Sustainable packaging, that stands out!
case study
challenge the
Consumer Green Values
How to act on brand’s sustainability and meet consumers’ expectations?
● To find the balance between powerful design and functional packaging, which protects product, and provide superior shopping experience.
● To elevate support of local farmers and high quality chicken eggs on next level.
thestory
Akvilon-AM,
the partner of Bulgarian poultry farms, the leading distributor of high-quality chicken eggs in Bulgaria and EU, wanted to launch new premium product-hen eggs enriched with organic selenium, standing out on the shelf with smart “eye-catching design“ and fully recyclable, zero plastics packaging.
Packagingsolution
The design
Good packaging protects your product, great packaging protects your brand!
It’s not only the inside that counts. The packaging is just as important as the product itself.
● From cheap plastic to clever, fully recyclable cardboard packaging
● Innovative construction to attract customer attention - easy folding, easy to use
theresult
Great in store visibility modern look, natural packaging design with zero plastics, fit shelves, generating increased distribution for the brand.
In collaboration with the company AKVILON- AM, we (DS Smith) completed brand’s first major redesign over the last years. Since launching, the refresh has accelerated sales velocity and distribution, and has won Prize Pack Award for innovative packaging in Bulgaria.
