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Membership Services Summary
At June 2010 there were 481 Gold Coast Tourism members.
The Membership Services Department has increased the number and range of our membership base over the past 12 months, facilitating a greater representation and perspective of local business to inform the strategy and activity of the peak tourism body. At June 2010 there were 481 Gold Coast Tourism members.
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Engaging with members through one on one visits, frequent industry events, regular news communications, special training programs, and a variety of marketing opportunities has been the dedicated approach of the new Membership Services Department this year. The introduction of a three phase member meeting cycle has increased consistency and efficiency of member relationship management and generated better communication and increased contact between Gold Coast Tourism and our valued members.
The second annual Member Survey identified a continued increase in member satisfaction. On a five point scale (five being very satisfied), we recorded an averaged score of 3.4 - compared to 3.1 for the same criteria in the previous year.
