Workforce Spotlight WINTER 2024
Creating A More Caring Community Leader Outlook Stacy Graff Workforce Development Unit Manager We are pleased to introduce the first issue of the Workforce Spotlight newsletter. Each quarter this publication will highlight the strategies and projects in development within DSHS’ Aging and Long-Term Support Administration’s Workforce Development Unit. This team works on all things related to recruitment and retention of caregivers. We have a team of eight addressing workforce retention, outreach, data analysis, caregiver support and our High School Home Care Aide program. Additionally, we work closely with our Communications team on marketing initiatives.
Marketing Campaigns Jeff Kleingartner, Workforce Development Communications & Marketing Manager The role of marketing is to consistently support the team's plans and vision by communicating key information to audiences via multiple advertising platforms to create awareness, build interest and inspire action. This is achieved by: Equipping team members with promotional materials to inform and educate potential caregivers, partners and stakeholders. Researching advertising options and evaluating results to provide useful insights for more informed future actions. This winter we introduced a promotional campaign to publicize our new website, including a new URL (CaregiverCareersWa.com) along with a branded logo, colors and font. This is reflected in the site’s design, videos, social media posts and ads, weekly emails, streaming digital advertising and a poster shared with partners across the state. CaregiverCareersWA.com
WASHINGTON STATE DEPARTMENT OF SOCIAL AND HEALTH SERVICES