MARKETING PLAN 6 TANGLEWOOD LANE LAFAYETTE
SA LES CO L L AT E RA L
PROPERTY BROCHURE Our marketing department will design a custom property brochure that will showcase your home’s assets and unique features. The use of professional photography (traditional and drone) plus a separate features/amenities page will ensure that potential buyers are educated about all your home has to offer.
JUST LISTED & JUST SOLD POSTCARDS Just Listed and Just Sold postcards will be designed and mailed to 250 of your neighbors. The Just Listed postcards will also include an invitation to the first open house. INVITATION FOR PRIVATE VIP PREVIEW A custom designed invitation will be sent to the top 200 local agents who work in the luxury market. This private VIP preview is hosted in your home prior to going on the MLS and is staffed by your listing agent who will guide guests through the home and highlight its unique features and amenities.
PR I NT M E D IA
NEWSPAPER ADVERTISING Print ads in local and regional newspapers are targeted to potential luxury buyers. Custom designed by our in-house marketing/creative department, each ad presents your home at its absolute best in a format that’s unique to each publication. When available, your home will be featured in the East Bay Times Real Estate Plus section. Several of the publications that we use to advertise your home are: • East Bay Times / Bay Area News Group • SFiS Homes • San Francisco Chronicle
MAGAZINE ADVERTISING When time permits, due to 2 to 3-month lead times, targeted ads may be placed in local real estate and lifestyle magazines. National publications may be used as well if we feel your home would benefit from national exposure. A few of the publications that we think strategically target potential buyers are: • Diablo Magazine • Luxury Home Magazine • HomeFolio Magazine
O NLI NE P R ESE N C E
SINGLE PROPERTY WEBSITE Your home will have its own website (www.9TanglewoodLane.com) which will be showcased on all advertising, promotional materials and social media. Professionally designed and hosted, the site will feature an interactive floor plan as well as a 3D Matterport virtual tour.
EBLASTS eBlasts that feature your home and advertise the dates of the brokers tour and open houses will be sent out to 170 Dudum agents plus the entire CCAR membership, which is made up of 4,000+ brokers and agents.
MLS + SYNDICATION Your home, including photos, virtual tour, and property description, will be posted to the local MLS. The listing is then syndicated via an IDX feed to 25,000+ consumer and broker websites including Realtor.com, Zillow, Trulia, and more.
S O C I A L M E D IA & N E T WORKING SOCIAL MEDIA Since 90+% of buyers begin their home search online, exposure via all social media networking sites is a critical part of marketing your home. Strategic planning and scheduling of social media allows us to leverage all portals for maximum impact including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. SCHEDULING We schedule your social media ahead of time and know in advance which sites will be posted to and when, allowing us to get you the best exposure for the longest amount of time.
2024 U.S. HOME SALES VOLUME AMONG THE TOP 500 U.S. REAL ESTATE FIRMS. $272
LEADINGRE* KELLER WILLIAMS
$265 $231
COMPASS
BRINGING YOU THE POWER OF OUR NETWORK As a member of Leading Real Estate Companies of the World,® our company is a global — not just local — real estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing us to provide the very best services. Our invitation-only network was responsible for $405 billion in annual home sales volume among the top 500 U.S. real estate firms in 2021.
NETWORKS, FRANCHISES AND COMPANIES
COLDWELL BANKER
$204
BERKSHIRE HATHAWAY
$180 $153
EXP REALTY
$84
RE/MAX THE REAL BROKERAGE
$42
CENTURY 21
$37
DOUGLAS ELLIMAN
$36
REDFIN
$29
HOMESMART
$25
SIDE
$24
UNITED REAL ESTATE
$21
SOTHEBY’S INTL.
$21
*Volume(s) included in LeadingRE Home Sales Volume may replicate volume(s) set forth elsewhere in this chart, as LeadingRE member firms may be affiliated with other real estate organizations.
Volume shown in billions of dollars. For informational purposes only. This chart includes only national real estate organizations with more than $20 billion in sales volume. Entities whose corporate ownership holds membership in LeadingRE are not shown as a separate line item on this chart. In compiling this report, LeadingRE relies on third party sources. The information set forth in the chart above is sourced from the 2025 RealTrends 500, showcasing production for calendar year 2024, accessible via realtrends.com. Neither LeadingRE nor its member companies are responsible for the accuracy of third-party data presented herein.
MA RK ET I N G P L A N FO R 6 TANG LEWOOD LANE SALES COLLATERAL
DIGITAL ADVERTISING
• Professional photography including aerial/drone images
• eBlasts to 4,000+ local Realtors
• Multi-page property brochure + amenities page
• Single property website www.6TanglewoodLane.com • 3D Matterport virtual tour
• Just Listed property mailer
• Multiple Listing Service
• Private VIP preview invitation
• Targeted Google smart ads
PRINT ADVERTISING (as available) • East Bay Times / Bay Area News Group • SFiS Homes • San Francisco Chronicle • Diablo Magazine
• YouTube video campaign • International advertising options • IDX syndication to Realtor.com, Zillow, Trulia, and 25,000+ more consumer websites
• Luxury Home Magazine
SOCIAL MEDIA & NETWORKING
• HomeFolio Magazine
• Virtual or In-Person Open House
• CALENDAR PLANNING + COORDINATION 6 TANGLEWOOD LANE
• Facebook • Instagram • Twitter • LinkedIn • Pinterest • Top Agent Network (TAN) • Brokers Tour
ANGIE CLAY
JULIE DEL SANTO
925.207.9366 angie@angieclay.com DRE# 01361143
925.818.5500 julie@dudum.com DRE# 01290985
REALTOR®
WALNUT CREEK
| LAMORINDA
BROKER/OWNER
| DANVILLE
| BRENTWOOD
| SIERRA TAHOE
DRE# 01882902 ©2025 The information herein was obtained by sources deemed to be reliable by Dudum Real Estate Group. Dudum Real Estate group has not independently verified the information contained herein and therefore, assumes no legal responsibility for its accuracy. Buyer should investigate any matters or items disclosed, identified or about which they have concerns to their own satisfaction. If your home is currently listed, please disregard this notice as it is not my intention to solicit other brokers’ listings. DRE Lic. 01882902