WITH LOVE FROM DTLA
The DTLA Alliance continued its annual With Love from DTLA activation on February 12th, distributing 2,000 free roses to office workers, residents, and visitors across the District. Designed to create a welcoming atmosphere, the initiative brought small moments of connection to Downtown during the lunch hour.
This year we partnered with Metro to broaden our reach with activations highlighted across social media and at key distribution sites. Roses, sourced from the California Flower Mall, were distributed by DTLA Alliance staff, Metro outreach teams, and participating properties, including The Bloc, City National Plaza, FourFortyFour South Flower, U.S. Bank Tower, and the 7th Street/Metro station.
The initiative generated earned media coverage across local outlets, including CBS, NBC, Univision, and Telemundo, further amplifying Downtown’s visibility. Metro CEO Stephanie Wiggins noted, “What [the DTLA Alliance] created was simple, generous, and genuinely joyful.” She added that these moments reflect Metro’s goal of creating “welcoming, vibrant gateways to Downtown Los Angeles.”
THINGS TO TRY IN ‘26
The DTLA Alliance kicked off the new year with our annual Things to Try in DTLA list, a curated list that highlights a diverse mix of in-District businesses and experiences. The list features dining, arts, and cultural destinations that reflect the breadth of Downtown’s offerings and encourage exploration beyond familiar routines. Accessible through an interactive map on the DTLA Alliance website, the list will be promoted throughout the year via social media and email channels, serving as an ongoing resource for discovering new experiences across the District. Visit DowntownLA.com/Try2026 to explore.
NEW DISTRICT BUSINESSES
Massilia
100 S Grand Ave massilia.com
La Sandunga
317 S Broadway (inside GCM) instagram.com/lasandunga_gcm
EXECUTIVE OFFICERS
Adam Daneshgar, Chair
Langdon Street Capital
Dan Cote, Treasurer (Past Chair)
The Bloc
Cari Wolk, Secretary
Athena Parking, Inc.
Robert Cushman, Executive Vice Chair
Brookfield Properties, operated by CBRE
Stacy Lieberman, Executive Vice Chair
Library Foundation of Los Angeles
Mark Messana, Executive Vice Chair
Downtown Properties
Suzanne Holley, President & CEO
DTLA Alliance
BOARD MEMBERS
Alexander Arroyo, Related Companies
Nejdeh Avedian, Los Angeles United Investment Co.
Christopher Cawley, InterContinental Los Angeles Downtown
William Dacunto, Silverstein Properties
Evan Grobecker, CommonWealth Partners
Simon Ha, Steinberg Hart
Robert Hanasab, Robhana Group, Inc.
Jenni Harris, Atlas Capital Group
Ryan Hekmat, Uncommon Developers
Jeff Herrera, Rising Realty Partners
Jennifer Kallend, The Colburn School
Bonny Kirin-Perez, The Westin Bonaventure Hotel and Suites
Joan McLane, USC Institute of Urology
Elyse Mallouk, The Broad
Carol Pfannkuche, YMCA of Greater Los Angeles
Mark Spector, Onni Group
Joe Suzuki, LBA Realty
Dulce Vasquez, Arizona State University
ALTERNATES
Travis Addison, CommonWealth Partners
Andrew Daneshgar, Langdon Street Capital
Elizabeth Diaz, LBA Realty
Kira Perez, Rising Realty Partners
Susan Perlas, Silverstein Properties
Peklar Pilavjian, Los Angeles United Investment Co.
Brittny Sovich, The Bloc
Peter Zen, The Westin Bonaventure Hotel and Suites
DTLA ALLIANCE STAFF
Suzanne Holley, President & CEO
Nick Griffin, Executive Vice President
Michael Ashkenasi, Vice President, Administration and Finance
Kevin Begovich, Design Director
Jorge Castro,VicePresidentofOperations
Maria Elena Hewett, Program&Communications Manager
Johnna Hughes,ContentMarketingManager
Daniela Montiel, Vice President of Marketing & Communications
Gerald Pierce,DirectorofMaintenance
Elan Shore,DirectorofEconomicDevelopment
Kevin Thomas, Executive Assistant
Gabriel Yeager,DirectorofPlacemaking&Events
TRENDS & OUTLOOK BREAKFAST
In March, we hosted the Third Annual DTLA Alliance Trends & Outlook Breakfast at the Central Library’s Mark Taper Auditorium. Anchored by the 2026 Outlook & Insights Report, the program focused on “Momentum, Alignment, and Action,” highlighting increased investment, growing community engagement, and the opportunities presented by upcoming global events. The featured conversation between Councilmember Ysabel Jurado and
DTLA Alliance President & CEO Suzanne Holley addressed priorities including public safety, small business support, and office market recovery. The event also introduced the “DTLA Welcomes the World” campaign ahead of this year’s FIFA events and the 2028 Olympics and reinforced our “Path of Progress” framework to improve conditions across key Downtown corridors. The program was rounded out with an update on market trends, new restaurants and businesses, survey results, and opportunities to engage.
The audience of nearly 230 attendees, representing property owners, business leaders, public agencies, and community organizations, provided overwhelmingly positive feedback, with 90% expressing increased optimism about DTLA’s future in a post-event survey.
OFFICE PROPERTY MANAGERS MEETING
The DTLA Alliance hosted its Annual Office Property Managers Meeting in January, convening building representatives to share organizational updates on safety, placemaking, and tenant engagement. The session included a presentation from Captain Kelly Muniz, LAPD Central Division, and real-time feedback was gathered from attendees to inform programming priorities and strengthen communication across Downtown properties.
Alliance I First Quarter, 2026
Councilmember Ysabel Jurado
Captain Kelly Muniz
OPERATIONS STAFF OF THE QUARTER
Gustavo Tarin, Safety Team
Since joining the DTLA Alliance in May 2025, Gustavo has quickly become a valued member of the Safety Team. He is recognized for his strong community engagement, dedicated presence in his assigned area, and willingness to go above and beyond in his duties. Gustavo’s positive attitude and professionalism support both his teammates and the public he serves, and he continues to set a strong example through his reliability and commitment to service.
Asim Beyah, Clean Team
Each day, Asim consistently demonstrates professionalism and a strong work ethic in all aspects of his daily responsibilities. He takes immense pride in his work, maintains a positive attitude, and is always willing to assist others without being asked. His reliability and commitment to detail make him a trusted member of the Clean Team. Asim shared that he enjoys working hands-on and takes pride in giving back to the community by helping keep Downtown clean.
TREE WELL IMPROVEMENTS
In collaboration with the City’s Urban Forestry Division, the DTLA Alliance Operations Team identified vacant tree wells along Main Street + 3rd Street and began clearing obstructions to prepare new tree plantings. This effort supports the expansion of Downtown’s urban canopy while improving streetscape conditions and overall walkability in key corridors.
OUTLOOK & INSIGHTS
The DTLA Alliance published its fifth annual Outlook & Insights Report – an update on the state of Downtown Los Angeles – combining its signature survey of Downtown residents, workers, and visitors with detailed economic and demographic data. The report paints a detailed picture of DTLA as a market – and a community – and positions it in the context of the City of Los Angeles, Southern California region, the nation, and globe.
SAFETY AWARENESS MEETINGS
The DTLA Alliance continues to host Safety Awareness Meetings, reaching over 70 Downtown stakeholders in Q1 2026 with timely information and direct access to representatives from LAPD, PATH (People Assisting the Homeless), and Metro. On March 4, the Alliance partnered with LA Tourism to convene hotel operators and in-District partners for a focused session ahead of increased visitation tied to upcoming global events, including FIFA. The meeting emphasized coordination, preparedness, and resource awareness to support a safe and welcoming Downtown experience. To request a Safety Awareness Meeting for your building, visit DowntownLA.com/SafetyMeeting.
REACHING SAFE & CLEAN
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