About Us Gold Coast Tourism is a not-for-profit, membership based, destination marketing organisation structured to promote the city as a leisure and business event destination through global and domestic trade, media and travel industry channels. We represent a membership base of approximately 500 accommodation venues, theme parks and attractions, tour operators, restaurants and cafes, entertainment venues, transport providers and professional support services. Furthermore we work on behalf of almost 27,000 commercial businesses which contribute to our operation through a tourism levy. Our industry partnerships span all levels of tourism authority including, but not limited to, Tourism Australia, Tourism Queensland, Gold Coast City Council, Connecting Southern Gold Coast, Broadbeach Alliance and Surfers Paradise Alliance.
Vision For the Gold Coast to be recognised locally, nationally and internationally as one of the world’s great tourist and business events destinations. For Gold Coast Tourism to be universally acknowledged as a successful, globally aware destination marketing organisation that embraces a culture of continuous improvement, customer focus, current technology, contemporary leadership and excellence.
Mission To grow tourist visitation and expenditure to the Gold Coast, thereby facilitating wealth generation in the tourism and business events sectors for the benefit of stakeholders and the community. To add value to members through promotion and destination awareness.
2009 / 10 Annual Report I 8
