work tirelessly alongside my sellers to ensure that everything gets done on time and done correctly. I have gotten my jeans on and helped pack-up, if necessary, have laid bark, cleared leaves and branches off a roof after a storm, helped to paint, etc. I go out of my way to make sure that everyone feels supported and comfortable throughout the entire process
I aim to garner the maximum attention with the combination of pricing, staging, networking and marketing. The idea is to execute an exciting rollout and to review multiple offers on our offer date so that we arrive at the highest price possible for you. I’ve sold hundreds of homes in our community and have set record sales over the years. Check out some of their recent comments after having worked with me…
CLIENT TESTIMONIALS
Noureddine Akli
H H H H H
I highly recommend Veronica as she was very knowledgeable, consumer centric and very reliable. I could not have found a better, more professional yet friendly agent to work with. She made a sometimes frustrating process, a seamless and painless endeavor. Top notch!
Patricia & Ernie
H H H H H
Throughout the entire process Veronica was committed to our needs and best interest. Her recommendations and suggestions were right on point. Thorough, experienced, and professional. Very fortunate to have her represent us.
Josh & Christina Williamson
H H H H H
Veronica has been absolutely amazing through the course of our real estate transaction! Not only is she professional and knowledgeable, she is also friendly, optimistic, and well connected in the industry! Her team of real estate colleagues worked together to help us price our home competitively. Her stagers and cleaners created a beautiful environment for showings, and then the photographer made sure the home was represented well online! We needed to list the home quickly, and this team was efficient from the first day! Veronica expertly guided us through sale negotiations and kept us well-informed throughout the entire process. 5 out of 5 stars! The best!
Lisa Simone
H H H H H
We approached Veronica with a very aggressive sales scenario - we wanted to sell our home in 2 weeks (start to finish), so that we could relocate and purchase another home in the mountains. With her guidance, and list of excellent vendors/ professionals that she utilizes - we were able to accomplish everything. Lots of last minute items came up, but she assisted us with everything. Need a plumber? Handled. Need assistance packing up? Handled. Need to find a place to move oversized furniture to another location? Handled. Need to vent because 2 weeks to do all of this is absolutely crazy - Handled. All with LOTS of communication in-between so we were never in the dark. We can highly recommend Veronica to anyone else buying/selling - she will take care of you and handle the financial transaction as if it were her own.
